Create a children's clothing brand planning book (3)

Trends in children's wear design: comfort With the improvement of living standards, people have long been dissatisfied with clothing and wearable. In today's green consumption, people began to pay attention to the comfort performance of clothing. This is especially urgent for children's wear.

The so-called clothing comfort refers to the performance of the clothing after the human body is dressed, which meets the requirements of the human body and eliminates any uncomfortable factors. Because of their physiological characteristics, children are not yet fully developed, active and active, easy to sweat, sensitive skin, and poor resistance. Their clothing not only protects the body from cold, but also protects the body from external damage. According to the survey of the children's wear market, manufacturers pay more attention to the style design and workmanship quality, but the research on the comfort of children's wear is not enough. The following attempts to explain the factors affecting the comfort of children's wear in several aspects.
First, the choice of fabric
1. The fiber selection fiber is the raw material of the fabric. Its performance directly affects the performance of the fabric. For the physiological characteristics of children, natural fibers with strong hygroscopicity, good gas permeability and little skin irritation should be selected. This is because chemical fibers are mostly extracted from petroleum and natural gas, which are more irritating to the skin. Secondly, the synthetic fibers have low moisture absorption and poor gas permeability, which hinder the evaporation of sweat, and the electrostatic dust of synthetic fibers is serious. Because children are active and active, cotton fiber should be used in natural fiber. It not only has good performance, but also is soft and firm, and it is cheap and suitable for washing.
2. In terms of weaving, due to the multi-faceted, multi-angle and large bending of human body movement, it is required to have a certain extension of clothing. For children who are active, the knitted fabric with good extension performance is superior to woven fabric, and its elasticity guarantees freedom of clothing. The movement of the body in accordance with the human body does not bind the body and affect the development of the child.
3. Color fastness due to children's large amount of activity, easy to sweat, clothing should be washed frequently, so the color fastness of the dye is higher, at least to ensure that the color fastness of the fabric is 3 to 4 color, stain 3 ~ 4 or above. The color fastness of the fabric includes washability, abrasion resistance, perspiration resistance, and sun resistance. For infants and young children, fabrics should also consider their saliva color fastness.
Second, style design In the design of children's clothing, the first thing to consider is whether the clothing has enough looseness, because the tight clothing will cause oppression to the child's body, affecting the development of internal organs, restraining children's activities. Moreover, the pressure of the clothing is concentrated on the shoulders and the waist. If the pressure is too high, it will affect the child's blood circulation and breathing movement. Since the child's body is not yet fully developed, the waist curve is not obvious, so the elastic band at the waist is too loose, and the pants or skirt are easy to fall off. If it is too tight, it will cause excessive pressure on the waist. Therefore, you should design some strap skirts/trousers. In addition, the top should be designed with a slit, which is not only easy to put on and take off, but also helps to cultivate the habit of dressing. Therefore, in the design of children's wear, not only must consider the aesthetics of the style, but also take into account the physiological characteristics of children.
Trends in children's wear design 2: The fashion style is not lost. The design styles of children's wear are mostly pleasing to the adult's innocent style, but the children's wear on the upper line should cater to the children's psychology. In the design of children's wear, it is in line with the fashion trend. It’s just right to be a child.
In addition, since children's wear is usually not suitable for only one or two years, manufacturers can choose cheaper functional coated fabrics to reduce costs and prices. However, because consumers still pay attention to whether the product is suitable for living, it is good for the baby to grow well, and the clothing is mostly loose. The color of the clothes should not be too bright, too glaring, and the choice of pattern patterns should be as small as possible. The local embellishment or the small and delicate flowers on the bottom can be used to render a quiet and warm atmosphere suitable for the baby's growth. The children of two or three years old are in the imitation stage. I love bright colors and gradually pay attention to the things around me. The patterns of their costumes can be larger, and they can be decorated with small animals, flowers and sports cartoons that children are interested in. Pants generally use elastic waistband or strap type. Boys' shirts are mostly straight-type. Through the change of structure and color, the fabrics are matched, and the embroidery and decals are decorated and embellished to make them look colorful. The changes in girls' clothing are varied and varied, but the fabrics, colors and patterns should be reasonably matched and applied according to different clothing function requirements. The dress of this age group should not be complicated and complicated, but it should be too simple and bright, comfortable and generous.
Preschool children, about 92 to 108 cm tall, have a very fast intellectual development during this period and are interested in many things, so the costumes can be decorated with letters, numbers and things with game colors. The style of the clothing can not be too cumbersome. Embroidery techniques often adopt the methods of embroidering, machine embroidering, hand embroidering, and other methods. The outer fabrics are mostly wear-resistant and strong, and the medium-length chemical fiber is easy to wash. The underwear and summer clothing are mostly made of pure cotton and polyester material. Styles, whether they are underwear or blouses, generally require pockets for children's handkerchiefs or facial tissues. The girl’s summer dress should be short to the knees, and it’s easy and convenient to run and look cute and lively. The color can be chosen to be bright and bright. The child here grows up fast and grows slowly. Therefore, the clothes of a 4-year-old child, when worn by the pants at the age of 6, are only short and not narrow, so When designing winter coats and suits, it can be made into double-breasted coats. The length and length of the shirts can be as long as 6-year-old children. The size of shoulders and chests can be slightly larger than that of 4 years old. Thus, the clothing is worn on a 4-year-old child. Wearing a 5-year-old child is a lieutenant, and a 6-year-old child has become a short coat when wearing it, and the sleeve length can be pushed like this. Sleeves and trousers should not be made outside to adjust the length, so that clothes can be worn for a few more years, reducing the financial burden on parents.
In childhood, the height is generally 120-160 cm. During this period, the children's activities are large, and the clothes and pants are easy to be broken and broken, especially on the knees, cuffs and buttocks. Therefore, the materials can be selected from these parts. The other fabrics are spelled together. This period is the period of cultivating the children's morality and beauty. The girls' waist skirts are mostly worn on both sides, and the tops are wide and narrow. During this period, the children grow extraordinarily fast. Fees are required for clothes, so it is necessary to use a sturdy and easy-to-wash labor cloth, oxford, khaki or polyester chemical fiber fabric. The decorative pattern should not be too large.
For children in large children, the average height of a boy can reach 165-175 cm, and the girl can reach 153-165 cm. The gender characteristics of men and women have basically become adult, but they are not as full as adults. The children in this period have simple thoughts and strong ability to accept things, but the ability to truly distinguish between right and wrong is not enough. Therefore, clothing should guide their pursuit of positive, simple and healthy style, and can not pursue decadent and absurd, weird and stimulating dress. In addition to going to school to wear formal school uniforms, usually wear casual style clothing, because the body shape of boys and girls has been basically fixed, so the choice of clothing can be slightly higher, the production should be more sophisticated, women's skirt length is very mastery Important, too long, not too spirit, too short and unsightly, generally 5 cm on the knee should be appropriate, the style should be as simple as possible, the color should be harmonious and elegant.
The design of children's wear is closely related to style, color and fabric at any age. Generally, decorative points, decorative lines and decorative surfaces can be used for decoration. The position of the decoration is also selected according to the characteristics of the clothing, such as the bright line, the fold line, the banding, etc., giving a comfortable, beautiful, or strong and bright feeling. The decorative surface is used more in the children's clothing style, the large pieces are matched, the small pieces are inlaid, and through the combination of different materials and different colors, the rigid and monotonous situation is broken, adding a child's lively and lovely feeling. The age group has different requirements, the occasion environment is different, and the climate season is different to choose. The preference for color is also different. Children's wear designers should fully understand and analyze this difference, and combine different children's personality, social environment and psychological needs to find the color rules suitable for children's dress.

