Hospital improvement image planning book

Our hospital is not only to be superb in medical skills, but also to improve the image of our hospital. This includes not only the attitude towards the patient, the attitude towards the patient's condition, the attitude of serving the people, but also the external image of the hospital and the overall condition of the hospital. In the continuous growth, our hospitals will continue to make more progress and have a better public foundation! In order to improve the overall image of our hospital, we have formulated the following planning book :

1. Construction of the internal medical environment of the hospital:
1-01, public halls for all levels of corridors:
At present, the introduction of medical science knowledge is mainly based on the addition of x-ray examination, ct inspection and gravel introduction on the first floor x-ray inspection area; the hospital and department image publicity billboards are added in the original gynecological area on the second floor;
1-02, various indoor publicity billboards:
The plan is based on physician packaging, technical packaging, and related physiological anatomy diagrams;
1-03, hospital environment indication index system:
The floor map of the whole hospital is set up in the lobby of the first floor of the hospital, and the distribution map of the department is set up at each floor to facilitate patient visits;
1-04, first floor parking lot billboard:
Promote display with medical equipment;
1-05, doctor's declaration:
In the hall on the first floor, the image of the hospital's external service is established; the map has been produced, and it is necessary to cooperate with the department to produce organic panels;
1-06, xx Star and Hospital Profile:
In the hall on the first floor, publicize the internal culture of the hospital; the map has been produced, and it is necessary to cooperate with the department to produce organic panels;
1-07, process publicity:
Publicized in the form of roll-up or x-display rack, including: initial hospital, follow-up procedure; hospital medical examination process; patient complaint process; first-aid process; departmental medical service process;
1-08, the opposite wall of the elevator publicity board:
The wall facing the elevator door after opening, the screen is mainly based on the department involved in this layer; it is necessary to provide the department with the image of the medical staff;
1-09, various stair wall propaganda board:
The wall that the stairway walks up to is currently based on the image of the hospital; the theme of the screen has been designed, and it is necessary to cooperate with the department to provide the image of the medical staff;
1-10, door expert column:
The current teaching portal at the entrance of the hospital has a preliminary design draft, which is subject to the unified production of packaging after the recruitment of experts and doctors;
1-11. The main building of the hospital depends on the outdoor wall billboard of the North Road:
At the top of several major departments of the hospital, the project plans to package a large outdoor billboard to strengthen the medical atmosphere of the hospital's external wall;
1-12, the hospital's auxiliary building relies on the glass window of Longzhu Road to promote:
The hospital's deputy building is now in the Department of Stomatology, Acupuncture and Tuina, relying on the glass window of Longzhu Road, planning to print with high-precision light cloth, and make propaganda of relevant departments;
1-13. Increase the toll booth on the second floor of the hospital:
On the second floor, between the medical station and the laboratory, a second-floor toll booth will be added to facilitate patients in the outpatient area to seek medical treatment;
1-14. Simple publicity card for external activities at the entrance of the hospital:
A simple and effective publicity card for the promotion of hospital stage activities, creating an activity momentum;
1-15, night scene project:
The hospital asked the district government to apply for the night scene project as a highlight of the hospital night and city publicity;
1-16. The existing building of the hospital's auxiliary building billboard is the neon light of the medical examination department. After the adjustment of the department, the plan is changed to a series of billboards for the hospital's gynecology, oral and male surgery.

2. Printing materials for each department:
2-01, the hospital's overall and related department brochures:
At present, the hospital only has three sections of hospital introduction, hand and foot surgery, and physical examination center. The plan is to make a hospital brochure: women's health manual, men's health manual, adolescent boys and girls, oral health manual, health for all, maternal health. Manual, infant health manual, liver disease prevention manual, life first aid manual, people's health manual, etc.;
2-02, hospital journals:
After the designers are recruited, the magazines will be designed and arranged by the department, and the magazines will be expanded and published in monthly form, distributed by the ground marketing team and the marketing department;

3. Specialized TV commercials:
3-01, the whole hospital, the image of each department image:
At present, the hospital's existing TV commercials include: gynecological image, hospital image, hospital image version, hospital public service advertisement.
Plan increased: obstetrics
3-02, technical reports of various departments:
At present, the hospital has painless abortion, hemorrhoids, ENT, male, and gynecology.
Increased plans: uterine fibroids, cervical disease, liver disease, breast, sexual dysfunction, underarm odor, prostate
3-03, special lectures for various departments:
The program carries out the following specialties, which are carried out in the form of on-site lectures: liver disease, painless abortion, gynecological inflammation, sexual dysfunction, prostate, and self-column packaging for 5 minutes or 10 minutes according to the existing TV advertising contract.

