Bar KTV Management Marketing Plan

At present, China has been continuously developing, the economic situation is getting better and better, and the consumption level of residents is also constantly improving. Therefore, residents have more enjoyment of consumption qualifications. It is in this situation that our country's bars and ktv have developed vigorously in recent years. Now, going to ktv to sing and going to the bar to drink has become fashionable.

However, in the management of bars and ktvs, we still have a lot of loopholes. These are all things that need continuous improvement. As long as our management keeps up, the bar ktv can develop in the long run. These are all we have to keep on. The place for progress.

One: Theme:

In the crowd of bars, from the point of view of consumption, that is, sellers and consumers, these two kinds of people, not only the relationship of consumption, but also communicate and communicate, so that consumers are not only in the bar, but also in consumption. Only then did I know that the bar was the place where it was called humanized marketing. Purpose: Communicate, communicate, and mutual knowledge, and expand the popularity of the bar!

Second: Today's entertainment market background and consumer mentality analysis:

Strongly built, the pursuit of the world, high-quality life, has become the life goal of modern urban people, the bar has become a good place for relaxation, leisure, entertainment, friends, the bar is the first choice for nightlife, but also the shining of consumption growth point.

Consumer group, the analysis of the mentality of the club family:

1. Pursue the theme bar, not for relaxation, not for leisure, just for the pursuit of art, and like-minded people.
2. Pursue relaxation, pursue excitement, and release the pressure of life. It is a fanatic in the club, and it is necessary to be passionate and high.
3. Pursuing an elegant style, there is no deafening disco to afflict the ears. They want appropriate psychedelic lights, relaxing music for the atmosphere, or laughter, or talk, or whisper. They will never allow others to bother.
Throughout: Therefore, in the market positioning of the bar, it is necessary to determine the accurate market positioning and advertising according to the local market and the mainstream form, and establish a bridge for communication between the bar and the consumer!

Three: entertainment venues probably marketing framework company is a comprehensive entertainment company that integrates slow shaking and ktv, using advanced management system, introducing the latest entertainment methods, in the spirit of customer first, quality first, wholeheartedly, Seeking a strong corporate spirit and building a first-class entertainment brand.
Market form: Combine multi-party resources, do comprehensive entertainment places, understand the hearts of mass consumers, highlight the advantages of featured brands, update without any days, improve the service quality of software and improve the quality of products in the case of perfect hardware configuration. There are no updates every day, making consumers feel fun, fresh and affordable.
Market Positioning: To be a high-end entertainment company, highlighting the advantages and advantages, creating a corporate brand culture, service, high quality, and interactive forms of programs, aiming at high-level consumer groups.
1. Enterprises and institutions ---- middle and high-level leaders of state enterprises and institutions -
2. Private enterprises, individuals----individual private bosses
3. Mid-range individual passengers---tourism, business people
4. Team----Enterprises, Private Enterprises, Team Organizations

Marketing:
Accurate market positioning, high-quality service, and good reputation are all at the same time, information output is the most critical. Entertainment company advertising is not likely to place as many media ads as other products. Choose the right media for advertising, through the combination of its own marketing planning and integration planning, to achieve the purpose of marketing.
1. The sales department uses the promotion of wine as a lever, and in the media and its own performances, software facilities to attract customers, to maximize profits during the holidays.
2.) Team source. With enterprises, institutions and individual team organizations as the main sales targets, through various channels to communicate, through various forms of cooperation to guide consumption,
3.) The FIT market. The development of the FIT market is the most important market and the most difficult to develop market, with a focus on high-income white-collar workers and hotels without nightclubs.
Accelerate the chain network of the industry, strengthen the links between enterprises and institutions, stabilize existing customers, and vigorously develop new customers. Different types of packages are available depending on the needs of the guests. Contact the taxi company, take the price difference to take the customer commission, not only promote the company, but also bring a certain source of customers for the company, for the market integration marketing, open up a hotline, and give certain discounts.
2. The establishment of the internal consumer chain through external propaganda, combined with internal staff promotion to complete the internal consumption of external communication and promotion of the news media cooperation and strengthen cooperation with the media column, ticketing, securities marketing.
Propaganda on the vehicle.
Personnel promotions, team contacts, website forums and other media, attracting guests, and retaining guests through their own environment, services, and program content.
3. Internal publicity guests come to promote consumption, they must introduce their own characteristics and products to them, so it is necessary to establish an internal publicity network. From the time the guests enter the hall, they must let the customers understand the business characteristics and modes.
4. Raising the rate of returning through various channels, attracting guests, staying in the guest, and improving the rate of return is the key. Only the residents are allowed to satisfy the guests to improve the return rate, and the stock can be increased. Only when accumulated, will the stock increase. In order to ensure relatively stable and high passenger flow. The means of retaining guests, in addition to the hardware facilities of the venue, include software services, program quality, content of play, and its own characteristics. At the same time, it can also use preferential means such as gift-giving and other means to stabilize the passenger source and gradually increase the passenger flow. the amount.

