College student business plan

Today, with the increasingly fierce competition in employment, the employment concept of college students is gradually undergoing profound changes. Many jobs that were previously considered “informal” have also entered the field of college students’ job hunting. Self-employment and cooperative entrepreneurship have become the choice of some college students.

College students are a unique group. We are full of passion for entrepreneurship. Although we have no experience and no systematic and complete theory as the cornerstone, we have a more keen perspective and relatively avant-garde thinking. Help to grasp the general development trend of the future.

The foreign word "diy" is more commonly accepted and used by the younger generation because it embodies an autonomy. So the diy economy came into being.

In this civilized society, people no longer only pursue food and clothing, but begin the pursuit of beauty. With the circulation of batch-produced goods in the market, people are tired of the stereotypes of industrial products on the market, so they are looking for products that can meet special requirements. This point is more prominent in people's enthusiasm for a certain limited production of goods in the world, but this kind of goods are often extremely expensive, only a small number of people with certain capital may have, can not meet the needs of the majority. The diy industry can be said to solve this problem very easily. Diy, there is no unique product on the market, which caters to the needs of many people, especially the younger generation.

In the era of pursuing fashion, uniqueness and novelty, young people like to be different and different, so the diy economy continues to heat up and become a new gold rush.

The main products hand-made by diy are handmade candles, crystal flowers, handmade soaps, perfumes and soft ceramics. They are all unique and useful. Take handmade soap as an example. Most of the soaps on the market are similar in shape, the fragrance is similar, and the packaging is not unique. In the diy workshop, consumers can make full use of their imagination, do it yourself, and design new and unique shapes at will. The scent creates a product that incorporates the unique personality and taste of the author and can even be called a craft.

The selling point of diy products is not the goods themselves, but the production process of a small item. In this process, consumers turn their ideas into reality and reflect the joy of creation. Handicraft workshop is a fashionable and casual place where you can experience relaxation, experience your own fun, add life to young people, and cultivate artistic sentiment.

Based on the above ideas, we conducted a market survey with the following contents and results:

Number of questionnaires: 150 copies; number of copies: 98 copies.

answer

Problem abc

Question 1: Do you often give gifts? Answer: a is b no 69 people 29 people

Who are the people you usually give gifts? Answer: a friend b loved one c lover 69 people 69 people 52 people

What characteristics do you think the most suitable gift should have? Answer: a grade b practical value c uniqueness 11 people 25 people 40 people

What is your opinion on diy handmade products? Answer: a great b general c is not good 57 people 20 people 3 people

Based on the above results, it is not difficult to see that diy handmade works are generally accepted by the majority of fashion youth. The diy economy will have a vast growing soil. There are roughly the following types of consumer groups:

1. A hot couple. Diy handmade products can be used as a token of love. The small gifts made by lovers are often of unusual collection value, and the lover's investment in time and money is often in an irrational state. They pursue fashion and look for romance, so diy manual Workshops have become their preferred location.

2. Filial piety to children. Modern people, especially young people, no longer pursue high-end ready-made goods as gifts for their parents, but advocate their own hands and make small gifts that unite their deep affection, so the hand-made workshops will often gather to invest time to convey their affection. And the young generation of money.

3. Friends and family. In today's society, gifts are an important link to maintain modern interpersonal relationships. It is an indispensable way for people to exchange gifts with unique gifts on holidays or birthdays. As a student, most of us are pure consumers, so when choosing a gift, we need small items that are less expensive, unique, and express our friendship. However, diy handmade products meet this requirement.

4. The general population. The diy handicraft workshop is a great place to adjust your mood. After working and studying for a day, all the pressures are born, we need to adjust ourselves and relax to work and learn better. Therefore, handcrafting has become a good way to vent your feelings, release stress, and spread happiness. In summary, the diy handcrafting industry has broad prospects.

As a contemporary female college student, with the special sensitivity to the new trend of the times, we have chosen this industry with broad prospects as our own entrepreneurial direction.

For the investment return problem that entrepreneurs consider first, diy has less investment, fast recovery, high profit and flexible transformation, which gives us a more satisfactory answer. Take diy soap as an example. The production cost of a piece of soap is 0.6~1.2 yuan on average, and the market price is 5~30 yuan per piece. Entrepreneur's start-up capital is low, the required human resources are small, the operation is simple and easy, and the return is considerable.

In short, the DIY hand-made industry is in line with the entrepreneurial standards of college students and is our ideal choice.