Company development plan writing method

The development of a company often requires a lot of methods. It is of course the most common and effective thing to hold a large amount of planning activities and development activities. This is a great way to express the influence and expansion of the company. It is not difficult for a company to do an activity well, but how to improve the brand at the same time as the activity becomes an important part, and such an activity becomes a success.

The event planning plan is an effective behavior for the company or the company to increase sales and increase market share in a short period of time. If it is an activity plan with outstanding creativity and good enforceability and operability, no matter the visibility of the company. Or, for the brand's reputation, it will play a positive role.

The event planning case is relative to the market planning case. Strictly speaking, it is subordinate and market planning. They are connected and complement each other. They are subordinate to the overall marketing marketing ideas and models of the enterprise. Only the market planning and event planning cases made under this premise are the holistic and continuous advertising behaviors. Only in this way can the customer group be able to An agreed brand culture connotation, and the event planning case only follows the idea of ​​the overall market planning case, and the virtual host can enable the company to maintain stable market sales.

For some industry friends who are new to contact with advertising, or who are new to planning, it may be difficult for them to achieve the expected results when writing event planning. Even some advertisers who have been planning for many years sometimes inevitably make mistakes. How can I write an ideal event plan? I think I need to pay attention to the following points:

Change the writing style

Generally speaking, planners often accumulate their own set of experience in the writing process of the plan. Of course, this experience is also reflected in the writing form of the plan book , so each person's plan book may have its own mode. But often such a pattern will limit the thinking of the planner, and it is impossible to grasp the market without a change of view. In the content of the planning book , the writing style should also be changed, because if the same customer sees that your plan is the same shell, it is easy to create a psychological distrust attitude. The effect may affect the performance of the creative.

2. Avoid subjective speech

In the early stage of event planning, market analysis and investigation are very necessary. Only through the analysis of the entire market situation can we more clearly recognize the problems faced by enterprises or products, and find problems to be targeted. The solution is that it is impossible for a master planner to make a successful plan. Similarly, in the process of planning book collaboration, subjective ideas should also be avoided, and subjective words should not be avoided. Because the plan is not implemented, any results may appear. The subjective judgment of the planner will directly lead to the execution of the event and The vague analysis of the form, and if the customer sees the subjective words in the planning book , they will feel that the entire planning case has not undergone a real market analysis, but is the result of subjective judgment.

3. The theme should be single, inheriting the general marketing idea

When planning activities, we must first make accurate judgments based on the actual problems of the company itself and the market analysis. After the swot analysis, we will take advantage of the shortest and most important issues that are currently worth promoting. It can only be a theme. In an activity, you can't do everything. Only by conveying one of the most important information to the target consumer group is the so-called "doing something, not doing something" so that the most wanted message can be fully conveyed to the target. Consumer groups can attract the attention of the customer group and it is easier to remember the information you want to express.

4. Directly explain the points of interest

After identifying the only topic, the customer group can also accept the information we want to convey, but there are still many people who remember the advertisement, but they do not form a buying impulse. Why? That's because they don't see the points of interest that are directly related to them. Therefore, it is very important in the event planning to directly explain the points of interest. If it is a promotion, you should directly tell the consumers the amount of your discount. If it is a product description, it should sell the most compelling selling point. Only in this way can the target consumer cause the purchase impulse after contacting the direct interest information, thus forming a purchase.

5. Activities should be organized around the theme and streamlined as much as possible

Many planning copywriting often want to perform a lot of activities when planning activities. It is believed that only rich and colorful activities can attract the attention of consumers. In fact, one of them is easy to cause irrespective. Many market activities are very active, and many people participate. It seems that the response is very enthusiastic, but how many of the people who are onlookers or participants are the target consumers of the company, and even if they are target consumers, they are after the event. Are you buying products one after another? At present, some of the problems that some planners often complain about are the ethical issues of onlookers' participation. Many people often go after watching the excitement, or take the gifts issued by the company and leave. In fact, the problem here is that the content and theme of the event do not match, so it is difficult to achieve the desired results. In the current market planning activities, there are some activities that are both lively and at the same time achieve good results, because the activities are only around The theme is carried out. Second, the cost of activities is increased and implementation is weak. In a plan, if too many activities are added, not only will it have to invest more manpower, material and financial resources, but it will directly lead to an increase in the cost of activities. Moreover, there is still a problem that it is easy to cause the operator to perform poorly and eventually lead to the failure of the case.

6. Has good enforceability

A suitable product, a good creative plan, and a good executive team are the successful marketing activities. And whether the implementation is successful, the operability of the plan is most directly and fundamentally projected. Planning must be well executed, in addition to careful thinking, detailed activities are also essential. The time and manner of activities must be carefully analyzed taking into account the location of the execution and the situation of the executives. The specific arrangements should be as comprehensive as possible. In addition, the impact of the external environment {such as weather and folklore} should also be considered.

Activity planning cases come in a variety of forms, generally speaking, including roadshows, product briefings, holiday promotions, news event marketing, etc., and for any of the above-mentioned solutions, for different business situations and market analysis, there are countless forms that can be derived. . Event planning often has a direct effect on new product launches, product terminal distribution and product transformation, so it is also an important part of advertising planning.

Finally, a promotion can't achieve great results, and you can't build a brand name, so don't want to solve all the problems through one activity. One activity can only solve one problem, in brand building and sales of goods. Only by adhering to the correct marketing ideology and carrying out appropriate promotional activities at the right time and in the right place under this ideology can the company continue to develop faster and better.

The general planning book is not difficult to write. The hard part is how to make the company's brand in the actual operation process. This is a long-term unremitting efforts. In the continuous growth, these are very difficult to do. Things, long hours of hard work and constant growth are the most important!