Summary of the city's exhibition economy work in 2019 and work plan for 2019

In 2019, in the face of the adverse effects of influenza A and the international financial crisis, the city's convention and exhibition industry held high the banner of scientific development concept, and took the overall strategy of “urban and rural integration and four-in-one” scientific development as the guide, and firmly grasped “reconstruction after disasters and expanding domestic demand”. "Three Opportunities" in the construction of the pilot area, using the ideas and methods of coordinating urban and rural areas, in accordance with the concept of "Chengdu Chengdu", implementing the overall development strategy of "branding, specialization, internationalization" and the exhibition industry, and accelerating the "China International Conference" The construction of the destination city, the exhibition headquarters gathering area, and the Chinese festival activity center has reached a record high in terms of the scale of the exhibition economy, the role of the exhibition, and the visibility of the industry. It has achieved a good and rapid development of the exhibition industry, in order to show the new image of the post-earthquake in Chengdu. Promote the rapid development of the service industry and make a significant contribution to enhancing the city's visibility.

I. The work of the city's exhibition economy in 2019

Main features and results.

1. The development of the exhibition industry is accelerating and the quality of the industry is high. Statistics show that the city's convention and exhibition industry is expected to directly generate 2.552 billion yuan in 2019, with an added value of 1.87 billion yuan, a year-on-year growth of 35.2%, and a target of 15.2 percentage points. A total of more than 320 exhibitions and festivals were held, a year-on-year growth of 23.04%. There are more than 100 professional exhibitions, more than 100 forums and academic conferences, and more than 120 festivals. The total exhibition area of ​​the city is 1.7 million square meters, up 21.4% year-on-year. The 82 professional exhibitions held at the Century International New Exhibition Center have an average size of more than 10,000 square meters, and 8 large-scale exhibitions of 50,000 square meters or more, an increase of 3; XX meetings held at the Jiaozi International Conference Center Among them, the average number of participants exceeded 300.

2. The economic pull is significant, and the competitiveness of the exhibition industry chain is enhanced. In 2019, the number of participants in the city participated in more than 72.4 million people, including more than 10.62 million people coming to Chengdu, directly driving the development of tourism, advertising, catering, entertainment, transportation, information and communication services, driving consumption of 21.52 billion yuan. , an increase of more than 22%. There are dozens of new exhibition companies in the coastal areas, Hong Kong, Taiwan and other places that have offices and branches. Among them, the efficiency of the Century City Intercontinental Group ranks first in the Group's Asia Pacific region.

3. The brand influence of the exhibition is outstanding and the industry's popularity is improved. In 2019, the professional exhibition of our city showed a trend of obvious expansion. The 80th National Sugar and Liquor Association, the 10th Chengdu Furniture Fair, the 12th Chengdu Auto Show, the 10th West Expo, and the 62nd Medical Expo The 62nd session of the drug fair and other exhibitions were all above 80,000 square meters, with a year-on-year growth of more than 20%; the forum and conference specifications and scale were generally improved, such as the Asia-Europe disaster reduction capacity building seminar, the seventh soft meeting, the first The 8th China Lawyers Forum, the 2011 International Tea Conference, the 1st China Chengdu New Energy International Forum, the 2011 National Urological Academic Conference and the Global Chinese Urology Conference; the influence of festival events continued to increase, such as the 6th Food Tourism Festival, The 2nd China Intangible Festival, the 2019 Chengdu Shopping Festival, the Chengdu Beer Festival, the 5th Exhibition Culture Festival, and the 2011 World E-sports Competition Finals.

In 2019, the influence of the city in the exhibition industry at home and abroad increased rapidly, and it was praised as "the leader of China's exhibition economy." Following the 2019 China Council for the Promotion of International Trade, Chengdu and Beijing, Shanghai, Guangzhou and Dalian will be listed as China's five convention and exhibition center cities. In 2019, Chengdu will be rated as “China's Ten Conference and Exhibition City” and “China's Top Ten Charismatic Conference Destination Cities”. "China's top ten festival cities" and so on.

4. The degree of internationalization of exhibitions will be improved, and Chengdu's foreign exchanges and cooperation will be accelerated. In 2019, the internationalization level of the Chengdu Metropolitan Exhibition Economy was significantly improved. Among them: the liqueur will set up a 10,000 square meter international wine museum for the first time; the international exhibition of 3,000 exhibitors and 120,000 merchants will reach more than 60%; representatives of 45 member countries of the Asia-Europe Meeting and relevant international branches will attend Asia-Europe Disaster Mitigation Capacity Building Seminar; the 10th West Expo will be attended by 4,938 companies from 55 countries and regions, 6 foreign government leaders and 70 ministerial officials from 27 countries, diplomatic envoys in China, and 88 worldwide Guests from various countries and regions attended the event; the 2011 World E-sports Competition Finals included 600 top players from 65 countries and regions.

