Website promotion plan

I. Introduction to the program This program is mainly planned around two parts. The first part is XXX network marketing planning, and the second part is XXX scenic tourism vacation planning. The theme of the program is based on continuous cooperation and win-win development.

Second, XXX network marketing planning

2.1 Current situation of XXX website

The XXX website is currently an information publishing platform. The information source is the network administrator. The information includes daily information on the local steel price and the price trend of the local steel market. Currently, the profitable items on the website have advertising space, that is, the flat image advertisement space. The income of pure flat type advertisements such as floating advertising spaces in the station;

2.2 XXX website revision proposal

2.2.1 Adding a member center and adding a newsletter service system in the background

The member center provides member registration services, increases the source of website information through an interactive platform, increases the customer's stickiness of the website, and provides value-added services to bring reasonable revenue to the website. After adding the member center, some ordinary visitors such as steel quotation will not see it. If the viewer wants to see the relevant information, he must register the website member online and open up some charging information content, such as bidding information, purchasing information, contact information, etc. The contents of the specific member center are as follows: Service function service function details VIP member senior member ordinary member price / year 1800 yuan 1200 yuan 600 yuan two-year preferential price 3000 yuan 2000 yuan 1000 yuan market price various steel prices on the same day the major steel mill ex-factory price , such as: rebar, and other price information - steel products prices on the same day the main city steel products price information - tender information tender notice 1 data update: daily standard 200-500 or more

2 Data source: The tender notice is from more than 2,000 local development and reform commissions, co-tenders, bidding agencies and government procurement centers all over the country. The data is uploaded in a timely and accurate manner. It is the most comprehensive and timely data of the pipeline industry. Authoritative, most professional bidding procurement, media for project under construction;

3 Data content: Provide the bidding unit and owner's name, contact person, telephone/fax, address, detailed information of the newsletter, registration start and deadline, project overview, survey and design institute, etc.;

4 The tender notice will inform the potential bidders to prepare for the bidding before the project will be tendered.

5 Change notice, if there is any change in the bidding, notify the potential bidders and bidders. - Tender Notice - Successful bidding - Bidding file download to provide users with partial bidding file network download service - Purchasing information Government procurement Daily release of government procurement announcements amounted to 100-200 - Enterprise procurement can freely view encrypted purchase opportunities, and buyers Contact the newsletter service mobile phone newsletter reminder to send the important material bidding information and relevant price information of the day to the member's mobile phone. Even if the member is not convenient to access the Internet, it will not lose any business opportunities - the mailbox can be customized information. The required keywords, the system will regularly send relevant purchase, bidding, winning bid, and proposed information to the mailbox designated by the member, so that members can browse in time. Enterprise promotion includes China's steel industry enterprise database. The enterprise information is included in the pipeline industry directory, which facilitates buyers to select online transactions and communicate with customers through online chat tools. The top products, supplies, samples and other information can be refreshed and displayed on the website homepage. On the message consultation through the background message system, the first time to receive the inquiry enterprise brand display new members enjoy the three-month advertising recommendation in the corporate brand exhibition, so that potential customers first find your company - the company's product release is unrestricted release product Pictures for buyers to purchase talent recruitment release recruitment industry needs the elite industry free industry exhibition to take you to participate in the national pipeline industry exhibitions, member product samples are freely distributed at the industry exhibition, even if you do not attend the exhibition can achieve the publicity effect . The free industry conference business website obtains a corporate website, for example: company introduction product display supply and demand information qualification honor electronic sample talent recruitment inquiry message contact us and other powerful functions, online product promotion! The second-level domain name website obtains a second-level domain name of a corporate website for free. For example, the website can be printed on the business card, publicity color page, and product packaging to facilitate browsing by new and old users. The website template replacement system provides more than 10 templates for customers to choose to upload the company LOGO. Upload the company logo on the business website. Upload the company qualification. You can upload the company's qualification certificate and increase the credibility of the company. The company logo is set in the background of the system to represent the company's image. Image electronic sample release The sample of the company's product samples is made into an electronic format and published on the XXX website; the user can view the sample, provide the company with comprehensive product promotion and obtain the purchase information. The proposed information is focused on the project tracking. 1 The proposed project is National or provincial and municipal municipal project approval projects shall be followed up from the establishment, feasibility study, approval, environmental assessment, approval, approval, planning, and construction.

2 Provide users with an introduction to the project, the approval of the project, the total investment amount, the preparation stage, the overall planning, the environmental assessment, the construction party, the owner, the survey and design unit, the environmental assessment agency, etc.; - - Project approval approval - - Proposed construction Projects - - Report construction, construction in progress - - Annual and long-term projects - - Steel professional information industry information information Domestic and international news dynamics Steel technology, papers download domestic and foreign steel advanced technology and expert paper theory - Market analysis and research Analysis of the external giant market - - The industry standard procedures download provides the most comprehensive steel and related standard procedures, free download - - Note: playing "√" items means that members of this category can enjoy the service items, blank items indicate that this item cannot be enjoyed temporarily service.

2.3 Homepage Homepage Revision

Increase supply and demand sector, enterprise display sector, member enterprise area, exhibition information center, bidding information center.