4. Specialized radio advertisements:
4-01, the whole hospital, the image of each department image:
4-02, technical reports of various departments:
4-03, special lectures for various departments:

5. Newspaper promotion:
5-01. Promote festival activities and new technology promotion programs with color pages:
In the form of color-page printing, it is used as a newspaper to promote publicity. The main newspapers are: Nanfang Daily, Yangcheng Evening News, and Guangzhou Daily.
5-02. Cooperate with "" in the special issue to promote hospitals and related departments:
Cooperate with "", launch a "" special issue every week, and make a hard advertising campaign on a fixed area, while negotiating prohibiting competitors' advertisements;

6. Event planning:
6-01, the fifth anniversary of the founding of the hospital and the unveiling ceremony of the hospital:
The fifth anniversary of the establishment of the hospital and the unveiling ceremony, combined with preferential medical treatment activities, invited well-known hospitals, experts and government officials to participate in the ceremony, create in the society, and let the people experience the new image of hospital medical services.
6-02, social festival planning:
Activities of social public festivals, such as the 38th Women's Day, Labor Day, National Day 57th Anniversary, New Year's Day festival promotion activities, increase social and economic benefits
6-03, health and hygiene festival planning:
5-20 National Breastfeeding Day, 6-6 Love Eye Day, 9-20 Love Day, 10-28 Men's Health Day, combined with health festivals for publicity or event planning to expand awareness and influence;
6-04, new technology promotion and expert consultation activities:
The use of Huadu has not popularized and promoted technical equipment, such as the promotion of bbt technology, the promotion of dual-mirror technology, the promotion of medical ethics, and invited foreign experts to build momentum to jointly promote the influence of hospitals in Huadu and gain economic growth.

7, the original advertising update:
7-01, hospital bus body and stop stop advertising:
The advertisements of the existing bus bodies of the hospital are mainly based on the image of the hospital. The billboards of the stop stations are mainly introduced by the image of male and female subjects. When the activities are carried out in the hospital, the contents are synchronously replaced, and the daily promotion is mainly based on specialist technology.
7-02, Hospital Building North Road exterior wall advertising light box:
The current publicity of the position is mainly based on the image of oral, physical examination, gynecology, male, pediatrics, Chinese medicine, liver disease, otolaryngology, and the plan is to replace the specialist technology and overall strength when the hospital's required documents are in place. Everyday, the department is adjusted to: gynecology, male, liver disease, physical examination, oral, obstetrics, hospital introduction, pediatrics

8, hospital vi construction:
When the designer recruits in place, the overall design of the hospital vi is carried out by a special person. Before the market, planning, operation, customer service, and the office, the viable and relatively complete vi-details are jointly formulated.

9. Construction of hospital organizations:
9-01, Women's Health Club:
After the adjustment of the department, it is proposed to build a “Human Love Women’s Health Club”, which is mainly used for leisure, health exchange and waiting for the use of some middle and high-level female consumer groups.
9-02, People Love Hospital Party Branch Construction:
Participate in the party's basic construction, convey the spirit of the party, closely unite the party and the government, draw closer to the relationship between the hospital and the functional management department, facilitate the support of the activities carried out by the hospital, and promote and increase the spiritual culture of the hospital staff.
9-03, People Love Angel Love Service Team:
The establishment of the "People Love Angel Love Service Team", the collection of all members, mainly used for the coordination and help of hospitals in external services and activities, and created a large window of the hospital, so that the society pays attention, the people are satisfied, and the people love the special service. Big highlights make it an integral part of hospital culture

10. Hospital culture construction:
10-01, hospital sports competition:
Actively carry out various cultural and sports competitions, such as basketball, badminton, billiards and other competitions, echoing social fitness activities, strengthening and enriching employees' spare time, enhancing team and progressive awareness; timely conducting friendship matches with team customers, reflecting the hospital's good culture one side
10-02, hospital festival entertainment activities:
On New Year's Day, 5-12 Nurse's Day, Mid-Autumn Festival, hospital evenings are held. Every day, irregular entertainment activities suitable for the participation of employees in the hospital are carried out, and an important part of the hospital's hospital culture is constructed. It can be carried out in a timely manner with the team customers. Good culture side of the hospital
10-03. Internal culture construction includes greeting cards for employees' birthdays and admissions anniversary, public blessings in the hospital; organization of medical pledges; construction of hospital libraries; non-scheduled academic exchanges; establishment of technical, business, and management training courses; Website forum; launching hospital medical technology interactive learning exchange meeting
10-04, hospital culture publicity:
When conducting a series of activities such as free clinics, film teams, lectures, etc., use the picture display or video animation to show the hospital culture to the society; actively encourage employees to participate in social welfare activities.

There are many ways to develop the hospital. This is the collective effort of all our staff to be able to switch back to the overall development of the hospital. Now the demand for hospitals is not only a place to save people and cure diseases. As a national administrative unit, hospitals have to shoulder more responsibilities, which is why we must constantly improve the image of our hospital!