Internet marketing plan

The preparation of online marketing plan is the premise of conducting online marketing, and is also the basis for enterprises to implement online marketing. It includes network marketing strategy, internet marketing plan, and online marketing planning. It is a comprehensive network. Road marketing implementation of copywriting, online marketing work plan. Below I provide a "Cabinet Enterprise Network Marketing Plan" for your reference, hoping to help friends who need to write online marketing plans.

Description of a domestic and overseas promotion plan for a cabinet company

A few days ago, I received a case of internet marketing for cabinet companies. I browsed the website of the client company and found that the overall page color and layout were still very good. However, since the website developers did not understand the participation of Internet marketing personnel, they did not fully consider supporting future search engine marketing. Mainly reflected in the page header part of the web page is not well designed, and does not provide information on the website traffic analysis and statistics system.

Internet marketing is an integral part of an entire marketing strategy of an enterprise, and it needs to comply with and serve the overall marketing plan of the enterprise. Companies that separate online marketing from traditional marketing often fail to achieve good results, as evidenced by numerous practices. Through the last communication, we have basically the same view on the role and means of corporate internet marketing.

1. The following methods are recommended for the development of regional network marketing:

1. Basic optimization of the website page. Website optimization and search engine cheat are essentially different, but make the website more friendly to the search engine, more indexed by the search engine, and improve the PR value of the website, trying to achieve the main cost without paying the fee. A good ranking position in the search engine. This requires a lot of long-term work. I know that there is a company that can provide professional level optimization services for the company, and can guarantee that the specific ranking of the specified keywords reaches the ranking negotiated with your company. If you need it, you can contact me. My phone number is 02080590248. Website optimization will fundamentally save the promotion cost of the website. The general optimization effect appears in 2-3 months.

The main means are: as a technical trade secret of their company, it is not disclosed. The fee is **** yuan / year. The goal is to have the company's primary keywords rank better in the main search engines.

2, search engine promotion: At present, mainstream search engines at home and abroad provide bidding ranking services. In the process of website optimization, and in areas where optimization cannot be solved, it can be compensated by searching for bids. For example, Baidu currently sells 10 positions on the front page of the word “cabinet”. So if you want to be on the front page, you have to do it by searching for the auction.

The prices of each search engine are as follows:

Baidu: 2400 yuan pre-stored advertising costs + 600 yuan basic service fee. After the 11th place, it is displayed to the right of the search results.

Google: At present, we generally use the form of the annual subscription to ensure that it is displayed on the right side of the google homepage throughout the year. One-time charges, depending on the number of keywords and popularity. The company does not have to pay an additional fee after consuming the advertising fee.

Yahoo: 2000 yuan pre-stored advertising costs + 600 yuan basic service fee. 2 positions are displayed per page.

At present, the above three search engines occupy more than 85% of the domestic market share, and other search engine promotion basically do not need to be considered.

3. Supply and demand information platform:

1. In the domestic B2B trading platform, Alibaba is undoubtedly the absolute hegemon, not on the same level as other competitors. Therefore, if you want to conduct online marketing through the supply and demand information platform, Alibaba is undoubtedly the first choice.

Because Alibaba TrustPass members do not set up agents, they need to apply to Alibaba's Hangzhou headquarters. Specific contact number: 0571-85025188. The current cost is 2,300 yuan / year.

At the same time, enterprises can also open their own sales windows on Taobao.com, the largest B2C trading platform in China. The purpose is not to bring in a lot of sales, but to bring some propaganda windows to the company.

4. Internet marketing software:

As a marketing tool, online marketing software will undoubtedly play an important role in the development of enterprise development agents and channels.

On the one hand, it can publish a large number of information on supply and demand and investment cooperation in many supply and demand information platforms.

On the one hand, through the information collection function, the procurement items and cooperation intention information of walking on various platforms can be collected locally, and a total of market developers follow up.

At the same time, you can moderately carry out mail advertising marketing. The software provides the basic tools for mail search and mass mailing.

There are currently three versions to consider:

Budget:

2 industry editions: 1980 yuan / set, work plan model "Internet marketing work plan". 5 industry version: 2580 yuan / set. The whole industry version: 3980 yuan / set.

The upgrade fee per half year is 250 yuan.

5. About the installation of the website traffic analysis and statistics system.

Although there are many excellent free website traffic analysis and statistics systems in China at present, due to the lack of professional talents in enterprises, they know how to apply them. We can provide it for free.

I mentioned the advantages and how to use such software in my article "Finding the fourth part of the marketing series: how to use the search for competitive bidding." Excerpt as follows:

1. Access source statistics: Record how visitors enter the corporate website. For example, through the search engine, the website linked by friendship or other websites, such as a supply information published in Alibaba. The source page is recorded for the administrator to view. This is much more valuable than a bunch of data. For companies that promote both search engines and supply and demand information platforms, this feature provides a compelling basis for assessing the pros and cons.

