Logistics company corporate website planning book

In the current Internet age, the company's development is not only based on real-world propaganda, but also to expand its influence on the Internet. In the continuous progress, many companies will establish their own company's portals. These are very Necessary, online publicity is very helpful to the company's development. These are the results of our continuous improvement, so our company has to set up its own website.

I. Project objectives

1, website design style

We will give full play to the advantages of website planning and construction and development. The following principles will be strictly adhered to in the development and construction of Shanghai ** Logistics Co., Ltd. website:

On website maintenance and subsequent expansion: We provide a dedicated website maintenance background, which can be easily maintained by webmasters. At the beginning of planning the website, we will build the function module framework very large and easy to expand. It will be very convenient to add new functions and modules in the future, and reduce the secondary development cost. In addition, for the pages displayed in static and flash, we take care of the beautiful requirements of the page.

In design: exquisite and efficient. The website page design reflects the large-scale corporate image of Shanghai ** Logistics Co., Ltd., and the proper interspersing of the frame layout, color matching and flash animation is just right, so that the entire website can bring good visual enjoyment to the viewer under the premise of ensuring the function. And the times are dynamic.

In the function of the website: fully reflect the interactive nature of the website, and use a variety of mechanisms to remind the website management personnel, so that the network management and related personnel can respond in time. Special attention is paid to the security and stability of the website, and it is ensured by various methods such as network security, system login security, security of each subsystem, security of system modules, and security during session. The advanced 3-layer structure of the programming method allows the website to remain stable even with a large amount of traffic.

2, website goals

With its excellent interactivity and convenient communication means, the Internet is becoming the most promising and promising emerging media, and has become a hot spot for public businesses. Pioneers in many industries have adopted Internet technology to provide information services to customers and partners online, and to use the Internet to sharply capture business opportunities.
As a large-scale enterprise specializing in the logistics industry, Shanghai ** Logistics Co., Ltd. needs to build a good website and use it as a carrier for external publicity, service and communication to cope with the rapid development of the company, so that the website has distinctive industry characteristics and makes it more Many companies have networked Shanghai ** Logistics Co., Ltd. to enable more customers to learn about Shanghai ** Logistics Co., Ltd. through the Internet.

The overall structure of the website

1 Website column structure

2 column description

The structure of the website of Shanghai ** Logistics Co., Ltd. is as shown in the above figure. The column planning fully takes into account the needs of Shanghai ** Logistics Co., Ltd. to display corporate image, expand visibility and comprehensive functions. The website uses a variety of dynamic modules, and the company can independently and independently complete most of the content on the website. The design of the page will fully reflect the image of the first-class enterprise of Shanghai ** Logistics Co., Ltd., and the proper interspersing of the frame layout and color flash animation will be just right, so that the entire website will bring good vision to the user under the premise of ensuring the function. Enjoyment and spiritual pleasure.

3 Home

The dynamic asp dynamic page is used to display the latest dynamic information, service items, and important customers. The network management can dynamically update the content of the home page in the background. As soon as the viewer enters the home page, they can learn about the latest updates of the entire website and the company's latest activities, giving viewers a refreshing feeling and attracting visitors to visit Shanghai ** Logistics Co., Ltd. website frequently.

4 News

This column uses the news dynamic module, which is to collect some frequently changing information on the webpage, such as: website news, company dynamics, industry dynamics, etc., according to some common classifications, join the database through simple operations, and publish to A system on the website. Its appearance has greatly reduced the workload of website update and maintenance, speeded up the dissemination of information, and kept the website dynamic and influential.

Module characteristics
a. Support news retrieval by topic, column, media, keyword, date, etc.;
b. Support pictures, each piece of information and news can be matched with pictures, and select the display mode of pictures and texts;
c. Support various styles of news display styles, and customize personalized news templates;
d. Provide various statistical methods to help you analyze the news browsing situation;
e. Select the location where the information is displayed, based on the importance of the information.

Module function description

· News front desk - the page displayed by the news on the homepage

Note: If the news has a picture or is defined as a hot news, a small icon will appear after the title and will be displayed first.

·News front desk - news directory display page

·News front desk - news detailed information display page

· News backstage - category addition

·News Backstage - Category List

·News backstage - news added

·News backstage - news modification

·News management page

5 Company Profile

This column includes three sections: “Company Introduction”, “Corporate Philosophy” and “Service Network”. Its main function is to publicize the enterprise. Through the understanding of the basic situation, cultural concept and service of the enterprise, Shanghai ** Logistics Co., Ltd. Familiar and trustworthy for more customers. This section uses static pages, and we will use a variety of expressions to best convey the company's corporate image.

6 Logistics services

This column includes five sections: “Distribution and Transportation”, “Warehousing Service”, “Card Service”, “International Logistics” and “Freight Forwarding”. Its main function is to fully display the service project of **Logistics. The page adopts the method of graphic and text.

7 Online order

This section links to the internal logistics information management system of the enterprise. Customers can log in to query relevant information by username and password.

8 typical customers

This column uses the dynamic database function. Administrators can freely add, modify, and delete relevant cooperative customer information in the background. Front-end customers can also query relevant company information through industry, region or company name; and can add important customers or new affiliates. The customer is placed on the front page; the visitor can better understand the dynamics of the ** logistics partner.

9 The recruitment and development of talent recruitment companies requires continuous enrichment of their talents. It is necessary to open such a column on the website of Shanghai ** Logistics Co., Ltd.

