Shop plan

With the advancement of society, the housing conditions of people in modern society are getting better and better, and the decoration of homes is becoming more and more elegant, generous and simple. Even when buying a house in some big cities, real estate developers have helped customers decorate their homes. But people in modern society are increasingly pursuing personalization, which requires complementing the home!

There are many types of homes. Why do I choose creative home accessories? Because the product is relatively new and very creative, people will feel a comfortable feeling when they go home. It is like the feeling that children like toys. Therefore, we must set our products in a good position, let new ideas and ideas to make profits, let us lead fashion to bring creativity into our ordinary and simple life.

The difficulties we face in opening a store are: First, the choice of the store; Second, the choice of source of goods and product style; Third, the design name and interior decoration, display decoration, publicity means and management methods before and after the official opening.

First of all, the choice of the store. A person with a large and economically developed area is equal to giving us a ladder. Let's just say that the traffic has brought in the purchase volume, and the purchase volume has brought the money flow! What is the fundamental goal of opening a store? Our aim is to profit the benefits and accumulate the original fund! To do this, you must have a lot of purchases, and the amount of purchases that can be bought is the passenger flow!

And we have to position our customer base, creative products make people a lot of associations, and the customer group with such a large imagination space belongs to the group of customers before 40 and their well-educated customers. group! Therefore, it is also a very good choice to find a store with such a group concentration in the next section of the flow of people! There is an article called the shop location selection business circle map, which is like this:

1. Investigate local sports shop and mark their location on the map. Look at their location characteristics, such as the radius of the surrounding population, the total population, the distance from other similar enterprises, etc., and measure the radius of its exclusive market, which is the scope of the business circle.

2. According to the map, mark the location you are optimistic about.

3. Around your chosen location, plan your own business district with a circle based on the previously measured radius of the business district.

4. Determine if there are competitors in the business circle, weigh each other's strengths, and then decide if you need to change the location.

5. Understand the demographic, demographic characteristics, purchasing power and other relevant information in the business circle to help you understand the customer base.

6. Draw a street or bus route that can go to your store to see if customers can get there easily.

Looking at such a map, we can see at a glance whether the address of our choice is in the right business district. When choosing a store, we may wish to learn from others, draw a range of our city's business district, and try to find a good store with the aim of planning as much as possible! Then there is this saying in the business location, that is, the opening of the store does not necessarily require a large traffic area, but you can also choose to find the ideal store in the area where you have already become a city. This is in line with the Wanneng furniture market at the intersection of Jinhua Road and Chengbei Road. If the store is placed there, the overall feeling level will be improved! The rent of the facade is estimated to be affordable within 3,000. The high-rent store must have a high level of land and people flow. This is directly proportional. Personally, the investment in rent should be spent. Hehe, the ancient book has a cloud: to do things, to be a good time, people, and the land and the three into a line can only become a thing. We must have patience and spend money to solve the important factor of geography. People are the unity of our family. For now, the overall direction of our family of three is the same. On a case-by-case basis, my mother lacks some passion to take care of the family and support the opening of the store to do business! In short, if our big family can be united, I am confident that this store will be well managed. No matter how difficult and how tired it is, this is the first step in our life. I will do my best to overcome the difficulties ahead. Complete this business!

Secondly, the choice of source of goods and product style, we can decide after the obligation inspection! In any case, we must choose our source of goods in the three principles of convenient purchase, low price and guaranteed quality. The product types have been basically finalized and are roughly divided into: clock products, plush toys, ceramic craft products, cup products, lamps. Products, CD stands, speakers, bedding, photo frames, etc.! In the product style, we can go to the old customers who need the goods, and we can sell them to the online package with 10-20% profit after they propose the products they want. This not only laid a good customer affair for ourselves, but also laid the foundation for our future development of “service”, “product diversification” and “flexible business methods”. At present, I have two purchase locations in my mind: First, the home procurement alliance organized in the Alibaba Forum, they have great price and the advantage of volume, but only a small part of their home style meets the needs of our stores. However, according to the plan of the league's boss, the alliance operation can adopt the method of group buying and supplying two legs to walk: "One is to purchase and supply directly according to everyone's wishes: everyone's wishes are mainly reflected in the weekly meeting of the franchise store group and the group buying forum. The second is to organize the group purchase, that is, the allies who find the ideal source of goods release the price and the quantitative information, the allies follow the statement. Finally, the alliance is issued by the allies or the alliance, and the goods are distributed and then shipped with the goods. The alliance also encourages allies to use the regional industrial advantage to directly supply, so that more allies can find cheap and distinctive sources of supply, and also provide additional profits and development opportunities for the supply allies. "So our purchase pressure, The level of pressure, capital pressure, and the overall risk of opening a store will be reduced. The second is Shaodong's home world company, why choose it? Because it is a better company in the online home furnishing wholesale, according to the design of the website and the introduction of the company, they should have a very good team. If we are doing retail, we should find a good platform to be better. Developed. Moreover, their products are also positioned in terms of creativity, novelty, and practicality. They are in line with the products we need, and they are constantly increasing the types and styles of products. In the early days of opening a store, we can avoid the time and money spent on visiting a new source of goods. [The first paradigm § network to organize the article, the copyright belongs to the original author, the original source. 】

