KTV Marketing Management Plan

However, as a pioneer in the xx entertainment industry, the company is constantly subject to fierce competition from its peers. Whether it is mass consumption; or enjoyment. It is divided into the cake of the entertainment service industry here.

Faced with this situation, every entertainment city must play its own characteristics. Only in this way can we stand in this industry! First of all, it is necessary to carry out accurate market positioning. What kind of entertainment city should xxx be used for? What level of consumer groups do we have to face? Second, in the case that the hardware conditions cannot be changed too much, what we have to do is to change the software conditions. In layman's terms, it is to improve the quality of service. Third, we must build a great team. Strive to create a home atmosphere, let employees have a sense of belonging, let our employees regard xxx as their home and be loyal to our company.

In view of the overall development of the entertainment industry in Shanghai and the increasingly fierce competition, the traditional model and the means of imitating others have been difficult to survive in the current entertainment market. Especially the opening of the new stadium, how to stand in this market? How to plan a marketing plan? These are all very critical issues. To do this well, we must develop a comprehensive business management plan, because it will directly affect the future development of the company and bring good economic benefits to the enterprise.

Based on the current scale of the business site that I understand and the future direction of the entertainment industry, combined with my own understanding of the industry and years of management experience, I have worked out the following plans:

One. Management rules and regulations:

a. Corporate employee code b. reward and punishment system

two. The responsibilities of the personnel of the competent departments at all levels are formulated.

three. Development of on-site work processes:

a. The process of field work

a. Ordering ktv field work process

b. vip type ktv field work process

b. Welcome reception workflow

c. Switchboard workflow

d. Bar workflow

e. Kitchen workflow

f. Preserved workflow

G.vip public relations staff workflow

h. Cleaning workflow

i. Develop box form / area / price

Formulation of various forms

a. Applicable form for ordering ktv

b. Applicable form of vip type ktv

V. Training courses / textbook development

a. Training materials for ordering service personnel

b. training materials for vip service personnel

c. Training materials for floor cadres

6. Physical fitness training

7. Recruitment of cadres/personnel

Eight. Personnel uniforms

IX. Preparations for the opening/trial operation

a. dm advertising production

b. Promotions

c. Opening event

d. Public relations activities

e. Advertising

X. Acceptance and assessment of the training effect of all personnel

XI. Trial business

Twelve. Officially open

In addition, in the development of the business site opening management schedule, we must also develop a ktv equipment procurement entry schedule. These two tasks should be arranged according to the schedule time. Otherwise, there will be great inconvenience to the progress of the work in preparation for the opening of the business. Below I will list the equipment that needs to be procured into several categories:

I. Design and distribution of ci related printed items

2. Production and printing of various basic forms

Three. Consumables purchase details

4. Audio equipment

V. Computer system

Box hardware equipment

Seven. Advertising signs

Eight. Kitchen / bar equipment

Nine. Telephone / surveillance video equipment

X. Staff canteen / locker room equipment

XI. Financial supplies

Twelve. vod song system

Thirteen. Counter checkout / confirmation acceptance system

XIV. Lamp/hardware repair preparation

According to the site of 7474.4 square meters, a total of 138 boxes on three floors, the second and third floors can be used as a ktv box, 40 rooms per floor, a total of 80. The fourth floor is set up as a vip box, a total of 58 rooms, the production department will be set up on the third floor to deliver the meal to the floor in time, and the second and fourth floors must be set up with a secondary bar and a kitchen ladder to send the meal in time. To the floor. The distribution of boxes should be simple and straightforward and should not be too complicated. If there are more boxes, they can be divided according to the area. It is better to see the boxes in each area at a glance. This is beneficial to the control and management of the personnel during the operation, and it can also save personnel costs.

The types of ordering boxes can be divided into three types according to the situation: large, medium and small. It can also be equipped with mini boxes and extra large boxes according to the operation conditions to meet the different levels and needs of consumer groups.

The management of ktv is relatively incompetent and cumbersome as hotel management. The management of ktv is more practical. In this respect, Taiwan's ktv management model is relatively best and most perfect. From the pre-training of personnel to the daily management of the business site, it is very rigorous and orderly. The training of personnel is especially important for ktv. Because training is the basis for creating an on-site management atmosphere, the requirements for trainers are quite high. Quite a professional level.

Then let's talk about the business philosophy of ordering ktv. The business philosophy of ordering ktv is to attract and stimulate customers' spending power with low consumer price, excellent service, excellent audio-visual effects and delicious food. Consumers can fully occupy the business space in order to make a profit. In addition, the opening of a meal-style ktv is critical to the positioning of the consumer group, which will directly affect the operation after the opening of the business.

Let me talk about the business philosophy of vip box. First of all, the VIP and the social status of the guests in the vip box are definitely much higher than those of the ordering box, so we are forced to let the guests do the hardware decoration, equipment investment, and software service. Have a great value for money. In terms of personnel, it is necessary to strictly control the selection, such as: image temperament; assessment and employment. The vip box service staff needs to use girls. In addition, the area can arrange models with good temperament to communicate with the guests. The models also need to be trained by the company before they can be employed, and there are special personnel responsible. It is best for the company to rent a group dormitory to manage these people because they should be the key to the business of the vip area. In addition, the company can set up long-term recruitment points throughout the country, so that the company can continue to fresh blood.

Secondly, the workflows of the two different business model personnel are also different. Different reward and punishment systems are formulated for the second time. The principle of heavy rewards for the work attitude and performance of VIP personnel is implemented to improve the enthusiasm and good staff. The work attitude enables the company to have a steady development process.

About the previous budget of turnover

Since the current entertainment industry in Shanghai is relatively developed, whether it is a ktv for order-based service or a vip-style model, there are well-known stores operating in Shanghai, so as a new entertainment venue that first entered Shanghai, it was opened in the early stage. Three months should be done to let consumers know the brand as much as possible, and a large number of preferential activities can be carried out to attract customers to our store, so that he will have a comparison, and then it is possible to become our loyal customers and introduce them to them. Friends, attract more guests. . Therefore, I think that the first three months can be about 120 to 1.5 million yuan per month, an average of 4 to 50,000 yuan per day. After three months of running-in, the shortages will be improved. After three months, the turnover should be steadily increased to about 2 million per month, about 70,000 yuan per day.

Ktv management ktv event marketing ktv staff training

Ktv market research ktv project planning ktv decoration design

Ktv audio equipment investment project budget supply and demand information release

Accurate positioning + quality service + team spirit = customer satisfaction. Satisfying customers is our highest pursuit! Only when the guests are satisfied can we create a higher effect. I believe that as long as we can see the market situation in our market, we will find weaknesses in the market and find a way to develop our entertainment city. I believe that as the city's entertainment city leader, we will find a suitable future for our entertainment city. After all, our market is developing early, and we should continue to develop.