An online shopping website planning book

Foreword

In the current online society, due to technical reasons, the current freedom of Internet users in the Internet is subject to many restrictions. We may wish to compare the current online world to the primitive society in the history of human society. The netizens in it are like the primitive people in the primitive society, carrying out a series of gathering-hunting activities within the cyberspace they can. In the face of these primitive people, we can only consider their behavior in cyberspace with a very simple mindset.

How to attract them to our website for collection - hunting activities?

Human needs are diverse. According to Maslow's stratification of human needs, combined with the characteristics of the current Internet society, people who analyze the Internet have solved the most basic physiological needs in the real world, including avoiding hunger, escaping danger, etc. The pursuit will be a higher level of diversified demand.

How can we meet the satisfaction of the high-level diversified needs of netizens?

On the one hand, it is a simple mode of thinking and behavior, on the one hand, the satisfaction of high-level diversified needs. How to effectively combine these two aspects will be the key to the success of our website.

I. Project introduction

"Success online shopping site" is a new form of b2c e-commerce. With the maturity of Internet broadband and technology, and the improvement of logistics and payment systems, it is foreseeable that e-commerce will become the mainstream of Internet access, which will affect the lives and economic behavior of thousands of households. Become an important form of social business activities.

Throughout the domestic Internet e-commerce, Taobao 8848, dangdang and the three major portals have become the main distribution centers for b2c e-commerce. These websites have developed rapidly due to their own resources and occupy the large scale of online retail. In addition, there are still more than 1,000 small b2c e-commerce websites in China. Due to the size and capacity constraints, the development is slow, difficult, difficult to maintain the status quo, and brutally compete for the few remaining shares. The “victory online shopping website” has brought about a new atmosphere for shopping websites. Through its own advantages, it provides a wide variety of products with high quality and low price for consumers. Any shopping website is operated by its own website. fundamental. However, the "victory online shopping site" has a real product business site, using its own platform advantages, attracting merchants to stay online for sales, enriching their product lines, and achieving a win-win situation, the so-called commercial street model. Provides a solid material foundation for product diversification. It can provide strong quality assurance for the professional and humanized products of online business, and expand from a single product sales to a diversified online sales model. Through diversified product promotion, chain promotion, business joining and other forms, the merchants with the advantages of supply and sales network will be united to expand the scale of promotion and promotion, form a good brand effect, increase the credit and transaction rate of commodity sales, and form their own Brands and sales barriers, maintain existing advantages, guide the concept of Internet consumption, expand the distribution of special products and services, and ensure stable performance.

Second, the market objectives overview

Early stage: bc mode

“Successful online shopping website” has a good corporate background, a deep membership foundation, and a wide customer base. From the website credibility and product quality guarantee, it can be embodied in the consumer body, allowing the consumer to purchase the product. ------- Buy the rest assured, use peace of mind. At the same time, the brand effect of Shengli Square, the Internet users in Dalian and surrounding areas are our potential users.

Late: After transitioning to bb mode

The market potential is even greater, helping most companies to transform into e-commerce. It is the long-term goal of the online store of Shengli Online. Although China's current e-commerce market is still relatively small, the market demand and potential are very large, and it is expected that there will be breakthrough progress in the near future. “Shengli Online Online Mall” will play its due role in the process of building an e-commerce platform and realizing the transformation from traditional economy to new economy.

III. Introduction to project advantages and characteristics

Advantage

Using its own platform advantages, it provides a wide variety of products with high quality and low price for consumers, attracting merchants to stay online for sales, enriching their product lines and achieving a win-win situation, the so-called commercial street model.

The feature is expanded from commodity sales to a diversified online sales model. Through diversified product promotion, chain promotion, business franchise and other forms, the merchants with the advantages of supply and sales network will be united to expand the scale of promotion and promote a good brand effect.

four. Feasibility of project operation

competition analysis

Throughout the local market in Dalian, there are not many real online shopping malls. Most of the online shopping malls such as Wanmai Mall and Dalian Net Street are operated in the form of c2c or are online stores with a single category of products. In terms of consumers, the reputation of the website is not high or there are great limitations in the selection.

Self-advantage

Extensive

Now the merchants in Victory Square can become members of the online shopping website and enjoy free publicity. At the same time, it can speed up the gathering of the popularity of online shopping websites.

2. Reciprocity

Taking advantage of the online shopping website of Shengli to reciprocate the investment promotion work of Shengli Square.

3. Diversity

Victory Plaza residents can get multi-channel sales.

4. Regional

Breaking the regional concept, so that our products can be recognized by customers all over the country, and we can promote our products throughout the country without leaving home. By winning the online shopping website, you can be selected by more customers, and you can also choose more purchase channels.

5. Relevance

Victory Square merchants have their own website through the online shopping website of victory, and their image has been further improved. It is bound to appear on their business cards, discount cards, promotional materials, and strengthen their communication with customers. At the same time, it also strengthens the depth of the promotion of online shopping websites.

