Marketing plan

One. Company Overview I. Company Name: Yitian limited liability company II. Company address: Erdos City III. Company logo:

IV. Equity structure: The company adopts the shareholding structure of the limited liability system. The board of directors is elected by the general meeting of shareholders and the chairman is hired. The company adopts the general manager appointment system, which is nominated by the chairman of the board of directors and is submitted to the board of directors for approval by more than half of the directors. The general manager is responsible for the company's operation and management and is supervised by the board of directors The board of directors and general manager are supervised by the board of supervisors and responsible to the shareholders' meeting. The Board of Supervisors consists of three members, including a representative selected by the shareholders' meeting, a well-known expert hired by the shareholders' meeting and one employee representative from within the company. V. Leadership system: VI. Establishment of company procedures and files: General Manager of the Human Resources Department of the Finance Department of the Information Service Department of the Information Service Department of the Board of Directors: Business Registration: Before the establishment of the company, it must be reviewed by name. For the pre-approval of the application name, the following files shall be submitted: 1. The application for pre-approval of the company name signed by all the sponsors of the limited liability company; 2. The legal person qualification certificate of the investor or the sponsor or the identity certificate of the natural person; 3. The company registration authority Other files required to be submitted; 4. Investment agreements signed by the parties to the investment; For the establishment of a limited liability company, the following files should be submitted: 1. Application for registration of registration signed by the chairman of the company; 2. Record of establishment of the company; cooperation with investors Agreement; 3. Prepare the company's financial audit report; 4. Certificate of capital verification issued by a legally qualified capital verification institution;

5. The sponsor's legal person qualification certificate or the natural person's identity certificate; 6. The board of directors' file on the election of the chairman; 7. The board of directors on the appointment of the general manager; 8. The identification of each director and manager; 9. The pre-approval of the company name Notice; 10. Certificate of company residence. Procedures for handling tax registration 1. Production and operation, independent accounting, and approval of the opening and closing of business licenses issued by the industry and commerce administration authority shall, within 30 days from the date of receipt of the business license, apply to the local tax authorities for tax registration; 1. Fill in the "Application for Tax Registration Report" first; 3. Carry the file or information: business license, relevant contract, articles of association, agreement, bank account certificate, resident ID card, organization code, and other requirements provided by the tax authorities. Relevant documents and information. 4. Fill in the tax registration form truthfully: company name, legal representative name and resident ID card, taxpayer's residence and business location, business nature or business type, accounting method, institution status, librarian relationship, production and business scope, business method, registration Capital, total investment, bank account and account number, production and operation period, number of employees, business license number and business license validity period and date of issuance, financial person in charge and taxation personnel, accounting standard currency, settlement method, fiscal year, general institution Name, address, representative, main business scope, financial controller, and other related matters. 5. The tax authorities will complete the review within 30 days after receiving the information. If the qualification of the general taxpayer of the VAT has been obtained, the tax authority also stamps the special stamp for the general taxpayer's confirmation of the VAT on the first page of the copy of the tax registration certificate as the voucher for receiving the VAT special invoice. VII. Mode of operation: Our company promotes high-quality livestock species as the main business, and establishes a good customer relationship and agency network by providing excellent livestock breeds to upstream herdsmen. The company's upstream herders and downstream companies that purchase raw materials. It acts as a distributor and maintains the main business while exploiting the potential in the agent network, developing economies of scale, and growing itself in a win-win situation. The company's initial goal is to enter the market of cashmere promotion as the basis for the development of the network, II. Situation Analysis I. Industry Overview

China's cashmere processing industry started late, and its real development was in the 1970s and 1980s. Due to China's unique advantages in cashmere raw materials, abundant labor resources, and high profits, in recent years, China's fluff processing industry has achieved rapid development. At present, there are more than 2,600 cashmere processing enterprises in the country, ranging from large enterprise groups like Erdos to small processing plants similar to family workshops. The country produces more than 10 million pieces of cashmere products each year, of which cashmere sweaters account for more than 70%. It is basically a processing system mainly for producing cashmere sweaters. But relatively speaking, the quality of cashmere produced in China is not very high. There are many problems in the process of acquisition, such as the acquisition of medium-pressure price, upgrading and raising prices, reselling, violating price policy, doping and falsehood, etc. The production technology of enterprises producing cashmere products has a certain gap compared with foreign enterprises. These problems have affected the competitiveness of China's cashmere products in the international market, and determined that Chinese enterprises can only obtain less profits in the entire industrial chain. II. Analysis of price situation and prospects: Price situation and reasons: In June, the price of cashmere, which had a strong rise last year, has seen a sharp decline in Linhe and surrounding areas in Inner Mongolia. At present, high-quality cashmere is 260 yuan per kilogram, down 50% from the same period last year. According to the survey, the main reasons for the decline in Linhe cashmere prices in Inner Mongolia: First, it is subject to the cashmere market. This year, the sales of cashmere products at home and abroad are not as good as in previous years. The orders of foreign merchants have decreased, and all major manufacturers have been cautious. Therefore, the demand for cashmere is not as good as that of previous years, which has led to a decline in the purchase price of raw cashmere. Second, the trading hours of raw cashmere have been extended. This year, the new cashmere has been listed. By June, the major manufacturers are still waiting for the same price. Although the price of cashmere has fallen, the manufacturers are still not sure about the price, and a large amount of cashmere is accumulated in the hands of farmers and herdsmen. The confrontation between enterprises and merchants “waiting for price cuts” has lengthened the trading hours of cashmere, forcing the price of cashmere purchases to fall. Third, business operations are struggling. Due to the skyrocketing cashmere prices last year, the cashmere used by cashmere processing enterprises this year was the high-priced cashmere acquired last year. The processing cost is high and the competition between enterprises is more intense. Coupled with the disorderly competition in the cashmere industry, low-cost dumping and mutual price reduction, the cost price of cashmere products increased, while the sales price of cashmere products could not increase simultaneously. The increase in cashmere processing enterprises and the surplus of cashmere products have also caused a large backlog of cashmere products in enterprises and markets. This year, cashmere processing enterprises are generally underfunded, and some small enterprises are on the verge of bankruptcy. Therefore, the operation of cashmere processing enterprises is even more difficult, resulting in a weak cashmere market and a drop in purchase prices. At present, some cashmere deep processing enterprises are still hesitating to wait for the price to fall again before the low price, which leads to the rare history of selling cash in Inner Mongolia pastoral areas. The purchase price of many areas has fallen below the cost price, and nobody cares about it. At present, the herdsmen in the whole area only sell velvet 1023. There are still more than 3,100 tons of backlog in the hands of herders. 4. China has abolished the policy of export tax rebate for cashmere. The 13% export tax rebate for cashmere is cancelled. For cashmere export enterprises, the export price is only 13% higher than the price before the tax refund, but foreign investors are currently difficult to accept. If the price does not go up, it means that the production cost of the export enterprise has to increase by 13%, and the profit margin is reduced by at least 13%. If the profit margin is lowered by 13% in 2004, there may be no profit or loss, and raw material processing enterprises are unbearable. Obviously, there is no room for price reduction in the processing chain, and the cashmere industry has to reshuffle the tax rebate. This has put the company under pressure to improve the level of management technology and reduce costs overall. Prospects Analysis of the decline in cashmere prices will not last long: The first reason is that manufacturers have excess production capacity. More than 2,600 cashmere manufacturers nationwide. Erdos, Xuelian, Tianshan, Luwang

[ )