Children who are moving, the clothing should be mainly made of wear-resistant woven cotton.
Trends in children's wear design three: pay attention to the physiological needs of children The design of children's wear from the physiological needs of children is an important means to enhance the added value of children's clothing.
Infants and young children, height is generally 50 ~ 85 cm, children's head is large, short hands and feet, soft bones, delicate skin, clothing should pay attention to easy to wear off, sleeves must be slightly wider, try not to cover the head, to prevent cold, clothing best It has a sleeve and can also be designed as a romper with a romper and a stocking. In order to facilitate the change of diapers, open trousers or open in the front, the fabric should use soft, breathable cotton fabric as much as possible, can be used to replace the buttons or try to make the buttons flat.
V. After the innovation competition enters the buyer's market, there is a serious oversupply and relative surplus in the children's wear market. This is a contradiction between supply and demand imbalance. The fundamental reason is that many products or services provided by children's wear enterprises are ineffective supply, which is a simple and repeated supply.
Product life cycles are getting shorter and shorter, and technology updates are getting faster. Whether enterprises can innovate is the basis for their future survival.
VI. Human Resources Competition Material resources competition turned to human resources competition, which is another development trend. In the era of knowledge economy, human resources are the most dynamic production factors in enterprises. It is foreseeable that in the future, the battle for talent competition will intensify, and the potential of human resources and the management of human resources will become the focus of competition.
VII. The concept of diversified operation and the pursuit of popular management has caused many Chinese enterprises to fall into the dilemma of diversification and cross-industry expansion and quick success. The ups and downs of domestic enterprises, more than 99% are the result of this popular concept.
It can be predicted that with the standardization of the Chinese market, enterprises will openly and transparently obtain social resources under fair conditions, and it is very difficult for enterprises to establish absolute operational resource advantages. The same conditions will ultimately depend on the business philosophy and strategy of the company. Enterprise competition will transform from the competition of tangible resources to the competition of intangible resources, that is, the idea of ​​creating the company's own business theory and concept will be the key to future success.
8. Information competition In the future, the market leader is the one with the most information and the fastest response. In a customer-oriented era, enterprise products must meet customer needs and adapt to changes in their needs. The difference in technology has narrowed, and the key is who gets the market information first and provides the services customers need the fastest. Therefore, in the information society, the emergence of knowledge supervisors, knowledge workers, informationization of enterprise management systems, etc., has shown that information is increasingly valued by corporate managers.
9. The weakening of the competition The children's wear industry is a competitive industry, but after entering the 21st century, there will be a tendency to weaken competition. That is to say, in the relatively distant future, the children's wear industry will no longer be a competitive industry in which you live and die. Market competition will still exist, but it has greatly reduced the intensity of competition, and even there will be no competition in a specific period. After entering the new century, due to the high development of science and technology, the children's wear industry is basically the same as other industries, and can no longer consciously compete to create a competitive environment, but requires the industry to achieve coordinated development. As a children's wear enterprise, you can't engage in the market killing of your life and death. You can't aim at fighting each other, but you should learn to actively cooperate with your opponents and form a coalition with the same interests.
Under the conditions of developed new technologies, the goal of the company is to make profits, not to beat others. If the two sides compete for one male and female, and the result is that the loser is lost and the winner is exhausted, this does not make any sense. The main function of children's wear in the 21st century is to reflect people's individuality. Therefore, children's wear enterprises are high-quality enterprises based on high-tech performance. Under the requirements of new technologies, they need to rely on each other and live in harmony. Therefore, the weakening of competition is an inevitable trend.