Finally, the name of the design store and the interior decoration, display decoration, publicity means and management methods before and after the official opening. The initial concept of the store name - full house, a very popular Korean TV series. Taking this name is to make it easy for people to remember our store name, and to bring a very warm and romantic feeling to the customers. Let our products decorate their cottages, embellish their lives, and blend romance into all the decorations in their cottages! The decoration of the shop should be carried out in a generous, fashionable and bright way. To achieve a kind of comfort when customers come in, let them feel high in our store. The decoration should also consider vacating a customer's leisure area. In short, the longer the customer stays in the store, the more likely they are to spend on us. The display of the product is roughly divided into several areas, such as the clock jewelry area, the plush toy area, the bedding area, the lighting supplies area, and the photo frame photo frame area. Everything is done to make the products regional and not compact, so that customers can pick the products they like at a glance.

I have several ideas for propaganda. Before and after the opening of the business, I asked the manufacturers to design some store advertisements to the more practical wallet-type facial tissue packaging, and then find some people to distribute. When you start your business, you can make some preferential activities, such as giving away 100 discount cards. Anyone who takes a discount card can buy a home gift and give a small gift. Gifts I am going to pick up the weekly products of the animation category, and have a certain connection with our own products, and the price is relatively cheap. Business model I intend to go to the two-legged walking mode of physical store retail and online store wholesale to develop, the physical store is aimed at the retail group retail of this city, the online virtual store is mainly for those who are hard to find for the source of goods or the name of the business. Merchants do wholesale. The physical store takes the form of a specialty store, and the goods are all marked with a price tag and a product name, and the price is clearly declined. In this way, on the one hand, it avoids the tempering with the customers, and on the other hand, it invisibly improves our grades. In our communication with customers, we must always grasp the main consumer psychology and product demand, and we can go to the old customers to go shopping. Let them say the style of the products they want, we go online or wholesalers to find the source, and then sell them at a lower 10%-20% profit.

These are the initial ideas and ideas in the preparation. Of course, the actual situation encountered may be different. We have to solve all the problems step by step in a small and flexible mode of operation. The main focus of the store is to wholesale this one in the online store, and to convert a retailer's wrinkle into a wholesaler of creative home accessories in Hunan. . Here are some risk assessments and cost estimates.

In view of the current home industry, the city has already begun to have certain competition in scale. We must always put our own positioning well, and we must have a unique eye for product selection, profit from creativity, and creativity into life. Business philosophy to seek a place in the home market! The risks we face are the price of the product, the uniqueness and style of the product, the backlog of products after purchase, the aesthetic ability of the consumer groups in the city, and the acceptance of our products. On the cost budget:

Monthly expense schedule

Expenditure item expenditure amount remarks

Website production and promotion fee ¥6000÷12 months=500 yuan on a monthly basis

Store rent ¥1500.00 Storefront is about 30 square meters

Employee salary ¥500.00 1 clerk

Tax and utility bills ¥1000.00 Taxes are subject to fixed tax

The decoration cost is ¥15,000, ÷12 months=1250 yuan, and the decoration is distributed within one year.

The total total expenditure is ¥4750.00

1. Sales profit

With the actual daily flow of people, because our store's store location is selected in the important passage of the city's first-level business district, although it is in the alley, but the signboard is still more conspicuous. The flow of people passing through this alley is expected to reach more than 10,000 people per day. 30% of the 10,000 people are target consumers, and the target population is 3,000. 20% of them enter the store, and the number of people entering the store is 600 per day. 20% of them are interested in goods, and there are 120 potentials. Consumers; 120 people through the introduction of recommendations to achieve a 10% purchase rate, the actual number of purchases is 12, according to the average price of goods is 50 yuan / piece, then the day sales = 50 × 12 = 600 yuan, annual sales = 600 yuan × 365 = 210,000. The annual gross profit is: 210000 × 50% profit = 105,000 yuan. Every year, all the expenses of the store without goods are 4,750 yuan × 12 = 57,000 yuan, and the annual sales profit of the store retail is = 105,000 yuan - 57,000 yuan = 48,000 yuan. Plus the wholesale point of the wholesale point is the most conservative estimate of two 1000 yuan per month, the profit is about 20% = 2000 yuan × 20% = 400 yuan × 12 = 4800 yuan. The net profit of all sales of the store that year was 48000+4800=52800 yuan. In addition to the expenses incurred by taxes and other miscellaneous factors, the annual profit is more than 40,000.

2, the store's monthly breakeven point:

The total monthly expenditure is 4,750 yuan ÷ 50% = 9500 yuan

Daily breakeven point: 9500 yuan ÷ 30 days = 317 yuan

Investment risk analysis

1. The initial investment of 45,000 yuan:

Renovation costs 15,000 yuan

The initial purchase fee is 20,000 yuan

Rent water and electricity costs 6000 yuan

The promotion fee is 4,000 yuan

3. Investment recovery

All the costs can be recovered with a monthly sales of 10,000 yuan a year.

Calculation standard: [15000+6000+18000+12000+6000+3000] ÷50%÷12 months=10000 yuan/month÷30 days=333 yuan/day