2.4 Daily work of the website

Strengthen the original information update work, ensure that each section has at least 5 pieces of information per day, and the key module home page information must be updated every day; the homepage advertisement is standardized, the advertisement production selection is consistent with the main color of the website, and the picture can be linked to the relevant company. Corporate sites or stores within the network, try to avoid dead links;

2.5 Website Traffic Acquisition

The basis of website profitability is the acquisition of effective traffic on the website, free promotion such as forums, Fan Wenda's social network, blog promotion, and interchange links. Paid promotion such as Baidu bidding, Google bidding, Netease promotion, Sina promotion, Sohu promotion, Tencent promotion, etc., Baidu, Google promotion traffic, but the highest cost, effective traffic is difficult to control, Netease, Sina promotion effective traffic, the least cost, Tencent and Sohu promoted false traffic too high.

2.6 Website profitability

After the website is revised, the profit method includes membership system, print advertising fee, enterprise ranking, newsletter service, and secondary page Baidu Union.

Third, China Tourism Network Marketing Promotion

3.1 Website content revision

Replace all advertisements on the website with XXX related theme advertisements or corporate links; add XXX eating, living, and scenic spots; increase the hotel online management system such as promotion and reservation of Thai Palace Hotel.

3.2 Website Promotion

At present, Internet marketing has become the mainstream of marketing methods. Customers have formed a “first search and then buy” consumption habit. How can our potential customers find us in the vast online world as the main network in the first time? Marketing issues.

3.2.1. Netease has a way to search for and promote what can be solved for us:

Netease has a search and promotion is a kind of fee-based service provided by a search engine. It integrates Netease content channels, NetEase 126, 163 mailboxes, a search engine, a dictionary and a network of easy-to-use promotion sites. The site promotes your goods or services, conveys information to consumers, and promotes their purchase or a good impression of your product.

3.2.2, we take advantage of the way to promote products

1) New situation

Search engine promotion is an emerging online promotion model. Compared with traditional advertising formats, it has many advantages such as low cost and clear target group. It is also the future development trend of advertising. It can let our potential customers find us in the first time.

2) Wide customer base!

Netease has a high quality of search and promotion channels, and all-round multi-platform. Netease content channel is the largest browsing website in China, with many people and loyal users. Netease mailbox dominates the Chinese mailbox market and has market share. The number one, with more than 300 million users, receives 350 million requests per day, and these people can see your ads through our promotion.

3) Targeted!

Netease has a way to search and promote keyword-related technology, so that our promotional information only appears on the relevant content pages to ensure the quality of clicks, to ensure that every user who clicks on your ads is interested in buying or using your products. Make sure your ads are serving effectively.

4) Low cost!

Netease has a promotion price of a dime, bidding for a penny, the real minimum is the biggest business opportunity.

5) The effect is guaranteed!

Netease has professional customer service, and conducts consultative communication with customers on a regular basis to solve all our doubts; the analysis and planning team provides us with detailed consumption reports and data analysis, and provides customers with promotion optimization solutions to help us understand the effectiveness of advertising. Promote the effectiveness of advertising, and strive to cooperate with our product market to make the most effective promotion of our advertising.

3.2.3, there is a way to search and promote the charging method

Netease has a search and promotion advertisement that starts at a price of one cent, bids for a penny, and pays according to the amount of clicks on the advertisement. The customer sets the maximum price of the advertisement. The advertisement is ranked according to the quality score. The top ranking advertisement will be displayed. The quality score is the comprehensive customer bid, the customer website construction, the customer's advertisement and keyword matching degree and so on. Factor evaluation. The cost per click for an ad is an ad bid plus one penny for the next ad customer ad.

For example, if you set the ad price to be $0.40 and the next ad bid is $0.35, when the customer’s ad is clicked, the deducted click cost is $0.35 + one penny, which is $0.36, and so on. The price of a single click will not exceed the price limit set by the customer of 0.4 yuan. Customers can also set a daily budget, time, etc. for each ad to save on promotion costs.

3.2.4. Promotional information display location of each platform

As shown, the red box and the advertisements promoted by NetEase show examples on a platform.

1, Netease portal 2, a thorough search

3, the mailbox "Overlord Post" & under the mail

3.2.5, promotion keyword and title description example

Promotion keywords: tourism, travel agency, China tourism, Hebei tourism, Hebei travel agency, Zhangzhou tourism, Zhangzhou tourism, Zhangzhou travel, Zhangzhou travel agency, Hebei tourist attractions, Zhangzhou tourist attractions, Xibaipo, Xibaipo tourism, Hebei, Zhangzhou, lion head, Wuqiao Acrobatics, Zhangzhou Martial Arts, Pingshan Xibaipo, Travel Agency Quotes, Quzhou Travel Agency Quotes, Perimeter Tour, Hebei Hotel, Zhangzhou Hotel, Eleventh, Eleven Tourism...

Title description:

1. For the content network, it is mainly to use the title to attract customers' attention and expand product and cognition.

Give you a romantic holiday! VIP hotline: 8

2. For search engines, we mainly promote our featured products and form purchase behaviors in the corresponding target user groups.

recommend! May Day Tour around Luzhou

Round-trip ticket, 2 plus 1 breakfast, accommodation. During the National Day, there is a special style of travel, suitable for home and couples.

3.2.6. Estimation of traffic and consumption of each platform Since the promotion information display is affected by various factors such as the launching area, keyword bidding, title description click rate, quality quality score, website quality, etc., this consumption is expected to be for reference only.