Zhejiang Woodcarving Company Planning Book

Zhejiang Woodcarving Network Planning Book Company is a developing enterprise specializing in the production and processing of furniture wood carving embossing accessories, wooden trademark embossing and wooden interior decoration, decorative items, etc. The company focuses on surviving on quality, with professional technology and product technology. Sophisticated and reasonably priced; in the fierce competition of the market, relying on the credibility to develop and meet the quality needs of customers.

First, the market analysis:

1. With the development and progress of society, people's pursuit of art has become a fashion. In the Internet age, the establishment of an online woodcarving business website has certain prospects.

2. The history of Chinese woodcarving art has a long history and can be traced back to the primitive society. At that time, there were many handicrafts that had begun to take shape. In the Warring States Period, the woodcarving process was developed by the Shang Dynasty for the simple engraving of the pottery process and the engraving of the carved plate, and developed into a three-dimensional circular carving process. The wood carvings of the Han Dynasty were made entirely of wood, which pushed the Chinese woodcarving art to a peak. During the Tang and Song Dynasties, the wood carving technique became more and more perfect. The wood carvings of the Ming and Qing Dynasties are the mature era of Chinese classical woodcarving art. The works are very rich, except for animals and people. Therefore, Chinese woodcarvings have certain research, and also have ornamental value and collection value.

3. At present, there are many woodcarving enthusiasts at home and abroad: owning and appreciating a piece of woodcarving work is the spiritual demand and spiritual enjoyment of woodcarving enthusiasts. It is the dream of many people. They are all potential customers. In addition, China is engaged in woodcarving art creation. There are also more than 1.2 million staff members, including more than 800,000 young woodcarver writers, and 78.4% of them have the need to display their works online;

4. In addition, woodcarving enterprises: At present, there are more than 200,000 domestic woodcarving enterprises: 68.4% of woodcarving enterprises have established their own websites, and 82.6% of woodcarving enterprises have the need to do business online;

5. Focus on promoting website advertising services

Second, operating service projects:
Business b2b e-commerce
2. Woodcarving Creator online
3. Woodcarving Mall
4. Online advertising

Third, the feasibility analysis:

1. Technology: We have experienced designers and engineers, combining the stylish interface with the powerful background program to achieve the perfect integration of art and technology, namely the use of asp programming language + sql database dynamic station building technology Fast, convenient and simple to update and manage the website; our high-performance server and 100m access bandwidth and 24-hour monitoring can guarantee the stability and browsing speed of the website;

2. Content update: 5 news editors on the website, we have woodcarving pictures, 200,000 woodcarving enterprise database, resource cooperation relationship with major art websites at home and abroad, and cooperation with Woodcarving Magazine. Can meet the needs of daily updates of the website;

3. Service consultation: The 24-hour consultation phone and the average online time of about 10 hours per day can solve various problems that may occur on the website and answer questions from customers.

Fourth, the profit model:

1. Provide b2b e-commerce services for enterprises, the charge is divided into 600rmb/year [good faith member], 1000rmb/year [gold medal member], 1800rmb/year [diamond member];

2. Provide Internet access services for woodcarving creators, showcase their creations, and provide them with the opportunity to sell woodcarvings at a charge of 300rmb/bit. If the sales described are successful, they are charged at 30% of the turnover;

4. Establish an online woodcarving sales mall to provide woodcarving products for woodcarving enthusiasts and enterprises. The price of the products depends on the specific products;

V. Fund planning:

1. The initial investment is not less than 200,000 rmb, including 30,000 yuan of self-provided funds, 50,000 bank loans, and 200,000 venture capital;

2. 50,000 is used for website system perfection and server upgrade;

3. 30,000 is used for the website woodcarving mall;

4. 50,000 for website promotion;

5. 50,000 for daily expenses of the website;

6. 20,000 for daily working capital;

Sixth, the stage objectives:

The first stage: woodcarving enterprises carry out e-commerce services on the woodcarving online website; draw 240-300 woodcarver writers to join the website woodcarving celebrity section; increase the website traffic from the current 1200ip/day to 10,000 ip/day; expand the influence of the website Force, do a professional website for woodcarving; recover the input cost, achieve break-even, and have partial profit;

The second stage: the establishment of a woodcarving production and sales subsidiary, monopolizing the online woodcarving market in Jiangxi; entering the domestic woodcarving business market, launching website service projects in domestic famous woodcarving production bases such as Foshan, Tangshan, Zibo, Dehua and Chaozhou; To achieve profitability, it is estimated that the annual income will be 2 million yuan; it will become the domestic authoritative woodcarving evaluation institution, and will hold a series of large-scale woodcarving art exhibitions, woodcarving seminars and other large-scale activities; the website traffic will increase to 100,000 ip/day;