The main practice.

1. Implement the economic development strategy of the three conferences and exhibitions, accelerate the pace of construction of the “Convention Capital” and the scientific development of the exhibition industry. Since 2019, Chengdu has implemented the overall development strategy of “branding, specialization and internationalization” of the convention and exhibition industry, comprehensively improved the overall strength of the exhibition economy; implemented the “three-step” step-by-step development strategy, namely the completion of the China Midwest Convention and Exhibition City in 2019. In 2020, the city will be built as an inland exhibition city in Asia. In 2030, it will be built into a city with important international conventions and exhibitions that radiate the whole country and face the world. The implementation of Chengdu will become the destination city of China International Conference, the gathering center of exhibitions and exhibitions, and the center of Chinese festivals. The development of a large figurative target. Significant achievements were made in 2019, and the first step was achieved ahead of schedule this year.

2. Innovate the bidding mechanism to improve the internationalization level of the convention and exhibition industry. Established a liaison office in Beijing, strengthened contact with national ministries and commissions, industry associations, and applied for 9 projects including the 2011 National Urological Academic Conference and the Global Chinese Urological Surgery Conference; integrated departmental resources and jointly applied for the 8th China Lawyers Forum, 20th China Book Fair, etc.; deepen cooperation with China Sugar Group, Sinopharm Group, and EU International Chamber of Commerce to enhance the cooperation level of sugar wine associations, medical fairs, pharmaceutical associations, and European fairs; expand with Reed Exhibitions China The company, China Electronics Exhibition Group, Huabo Reed Exhibition, China Machinery Federation, Alibaba company, the introduction and establishment of China Chengdu Microelectronics Exhibition, China Western Electronics Exhibition, China Western Gifts Exhibition, China Western Manufacturing Expo, China Internet trade fairs, etc.

3. Optimize the development environment of the exhibition and improve the level of the exhibition office. Improve the “one-stop” working mechanism of the exhibition and government service, and realize the grading service and management for exhibitions of different scales and grades. Improve the statistics of exhibitions, conduct special investigations on large-scale exhibition festivals, and strengthen the monitoring of industrial operation quality. Implementing the bidding system for the key festivals and festivals held by the municipal government, introducing industry-oriented main bodies, well-known planning companies, advertising companies, and exhibition enterprises to organize exhibitions and exhibitions, ensuring the upgrading of the city's self-operated brand exhibitions and festivals, such as food. Festival, Soft Fair, West Expo Chengdu Hall, Shopping Festival, etc. More than 100 companies in the Association of Exhibition Industry Association, Chengdu Tourism Industry Association, Chengdu Catering Association and other associations initiated and established the MICE Tourism Alliance.

4. Based on Chengdu as a whole, promote the economic development of district and county festivals. Focus festivals such as food festivals and shopping festivals will be extended to the second and third tier districts to expand brand coverage. With the goal of “integration of urban and rural areas and expansion of domestic demand”, we will support each district and county to create one or two brand festivals in accordance with the principle of “one district, one county and one main festival”. Statistics show that the district and county festivals in 2019 exceeded 110 times.

5. Strengthen marketing promotion and enhance the visibility of the exhibition industry and the reputation of the city. With the goal of marketing Chengdu, the relevant departments will jointly plan and launch the activities of Chengdu in the 2019 Shanghai World Expo. Cooperate with the Propaganda Department of the Municipal Party Committee and major news organizations, and focus on the promotion of the convention and exhibition industry and key exhibitions in stages. The exhibition will be held as a platform for foreign exchanges and cooperation, promoting the city and industry. Taking advantage of the channel of the CCPIT and using the platform of international economic and trade activities, it has promoted in South Korea, France, Brazil and other countries as well as Hong Kong and Taiwan. We will cooperate with five professional exhibition media such as China Exhibition and Exhibition Fortune to enhance the influence of the city in the exhibition industry.

The shortcomings and problems.

Although the city's convention and exhibition industry maintained rapid growth in 2019, the problems and difficulties faced are still outstanding: First, more than 200,000 square meters of new venues in the central and western cities of Xi'an, Chongqing, Wuhan, etc. will be put into use in the past two years, and the catch-up momentum is rapid. It poses a challenge to the hardware facilities of the city's exhibition venues, and exerts greater pressure on the bidding of the exhibition. Second, the lack of international and domestic first-class brand exhibitions has affected the further improvement of the status of the exhibition industry in the city. Third, the international exhibition of the city's convention and exhibition activities. The level of specialization and specialization needs to be greatly improved. In particular, it is necessary to further strengthen the cultivation of leading enterprises and professionals in local exhibitions.

