Summary of the work of the editorial department in 2019

Hello everyone! Below, I will report to you on the work summary of the 2019 work of Xiangtong Road and the work plan for 2019.

Under the direct concern, leadership, support and cooperation of the chairman, company leaders and various departments , the editorial department of Xiangtongzhilu, with the active participation of the company's employees, published the "Xiangtong Road" in 2019. Period, "Lu Bao Feng Cai Bao" 3, Lu Bao product promotion color page 1 period, a total of 204 editions. Especially in the work of Xiangtong Company in 2019, the work summary and commendation meeting in 2019, the 2011 Spring Festival party, the May Day Labor Day, the Dragon Boat Festival, the Lubao Company Product Promotion Conference and the 2019 New Product Launch Conference, the August 1st Army Day, Mid-Autumn Festival, National Day, New Year's Day and other important festivals, important topic essays, keynote speeches, theoretical knowledge contests, technical competitions and other important activities, can timely, objectively and comprehensively promote the good image of the company to highlight the brand value of Xiangtong; It also promotes the morale of employees, establishes the selfless dedication of employees, dedication, and love of the company, which creates a positive and good interaction between the company and employees, and effectively strengthens the cohesiveness and centripetal force of the company. .

In addition, since the 63rd issue of January 18, 2019, the "Xiangtong Lubao Daily" was officially renamed as "Xiangtong Road" and expanded to 16th edition, it can continue to be well adhered to and can be pressed every month. At the time of publication, the flight was published in a quality and quantity, so that timely and internal publicity was guaranteed and guaranteed, and on the basis of maintaining the original columns and sections, “reading and writing”, “Xiangtong Creation Room” and “Four Sea Breeze” were successively opened. ", "Everything comes from the wind", "New Heroes", "Workplace Classroom", "Employees' Hearts", "Open Book Benefits", "New Book Review", "Marketing Everyone", "Happy Station", "Story" Columns and sections such as “New Compilation”, “Psychic Ark”, “Event Tracking”, and “Interpretation of Events” have further enriched the success and connotation of “Xiangtong Road Report”, especially the signature articles of the Chairman are all Shandong Rubber. The publication "Management and Management" of the Association was reprinted and received wide acclaim and praise from all walks of life. It can be said that each issue of "Xiangtong Road" has shown an upward trend, and has been widely praised and highly praised by all sectors of society, market customers and employees, laying a good foundation for public opinion and creating a good public opinion atmosphere. , produced incalculable intangible assets and hidden value. All of this needs to continue to be carried forward in the work of next year, and strive to do better, better and more perfect, so that the "Xiangtong Road" will play a more important, more powerful and more active role and effectiveness.

Of course, due to the constraints and influences of subjective and objective reasons, the "Xiangtong Road" has many shortcomings in the editing and publishing process and needs to be improved and strengthened. The main problems are as follows:

1. "Xiangtong Road" and "Lubao Style" are global, comprehensive, cultural, readable, vivid, interesting, informative, service, intellectual, constructive, rational, etc. The aspect is still far from enough. It only stays at the low end of the enterprise production enterprise itself, and it is relatively lacking in innovative ideas and open thinking.

2. There is not enough attention to the publication of Lubao Style Newspaper. The coverage of Shuai Shuai Noodle, Saibao Commercial Building, Saibao Hotel, Victoria Hotel, Tiantian Tea House and other industries is insufficient. The image of Lubao Group, Xiangtong Group's affiliated enterprises and affiliated enterprises has been restricted, and it has not been well developed and displayed, and it is impossible for more people to fully understand the strength and overall picture of Lubao Group and Xiangtong Group.

3, "Xiangtong Road" reported that there are still many "forgotten" "dead corners", and the voices and deeds of many departments have not been reflected and reflected.

4. The deeds of front-line employees, good deeds, and the voices of front-line employees, especially some rationalized suggestions and opinions, need to be strengthened, rewarded, implemented, and supervised.

