Advertising work plan

Market situation analysis
1. Market layout and competing products:
2, 2006 work target: account for 40%-50% of the total wedding market share
3. Estimated turnover in 2006: 790 Opponents: 912 We pre-empt 46% of the total market
4. Main points of work: Through advertising and external marketing and methods to increase the number of passengers and turnover rate, fully increase the number of new singles, use the in-store and outreach markets to match the single-group and sample groups to form a competition mechanism for employees. Second consumption should exceed the level of 2005.
The specific performance of the division of labor responsibility system:
A. Make full use of newspapers, television, radio, car body and other media means to enhance brand appeal, please refer to the specific arrangements;
B. The image attracting degree in this peak season, the company mainly presents itself in front of the customers with healthy, sunny and vibrant image;
C, XX store is now implementing the "1699" - Xia Ziqiu dance series summer, in July can promote the autumn of this series, the price can be set to 2699
D. The display of the window must ensure that there is a second exchange every month. The specific arrangement is that each store is responsible for the second part: marketing strategy 1. Media advertising investment
1. Newspaper newspaper hard advertising: June 25, July 10, 23,
August 6th, 21st, September 2nd, 9th, total 7 days;
A, in the xx morning report July 5 - 1
B. Prefectural newspapers, August 4th, September 6th, 2 issues
3. TV time: July 15th - August 15th
A. Provincial one-minute topic,
Once a night, replay the next day,
B. Interstitial advertisements for TV dramas in prefecture-level cities,
Twice a night, 10 seconds each time,
C, sample tape production costs
4, outdoor fixed media
A) Car body: The line is selected through the city center and the front of the store has a good car capacity.
B) Small media in the car
C) Outdoor billboards: make full use of existing billboards
D) Bus shelter: choose effective and significant for the line
5, broadcast content: introduce the October sweepstakes or special offers
A. The 10-second advertisement of the Liberal Arts Broadcasting Station broadcasts 8 times throughout the day on July 4th - 6th.
B. Traffic radio station's 10-second advertisement, broadcasted 8 times throughout the day on August 15th - 17th
6, the window is mainly wedding dress, reflecting the sense of health, sunshine, gorgeous dazzling.
Second, promotion activities promotion
1. Large-scale sweepstakes
a) Draw date: mid-October
b) Awards are established:
Special Prize: First Prize of Digital Camera: Second Prize of Rear Projection Color TV: Third Prize of Washing Machine: Microwave Oven
c) Lottery location: to be determined
d) Media cooperation: use part of the advertisement to draw the prize for the title 2. Show: In-store window show::
Commercial street show

Show arrangement:
Casting staff: 2 models, 2 people, 1 host,
5 aerobics, 1 singer, 5 band members,
2 arrangements for supporting staff: 4 sessions per day, 90 minutes per game
10:20-10:40
The band improvised, ** crowded, active atmosphere.
10:45-11:00
The host opened the forum, introduced the company, and pointed out the theme of the event.
11:00-11:10
Aerobics performance, singer singing
11:10-11:30
Model showcase 2006 classic wedding dress
11:30-11:50
Interact with the audience, the form of the question and answer, the game starts at 13:00 in the afternoon, starts at 16:00 in the afternoon, and starts at 19:00 in the third night.

3, small display: commercial street out
4. Group consumption can be liaised with some local large-scale enterprise league committees or trade unions and other welfare departments to provide them with preferential group and partial layers to strengthen the potential consumption of employees within the company.