Entertainment and Catering Enterprise Management Plan

The management of entertainment catering companies is very important. Many of these things are constantly being explored and slowly started to understand. These are the facts that must be passed through in growth. In the process of growing up, there will inevitably be many mistakes, so there have been many mistakes in the entertainment and catering management of our country, but these are the past tense, and our catering and entertainment business management is constantly improving!

With the deepening of China's market economy development, the domestic service-oriented enterprise business development model will be in line with the world's advanced management model. In view of domestic enterprise service awareness, management experience is weak, and development awareness is not strong. So far, there are no real industry brands and industry standards, and there is no “oligarch” that forms an industry monopoly. Anyone can become a maker of industry norms. In the face of such a special market, whoever finds the best market positioning and wins the strategy will win business opportunities and succeed.

1. In view of the above situation, the purpose of this plan is to find the best market positioning, and on this basis, formulate development strategies, management recommendations and model points to achieve a healthy development of the company.

2. Business project and market positioning

Operating Projects: The Investment Management Group will be engaged in the management of entertainment and restaurant chains, beverages and food agents.
Economic hotel chain management, cultural communication planning and other diversified related projects are the main business principles, thus laying a solid foundation for future development.

Market Positioning: The Investment Management Group will use Jiangsu Province as its main development platform to achieve a win-win situation by basing itself on the Yangtze River Delta economic circle and utilizing existing geographical, information and talent resources advantages, strengthening alliances and complementary resources. Introduce appropriate types of products and services in a timely manner to meet the needs of different types of guests. Further expand the brand effect and develop into a well-known investment management group in China.

3. Create a sense of service

All exquisite services are derived from the understanding of people and people. Quality service is how to treat everyone with kindness. Keep abreast of the needs of our guests, provide them quickly and accurately, and integrate them into a personalized service concept to enable guests to achieve material and psychological satisfaction.

Promote the concept of star service, including: standardization, institutionalization, refinement, emotionalization, branding; thus winning market competition. In-depth understanding - people, will always be the main body and center of service activities, need the conscious concern of others.

4. Capital operation planning

The development of an enterprise is inseparable from the investment of capital, the effective and rational use of the intangible and tangible capital stock, and the adoption of a reasonable way to achieve the maximum value of capital.

a effective market financing.

b Through the brand effect to attract qualified partners to join, export brands and talent resources.

c Joint venture to acquire valuable assets for integrated management.

d Reasonable control of asset-liability ratio.

e cooperate with relevant well-known enterprises to make reasonable expansion.

5. Establishment of standardized management

Standardization has now crossed national borders and become more international. Standardized management will achieve savings in people, finances, materials and time, thus achieving the best social and economic benefits. The establishment of labeling management is divided into software standardization and hardware standardization, and high integration of standardization and personalization can provide high-level services.

Including: service standards, training standards, production standards, financial standards, engineering standards, safety standards, facility standards, marketing planning standards, organizational structure standards, handling complaint standards. According to the business requirements of the company, the corresponding implementation standards and procedures are established, so that all employees fully recognize their responsibilities and provide a high level of service to the guests.

6. Establishment of administrative structure

Senior executive: Chairman of the group company, executive director of the group company, general manager of the group company, deputy general manager of the group company.

Intermediate managers: Chief Financial Officer, Director of Human Resources, Director of Public Relations Sales, Director of Engineering Planning, Director of Project Development, General Manager of various chain stores.

Grassroots managers: managers, supervisors, foremen, consultants, clerks.

Grassroots staff: employees of various departments, interns, temporary workers.

The staff at all levels shall, according to the duties of the post, clarify the content of the work, effectively communicate with the lower and upper levels, and work together to achieve the various tasks of the group company.

7. Brand creation and corporate culture

Brand creation: A good brand effect is an essential element of group management, and the management brands are managed according to the level. The creation of the brand can be through the advertising of holiday promotion activities, the release of news media, online media, targeted sponsorship of various public welfare activities, the use of corporate environment and facilities publicity, recommendation of spokespersons and company promotion language, effective certification of authoritative institutions, by The form of government agencies and industry organizations to publish. At the same time, combined with standardization, the humanized management concept forms a personal experience for consumers and produces unpaid brand promotion effects.

