College student media website planning book

Background analysis

With the continuous development of university education, the number of college students has also increased significantly. At present, the total number of students in 14 universities has risen from the initial 60,000 to 130,000 today. According to official estimates, by 2019, the total number of students in Xiasha will reach 150,000, and the number of teaching workers will reach 50,000.

However, while the number has increased dramatically, the quality of college students has gradually deteriorated. This degeneration is manifested in the fact that college students have lost the spirit of their original college students and blurred their own direction. In the same year, the spirit of the university students was “fashioned, the book was full of business, and the singularity of the book” was gradually dissipated. What makes college students lose these precious qualities? First of all, this has something to do with the change in the overall value orientation of the post-80s generation. The improvement of material living conditions has caused students to lose the motivation to struggle; too much enjoyment has created conditions for students to escape from reality. Second, the dramatic increase in the number of college students is also an important reason. Students can't see their specialities and can't find their own direction, so they are degraded and negative.

Here, we set up a university student media website to showcase the culture of college students and show the way students live. Let college students know themselves and understand life autonomously, and then spontaneously seek ways to change their lives.

2. Website goals

The purpose of the website: taking college students as the center, promoting the culture of college students and guiding the life of college students

One: Through the display of campus life and the promotion of campus culture, the spirit of today's college students is inspiring. Mainly for freshman and sophomore students.

Second: By showing all kinds of workplace life, plain and true job hunting life, guide college students to recognize their own career development and work hard for it. Mainly for juniors and seniors.

3. Website content

Content: Introduction of various organizations, introduction of activities: including academic literature and art categories: various civil society entrepreneurs: various entrepreneurial teams

Form: 1. Weekly selection of ten topone, including best activities, most concerned clubs, etc.

2. New event preview, recent results exhibition

3. Trend Culture Promotion Center: Hosting Xiasha Inter-school Activities, Competitions, Leading Trend Culture

4. News: Focusing on people this week: daily life news; interviews with people, etc.

5. Photo: Photo plus regular theme photo exhibition

6. Article: Articles add periodicals

4. Website promotion

After the website has been tested, the website is published, and after a period of trial operation, the website is continuously improved, the website is optimized, the structure, page and content of the website are optimized, and the structure and layout of the website are adjusted. To make the site more suitable for viewers and search engines. Then promote the website, the main strategies used are:

Linking strategy: Combine search engine strategy, try to find more names and links of company websites in various webpages, industry websites, professional catalogs, interchangeable links, signed articles, etc., in order to provide access and improve The line is extensive.

Traditional method promotion strategy: adding website links in various media of the company, such as business cards, letterheads, brochures, etc., although it can not directly improve the importance of the website in the network, it is very effective to generate website brands for potential customers. influences.

Search Engine Optimization: Use tools or other means to match your site to search engine search rules to get better site rankings.

5. Profit-based user charges: The management fee for the community that makes the homepage on the website is 3~5 yuan per month.

Contracting outfield, sponsoring agency income: 1 use the website, integrate company information, community information 2 for each party to develop promotional packages and sponsorship packages 3 to determine a long-term cooperation advertising company, graphic company

Trend Culture Center: The sponsor of the event organized by our Trend Culture Promotion Center, and reported on the website

Advertising: Merchants advertise on the site

Product agent sales: the merchant sells the product to the sales team of the website.

Through the introduction work, the agency fee is charged. I know the cooperation with the center through employment with each school. The main profitable way of development in the future.