5. Market and marketing reports need to be strengthened, especially the marketing and marketing personnel, marketing and marketing personnel in the marketing process of the gains and losses, as well as the lack of exploration in the marketing process; as editors and staff to penetrate the market, deep into the customer, the use of customers It is far from enough to publicize corporate products, publicize corporate image, and enhance the value of Xiangtong brand.

6. The communication reporting team, the corporate culture propaganda team, and the Xiangtong literary creation team are relatively weak, and further exploration, training, strengthening, expansion, and expansion are needed.

7. The operation mechanism of the “Xiangtong Road Report” and “Lubao Style Newspaper” and the incentive mechanism of the communication report team need to be improved, strengthened and improved.

The goal of improvement measures and efforts to improve the "Xiangtong Road" in 2019:

1. Improve the strategy and art of corporate newspaper propaganda, increase the layout and reporting strength under special circumstances, enhance the readability and taste quality of corporate newspapers, improve the survival rate and influence of corporate newspapers, and truly give guidance and coverage to publicity propaganda. Infiltration, truly understand and bring into play the invisible value and intangible power that corporate newspapers and corporate cultures embody, bring, and produce.

2. Improve the intrinsic quality and readability of corporate newspapers, integrate corporate newspapers into the world and society, make them have a global vision and diffuse thinking, establish the awareness and discouragement of jumping out of the newspapers of enterprises, and strive to have an international vision and high-grade, high-pitched High quality, strive to create a high-end cultural product that enhances, guides, and cultivates readers. It is readable, wants to read, and loves to put it down. After reading, it will be profitable, touched, and even unforgettable for life. The role, help and influence of corporate newspapers, fostering a group of social readers who are loyal to the company's workforce and loyalty.

3. Using the operational mechanism and incentive mechanism effectiveness, increase the comprehensiveness and coverage of corporate newspaper reports, and use the voices of each branch, subsidiary and each department of the enterprise to promote the good image of the company, so that the corporate image is more vivid and comprehensive. More full and fresher.

4. Interviews and editors of corporate newspapers should go deep into the production line, go to the forefront of the market, go deep into the service site, and go deep into the customers. Use enterprise employees, industry markets, specific customers' real voices, and various voices to promote enterprises and promote enterprises, so that enterprises and employees And form a more positive and good interaction with the society, the market, and customers, thus establishing a good image of the company, further enhancing the brand value of Xiangtong and boosting the development of the company.

5. Improve the communication reporting team, strengthen the corporate culture propaganda power, enhance the expansion of Xiangtong's literary creation lineup, and strive to allow more employees to participate in the editing and publishing of corporate newspapers, and form an atmosphere and situation of “opening the door to run the newspaper” and “all the staff to run the newspaper”. Everyone loves to write a manuscript, everyone wants to write a manuscript, and everyone pays attention to appreciating the corporate culture of Xiangtong, and truly builds a learning, thinking, and innovative enterprise organization and team.

6. Strengthen and improve the operating mechanism and incentive mechanism of corporate newspapers, increase autonomy, independence, flexibility, encourage innovative thinking, and implement target management. Group companies should budget and plan for the operation of corporate newspapers, increase allocation and strength, and come up with special projects. Fixed funds, encourage more employees to use their brains to learn to promote work, promote production with spirit, make corporate newspapers and corporate culture play their due role and value, and encourage more employees and strengths to participate in the construction of corporate culture. The corporate culture concept of “Happy Work, Happy Life” advocated by Xiangtong has yielded fruitful results and achieved both economic and social benefits.

In short, 2011 has passed and 2011 has arrived. In the new year's work, the editors of Xiangtong Road Report will summarize the successful experiences and shortcomings in the past year's work, carry forward the achievements, sum up the lessons, find the shortcomings, and continue to spare no effort to do a good job in corporate newspapers. Editing and publishing work, trying to overcome shortcomings and deficiencies, on the basis of the existing ones, using brains to think more ways, trying to make the editing and publishing work of the "Xiangtong Road" in 2019 better, and contributing to the development of Xiangtong Group!

Reported, thank you!