To sum up the above points, Shengli Square will attract more businesses to stay and drive the investment promotion of Shengli Square. Because the merchants who become the Victory Square can gain the powerful advantages of online promotion, online shopping breaks the boundaries between regions and time, and can maximize the resources of the merchants themselves. On the other hand, if the conditions of the merchants are mature, they can jump from the traditional mode of operation to the modern mode of operation and realize online trade. This will save more manpower, material resources and financial resources. Do not leave home, trade the country. Old merchants become online trade members, so there will be new merchants in Victory Square. In the long run, the cyclical effect will surely achieve a win-win situation.

The status quo of Victory Square:

1. The vastness of the business premises

It is very difficult for consumers to find a specific business.

2. Regionality of product prices

The division of product price control, some regional businesses can control the price of products, some regional businesses must clearly price, the price does not allow any regulatory space. Can make Victory Square face different consumer groups, through the Victory Square shopping, so that different consumer groups can understand the shopping victory online shopping site.

3. Product price binding

The price of the daily products of the merchants must not be lower than the price of online sales. In this respect, there are many advantages to the operation of Victory Plaza, which can avoid indisputable competition, protect the interests of merchants, and avoid the exit of merchants caused by price wars.

The above points are crucial to the success of the online shopping website:

As Victory Square has huge potential resources, Victory Plaza will be the preferred member of the successful online shopping website.

The online price is higher than the actual price. This is a common impression of consumers. The consumer of online shopping must be compared with the market price of the product. How can we understand the market price? If you can't find the location of the Victory Square in the business, what will happen like this - cancel the online shopping.

Some consumers may go to merchants to bargain with online prices and merchants, expecting a more affordable price.

Consumers to businesses can see the real thing, more assured purchase of products.

Combining the above points, you can get a glimpse of consumer psychology. It must be standardized and unified in terms of guidance, region and price, so that consumers can understand that online shopping can indeed buy more reliable and more affordable products, and the goods are genuine. In the long run, it will dispel the doubts of the consumer, let the consumer trust the online mall, and secure online shopping in the online mall.

V. Website construction purposes and business model

purpose

Become the industry's leading professional shopping website.

business model

B2c business model; a combination of website and entity.

6. Website development planning and construction progress

1. Development planning

The first phase of the successful online shopping site is to build an online diversified shopping mall to provide readers with a new type of consumer channel to meet the growing demand for daily products. At the same time, the use of the Internet media to promote the entire enterprise and site. To lay a good foundation for expanding the scale and influence of the site in the future.

The customer group setting of the website group: Dalian is the center and spread to the surrounding areas.

The second phase of the successful online shopping site is to take advantage of the influence and popularity of the online shopping mall. Building a real victory online shopping site, a b2b, b2c comprehensive mall site. This is a brand-new e-commerce model that quickly returns in the early stages of investment and truly profits through the operation of e-commerce. This is the e-commerce service provider that operates the bc trading platform. When the online shopping website wins, it does not directly operate the bc transaction. Instead, it rents the "online store" to allow customers to realize b2b and b2c e-commerce, so that they can quickly get a return.

Customer group settings for the website group: for all of China.

Construction progress

The entire website is designed from concept to official operation. It is about one year. The schedule is as follows:

First quarter: set up a company, collect information, commission a design page

The second quarter: improve the company's department setting, contact the online collection business, participate in web development, and start planning marketing plans

The third quarter: The website entered the commissioning phase and began to advertise in the media.

Fourth quarter: The website is officially put into use.

7. Market and sales

First, the positioning of the target customer group

After market research, it was found that the main consumer groups in Shengli Square tend to be younger, and the current Internet users are mainly young people. Therefore, the main customer groups of the website should be young people.

Second, product strategy

1. Product Positioning

Product diversification, fashion, young, diversified.

Because Victory Square

The product group is mainly young people, so the products pursued by such groups should be dynamic products that represent fashion trends. Therefore, network promotion should be combined with this actual feature to make corresponding promotion strategies.

2. Brands and trademarks

Through the market operation, familiar with the characteristics of the industry, create their own brand.

3. Quality and service

In the pursuit of normal business, the customer has no return requirements, and the quality is not good. Strengthen management of after-sales service.

4. Adjustment of product strategy

Make appropriate adjustments based on market demand to improve the gap in website operations.

Third, the pricing strategy

1. Pricing target

Uniformly allocate the price of the product so that the retail price of the Victory Square store should not be lower than the price of online sales.

2. Pricing orientation

Make appropriate adjustments based on customer feedback while ensuring the normal profit of the product.

3. Pricing and price adjustment

According to the regulation of the product market.

Fourth, sales strategy

Sales channel

Internet, website alliance.

2. Sales steps

1. Registered member = "2. Online order = "3. Mail or phone confirmation message = "4. Customer bank transfer = "5. Organization of delivery = "6. Phone or email notification 7. Customer receives product.

5. Technical solutions for the mall project

In terms of technology, the online store not only requires the quickest and smoothest access to the most basic online browsing, but also has almost strict requirements for security and stability, whether it is online customer order, online payment, merchant transfer checkout or The management of tens of thousands of commodities and the processing of huge amounts of data are all subject to slight deviations and stagnation. Whether a site can withstand this test depends on the technical level and hardware configuration of the network service provider.

