How to write a business plan book

How can I write a good business project plan , which is a headache for many people, because there are many things to be involved in this, there are many points to pay attention to, and some mistakes may bring some The necessary troubles and even serious mistakes lead to the failure of entrepreneurship. Therefore, before the start of entrepreneurship, it is necessary to consider all kinds of unknown events, and to achieve the most basic premise when starting a business.

For venture companies looking for funding, the business plan book is the company's phone call card. The quality of a business plan often determines the success or failure of an investment transaction.

For start-up venture companies, the role of the business plan is particularly important. A project that is brewing is often vague, and the pros and cons are written by developing a business plan book. See it later and then one by one. Entrepreneurs can have a clearer understanding of this project. It can be said that the business plan book first sells the enterprise to be created in the plan to the entrepreneur himself.

Second, the business plan book can also help sell the venture companies in the plan to venture capitalists. One of the main purposes of the company's business plan is to raise funds. Therefore, the business plan must explain:

The purpose of starting a business – why take risks, spend energy, time, resources, and money to start a venture?

How much is needed to start a business? Why do you have so much money? Why are investors worth investing in this? For established venture companies, the business plan can set a more specific direction and focus for the development of the company, so that employees understand the business objectives of the company and encourage them to work for a common goal. More importantly, it enables the company's funders, suppliers and sellers to understand the company's operating conditions and business objectives, and persuade the funders to fund the further development of the company.

It is for these reasons that the business plan book will be the most important one in the business archives written by entrepreneurs. So how do you develop a business plan book?

Business projects that can neither give investors enough information nor make investors excited, the end result can only be thrown into the trash. In order to ensure that the business plan can “hit the target”, the entrepreneur should do the following:

1. Show your management team

The key factor in turning an idea into a successful venture is to have a strong management team. Members of this team must have high professional and technical knowledge, management skills and years of work experience, to give investors a feeling: "Look, who is in this team! If this company is a football team, They will always enter the World Cup finals!" The manager's function is to plan, organize, control and guide the company's actions to achieve its goals. In the business plan book, we should first describe the entire management team and its responsibilities, but then introduce each manager's special talents, characteristics and accomplishments, and describe in detail how each manager will contribute to the company. Management objectives and organizational chart should also be clearly defined in the business plan book.

2. Excellent project summary

The summary of the plan in the business plan book is also very important. It must be of interest to the reader and eager to get more information, it will leave a lasting impression on the reader. The summary of the project will be the last part of the entrepreneur's writing, but it is the first thing the funder wants to see. It will extract the most relevant details from the plan to raise funds: including the basic situation inside the company, the company The ability and limitations of the company's competitors, marketing and financial strategies, the company's management team, etc. are concise and vivid summary. If the company is a book, it is like the cover of the book. If you do well, you can attract investors. It will give venture capitalists the impression that "this company will become a giant in the industry, and I can't wait to read the rest of the project."

3. Focus on products

In the business plan book, all details related to the company's products or services should be provided, including all surveys conducted by the company. These questions include: What stage of development is the product in? What is its uniqueness? What is the way companies distribute products? Who will use the company's products, and why? What is the production cost of the product and what is the selling price? What is the plan for companies to develop new modern products? Pull the funder into the company's products or services, so that the funder will be as interested in the product as the entrepreneur. In entrepreneurial plans, entrepreneurs should try to describe everything with simple words—the definition of goods and their attributes is very clear to entrepreneurs, but others do not necessarily know what they mean. The purpose of developing a business plan book is not only to convince the funder that the company's products will have a revolutionary impact in the world, but also to convince them that the company has the arguments to prove it. The description of the product in the business plan book should make the funder feel: "Hey, how wonderful and exciting this product is!"

4. Dare to compete

In the business plan book, entrepreneurs should carefully analyze the situation of competitors. Who are the competitors? How does their product work? What are the similarities and differences between competitors' products and their products? What is the marketing strategy adopted by competitors? To clarify the sales, gross profit, income and market share of each competitor, and then discuss the competitive advantages of the company relative to each competitor, it is necessary to show investors that the customer prefers the company because: The company's products are of good quality, fast delivery, moderate positioning, reasonable price, etc. The business plan book should make its readers believe that this company is not only a strong competitor in the industry, but also will be the industry leader in the future. By. In the business plan book, entrepreneurs should also clarify the risks that competitors bring to the company and the countermeasures the company takes.

5. Understand the market

The business plan book should provide investors with in-depth analysis and understanding of the target market. Careful analysis

Economic, geographic, professional, and psychological factors influence consumers' choices to purchase their products, and the role of various factors. The business plan should also include a major marketing plan that outlines the areas in which the company intends to conduct advertising, promotion, and public relations activities, and clarifies the budget and benefits of each activity. The business plan should also briefly describe the company's sales strategy: Does the company use an outside sales representative or an internal staff member? Is the company using resellers, distributors or franchisors? What type of sales training will the company offer? In addition, the business plan should pay special attention to the details of the sale.

6. A guide to action

The company's action plan should be unsolvable. The following questions should be clarified in the business plan book: How do companies bring products to market? How to design a production line and how to assemble a product? What raw materials do you need for production? What production resources do you need for production resources? What is the cost of production and equipment? Does the enterprise buy equipment or rent equipment? Explain the fixed and variable costs associated with product assembly, storage, and delivery.

The above is the minimum condition for writing a plan book . Just follow the above method and it is not difficult to write a good business plan . However, the above is just a reference. In the actual creation, we have to develop a special plan that suits our own situation, so that we can write a good plan !