Analysis and countermeasures of the current situation of Tianjin oriental charm management.

1. There is a problem with the decoration of the project, because the venue is large, there is no taste of slow rocking inside, the lighting light is not suitable, and the warm color is not reflected. The specific engineering transformation can be seen in the specific scheme.
2. There is no certain market positioning, and it is determined by what mode is being done. Once it is determined, it is necessary to follow this goal unchanged.
3. Nothing special.
4. The image quality of public relations personnel is insufficient and the number of personnel is insufficient.
5. Marketing promotion is not enough
6. Lack of effective and effective management tools.
7. The meeting has no substantive effect
8. Business management is confusing and staff is sloppy.
9. There is not enough publicity, and many people don’t know what it is.
Countermeasures:
1. Simple engineering transformation, to determine a clear market positioning, this should be analyzed in detail, if this time is determined to be inaccurate, it is very unfavorable to the future development of the site, to understand the market in detail, and then make a decision.
2. Reform and restructuring: implementation of institutional mechanism reform, personnel reform, wage reform, business reform.
3. Increase recruitment, reorganize personnel, and start training with a new starting point.
4. Establish sound rules and regulations, employee handbook, reward and punishment system, etc.
5. Set up a marketing team, determine salary positioning standards, and develop detailed management methods. Focus on this section, recruiting part-time public relations personnel, introducing past marketing experience, and conducting training and communication introduction work modes. Implement a new marketing model.
6. Implement full marketing of the company, including actors on the stage to join the marketing team to develop detailed operational plans and management plans.
7. Improve the management system of each department, strengthen the restraint, implement the principle of all people in accordance with the rules and regulations, and punish those who violate the rules.
8. All company employees are always on duty.
9. After the reorganization of the personnel, the manager of each department issues certain tasks, grants certain permission, and follows the principle of who manages, who is responsible, who is profitable, who benefits, and who is responsible.
10. Re-organize the quality inspection department, which can be merged by management personnel and regularly check the health and service work every day.
11. Develop new marketing and promotion programs to carry out hype promotion in a new situation.
12. In the early stage of popular hype, the focus is on girls. Take advantage of a warm-up project that was previously operated.
13. Implement membership marketing. Create beauties cards, membership cards, and stored value cards. Make a member's manual.
14. Develop an effective mission plan and contact moms with more experience and more customers.
15. Set up a marketing department to enhance the strength of external business contacts. During the day, we will also develop new source markets, entertain at night, increase consumption rates, and require business training.
16. Enhance the appreciative and exquisiteness of the show and make your own characteristics.
Marketing strategy can not seize the customer can not survive is the most basic business principles of the enterprise.
First determine your strengths
1. Determine the size of our grades in the operating price to position the market accordingly, resulting in a price advantage.
2. Create certain advertising effects through various media campaigns.
3. Comfortable environment, high-grade hardware, excellent service, good resources, new business model and management philosophy.
4. Word of mouth is a kind of communication method that saves money and has credibility. It can give full play to company personnel and publicize through ordinary work and social activities. The information conveyed by customers to customers must highlight what customers can get from consumption. Affordable, not what you want from customers.
Have a clear and clear goal, otherwise you will lose your way:
1. The most basic concept of operating and entertainment is “people-oriented, customer-oriented”, actively creating urban life and creating a warm and romantic environment.
2. To ensure customer satisfaction and loyalty, to satisfy customers with good software service and excellent public relations service.
3. Clearly formulate the administrative and marketing organization framework, formulate the rules and regulations of each department, the reward and punishment system, and the functions and responsibilities of the posts at all levels.
4. Form a complete team of public relations and marketing promotion staff
5. Develop a reasonable performance positioning and marketing promotion plan for the marketing public relations manager, and position it.
6. Develop a reasonable price range for the market to ensure the quality and speed of production.
7. In the software service, ensure the professionalism and first-class service of the company, and provide the service level and public relations entertainment skills of the service personnel through strict training and strong management.
8. The management of public relations personnel needs to have a complete system, order management, and arrange relevant management personnel.
9. Salary positioning. All staff marketing salary positioning, the salary of the heads of various departments is linked to the performance of the department, more work and more, no effort.
10. Timetable for each work.
11. Monthly marketing goals.
Authority is the right to perform tasks, and responsibility is the obligation to complete tasks. When the work has the right to be guilty or responsible, there will be a lack of power or negative phenomena. The position is not important. The important thing is that the responsibility and power are consistent.