1. Online shop rental function module

This module helps customers build thousands of online stores. Customers can attract small and medium-sized businesses to rent online stores through the form of investment promotion, help them to engage in bc transactions, and receive monthly fees or transaction commissions to get a return. Each store is independent in form and can apply for an independent domain name on its own. Merchants renting online stores can set up e-commerce by simply setting up 5 minutes.

2, five minutes self-built shop

The system provides powerful automatic setting functions and a variety of templates. Merchants who rent online stores can set up e-commerce websites by simply setting up 5 minutes without any training and professional knowledge. The store also has e-commerce support functions such as product release, shopping cart, order processing and online settlement.

3, automatic display and classification of goods

This module uses database technology to help merchants in the commercial building to automatically display the goods in the merchant's shop, and also provide search methods by product classification, and provide the goods search engine in the store.

4, special product promotion module

Each resident merchant sets a special product every day, and the "Online Mall" homepage is freely promoted for each merchant by scrolling.

5. Independent settlement platform and multiple settlement methods

"Online Mall" provides independent settlement platform for each resident merchant, and provides up to n kinds of settlement methods including online settlement and cash on delivery.

6, second-level domain name automatic generation system

The system automatically generates a second-level domain name for each merchant that opens the store, which is instantly implemented and used immediately.

7, a variety of shop template selection

"Online Mall" provides up to n kinds of storefront template selections for merchants who open stores. Merchants can choose any template to create personalized e-shops.

8, wap shopping function

Each resident has an independent wap shopping function module, which enables customers to directly place purchase orders with merchants through mobile phones.

9. Double page. That is, the pages of the day and night pages are different, but the overall structure of the page is not easy to change.

Website promotion

Network aspect

1. Construction strategy for mobile theme websites

We are not adopting the concept of a single website. Our vision will no longer be limited to the construction of a single website. We advocate the concept of a website group and plan a series of websites as a whole.

The organic connection between our separate websites will form a group of websites headed by a successful online shopping site.

In the early days of the company's establishment, the role of the mobile website was mainly to expand the contact between the online shopping website and the outside world, enrich the content of the website group based on the successful online shopping website, and expand the customer base of our online advertising. In the later period, the service of building a mobile theme website will be a very distinctive business of the company during the mature period. Mainly considering that the company will accumulate a large number of website construction experience in the process of continuous development, and as China's online society matures further, people's definition of the website will be further expanded. In addition to the need for a fixed website, people will also need Some websites with short life cycles, such as web pages that promote a movie, will disappear after the movie is released. Or some website to commemorate a major event. The characteristics of these websites are close to social hotspots, and there are guarantees in terms of page views. We will continue to build them to further expand our influence and realize our value.

2. Work with video chat.

You can cooperate with various types of rooms every day to launch a live show.

4. Reciprocal links.

Connecting to a website affiliated with your own industry and connecting to many corporate websites of the same type of non-same products, in this way, you can increase the click-through rate of each other. It is a win-win policy, no matter which website is happy, as long as it is not Direct competitors.

5. Press release.

Identify newsworthy events and post the main body on the site to trigger a discussion.

6. Create an electronic magazine.

E-magazines can help websites expand their impact and increase their credibility for greater growth.

7. Install the "Automatic Payment" function in the mail program.

8. Host an online competition.

People like free things. If you hold a competition on your website and offer various prizes, you will definitely get more than usual.

9. Do a paid banner ad on the appropriate website.

10. Initiate a coalition plan.

11. Promotion on the forum

12. Register search engine

13. Bundle the interests of members with the website

Offline promotion

14. Cooperate with government departments to hold large-scale public welfare activities to enhance the popularity of the website.

15. Participate in public welfare activities:

We will support the National Hope Project as much as we can, increase the number of subsidized places every year, cultivate the sense of social responsibility of employees, and establish a good social image of the company.

16. Establish a member club.

Host some offline membership activities, such as parties, k songs, travel and more. The aa system can be used, and if the conditions permit, the active members of the website can be exempted from the fee. Take this event to let the members evaluate the website and let them talk about what the website has! If it is really necessary to implement it as soon as possible, then notify the proposed member of the results of the improvement!

17. Establish iconic buildings at the entrance to Victory Square

Through the visual communication effect of the building, more groups of customers can understand the website and enhance the corporate image.

18. Cooperate with Internet cafes

19. Campus promotion:

Traditional media promotion

20. Newspaper promotion

21. External media promotion

Website promotion

22. The website regularly distributes online coupons to members.

23. Purchase a product to get a certain percentage of points, through the website system can be used to exchange points for products, or you can use points to convert into cash, directly purchase the required products.

Import of cis manual

The import of the cis manual has two functions:

Internally, employees can achieve a unified awareness; create a sense of belonging and pride; and then stimulate the potential of employees, improve the business efficiency of the company, and strengthen the company's own competition and competitiveness.

Cis can effectively convey the various business information of the company to the public, and promote its recognition and recognition. It can give the public a sense of identity, and instead recognize and support the existence of the company and improve the external environment in which the company survives.