Negotiation plan

I. Negotiation theme

Second, the composition of the negotiators

Third, the background of the negotiations

Fourth, negotiation design

Analysis of the advantages and disadvantages of our side

Our target level analysis

V. Negotiation contract

Additional notes on simulation negotiations:

The negotiation time for each group is about 30 minutes.

At the end of the negotiations, please briefly summarize the agreements reached during the negotiations and possible remaining issues.

The website promotion program is an integral part of the online marketing plan. The development of the website promotion plan itself is also a website promotion strategy. The promotion plan is not only a guide for promotion, but also a measure to test whether the promotion effect achieves the expected goal. Therefore, a reasonable website promotion program has become an indispensable part of the website promotion strategy. The online marketing plan contains a lot of content, such as the function, content, business model and operation strategy of the website. A good online marketing plan should be completed before the website is officially built, and the overall operation is provided. guide. The website promotion plan is usually completed in the website strategy stage, and even the “promotion” of the website can be started during the website construction stage.

Compared to the full Internet marketing program, the website promotion plan is simpler, but more specific. In general, the website promotion plan should include at least the following main contents:

1. Determine the stage objectives of the website promotion. For example, the number of independent visitors per day, the relative ranking compared with competitors, the performance of the main search engine, the number of websites connected, the number of registered users, etc., within one year after publication.

2. Website promotion methods adopted at different stages of the website's release operation. If possible, it's a good idea to detail the specific site promotion methods at each stage, such as the name of the search engine, the main form of online advertising and media selection, and the cost of the investment.

3. Control and effect evaluation of website promotion strategies. Such as the control of the stage promotion target, the promotion effect evaluation indicators. The control and evaluation of the website promotion plan is to timely discover problems in the process of network marketing and ensure the smooth progress of online marketing activities.

The following is a case study to illustrate the main content of the website promotion plan. In practice, due to the different conditions of each website, it is not necessary to copy these steps and methods, just as a reference.

Case: Promotion plan for a website

Here, the first promotion year of a website is divided into four stages, each stage is about three months: the website planning and construction stage, the initial stage of the website, the website growth period, and the website stability period. A company produces and sells tourist souvenirs, and builds a website to promote the company's products, and has the ability to place orders online.

The promotion plan developed by the website mainly includes the following contents:

1. Website promotion goal: The project will reach 2,000 independent visitors per day and 10,000 registered users after the website is released for one year;

2. Promotion of website planning and construction stage: It is the preparation for promotion before the official release of the website. In the process of website construction, the search engine and other search engines are optimized from the website structure and content.

3. Basic promotion methods at the beginning of the website release: log in to 10 major search engines and catalogues, purchase 2-3 web real names/generic URLs, and establish website links with some partners. In addition, in conjunction with other marketing activities of the company, corporate news is published on some media and industry websites.

4. Promotion of website growth period: After the website has a certain amount of visits, in order to continue to maintain the growth of website visits and brand promotion, online advertisements are placed on relevant industry websites, and advertisements are placed in several related professional electronic publications; and some partners Exchange resources; [ )

This case is not a complete website promotion plan. It only lists some important promotional contents in a general way. However, from this simple website promotion plan, we can still draw a few basic conclusions:

First, the development of a website promotion plan can help in the promotion of the website, and there are steps to carry out work in a targeted manner to avoid important omissions.

Second, website promotion has already started before the official release of the website, especially for the optimization of search engines. In the design stage of the website, the promotion needs should be considered and the necessary optimization design should be done.

Third, the basic method of website promotion is applicable to most websites, which is the so-called general website promotion method. A website usually needs to carry out these regular promotion during the construction stage and the initial stage of publication.

Fourth, different methods are needed at different stages of website promotion, which means that the website promotion method has a phased feature. Some website promotion methods may be effective for a long time, while others may only be applied at a certain stage or temporarily, and various website promotion methods are often used in combination.

Fifth, website promotion is one of the contents of online marketing, but it is not the whole of online marketing. At the same time, website promotion is not isolated and needs to be combined with other online marketing activities.

Sixth, after the website enters the stable period, the promotion work should not be stopped. However, due to the difficulty in further increasing the number of visits, it is necessary to adopt some promotion strategies that go beyond the conventional ones, such as the construction of an industry information website in the above case.

Seventh, website promotion cannot be carried out blindly, and effect tracking and control are required. Among the website promotion evaluation methods, the most important one of the website's visits and changes in visits basically reflect the effectiveness of website promotion, so the website visit statistical analysis report is crucial to the success of website promotion. .

In the case of the overall website promotion plan, in addition to the detailed plan for each specific website promotion measures, such as search engine promotion plan, resource cooperation plan, online advertising Plans, etc., can be more specific, and prepare more questions in advance to facilitate the control of website promotion effects. This article omits these details, and the implementation plan for the specific website promotion method will be appropriately interspersed in the follow-up content. In addition, the complete website promotion plan also contains more detailed content, such as marketing budget, stage promotion goals and evaluation indicators.