If the management plan wants to manage an entertainment venue, it must achieve a certain level of social and economic benefits, namely, institutionalization of management science, service standardization, high-quality operation, brand benefit, etc., and a lot of work needs to be done as a manager. Under the front of understanding the objective reality, the management functions such as decision-making, organization, command, and coordination are implemented to make the entertainment venues form the largest reception capacity and ensure the double benefits of the venue. In combination with the management knowledge learned and the experience summarized in the work, I have drawn up the following business management plan, which is divided into two parts: management and operation.
First, the management part:
The management of entertainment venues should be managed on the basis of the objective environment of the specific environment inside, that is, the internal conditions, the management of the organization, the establishment of rules and regulations, the management of service quality, the management of on-site operations, and the construction of corporate culture. Wait.
Organizational construction and management:
As a company, it is necessary to organize and manage the human and material resources, material resources and financial resources it owns. As a service industry, entertainment venues are characterized by numerous business and various materials, in order to ensure the orderly operation of the operation. get on. It is even more necessary for us to reasonably and effectively divide the responsibilities and permissions of each management level and business level within the organization. The construction and management of the organization mainly starts from two aspects:
First, it forms the organizational structure of the entertainment venue and the management system of the organization. That is to set up the organization, the establishment of positions and the establishment of job responsibilities, the division of business and licensing rights of each position, the arrangement of the team, the management staff, etc., to make reasonable and effective settings, so that the size of the scene is done, someone is in charge The staff who are equipped know what they should do, how to do it, and to what extent they can not go beyond their own scope, and the personnel will not be idle.
Second, reasonable and effective combination and allocation of human, material, financial, information and other resources, the operation of entertainment venues can not be static, it will be different seasons, climate, external competition, etc. In the peak season, this requires the management of the rules of the entertainment venue, the consumer psychology and other factors to rationally regulate the on-site resources. Keep existing resources from being wasted and not broken.
In short, the meaning of the organization is to ensure that the business on the ground is carried out in a reasonable, scientific and orderly manner.
Establish a sound system of rules and regulations:
"No rules and no rules" as a company is like a country to have a standardized system to ensure the organization, service quality standards, promotion and control methods, personnel management, personnel training and quality requirements, equipment and facilities, Items such as consumables, business objectives, etc. should be confirmed in the form stipulated in the plain text, so that personnel have rules to follow, and there are laws to follow, knowing what to do and not doing.
On the other hand, focusing on the subtleties is to formulate specific systems, such as business activity record system, attendance and handover system, service quality assessment system, health system, code of conduct requirements, item use system, inventory system, and personnel examination. The inspection system, financial system, personnel management system, reward and punishment system, promotion system, personnel training system, welfare system, and cash register system shall be stipulated in clear text. The main purpose of the system is to ensure the coordination of work between personnel in each position. Consistent, make the work work in a standardized and fair manner.
Supervision and management of on-site operations:
Entertainment companies must involve on-site affairs in their operations, and on-site affairs require someone to manage them. The most important thing that managers must do every day is to supervise and manage the on-site operations. The field work is mainly divided into three parts:
First: Prepare the work before the class to preside over the pre-class meeting, summarize and analyze the work of the previous day, and distribute the work of the day. Check the employee's appearance and mental state to meet the standards for employment.
