City Tourism Bureau's work summary in 2009 and 2019 work plan

This year is a crucial year for the development of the tourism market. The airport is navigable, which optimizes the domestic long-distance line of the tourist market in the city and the convenient overseas air traffic. The geographical distribution of the tourists has expanded, and the location advantage of the city has been transformed into The advantage of the source market has formed the largest tourism sector in the province, and the scale benefits have emerged. It is estimated that 3.26 million tourists will be received throughout the year, an increase of 16.4%, and the income will be 1.47 billion, an increase of 20.4%. The work is now reported as follows:

First, seize the opening of the ** airport, and hype travel. In April this year, in conjunction with the municipal government to hold a press conference on airport navigation in Xiamen and Shenzhen, the bureau organized the city's travel agencies and Xiamen and Shenzhen travel agents to participate in the conference to conduct business docking. The entire venue was mainly based on tourism promotion. Properly, the atmosphere is warm, and the Shenzhen and Xiamen newspapers publish a full range of tourism resources and a good investment environment to achieve the desired purpose. This has changed the situation in which the city's tourists are mainly in the province, and it is difficult for other provinces to enter, greatly enriching the source of tourists. Level, forming a good situation in which the off-season is not weak and the peak season is more prosperous.

Second, actively participate in the European Tourism Promotion Conference organized by the provincial bureau, Hangzhou Domestic Tourism Trade Fair, Shanghai International Tourism Trade Fair and Singapore Tourism Promotion Conference, etc., and use the publicity platform such as trade fairs and promotion conferences to expand the breadth and breadth of tourism publicity. Strive to improve the popularity of Longyan tourism.

Third, innovative ideas, strengthen cooperation and expand the market. According to the characteristics of the source market and location of the city, the tourism bureau of the city has emancipated the mind, mutual benefit and win-win development, and received a warm response from the *****. In July, the three places signed a tourism collaboration. **". Establish a tourism cooperation zone without administrative boundaries and barrier-free, integrate tourism resources of the three cities, design tourism routes of the three cities, jointly promote promotion, and establish a collaboration zone to further develop and expand the tourist market of the city. The entry cost is reduced, which lays the foundation for the passengers at the end of the ** high-speed.

Fourth, hold the Tulou Festival and speculate on the overseas market. Grasping the opportunity of opening the ** high-speed road at the end of the year, on December 29th, we organized and organized the **Cultural Tourism Festival, borrowed the ship to go to the sea, used the ** window to increase the intensity of overseas propaganda, and promoted the export-oriented type of tourism in our city. Expand the overseas market and achieve a win-win goal. During the Earth Building Festival, about 400 people from foreign countries, overseas travel agents, media and domestic media, and guests from Japan, Southeast Asia, Hong Kong, Macao and Taiwan attended the opening ceremony. More than 1,000 tourists enjoyed the large-scale symphony "Tulou Reverberation" directed by Zheng Xiaoying, and also held The “Tulou in the Eyes of Tourists” photo contest, the tourism merchandise exhibition and the 100 self-driving tour** events caused great repercussions.

5. Integrate tourism resources and jointly produce promotional materials. According to the formation of the airport and the formation of the ** co-operation zone this year, the tourism market has changed, and the long-line guests and overseas guests will increase greatly. We timely adjust and select 10 mature scenic spots, arrange new routes, and operate according to the market, reflecting who will benefit from the promotion. Efforts to achieve a new situation of superiority and inferiority and virtuous circle. Co-produced tourist traffic maps with Xiamen and Zhangzhou, self-driving guides, etc., to increase targeted publicity and achieve twice the result with half the effort.

6. Continue to do a good job in the regular publicity of radio and television, newspapers and magazines, and focus on breaking online publicity. Do a good job in reception and cooperate with Canadian New Era TV, British Fiorent Film Company, Taiwan Dongsen TV Station, Fujian TV Station, China Travel News, Shenzhen Business Daily, Xiamen Evening News, Xiamen Straits Life Daily and other domestic and foreign media. Publicity report. In April, the comprehensive revision of the **Travel Network was completed, and the other 12 cities in the Fujian-Guangdong-Cooperative Zone were linked to give full play to the publicity function of modern online media. The Xinluo District Tourism Bureau also used Longyan.com to carry out the one-month “Solo Tourism Discussion” prize-winning event, and received many good words and suggestions.

2019 Tourism Work Project

In 2019, the city is expected to receive 4.07 million tourists, with a total tourism income of 1.88 billion yuan, up 25% and 28% respectively over the previous year. In order to achieve the above objectives, we must focus on the following work priorities:

First, increase the intensity of publicity and promotion. First, on the occasion of the 70th anniversary of the Red Army's Long March, the third tourism festival of the city, the Revolutionary Cultural Tourism Festival, was held.

Second, "March 8", "May 1st" Golden Week, Summer Holiday, "10. One" Golden Week before the gathering of various media, with a strong sensation.

Third, organize the city's tourism system to actively participate in the XX-year domestic tourism trade fair organized by the provincial bureau, the International Tourism Trade Fair and other activities.

Fourth, the preparation of a new version of the ** travel guide, letter cover the six elements of tourism, focusing on practicality and guidance. Publish the book "** Landscape" to enhance the fun of tourism. For self-driving and individual travel, we published the "** Self-help Travel Guide" and the new travel promotional CD-ROM to improve the construction of the travel network platform.