Business plan book sample (service class)

Here is a business plan for the “China Modern Fitness Center”. The project was based on the book "creating a winning business plan" by Mr. Kravitt, the president of an investment bank in Chicago, USA.
table of Contents

1. Introduction to the project

2. Management system

Manager introduction Remuneration Enterprise ownership allocation Manager's responsibility Board member

3. Market analysis

Market distribution

4. Competitive analysis

5. Enterprise operations

Select location Equipment configuration Product and service introduction

6. Sales strategy

Short-term strategy long-term strategy competitive marketing strategy

7. Staff

8. Insurance and legal affairs

9. Seasonal and contingency plans for the business

Strain gauges and measures

10 Financial status

Member forecast Membership fee setting Conditions for financial revenue and expenditure balance forecasting Monthly income statement and financial change conditions Table of various financial forecasts

11. Appendix

a. Organizational structure chart

b. Survey of members of the fitness club

c. Analysis of market penetration