E-Commerce Association event planning book

Activity content: new ideas for college students to start a business, easy to open online shop lectures activities: specific pending units: e-commerce association, China shopping network

Venue: Nanyuan Multimedia T-Classroom

Activities: Students from the whole school, representatives from China Shopping Network, and e-commerce associations.

First, the event background:

College students' entrepreneurship is mainly composed of college students and college graduates. In recent years, college students' entrepreneurial problems have attracted more and more attention from the society, because college students belong to advanced knowledge groups, and after years of education and carrying forward various social expectations, in the social economy At the same time of prosperity and development, college students' entrepreneurship has become an emerging phenomenon outside the employment of college students. College students are often full of hope for the future. They have young blood, vigorous vitality, and the spirit of “the newborn calf is not afraid of the tiger”, and these are the qualities that an entrepreneur should possess. Living in the Internet age, "making benefits to the Internet" is more than just a slogan. The Internet is the biggest revolution in mankind in the 21st century, and the Internet economy is flooding. A group of young people with wisdom and strength have completed the butterfly change from civilians to billionaires in just a few years, such as Zhang Chaoyang of Sohu, Li Yanhong of Baidu, Ma Yun of Alibaba, and so on. Today, many college students have started online shopping. Online shop has become fashionable, and it is not too tired. Some people earn more than the office workers, not only relieve their own economic pressure, but also learn a lot of knowledge in the process of business. However, due to the lack of social experience of college students, they are often blindly optimistic, lack of adequate psychological preparation, and eager to seek success, lack of market awareness and lack of business management experience are important factors influencing college students' successful entrepreneurship.

Second, the purpose of the event:
Let everyone know what college students are doing and what qualities they need. Have a certain understanding of e-commerce, know how to open a small shop online.
Third, the activity profile:
The E-Commerce Association plans to hold a large-scale lecture on January 1st, 2010, and use this publicity to discuss how college students start their own business and what is the concept of e-commerce.

Fourth, the venue and responsible person:
Venue: South and North School Building, South Gate

Person in charge: E-Commerce Association Propaganda Department

V. Preparation for the event
1. Activity application;
2. Design bulletin board
3. Design and copy posters and flyers

4. Actively promote online on campus 51 groups;
5. Vigorously carry out the internal publicity of the hospital to let more people understand e-commerce.

Note: The publicity plan ◎ banner hangs in the aisle of the school building and the aisle of the apartment for one week. It is clear at the end of the publicity activities. The long-term sponsorship party can not apply for the banner hanging in private. ◎ Poster promotion in the publicity column of the whole school Posting large posters, the content is passionate and energetic, without losing the freshness and elegance. In the case of ensuring the promotion of related activities, the sponsor's interests can be reflected. The publicity activities of the ** College West Campus are posted twice a week before the publicity activities. And the student apartment bulletin board. On the roads with large populations and large populations on and off campus, and the dormitory area, it is recommended that sponsors participate in the design of posters and flyers. ◎ Leaflets will be distributed to each dormitory in each dormitory. ◎ Display panels will be promoted three days before the publicity activities. Three days before the event, the publicity effect was good and the image was vivid. Merchant Compensation Plan □ naming rights This event can be named by the sponsor.
◎ The sponsor of the flyer leaflet appears as a sponsor or distributes the sponsor's leaflet at the same time.
◎ Brochure promotion If the sponsor has a new brochure to assist the distribution by the merchants themselves ◎ posters on the posters, the business appears as a sponsor, and can be printed on the sponsor's logo ◎ exhibition board publicity panels can be posted to some sponsors themselves 1-2 posters are not affected by other organizations' publicity. ◎ Publicity column promotion sponsor's flyers and posters. Our association organizes posters in the school and apartment bulletin board. ◎ banner promotion, hanging in the apartment and school aisle with merchants The special banner can't be too commercialized. The live show can be introduced on the spot. The sponsor needs the merchant to provide some physical objects and information. □ Consultation point two days before the event and the event can be set up to accept student consultation to introduce your sponsor.
□ Questionnaires can be conducted at the consultation office on the day of the questionnaire survey. VII. Budget Budget E-Commerce Association Finance Department Budget

Eight, the content of the lecture:

1. The moderator announced the opening ceremony.
2. Opening speech

3. Introduce the specific process and details of the series of activities of “New Ideas for College Students' Entrepreneurship and Easy Opening of Online Shops”.
4. The audience asked questions.
6. The moderator announced that “the new idea of ​​college students’ entrepreneurship and the easy opening of the online store lecture” officially ended.

IX. Problems and details that should be paid attention to during the event:
First, if the event is to be done, planning first. Planning is the context of the event, and a good plan is a prerequisite for success.

Second, get support. It is very necessary to get the recognition and support of the leaders;
Third, organize task teams and assign personnel responsibilities. Responsibility and responsibility, everyone must understand their responsibilities very well. Note that the assignment task should be based on people, and you can't say something "you do a few", so this thing is basically not done well. There are several directions: command center, outreach sponsorship group, on-site working group, propaganda media group, on-site order, etiquette reception group, emergency personnel. Print out a list of rights and responsibilities, so that everyone can see clearly. And, meet once a day, report progress in time to handle all kinds of information;

4. Sponsorship or other sources of funding: Find sponsors, negotiate with them arduously, and finally obtain agreements that the two sides can recognize. This is the need for activities. With funds, everything is easy to handle;
5. Combination of resources. There are a lot of props and items that you need to find as soon as possible. Just like an rpg game, you need to know how to get resources and combine resources.

6. Conduct publicity. It is the responsibility of advertising, posters or other media to adjust the appetite of the participants.

7. There must be a command center on site to be responsible for timely dispatch;

8. In the process, there must be at least one way for all staff to communicate. Such as mobile phone newsletters, notes or gestures.

Nine, special reminders, those who are in charge of the palm, child care, the atmosphere of the people to be specially arranged. I want to do a good job. This is a must.

X. Seriously send away the high-level figures who participated in the event, don't lose any etiquette, remember to pay tribute to those who work hard but are obscure! Your glory, they are the true founders. Of course, appreciate your own success.