Second, the 2019 exhibition economic work plan

The overall requirements and main objectives: guided by the strategic plan of “coordinating urban and rural development and four-in-one” scientific development, giving full play to the comparative advantages of the city and the advantages of the exhibition, and implementing the overall development strategy of the “internationalization, branding and specialization” exhibition industry. Achieve the development of science and technology across the exhibition industry, comprehensively promote the construction of the "Asian Inland Convention and Exhibition City", and accelerate the pace of development of "the nationwide exhibition center that radiates the country and the world." In 2019, more than 360 exhibitions and festivals were held throughout the year. The direct income of the exhibition industry grew by 20%, exceeding 3 billion yuan, driving consumption of 27 billion yuan, 8 exhibitions of 50,000 square meters or more, and more than 10 new exhibitions.

Key work:

1. Plan the pilot and comprehensively improve the construction level of the “Convention Capital”. We will deepen the research on the topic of “Construction Capital of Chengdu Construction”, and formulate a special plan for the “Twelfth Five-Year Development Plan for Chengdu Convention and Exhibition Industry” and a single plan for the “China International Conference Destination City Construction and Development Plan”. It is mainly determined as the international target positioning, key development areas and functional areas of the exhibition, key brands and leading enterprises, and policy measures.

2. To build a platform for foreign exchange and cooperation, strengthen the cultivation of self-operated brands, and manage to undertake exhibitions. High starting point to plan and establish 2 international forums; undertake national sugar and wine associations, national book fairs, national drug fairs, national drug opportunities, etc.; consolidate and enhance self-operated brand exhibitions and festivals, self-organized exhibitions with West Expo, furniture Exhibitions, auto shows, electronic exhibitions, gift shows, shoe shows, etc.; festivals include food festivals, shopping festivals, peach blossom festivals, water festivals, etc. Forums and conferences include the European Fair, Soft Fair, New Energy Forum, and Online Business Conference , Chemical New Materials Forum, Retailer Conference, Medical Forum, Environmental Forum, Food Forum, and Urban and Rural Forums.

3. Expand the network of exhibitions and exhibitions to enhance the effectiveness of the exhibition. Promote successful experience, further innovate the exhibition to bid for the Beijing Liaison Office, and jointly add departments and enterprises to establish liaison offices in Shanghai and Hong Kong. Strengthen liaison with the Ministry of Foreign Affairs, the Ministry of Commerce, the National Development and Reform Commission, the China Council for the Promotion of International Trade, and other national ministries and commissions in Beijing and Shanghai to bid for more and higher-level international conferences. Explore the establishment of international large-scale exhibition bidding fund, integrate resources, and increase investment in bidding. Further segment the conference market, focusing on bidding for high-end international branch industry conferences, corporate annual conferences, and incentive travel conferences. At the same time, we will improve the incentives for the organizers and key individuals of large-scale professional exhibitions at home and abroad.

4. Focus on the international exhibition market and formulate and implement the international marketing plan for the exhibition industry. Focusing on participating in the 2019 Shanghai World Expo, the branch implemented a good activity in Chengdu and launched a new round of urban marketing. Increase the frequency of domestic and foreign convention and exhibition industries and project promotion, highlighting the promotion of Chengdu-friendly cities in Beijing, Shanghai, Hong Kong and other cities and Asia, Europe and America. Deepen the quarterly news release system for the exhibition industry and exhibition projects, and publish information to the society on a regular basis. In conjunction with the propaganda department , the exhibition organizer, and the CCTV and other media to promote advertising.

5. Improve the exhibition facilities according to the international and domestic advanced standards. To benchmark the international exhibition capital of Frankfurt, based on the international positioning of the city, rationally plan the layout of exhibition venues, conference facilities, festival venues, plan and promote two large exhibition clusters, five international conferences, five large festivals Construction related tasks at the event venue. In accordance with international standards, the existing exhibition facilities will be transformed with new technologies and new materials to improve the intelligence, networking and humanization of the exhibition hardware. Promote the main exhibition venues to complete the supporting facilities, especially the Ocean Park and Opera House of the New Century Exhibition Center.

6. Consolidate the foundation of the exhibition and strengthen the training of exhibition talents. Adapt to the new situation, and revise the statistical indicators system of the exhibition according to international practices, and provide a basis for in-depth understanding of industrial development and scientific decision-making. According to the development requirements of the exhibition industry chain, play the role of the exhibition industry association, improve the event exhibition and event library and a database containing information on exhibition companies, advertising planning companies, hotels, tourist attractions and other information. Improve the evaluation system and the exhibition service bidding system, and guide the exhibition enterprises to take the path of “green environmental protection” and “loop economy”. Strengthen the construction of the exhibition website, trade promotion network and exhibition special website. Promote the opening of the convention and exhibition profession in Chengdu universities, and form a unified training mechanism for “learning, research and use”. Combine exhibition projects, enterprise introduction and high-level exhibition talent introduction. Full implementation of the "training industry practitioner training" program, training practitioners in Chengdu industry, and selected a group of personnel to participate in international and domestic professional training.