Corporate image design: corporate branding, logo design. Highlighting the visual impression, making membership cards and promotional pictures, uniform style and color design, uniform production of supplies and equipment, and unifying the overall design style of each business place are also one of the elements that constitute the brand.

Corporate culture: The company takes employees as the core and adopts incentives to enable employees to implement service concepts and standards as their first task. It will understand the management ideas and entrepreneurial spirit of the company and have a deep understanding and recognition of the future development direction. Employees are fully aware of their value and make them feel the benefits and pride of their employees after they grow and develop. At the same time, employees are encouraged to innovate because innovation is the driving force behind corporate development. Strengthen team awareness education, use management system to constrain employees, strengthen self-cultivation, and abide by industry ethics. Unify the thinking of the entire team, deepen the sense of competition and supplement it with the right direction.

Corporate image design: corporate branding, logo design. Highlight visual impressions, create membership cards and promotional images, design uniforms and colors, and uniform production of supplies.

8. Marketing strategy and public relations planning

Marketing strategy: Through the investigation and analysis of the market to develop the corresponding marketing content, to integrate the existing resource advantages for different customer groups, to promote and promote, customer satisfaction determines the success or failure of the strategy. Strengthen the establishment of the sales awareness of all employees, so that every guest has become our invisible sales team.

The marketing strategy includes the design of sales content, strong selling points, understanding of the comparative analysis of information of other competitors, establishment of customer files, regular visits, networking events, promotion of holidays, and collection of guest opinions. At the same time, we will improve the professional quality, sales skills, professional knowledge and skills, and positive working attitude of marketing personnel. Make them a favorable weapon for the promotion of corporate image.

Public relations planning: First of all, we should understand the industry background, give effective analysis, and evaluate the effect. Forms include participation in public events with certain sensational effects, press conferences with newsworthiness, visits by public figures, famous people, participation in relevant popular information reports, and support and recognition from various industry groups such as enterprises and government departments. Career, etc.

The company's internal activities and materials are organized and publicized, maintaining good relations with news organizations, regular outdoor language image advertising planning, and online media promotion.

9. Human resources management training system: Establish a complete theoretical training mechanism, and carry out corresponding training according to different positions and ranks by professional training personnel, so as to continuously improve the business quality of the employees.

Resource allocation: According to the actual needs of the company's operations, it is reasonable to control the distribution of personnel in each position, give full play to the potential of employees, and become an important resource for enterprise development.

Performance appraisal: Establish a complete performance appraisal system, and assess the employees' work attitude, professional accomplishment, performance evaluation, management efficiency, etc., and reward and punish the team, so that the overall human resources of the team are guaranteed.

Incentive system: Provide good treatment for excellent employees, create a good working environment, manage humanity, organize expatriate learning, select star personnel, highlight image awareness, use monthly reward cycle, and continuously mobilize employees' work enthusiasm Innovation space.

Welfare treatment: We will formulate corresponding welfare benefits for the corresponding positions. Good welfare benefits are necessary conditions for employees to grow and play in a cognitive enterprise.

10. Summary

The development of enterprises is inseparable from talents and capital, effective management and application. Establishing a corporate image with brand and standardized management, providing high-quality products and services to guests, and winning the recognition of consumers, is the core of enterprise development. It is believed that through effective management and matching of corresponding systems, it will be demonstrated and adjusted in the process of continuous development, so that the company will develop into a healthy and stable development. Only when there is a goal will there be development. I believe that through reasonable improvement, corporate capital will be able to operate efficiently and orderly.

There are many ways for enterprises to develop, but management can never be ignored. Only when all the links are handled well, and management is in place, such enterprises have the potential for development and the strength to develop. It is something that can never be ignored. The management of enterprises is the most important thing. These are not to mention, but in the management, various errors are easy to occur, so we must work hard!