Sales plan

I. Review and vision

In 20xx, the company established the marketing department, which is a major change in the company's exploration of new management models. However, after a year, the marketing department became a chicken rib, chewed and tasteless, and it was a pity to abandon it; in addition to doing a lot of seemingly plausible marketing activities, the marketing department has increased a lot of direct or indirect costs. It doesn't help the market.

However, in the support of the company's senior leadership and our continuous learning, we also explored our path of survival and development in the work of the next few months, and made continuous progress in the process of integrating market activities and corporate resources with various branches.

Second, work ideas

1, clear work content

First of all, it is necessary to let the marketing department quickly change from the role of sales department to sales office, free from the transactional office function, and truly give the marketing department basic planning, strategy development, market research, product development and other basic The post function is based on consumer demand and plans and guides market operations according to different market conditions.

2, stationed marketing

The implementation of the stagnation market not only trains and enhances the personnel of the marketing department, but also provides first-line service personnel. The marketing department only provides such personal, consultant and coach-based tracking services, and the marketing department can completely change the frontline personnel. One-sided view.

The marketing department must complete six aspects of work:

a. Through comprehensive research, discover market opportunity points and target market improvement plans;

b. Collect competitive brand products and event information, capture market consumption demand and combine industry development trends, and propose new product development ideas;

c. Guide the market to do terminal standardization construction and promote healthy and stable development of the market;

d. Develop and organize targeted implementation of promotional activities, verify and implement market promotion, fees and policy usage, and report the situation to report in a timely manner.

e. Timely and comprehensively publicize the company's policies and enhance the combat effectiveness of front-line personnel;

f. Collect and organize highlights in the market practice, focus on summarizing methods and experiences, and recommend them to the market for replication;

3. Strongly cooperate with the sales department to establish a brand team

The marketing department must play a real role in the first line of the market. In addition to adjusting the positioning of the marketing department and improving the service level of the marketing department, it is also inseparable from the support and cooperation of the sales department. If you can't get the approval and effective implementation of the market, even the best solution can only be a piece of paper. The marketing team consists of the heads and backbones of the marketing department and the sales department. The marketing plan is determined by the marketing department. The brand team members then express their opinions. They mainly provide suggestions and suggestions for improvement. For those that need further revision and improvement, The marketing department is responsible for the adjustment; the plan for the discussion and approval of the meeting is submitted to the sales department for execution, and the brand team is responsible for tracking the progress and effect of the implementation. The company's attitude and practices determine whether the marketing department can achieve communion and co-prosperity with the sales department.

Third, the management team

1. Reasonable staff:

a Market Information Manager is responsible for market research, information statistics, and market analysis.

b Planner is responsible for new product promotion planning, promotion planning, slogan refining and data compilation.

c Propaganda administrator is responsible for the development of the program and the implementation of the advertising campaign.

2. Give full play to the potential of the staff and emphasize the process control and final results in their work.

3. In strict accordance with the requirements stipulated by the company and the marketing department, carry out the work of the department, and strive to improve the management level so that the marketing department gradually becomes an executive team.

4. Coordinate departmental functions and take the initiative to provide service for each branch.

Fourth, market analysis

1. Intense competition

In the past few years, the company's colleagues have worked hard and effectively in the market, gained rich market experience, and established a relatively complete marketing network, which laid a solid foundation for the company to further develop the market. However, due to the successful market development of certain similar products in the same industry, it has made it difficult for Woltersheim products to advance in the market competition.

2. Integrate resources

Our company relies on the expert advantage of Shanxi Academy of Agricultural Sciences and the cooperation of Shanxi Agricultural University to guarantee our strong technical support, which is an advantage that ordinary small enterprises can't match. The company also has strong talents. In research and development, sales and public relations, corporate management, finance and legal, it has concentrated a large number of outstanding talents, which provides guarantee for the company's development and market development.

Fifth, brand promotion

After years of market operation, the company's products have already had certain market competitive advantages. In order to effectively expand the market share of our products and achieve long-term development, we will take the company's development strategy as the core and the brand image of the products. , product positioning, market network construction, marketing and other four aspects of system planning brand promotion strategy.

1. Brand image

In order to create the brand image of “New Wyco”, it is recommended that all the products of our company use the brand uniformly. Different types of products use different packaging strategies.

2, product positioning

According to the current market situation, with the upgrading of products, the launch of new series products and the changes in the sales area, in order to improve the competitive advantage with similar products and expand market share, while ensuring profits, it is recommended to gradually adjust product prices. Medium and low price strategies to increase product competitiveness

3. Network construction

The sales channel is the intangible assets of the company. The market operation and the initial formation of the network for many years, the network construction will still be the key work of the company's future development, and strive to strengthen the construction of the township network, and actively develop new dealers, so that the sales network The road is more stable. Further develop dealers and large-scale farmers in key breeding areas to expand the market.

4. Marketing

a. Actively use the company's various valuable materials, such as the “Xinwei Technology News” and “Shanxi Feed” corporate website.

b. Advertising and articles in national professional newspapers, magazines or TV media to expand product awareness.

c. Actively participate in national large-scale industry conferences and jointly organize various forms of technical seminars, user talks, product promotion and other meetings with local distributors to publicize and display the company and products.

d. Use various forms to carry out promotional activities with dealers to promote product sales.

e. Cooperate with dealers in some key farming areas to do some wall advertising.

f. Regularly hold different levels of award-winning sales activities to increase the sales volume of products in a variety of forms.

g. Produce advertising shirts and POP posters to widely publicize the company's products and expand the brand's influence.

h. In the summer, the film is broadcasted in the breeding community to promote the company culture.

Sixth, work progress

the first season:

1. Determine the advertising strategy for this year.

2. Develop an activity plan based on market conditions.

3. Grasp the market information and customer file construction.

4. Plan the annual meeting of distributors.

5. Complete the design plan for the wall advertisement.

6, planning to launch the Spring Festival award-winning sales activities.

Second quarter:

1. Plan to launch the second quarter promotion.

2. Cooperate with branch companies to launch market activities.

3. Participate in a national industry exhibition once.

4. Cooperate with each branch company to do the marketing work in the spot.

5. Use the “Xinwei Technology News” and “Shanxi Feed” media to publicize the events in the summer breeding community.

6, the design and production of summer cultural shirts.

the third quater:

1. The summer movie publicity work plan is implemented.

2. The issuance of cultural shirts.

3. Produce POP posters for extensive publicity and film screening.

4. Plan and promote the promotion and promotion of the products in the peak season.

Fourth quarter:

1. Implementation of the two-section promotion.

2. Production and distribution of calendars and calendars.

3. Track the completion of the annual targets of each branch and dealer.

4. Complete 100% of the target market wall advertising.

5. Do a summary of the work throughout the year.

Seven, resource allocation

1. Equipped with a vehicle, a set of audio, microphone, amplifier, and a digital camera.

2. The marketing activities must be arranged by the marketing department.

3. The promotion, new product promotion and large-scale market activities of each branch shall be uniformly and coordinated by the marketing department after being approved by the marketing director.