How to write a marketing plan

××Company's fourth quarter sales plan

The company's sales target for the fourth quarter is as follows:

Sales target: the city's star hotel

All the departments: ×××× yuan or more;

Each employee / month: more than × × × yuan;

Basic policy:

The business organization of the company must not change any changes until the business personnel are proficient in their business, stable, crisis-aware, and effective.

Implementing a small number of elites, regardless of mental or physical strength, must be fully committed to work, so that the work develops in the direction of high efficiency, high income, and high distribution.

In order to strengthen the agility and speed of the function, the company will greatly delegate the permission, so that the staff can be determined quickly and quickly, and the principle of achieving the above objectives is achieved.

In order to achieve the purpose of responsibility and establish a system of responsibility, the company will implement the policy of heavy rewards.

In order to complete the regulations and rules, the company will strengthen various business management.

The company has a written agreement with the company to comply with its obligations and obligations. Based on this position, the company should strive to achieve its budget goals.

In order to promote the sales of hotels, a sales system should be established to transfer the original buyer's market to the market of sellers, so that the company can hold the rights of leading agents and star-rated hotels.

The target of the attack will be placed on the star hotel, and the training and guidance of the promotion method will be made to further stimulate the increase of demand.

New market sales system

1. The city's XX star-rated hotels will be divided into regions according to the region, and a new sales system will be adopted in each division.

2. The new sales method means that each person is responsible for the hotel around x, making a visit once a week or every other week, using the opportunity to supervise, reward sales, conduct investigations, service and sales guidance, technical guidance, etc. Promote sales.

3. The job content and processing basis of the sales person in charge should be clarified.

Raising the sense of responsibility of sales personnel is the salesperson's concern for the company's products and enhancing their willingness to sell. The following implementation points should be strengthened:

1. Bonus incentives: When the salesperson reaches xx bottles of the company's products, they will give bonuses to themselves to motivate their sales awareness.

2. Staff counseling:

Responsible personnel can provide educational instruction during the visit to increase the sales skills of the salesperson and enhance their knowledge of the product.

Sales responsible personnel should personally stand on the front line of sales, demonstrate sales essentials or provide technical instructions, so that sales staff can get direct guidance.

The exact advertising plan:

Before the establishment of the new sales method system, we will focus on the visits of personnel and use advertising campaigns as activities in the future.

For the advertising media, check again and make sure that the advertising plan achieves the goal of maximizing results with minimal cost.

In order to achieve the above two goals, adequate research should be conducted on advertising and publicity techniques.

We propose budgets for the new sales policies and plans of the department, and establish countermeasures based on statistics, comparisons, and analysis of actual amounts.