The third stage: the online shopping mall launched the Olympic wood carving series products, opened branches in the domestic famous wood carving production city, the website entered the domestic wood carving business market comprehensively; and carried out the wood carving business service in the world;

VII. Risk Assessment: The development of e-commerce is not very mature. There is a certain degree of difficulty and risk in doing woodcarving e-commerce. The success rate of our online b2c mall is 60%, and the website of the b2b series has a successful model in China, which has certain reference for our online woodcarving mall. Under the conditions of a market economy, whether it is to do projects or to run a business, there will be certain risks. China's woodcarving market naturally has certain competition. Competitors include Dongyang Woodcarving Trade City, China Woodcarving Net, China Woodcarving Enterprise Network, 21st Century Woodcarving Net, Woodcarving World, and Zhongyi Net. The success rate of woodcarving enterprise b2b service is 76%, and the success rate of woodcarver writers is 90%.

Eight, website planning column settings:

Company profile: Company name, company status, product introduction Woodcarving information: woodcarving news, market dynamics, industry policy, overseas market woodcarving appreciation: woodcarving exhibition video, woodcarving picture woodcarving history: woodcarving introduction, historical name kiln woodcarving culture: woodcarving city, woodcarving Common sense, woodcarving allusions, woodcarving research, collection and identification of woodcarving production: production process, production process, production skills, production materials, production examples... Woodcarving business: supply and demand information, online mall, woodcarving enterprise: woodcarving enterprise access woodcarving forum: woodcarving exchange place Promotion: Slogan: "Promoting wood carving culture, showing wood carvings", free part: Email promotion: through mail promotion, we will use the unique 500,000 woodcarving enterprises and woodcarving enthusiasts to send woodcarving information and related woodcarving knowledge, making use of the world. The porcelain attracts everyone to visit our website. In order to improve the website browsing and increase our customers; Forum promotion: bbs is welcomed by the majority of netizens because of its unique form and powerful functions, and has become a field for computer users to exchange information around the world. Through publicity on various online forums and newsgroups, we will introduce the information on woodcarving, publish the latest woodcarving information at home and abroad, publish some woodcarving pictures on it, and put some fine wood carvings to attract everyone. Interest in our website and achieve the goal of increasing traffic. In order to promote our services; Website cooperation: continue to establish cooperative relations with large-scale woodcarving art websites at home and abroad, register to do display exchange links on advertising promotion websites, and have achieved the purpose of publicizing our website, so that we can better carry out publicity work and increase Website popularity. Attract people to browse, and thus increase the popularity of the website; Chat promotion: use the information of our most popular chat software group website, and mobilize users to promote our website and our services, so that the first ten, ten pass Let more people understand wood carvings and our services, and guide people to have an interest in the production process of porcelain, wood carving culture, wood carving history, etc., and then purchase porcelain. Charges: Online advertising: Through online advertising, e-commerce sites, online advertising, promoting our website, and introducing our woodcarving information and our services, through advertising to our website, The wood carving information is introduced online, so that people can see the beautiful porcelain on the online website through the woodcarving online website, understand the wood carving information, and improve the page views of the website, and attract people to buy wood carvings from us. Search engine: The cnnic survey shows that the search engine is the most commonly used Internet service for netizens, and 80% of netizens are accustomed to using the search engine to search for information of interest by entering a "keyword" search. For our website, login search engine is undoubtedly the most economical and effective way to promote the website, and is one of the most commonly used online marketing methods, through Sina, Sohu, Yahoo, Baidu, Google, Netease, China, lycos. We can find our website in domestic and foreign search engines, use our information resources, attract people who have already purchased wood carvings to our website, watch related wood carvings, understand wood carving information, and purchase satisfactory wood carvings; General Website: Registered Universal website, directly enter the name of the company, product, website, you can directly reach our website without having to memorize complex domain names, websites, without entering the prefix, suffix, etc., after ip, domain name, the most advanced and most The fast and convenient third-generation Internet access standard allows people to quickly access websites. Registered online real name and freely transferable, unlimited business opportunities! Registration and promotion: Business website registration and promotion will be a very good promotion method. We can register the website to thousands of domestic and international large-scale business websites, and display our website to potential customers in real time;

Nine, other

1. The advertisements under the net should pay attention to the promotion of the website, and the enterprise materials, business cards, product brochures, packaging papers, etc. must be printed on the website domain name;

2. The website staff remembers the website.