Administrative assistant work plan
In this year, relying on the momentum of previous years, Hangxiao Steel not only entered the fast lane of rapid development, but also realized faster growth of benefits, and successfully realized the listing of the company's stock on the Shanghai Stock Exchange. Since then, a Hangxiao steel structure has been presented to the world in a new attitude. A more vigorous and energetic new Hangxiao, who is responsible for safeguarding the interests of shareholders, was born.
After the company is listed, the management level will be greatly improved. This is not only the external requirement of market competition, but also the inherent requirement of its own development and growth. For the marketing department, improving management level and synchronizing with the company is both a pressure and a driving force. In order to fulfill the overall business management objectives of the company's xx-year contract amount of 3 billion, the marketing department has specially formulated the xx-year work plan as follows.
First, information network management
1. Establish a direct leadership relationship
The Marketing Department is the functional department responsible for the construction and maintenance of the company's information network and the collection and processing of information. It is the leader of the deputy general manager of marketing. The marketing department information administrator and each regional market development assistant are a direct leadership relationship, that is, direct guidance and command to the market development assistant in information network construction, maintenance, information processing, and assessment, and undertake information network work. Leadership responsibility.
2. Build a new type of organization
3. Increase staffing:
Information manager: There are 3 full-time information administrators in the marketing department, which are in charge of different regions and no longer hold other jobs.
Market Development Assistant: There are two market development assistants in six offices in Zhejiang Province, and one in the other offices.
4. Strengthen personnel quality training
Before the Spring Festival, the recruitment and training of marketing managers and market development assistants in the marketing departments of various regions will be completed, so that the marketing department in the xx-year new management system will have sufficient guarantees in terms of personnel quality. Carefully choose and carefully hire market development assistants, and don't overwhelm them.
5. Increase personnel assessment
In terms of staffing, resource assurance, performance appraisal, etc., the implementation rules for the establishment and maintenance of information networks are made, and this work is guaranteed from the system. Establish a market information administrator to regularly review the assessment system for regional guidance information management, and analyze and research in a targeted manner according to the actual conditions and existing problems in each region, so as to urge them to establish and improve information management in accordance with regulations in the short term. work.
6. Dynamic management of the market network
The market development assistants and information administrators regularly evaluate the members of the information network based on the information provided by the information staff, the project size, the information achievement rate, and the number of lower-level information workers. Based on the analysis of the information officer/unit classification, the information manager and the market development assistant should carefully analyze the background information of the information staff to determine the possibility of their performance growth after helping. Further strengthen the management of information, better in terms of information integrity, timeliness, effectiveness and confidentiality than in the previous year.
7. Strengthen market research, and with the information provided by the information members/units of each region and the company's business progress in various regions, full market research will be conducted on the development status and potential development trends of steel structure business in each region. . Through research and research, we obtain first-hand information, and set up a reasonable staff for the company's institutions in various regions and the company's development in new markets.
Second, brand promotion
1. In order to further launch the “Hangxiao Steel Structure” brand and expand the market share of Hangxiao Steel Structure, the Dongfeng of the company listed in xx years, initially consider Chengdu, the capital of Sichuan Province, Xi’an, the capital of Shaanxi Province, Urumqi, the capital of Xinjiang Uygur Autonomous Region, and the provincial capital of Liaoning. Shenyang, Jilin Province, Changchun, Guangdong provincial capital Guangzhou, Guangxi Zhuang Autonomous Region capital Nanning and Shanghai held brand promotion conferences and seminars to promote and expand the brand of Hangxiao Steel, expand the information network, create more market space, and thus Achieving a doubling of the contract lays a solid market foundation.
2. On the occasion of the completion of key or large-scale engineering projects, the relevant departments are invited to hold a press conference on the spot, use the examples of completion to display and publicize the Hangxiao steel structure brand, and show the fact that Hangxiao Steel has the first-class technology and performance in the industry, and establish the building. The exemplary role and leading position of listed companies in the steel structure industry has enabled the publicity work to achieve twice the result with half the effort.
3. Further publicize the advertising and materials. Produce and install large-scale publicity banners or billboards at various construction sites, display the strength of the enterprise on the spot; timely produce new performance and publicity materials of the enterprise, supplement the performance introduction in the bidding file and distribute it to the hands of all personnel, and improve as much as possible The depth and intensity of brand promotion.