2. Statistics of interviews on each page of the website. Record the number of interviews on each page of the website as an important basis for the content of the website. Obviously, if the statistics show that more visits to your product introduction page will be a happy thing, this shows that potential customers really want to know about our products. The opposite is true, just browse the homepage of the website and go away. It is necessary to analyze the reason: whether the website page production level has not left a good first impression on the visitors; whether the content and website navigation are properly designed, whether the visitors browse the products Provided for convenience or other reasons.

3. Keyword statistics. The visitor is queried by that keyword and linked to the company's website. This information is very important to the company. He represents whether the business keyword ranking position is reasonable and whether the keyword selection is correct and efficient. It is also possible to verify the charging statistics of the bidding service providers through the combination of the number of key clicks and the source statistics. If there is no large gap, the charges are basically reasonable and credible.

4. The geographical location of the visitor. The system translates the visitor's ip into a location that can be easily viewed, so that the company can understand the search status of each target market. When a microwave equipment manufacturer finds that a large number of visits come from non-target markets, it is necessary to consider canceling the placement in the area to avoid waste of resources. If the number of searches from a certain market is significantly increased, it may indicate that the market demand from the market is improving. It should be promptly reported to the market department and verified with the information of the market department, thus providing a basis for the traditional market forces to focus on the development of the region. .

Second, the development of foreign markets is recommended to use the following means:

The development of overseas markets, the traditional means seems to be a little powerless. Either the cost is too high or the risk is too great. And online marketing is undoubtedly the most competitive leading force for domestic companies to develop international markets. The main means at present are:

1. Google English sponsored ads on the right side: Prices vary according to keywords. Google’s influence is a huge and effective tool. Prices are based on the popularity of your keywords.

2, English Yahoo overseas promotion: Yahoo is still the world's most visited website, with many well-known search engines such as overture, altvasta and so on. At the same time, Yahoo and msn, the US online and other international top search engines adopt a joint strategy. Enterprises can use Yahoo English to cover their ads to almost all the world's most famous search engines, ensuring the effectiveness of search engines. Prices are based on the popularity of your keywords.

3. RSS marketing: It is a marketing tool based on RSS technology in the new generation network technology WEB2.0, which has great development potential in the world. The core idea is to make the company's products, sales information, purchasing information, news information and other content into RSS information sources, and simultaneously update the enterprise information through the online online reading website, offline reader and RSS search engine. It is convenient for potential customers to keep abreast of various dynamic information of the company.

To give a simple example: you post a purchase message on your website, and all the foreign subscribers will view the information immediately, and this information will be updated and updated by each search engine.

All the company has to do is to upgrade its website to become an RSS feed that can provide RSS content to the Internet.

According to statistics, foreign netizens use RSS to read more than 30% of the online, which is a very virgin land for domestic enterprises engaged in foreign trade. Rss marketing represents this new kind of online marketing means, which is the first selling tool that enterprises must face.

Different from other online marketing methods. The construction cost of Rss resource output is one-off, so do not do it now, and do it tomorrow. Beyond the opponent's step, it is possible to bring real and potential benefits to our corporate network marketing.

And such a fee is very small. We charge according to the number of information sources produced for your website. Each RSS feed source is 800 yuan and 2 yuan is 1200 yuan. 3 1,500 yuan. 4 or more 2000 yuan. One-time charge.

Third, other issues that need to be explained

The key to online marketing promotion is not the promotion method, but the operator of online marketing. This is a problem that many companies have neglected, and it is also an important reason that has not been effective after a lot of investment. For example, the seemingly simple bidding service, in fact, if you want to really play the effect, you need not only to track the keywords, but more importantly, to track the entire network marketing process, summarize in time, and constantly adjust the investment plan to achieve the desired. effect. Therefore, I can provide professional Internet marketing training guidance free of charge to help corporate network marketing personnel improve their ability to apply.

In fact, there is another project that is worth considering. Web page 800 is free to call.

All of our promotional purposes are to attract potential customers to the website, but our real purpose is to let customers see our products and contact us immediately. At present, the means provided by the website are mail boxes and message boards, which are too time-sensitive. No customer has the patience and other corporate responses. More choices are direct phone contact. However, the phone first has a cost problem, and it often has the possibility of being busy, which will somehow dampen the enthusiasm of the customer to contact the company. And this first call is crucial to the business. At present, many large companies have opened the free 800 phone provided by Telecom for this reason.

Webpage 800 free calling phone is embedded in the website page, and the customer can communicate directly with the enterprise customer service staff through the Internet phone. There is no busy problem and the voice quality is clear. Moreover, it can be transferred by the administrator to the designated relevant department as needed. Very convenient to use. No special hardware equipment is required and no additional investment is required. When the company is off duty, the customer's phone can be transferred directly to the company's designated landline, mobile phone or PHS.

Currently, the fee for this service is 2,000 yuan / year.