Advertising work plan

Market situation analysis
1. Market layout and competing products:
2, 2006 work target: account for 40%-50% of the total wedding market share
3. Estimated turnover in 2006: 790 Opponents: 912 We pre-empt 46% of the total market
4. Main points of work: Through advertising and external marketing and methods to increase the number of passengers and turnover rate, fully increase the number of new singles, use the in-store and outreach markets to match the single-group and sample groups to form a competition mechanism for employees. Second consumption should exceed the level of 2005.
The specific performance of the division of labor responsibility system:
A. Make full use of newspapers, television, radio, car body and other media means to enhance brand appeal, please refer to the specific arrangements;
B. The image attracting degree in this peak season, the company mainly presents itself in front of the customers with healthy, sunny and vibrant image;
C, XX store is now implementing the "1699" - Xia Ziqiu dance series summer, in July can promote the autumn of this series, the price can be set to 2699
D. The display of the window must ensure that there is a second exchange every month. The specific arrangement is that each store is responsible for the second part: marketing strategy 1. Media advertising investment
1. Newspaper newspaper hard advertising: June 25, July 10, 23,
August 6th, 21st, September 2nd, 9th, total 7 days;
A, in the xx morning report July 5 - 1
B. Prefectural newspapers, August 4th, September 6th, 2 issues
3. TV time: July 15th - August 15th
A. Provincial one-minute topic,
Once a night, replay the next day,
B. Interstitial advertisements for TV dramas in prefecture-level cities,
Twice a night, 10 seconds each time,
C, sample tape production costs
4, outdoor fixed media
A) Car body: The line is selected through the city center and the front of the store has a good car capacity.
B) Small media in the car
C) Outdoor billboards: make full use of existing billboards
D) Bus shelter: choose effective and significant for the line
5, broadcast content: introduce the October sweepstakes or special offers
A. The 10-second advertisement of the Liberal Arts Broadcasting Station broadcasts 8 times throughout the day on July 4th - 6th.
B. Traffic radio station's 10-second advertisement, broadcasted 8 times throughout the day on August 15th - 17th
6, the window is mainly wedding dress, reflecting the sense of health, sunshine, gorgeous dazzling.
Second, promotion activities promotion
1. Large-scale sweepstakes
a) Draw date: mid-October
b) Awards are established:
Special Prize: First Prize of Digital Camera: Second Prize of Rear Projection Color TV: Third Prize of Washing Machine: Microwave Oven
c) Lottery location: to be determined
d) Media cooperation: use part of the advertisement to draw the prize for the title 2. Show: In-store window show::
Commercial street show

Show arrangement:
Casting staff: 2 models, 2 people, 1 host,
5 aerobics, 1 singer, 5 band members,
2 arrangements for supporting staff: 4 sessions per day, 90 minutes per game
10:20-10:40
The band improvised, ** crowded, active atmosphere.
10:45-11:00
The host opened the forum, introduced the company, and pointed out the theme of the event.
11:00-11:10
Aerobics performance, singer singing
11:10-11:30
Model showcase 2006 classic wedding dress
11:30-11:50
Interact with the audience, the form of the question and answer, the game starts at 13:00 in the afternoon, starts at 16:00 in the afternoon, and starts at 19:00 in the third night.

3, small display: commercial street out
4. Group consumption can be liaised with some local large-scale enterprise league committees or trade unions and other welfare departments to provide them with preferential group and partial layers to strengthen the potential consumption of employees within the company.