Second: the patrol work in the class, patrol the site to understand the needs of the guests, in order to prepare first-hand information for the promotion, evaluate and test the operation and service quality of the employees, so as to make decision-making improvements at any time to pay attention to the existence of the operation. The problem is solved and corrected in time.
Third: After-class summarization and evaluation work, scientific and systematic evaluation of the day's labor, summing up experience, and proposing improvement plans. In short, on-site labor management is a top priority. As a manager, he must proceed from reality and exert his own management skills. Wisdom, reasonable and effective management of the site.
Construction of Enterprise Culture:
What is corporate culture? It refers to the values, basic beliefs and codes of conduct that are formed by employees through cultivation, advocacy and shaping in the process of their own business development.
Why is it so important? Successful companies must be backed by excellent corporate culture, such as the qscv principle of McDonald's, the sincerity of Haier, the health, safety and joy of Ledi. It can be seen that the corporate culture plays an important role in the development of the enterprise. To do a good job in corporate culture, we must build a management team in the process of business management, shape and cultivate the internal and external environment, and comprehensively improve the quality of employees in all aspects.
In short, enterprises should do a good job in cultivating corporate culture from beginning to end.
Second, the business part:
While doing the internal management work, as a manager, you should focus on the outside, aim your eyes at the market, develop the market, develop service products, improve the business performance of the place, and create good benefits. This is the business operation. The main content is market research, marketing, and brand building.
Establish a market research mechanism to position the market:
The entertainment market is constantly changing and developing. Today, you may face the market and face closure tomorrow. It is necessary, purposeful and systematic to collect, record, organize, analyze and summarize the consumer demand and promotion activities of the entertainment market. information.
The entertainment market survey mainly starts from the market environment, consumer psychology, competition in the same industry, and then analyzes and summarizes the results, makes trend predictions, and combines the actual situation of the consumer groups.
Identify the target market and adopt an effective marketing strategy:
Different places have different consumer groups, different consumer groups, and the night market is more inclined to successful people with certain careers. As a place to know where your guests are, consumer psychology and consumption habits are very important, this is the target market once the target is clear, we can take some targeted promotion strategies. Such as product service innovation strategy, price strategy, personnel promotion strategy, etc., which are conducive to improving business performance and sales.
Introduce the entertainment entrepreneurial image recognition system and create a brand:
The general image of a corporate image refers to shaping a good image, highlighting the advantages, showing the good side to the consumer, and letting consumers know the benefits and differences of the company. This work mainly starts from three aspects:
1 Concept shaping includes letting the public know the company's business philosophy, corporate culture, management principles, development direction, code of conduct, entrepreneurial spirit, and corporate personality.
2 visual experience such as: trademark, company image, corporate style, standard color, basic composition, corporate logo, product design, etc.
3 behavior direction: a pair: employee training, reward and punishment promotion system, decision-making behavior, work atmosphere, employee welfare compensation.
b External: market research, advertising, promotion strategies, public welfare activities, etc.

The implementation of corporate image recognition is to better promote the enterprise, establish the image of the company in the public mind, improve the reputation and popularity of the place, and create a brand. Management and management work is complicated and complicated. As a manager, he must have good management quality and management level. He is good at exerting his talents and wisdom in daily management work and is engaged in management work.

Not only the bar ktv, but as long as it is a company, we must manage it effectively, not only in these areas, but also a lot of things that we need to solve. Management is always continuous improvement, and there will be many new problems in our management, but I believe we will do well. In fact, many things need to be solved slowly, not solved in a single time, I believe that our management will be better and better!