10 Contact us

Divided into "Contact Information" and "Message Board". "Contact Information" is a static page that describes the company's contact details. The email can be super connected, and the customer writes and transmits after clicking. The “message board” sets the fixed template through the administrator, and the customer fills in and submits it online; the background administrator divides and queries through different types of requirements or industries, and uniformly deploys it to different departments for processing, thereby greatly improving work efficiency.

Recommended module

11 Corporate Forum

Module introduction

Visitors to the website can ask their own questions or express opinions, feelings, etc. about the products, services, and related knowledge they care about. Corporate full-time staff can post feedback in a timely manner. All the communication formed by these words will be recorded in the system for other visitors to browse and learn from. The system can set up multiple topics and multiple layouts according to different types of products or services, and guide visitors to select the corresponding topics for discussion. This will create a clear and purposeful communication environment and improve the efficiency of information query and retrieval. Enterprises can also open technical support layouts as needed, and answer questions submitted by visitors online as part of their after-sales service system.

Module characteristics

a, discussion area - topic - post three-level structure, clear and clear;
b. Provide various statistical analysis such as click rate and response rate, and have powerful sorting and checking functions;
c. The administrator specifies the internal release information as an expert comment to attract users to visit;

Module function description

· Forum front desk - forum home page display page

· Forum front desk - forum topic list

· Forum front desk - forum article display page

·Article front desk - article publishing display page

·Management background - forum column add page

·Management Backstage - Forum Column Management Page

·Management backstage - forum article management

12 mass mailings

The mass mailing system is a tool for webmasters to communicate with members and to promote products. The webmaster can select different types of members to send emails. The content of the email can be in text format or html page format. The email can also be personalized, that is, the member's name is included in the email, for example: "Respect "So", so that the recipient feels that the letter is specifically for him, feels very kind, so the rejection of the letter content will be much reduced.

Function introduction:
Email address autonomously add, view, delete email addresses by group management email address name, email address, date, mail group retrieval email address, group delivery email delivery log management, free view, delete

· Email address add page

· Email address management page

·Email delivery page

·Email delivery log page

Three website license management

The system strictly limits the permissions of different administrators. The management permissions for each module can be specified separately, for example, an administrator has company dynamic permissions, customer service management permissions, an administrator has product management permissions for the product world, and an administrator has all Permission. This will not only allow the vast management functions of the entire website to be decomposed to various managers, ensure effective management, and improve the security of the entire website.

Four website construction platform analysis

As an e-commerce website providing information services, the stability, high speed and security of the website are very important. In order to ensure the stable operation of the website of Shanghai ** Logistics Co., Ltd., our company recommends that the website of Shanghai ** Logistics Co., Ltd. be provided by our company. High-end web hosting.

1 virtual host

We provide comprehensive and professional web hosting services to provide the most complete solutions for professional websites, provide the most stable and secure network platform for well-known websites, and solve your worries of expanding the online world and e-commerce. We offer our customers the following standard services:

★ The best hosting environment in Shanghai ★ High-quality computer room environment and equipment, constant temperature and humidity control system ★ Direct access to Chinanet backbone network through 2 thousand 1000m fiber, domestic export 2g, international export 1g
★ dell\hp rack server configuration ★ Server system software installation and debugging ★ Uninterrupted, open day 24*7*365 hours network system management and maintenance and technical support ★ Free ip address, traffic monitoring ★ Emergency handling ★ Standard remote management software usage training ★ More value-added services such as firewall, data backup, system security, ssl acceleration, seamless transfer, local load balancing, high-speed cache/mirror

Once you adopt our web hosting service, you not only save a lot of money, but also get the professional server, high-bandwidth access, network technical support and monitoring that we provide for you.

2 data center hosting environment

l High quality telecommunications room

In our state-of-the-art high-quality telecommunications room, Gigabit bandwidth is directly connected to the Chinanet backbone network, with the most reliable power supply system; there is a central air-conditioning system covering the entire building; a fully automatic fire protection system and all-weather throughout the year The computer room security protects your server from fire and other trespassing.

l Excellent monitoring system

We not only have specially set monitors, but also observe the operation of the server at any time. We can also detect real-time traffic and network connectivity, and provide online real-time traffic reports and network status monitoring reports to detect problems and take appropriate measures.

l Professional network talents

Our professional engineers have many years of network background, rich experience in network construction and software development, proficient in internet related technology, familiar with various Internet operating systems and network tools, and have outstanding capabilities in solving network and system failures. .

l Rapid on-site processing

We provide you with the most efficient server technology support, management, maintenance and real-time monitoring 24 hours a day, to ensure your server runs most stable.

l Timely server upgrade

As your business thrives, the demand for network resources will continue to increase. Shanghai, relying on its rich resources and strong expansion capabilities, will meet all your requirements for server configuration, host space and bandwidth expansion to match your business growth.

l Controllable host rental fee

The cost of resource outsourcing services can be fully controlled through the choice of service providers and business negotiations. Compared with the construction of high-cost, high-complexity and high-risk website systems and the salary of network engineers, the economic advantages of hosting can be seen. A spot.

Five website operation security strategy

In order to ensure the normal operation of the website and the high security of user data, the system considers various security policies.

The quality of website construction also directly affects many things. These are the results that can be achieved through continuous development. These are the results of our continuous improvement. These are the necessary developments for us. The means to be done. In the increasingly fierce competition, only more marketing policies can be better!