4. Strengthen professional knowledge training and quality education work with outsiders, establish a good corporate employee image and advanced corporate culture connotation, and give everyone who is in contact with Hangxiao Steel Structure a good and deep impression. Therefore, there is a clearer and deeper understanding of Hangxiao steel structure and steel structure.
Third, customer reception
1. Supervise all personnel to always take the enthusiasm as the principle, and do a good job of receiving the reception of all aspects of the guests in a courteous manner, ensuring that the reception effect is better than one year.
2. In the early stage of ensuring the effect of customer reception, the hospitality expenses will be saved as much as possible to reduce the overall operating cost of the company and improve the company's profit level.
3. Continue to do the reception file management work of visiting customers, save the files of potential customers and contract customers, accurately grasp the progress of the project, and strive to cooperate with the business department and office to promote the project business.
4. Adjust the position of department personnel and recruit high-quality personnel to enrich the reception force. With the continuous expansion of business volume, the number of visiting customers is increasing, and the personnel responsible for receiving the marketing department are obviously insufficient. In order to meet the needs of the company's business development, it is also very important to do a better job of reception and to implement the recruitment work.
Fourth, internal management
1. Strictly implement the c-version quality management system file and management system standard file, strictly implement the “all according to file management, all program operation, all use data to speak, do a good job once” strategy, so that the marketing department gradually becomes an executive type Team.
2. Further carry out the work management of the department in strict accordance with the requirements stipulated by the company and the marketing system, and strive to improve the management level.
3. Give full play to the enthusiasm and initiative of the staff in each department of the department, emphasizing the process control and final effect in their work. Improve their job responsibilities and work quality. The assessment system shall be implemented in strict accordance with the corresponding job responsibilities. ≤ The first model network to organize the article, the copyright belongs to the original author, the original source all ≥
4. Everything starts from the overall situation of the company and emphasizes the chess system. Actively coordinate and coordinate the various departments of the marketing system, so as to improve the overall combat effectiveness of the marketing system, and do the best quality service for the xx years of marketing goals.
5. Cooperate with the marketing deputy general manager to do a good job in the daily administrative management of the marketing system. Take the initiative to do logistical support work and daily service work for all departments. Create a better corporate culture and working environment for them.
After the company is listed, the management level will be greatly improved. This is not only the external requirement of market competition, but also the inherent requirement of its own development and growth. For the marketing department, improving management level and synchronizing with the company is both a pressure and a driving force. In order to fulfill the overall business management objectives of the company's xx-year contract amount of 3 billion, the marketing department has specially formulated the xx-year work plan as follows.
First, information network management
1. Establish a direct leadership relationship
The Marketing Department is the functional department responsible for the construction and maintenance of the company's information network and the collection and processing of information. It is the leader of the deputy general manager of marketing. The marketing department information administrator and each regional market development assistant are a direct leadership relationship, that is, direct guidance and command to the market development assistant in information network construction, maintenance, information processing, and assessment, and undertake information network work. Leadership responsibility.
2. Build a new type of organization
3. Increase staffing:
Information manager: There are 3 full-time information administrators in the marketing department, which are in charge of different regions and no longer hold other jobs.
Market Development Assistant: There are two market development assistants in six offices in Zhejiang Province, and one in the other offices.
4. Strengthen personnel quality training
Before the Spring Festival, the recruitment and training of marketing managers and market development assistants in the marketing departments of various regions will be completed, so that the marketing department in the xx-year new management system will have sufficient guarantees in terms of personnel quality. Carefully choose and carefully hire market development assistants, and don't overwhelm them.
5. Increase personnel assessment
In terms of staffing, resource assurance, performance appraisal, etc., the implementation rules for the establishment and maintenance of information networks are made, and this work is guaranteed from the system. Establish a market information administrator to regularly review the assessment system for regional guidance information management, and analyze and research in a targeted manner according to the actual conditions and existing problems in each region, so as to urge them to establish and improve information management in accordance with regulations in the short term. work.