According to the current work situation and shortcomings in the current year, combined with the current development status and future trends of the company, the Human Resources Department plans to carry out the work in 2003 from ten aspects:
1. Further improve the company's organizational structure, identify and distinguish the powers and responsibilities of each functional department, strive to achieve the scientific application of the organizational structure, and no longer make major adjustments in three years to ensure that the company's operations operate in the existing organizational structure. .
2. Completing the work analysis of each position of the company's various departments, providing a scientific basis for talent recruitment and evaluation of salary and performance appraisal;
3. Complete daily HR recruitment and configuration
4. Implement salary management, improve the salary structure of employees, and implement a scientific and fair salary system;
5. Fully consider employee benefits, do a good job in employee motivation, establish an internal promotion system, do a good job in employee career planning, cultivate employee ownership and dedication, and enhance corporate cohesion.
6. Based on the existing performance appraisal system, refer to the performance appraisal method of advanced enterprises to achieve the perfection and normal operation of the performance appraisal system, and ensure that it is linked to salary. Thereby improving the authority and effectiveness of performance appraisal.
7. Vigorously strengthen the training of staff's post knowledge, skills and quality, and increase the intensity of internal talent development.
8. Promote excellent corporate culture and corporate traditions, and infect people with excellent culture;
9. Establish an internal vertical and horizontal communication mechanism to mobilize the subjective initiative of all employees of the company and establish a harmonious and harmonious internal relationship. Brainstorming and serving the development of the enterprise.
10. Do a good job in controlling the turnover rate of workers and the relationship between labor and capital, and the foresight and handling of disputes. It not only protects the legitimate rights and interests of employees, but also maintains the company's image and fundamental interests.
Precautions:
1. Human resources work is a systematic project. It is impossible to do it all at once, so the Human Resources Department will proceed in a gradual and orderly manner when designing and setting annual targets. If the speed is pursued, the human resources department will not be able to guarantee the quality of the target.
2. Human resources work is a very important basic work for a company that is constantly growing and developing. It is also a work that requires the company to work together. The departments work together to do a good job. Therefore, the company leaders need to Value and support. The change of the concept from top to bottom, the degree of support and cooperation provided by various departments, is the key to the success of human resources work. Therefore, after the annual goal is set by the Human Resources Department, the company leaders and departments are invited to assist in the completion process.
3. This work target is only the basic file of the HR department's 2003 annual work, not the specific work plan. In view of the fact that enterprise human resources construction is a long-term project, a detailed work plan matching the objectives will be formulated for each work. However, this work goal must be implemented after the company's leadership research is passed through. If the company adjusts the objectives of the department, the human resources department will complete the annual work according to the adjusted target. Similarly, the specific plans, plans, systems, and forms for each target project implementation will also be implemented in accordance with the company's adjusted goals.

One of the goals of the Ministry of Human Resources in 2004:
Improve the company's organizational structure

I. Objectives Overview The company's organizational structure to date is strictly incomplete. The company's organizational structure determines the direction of the company's development. In view of this, the Human Resources Department should first complete the improvement of the company's organizational structure in 2003. Based on the principles of stability, rationality and soundness, through the prediction and analysis of the company's future development situation, a scientific corporate organization structure is established to determine and distinguish the powers and responsibilities of each functional department, so that the responsibilities of each department and each position Clear and clear, no gaps or overlaps, strive to achieve scientific application of organizational structure, no longer make major adjustments within three years, to ensure that the company's operations operate well in the existing organizational structure, management practices ,Growing.
Second, the specific implementation plan:
4. Complete the investigation of the rationality of the company's existing organizational structure and position preparation and the investigation of the future development trend of various departments of the company before the end of January 2003;
5. Complete the draft design of the company's organizational structure before the end of February 2003 and solicit opinions from various departments, and report to the board of directors for review and revision;
6. Complete the company's organizational chart and organization chart of each department and company staffing plan before the end of March 2003. All departments of the company cooperated with the company's organizational structure to transform the job descriptions and work processes of the department on the basis of last year. The Human Resources Department is responsible for organizing the archives.
Third, the implementation of the objectives of the note:
1. The organizational structure of the company is determined by the company's long-term development strategy and determines whether the company's organization operates efficiently or not. The design of the organizational structure should be based on a simple, scientific and pragmatic approach. Too much simplification of the organization will lead to irrelevance of responsibility and responsibility, heavy workload, middle and high-level management is tired of coping with daily affairs, hindering the pace of development of the company; and too much organization will lead to continuous increase in management costs, uneven workload, work The increase in process links, the phenomenon of pushing and pushing, the overstaffing of employees, and the decline in the overall efficiency of the organization also hindered the development of the company.