Food sales work plan

First, the project background

Chinese people love to eat dumplings. In addition to its diverse tastes, the main reason is that dumplings have become a kind of food with auspicious meaning in the course of thousands of years of development.

For example, the skin of dumplings is round, and the Chinese pray for reunion and perfection. This is very suitable for the needs of the Chinese. The shape of the dumplings is oblate, and it is the ingot of ancient symbols of wealth.

Looks very similar. Especially in the New Year, when the old man greets the new family, the family reunion eats dumplings, which means that in the new year, you can increase your wealth and live a better life. Then, more importantly, because the dumplings are stuffed, the stuffing inside can be wrapped into all kinds of good fortune. For example, when people get married, the dumplings can be stuffed with peanuts and chestnuts, which means early birth.

The little dumplings carry so many auspicious meanings that make it inextricably linked to traditional Chinese customs. Since ancient times, there have been many customs for eating dumplings, such as eating dumplings on New Year's Eve, eating dumplings, eating dumplings in the winter solstice, and there are many legends about the origin of dumplings.

Although it is only a legend, the winter solstice eating dumplings has become a custom of the people in the cold regions of northern China. After the winter solstice is a few cold days, the coldest day of the year is coming. Old people often say that if you don’t eat dumplings this day, you will freeze your ears. The hot dumplings drove away the coldness of winter and added warmth to people's hearts.

Second, the guiding ideology

Promote this delicious food to hygiene, convenience, deliciousness, speed, and love. This will bring new highlights and selling points to the market. Because it is not a so-called advanced product, and it is closer to consumers with its ancient traditions and customs and flavors. Once entered the market, it is easier to be accepted. This will make it have a vitality.

After years of research and development, we are constantly searching. The use of modern food engineering high-tech has finally developed the latest technology products - instant kimchi. It inherits centuries of traditional kimchi craftsmanship and recipes, and is made with specially designed kimchi machinery, which not only replaces some extremely cumbersome programs, but also produces the required varieties at the same time in the order of kimchi time. Moreover, it does not need to use other fishing tools to avoid pollution, thereby prolonging the storage time; more particularly, due to its rapid brewing method and traditional craft recipe, the brewed dishes have digestion, stomach, blood pressure, blood circulation, Beauty, anti-cancer effect. Therefore, once listed, it will be favored by consumers, especially middle-aged and busy people will be overwhelmed. Nowadays, instant kimchi is not just a seasonal food, but it is a favorite dish that can be eaten all the year round. It will be favored by many consumers. It is indeed a good project for small and medium-sized investors to start a small business. Small kimchi big article. It is quite a lot of people who rely on kimchi to make a fortune. For example, as a professor of Tianjin Business School, they have made a kimchi business in just two years, and they have earned 4 million yuan. Now the 64-year-old professor will invest 13 million yuan to build a real industrial kimchi factory.

The research and development of this project not only considers the interests of the vast number of consumers, but also considers the feasibility of production. The investment in fixed assets is lower, the rate of return is higher, and the development prospects are better. The price of instant kimchi per kilogram is 7 yuan - 10 yuan, and the cost is only 30 percent. Another example is a restaurant with a daily turnover of about 2,000 yuan, which sells nearly 3 kilograms of kimchi. For example, some medium and large cities and surrounding areas need to use 200,000 tons of kimchi per year for more than 40,000 catering enterprises. It can be seen that they need to purchase 150,000 tons per year from the market. Only this gap can reveal the potential of the market.

This project technology can be made into instant kimchi in a variety of flavors and varieties. Moreover, it can be made into a product with a shelf life of six months at normal temperature. Constantly create new highlights and new selling points for the market, bring lucrative returns to production and business enterprises, and bring a lot of surprises and good fortune to consumers.

Third, capital investment

1. Fixed assets: RMB 90,000 [excluding plant and pressure boilers and vehicles].

2. Working capital of 30,000 yuan.

3. The initial construction fund is 10,000 yuan.

4, packaging 30,000 yuan.

5, the market promotion of 20,000 yuan.

6, unforeseen expenses of 20,000 yuan.

Fourth, the main tasks and steps

Prepare to form a business, from preparation to trial production for 3-6 months.

Funds, personnel, etc. can be invested in phases and in batches. From small expansion to gradual development. Principle: Sales gradually increased, funds were gradually invested, factories were gradually expanded, equipment was gradually increased, and personnel were gradually increased.

Do the market should pay attention to the problem

1, can use multiple channels and marketing methods, and do a good job in promotion. Strive to reach the breakeven point as soon as possible. As soon as possible, integrate all aspects of resources and distribution systems into the mainstream channels.

2. Enter the leading store as soon as possible, drive the secondary store, and coordinate the agents. And gradually expand to form a sales network, and subdivide channels and markets.

3. Gradually promote the market and expand market share.

4. Gradually establish brand and corporate image.

5. Further diversify the market, expand and deepen the market, and launch new products in due course.

V. Benefit Analysis

Annual production: about 150 tons.

Annual output value: about 2.1 million yuan.

Annual net profit: about RMB 1 million.

Net profit rate: about 50.

6. Other conditions required by the project

Personnel: 10 people

Factory building: more than 100 square meters

Water: T/h

Electricity: 20KW

VII. Risk prediction

This project belongs to the high-tech of modern food engineering. Features: long development period, high technical content, long self-protection period. In particular, it is more difficult to counterfeit, counterfeit and counterfeit, so as to maintain strong competitiveness.

Conclusion: The investment in fixed assets is small, the risk is small, the rate of return is large, and the market prospect is broad. Less competitors, quicker results, and easy to form monopoly technology, monopoly market, monopoly profits, this favorable situation.

Eight, product development concept

1. An enterprise can start and develop as soon as possible, and it is invincible and cannot be separated from four elements. Namely: marketing,

Funds, technology, and teams form a platform and guarantee for entrepreneurship and development. When you have the resources, you should highlight a "fast" word and quickly occupy the market to avoid unnecessary competition and consumption.

2. The products mentioned above face the mid-range consumer groups. In the face of the current market conditions in domestic cities, it is wise to position its products in hardcover, high quality and medium price.

3. It is advisable to use multiple eggs in multiple baskets. Diversify its product variety, specifications, tastes, etc., resulting in a strong market impact and a substantial return on profits.