Fast food company business plan

I. Entrepreneurial Goals To develop a fast-food industry in the true sense of China, use reasonable and effective management and investment to establish a certain large-scale fast food chain company.

Second, market analysis

The accelerated pace of social life has made the existence and development of the fast food industry an unquestionable issue. Although China's fast food industry is developing very rapidly, foreign fast food is so full that most of his markets are not allowed to compete with Chinese fast food. How to occupy that part of the market is a problem we need to solve.

The survey shows that when the per capita income reaches XX dollars, the traditional housework will turn to society. As a result, the development of the fast food business will enter a period of rapid expansion, so the Chinese fast food market will enter a stage of rapid development with the development of China's economy.

At present, the Western-style fast food on the market is not suitable for the Chinese people's concept of fast food consumption and traditional dietary needs. In addition to the novelty, the most common hamburger for Western-style fast food is basically nothing to say. Moreover, the development of fast food in the United States has always been known for its low price and is the object of daily consumption of the public. But in the Chinese market, the price of Western-style fast food is far from acceptable to the masses, which also determines the impossibility of letting the working class often try the novelty fast food.

However, it is still very serious to investigate the current Chinese fast, small, dirty, chaotic and poor conditions. The many weaknesses of the current Chinese fast food provide excellent market opportunities for us to build Chinese fast food chain stores. As long as we can seize these market opportunities, improve many of the shortcomings in Chinese fast food business, and develop our own characteristics, then our entrepreneurial plan to enter the Chinese fast food market to occupy a large market share is highly likely to succeed.

Third, the implementation plan

1. Model of the fast food service industry.

Customer-centered, customer satisfaction is the goal, and by satisfying customers, we finally achieve the promotion of the company's business philosophy.

2. Target market positioning.

The Chinese fast food industry that the public can accept. Customer base: office workers + children + leisure people + other.

3. marketing strategy.

Industrialization, product standardization, scientific management, and chain management.

The name of the virtual company, the employee's clothing, the business philosophy, the internal management and the head office remain unified, but they do not have too much decoration, and there is no restaurant, they are more like a fast food assembly center. They receive the relevant finished products from the company's distribution center and can be formed as long as they are processed in a single room. The virtual company's fast food product order is provided to the office workers for lunch at the work unit. Their front desk reception service is also virtual, relying on the telephone ordering system and the fast delivery system. We will establish a special service line for the meal delivery service to be transported by a unified company minibus and service personnel.

Mobile Fast Food Company---Breakfast Strategy

In view of the large liquidity and tight time of the breakfast population, we will provide a convenient and nutritious early meal package from the company's unified minibuses and service personnel to all major demand outlets.

Due to the large number of students, students can also introduce nutritious snacks, which not only pay attention to economic benefits, but also take into account social effects.

Fast food company image strategy

The fast food restaurant located in the business district and tourist attractions area fully shows that the image of the company's adults is clean, hygienic, affordable and warm. Please ask a professional company to develop a set of advertising plans for us, starting from the characteristics of the company, and striving for commonality.

Fourth, the investment plan

Starting from the point, the spoke is the face. Based on the characteristics of a region's consumer groups, the initial development should try to form a certain scale of operation, select several business outlets, and at the same time shine all debut. In the future, according to development, it will radiate nationwide operations.

In the early stage of development, we will vigorously develop the services of virtual fast food companies and mobile fast food companies that have not yet been involved in Western fast food. After a certain accumulation of the company's strength, and a stable consumer group, we will vigorously develop the company's comprehensive service strategy. We must vigorously develop fast food business models for dining in the front office in commercial areas, shopping areas, tourist areas and residential areas based on factors such as the population density of residents, the income level of residents, and actual consumption.

V. Investment income

Not only profit, but also service and questioning. As an advocate of this industry, I hope that the company will become the ideal and belief of the quality service of the adults and the healthy development of the industry. We believe that only under a fair and rational business idea, we will continue to persist in the result of a win-win situation that everyone hopes. In order to promote the formation and development of Chinese fast food in general.