6. Dynamic management of the market network
The market development assistants and information administrators regularly evaluate the members of the information network based on the information provided by the information staff, the project size, the information achievement rate, and the number of lower-level information workers. Based on the analysis of the information officer/unit classification, the information manager and the market development assistant should carefully analyze the background information of the information staff to determine the possibility of their performance growth after helping. Further strengthen the management of information, better in terms of information integrity, timeliness, effectiveness and confidentiality than in the previous year.
7. Strengthen market research, and with the information provided by the information members/units of each region and the company's business progress in various regions, full market research will be conducted on the development status and potential development trends of steel structure business in each region. . Through research and research, we obtain first-hand information, and set up a reasonable staff for the company's institutions in various regions and the company's development in new markets.
Second, brand promotion
1. In order to further launch the “Hangxiao Steel Structure” brand and expand the market share of Hangxiao Steel Structure, the Dongfeng of the company listed in xx years, initially consider Chengdu, the capital of Sichuan Province, Xi’an, the capital of Shaanxi Province, Urumqi, the capital of Xinjiang Uygur Autonomous Region, and the provincial capital of Liaoning. Shenyang, Jilin Province, Changchun, Guangdong provincial capital Guangzhou, Guangxi Zhuang Autonomous Region capital Nanning and Shanghai held brand promotion conferences and seminars to promote and expand the brand of Hangxiao Steel, expand the information network, create more market space, and thus Achieving a doubling of the contract lays a solid market foundation.
2. On the occasion of the completion of key or large-scale engineering projects, the relevant departments are invited to hold a press conference on the spot, use the examples of completion to display and publicize the Hangxiao steel structure brand, and show the fact that Hangxiao Steel has the first-class technology and performance in the industry, and establish the building. The exemplary role and leading position of listed companies in the steel structure industry has enabled the publicity work to achieve twice the result with half the effort.
3. Further publicize the advertising and materials. Produce and install large-scale publicity banners or billboards at various construction sites, display the strength of the enterprise on the spot; timely produce new performance and publicity materials of the enterprise, supplement the performance introduction in the bidding file and distribute it to the hands of all personnel, and improve as much as possible The depth and intensity of brand promotion.
4. Strengthen professional knowledge training and quality education work with outsiders, establish a good corporate employee image and advanced corporate culture connotation, and give everyone who is in contact with Hangxiao Steel Structure a good and deep impression. Therefore, there is a clearer and deeper understanding of Hangxiao steel structure and steel structure.
Third, customer reception
1. Supervise all personnel to always take the enthusiasm as the principle, and do a good job of receiving the reception of all aspects of the guests in a courteous manner, ensuring that the reception effect is better than one year.
2. In the early stage of ensuring the effect of customer reception, the hospitality expenses will be saved as much as possible to reduce the overall operating cost of the company and improve the company's profit level.
3. Continue to do the reception file management work of visiting customers, save the files of potential customers and contract customers, accurately grasp the progress of the project, and strive to cooperate with the business department and office to promote the project business.
4. Adjust the position of department personnel and recruit high-quality personnel to enrich the reception force. With the continuous expansion of business volume, the number of visiting customers is increasing, and the personnel responsible for receiving the marketing department are obviously insufficient. In order to meet the needs of the company's business development, it is also very important to do a better job of reception and to implement the recruitment work.
Fourth, internal management
1. Strictly implement the c-version quality management system file and management system standard file, strictly implement the “all according to file management, all program operation, all use data to speak, do a good job once” strategy, so that the marketing department gradually becomes an executive type Team.
2. Further carry out the work management of the department in strict accordance with the requirements stipulated by the company and the marketing system, and strive to improve the management level.
3. Give full play to the enthusiasm and initiative of the staff in each department of the department, emphasizing the process control and final effect in their work. Improve their job responsibilities and work quality. The assessment system shall be implemented in strict accordance with the corresponding job responsibilities. ≤ The first model network to organize the article, the copyright belongs to the original author, the original source all ≥
4. Everything starts from the overall situation of the company and emphasizes the chess system. Actively coordinate and coordinate the various departments of the marketing system, so as to improve the overall combat effectiveness of the marketing system, and do the best quality service for the xx years of marketing goals.
5. Cooperate with the marketing deputy general manager to do a good job in the daily administrative management of the marketing system. Take the initiative to do logistical support work and daily service work for all departments. Create a better corporate culture and working environment for them.
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