Personal Annual Report on Pesticide Sales in 2019

Winds and rains, flying through the year, we work quietly under the big tree of xxxx! 2011 is an extraordinary year, China successfully held the 100-year Olympics, won the championship and shocked the world! 2011 is a difficult year, agrochemical industry The integration is like a big wave of sand, small and medium-sized enterprises quickly faded out of the market, and the smoke is gone! 2011 is a year of good harvest. With excellent product quality and well-known national brands, xx company has achieved excellent results under the extremely severe market conditions! 2011 is growth. In the year, in the years when the national agrochemical pattern faced a major reshuffle, we shared the same boat with xx, and grew up with xx to create a new era!

The year is long and short-lived. In my long and short year of joining Guoguang, I completed a historic transformation; from a stupid and simple student to a useful socialist laborer! Yes, I am doing service work, service. For the majority of peasant comrades, to serve China's primary industry ------ agriculture! We can say that we are glorious, because we do our best to make a little contribution to the country.

Achievements and experience

Achievements: Under the strong support of the company, under the wise leadership of xx manager, under the careful guidance of xx comrades, under the careful cooperation of Ms. xx, under the strict supervision of Ms. xx, the work tasks are completed this year: XX annual sales 69.58 million, as of September 9, 2019, Japan's annual sales volume of 1.05 million, the growth rate of more than 50%. Although most of the increase is a large product, but based on the actual situation of the customer, it is also helpless! Can sell more and sell more, dig into the basket is the dish. The specific reasons are explained in the following gaps and deficiencies.

Experience: After a year of hard work in the market, the following experience has been drawn.

One: customer relationship. The quality of the customer relationship is directly related to whether the customer purchases the goods, and the size of the purchase. In today's serious homogenization of products, in the case of small price differences, you establish a good customer relationship with customers, is an intangible service! Let customers feel your enthusiasm, and the company attaches importance to him. Then, when he sells your products, feel comfortable, and your products will flow to the market.

Ways to build a good customer relationship:

, treat customers as friends. You are both a partner and a friend.

Let the customer treat you as a friend. You work for the company while helping him work.

, maintain the company's reputation! A strong company is your strong backing.

, establish a personal brand. For example: honest, trustworthy, kind, serious and other personal brands.

, learning to progress. Learn often, keep growing knowledge, and let customers see that you have a future.

As a service provider. While doing work, you are also the identity of the service provider. The customer is God. Regardless of the customer's request or accusation, don't rush into it! By speaking reasonably, and reconciling disputes with qi;

You are not just an employee of your own company. While opening up the company's market in the customer's store, you are not only the employees of your own company, you are also the partner of the customer, helping him analyze the market and analyze the market of other company's products.

Second: the development of the market. You have to go down to the grassroots to observe, learn, and experience. And wholesalers understand the overall market, and retailers understand the needs of small areas, and farmers understand the specific needs. Timely information on the time of farming: growth, pest and disease, competing products, agricultural prices. Summarize the planting structure and growth, and combine the company's products to plan the listing.

Three: product promotion. There are also a lot of methods for product promotion. Here are some ways to introduce some of the methods I have experienced.

, with the car to the countryside. This is the most basic and the most traditional method. The benefits are: saving publicity costs, convenient, fast and effective. Follow the car to the countryside to bring the target products, do the preparation of the target products: familiar with the quality of the products, effective ingredients, prices, selling points, highlights, posters, leaflets and so on. There are also many shortcomings when going to the countryside with the car: limited by the customer's time; target selection restrictions; can not avoid the fate of the porter.

1 2 3

, go to the countryside alone. Going to the countryside alone is subject to many constraints: mainly traffic restrictions. You can choose the base center with convenient transportation as the focus of propaganda in the countryside alone, and use the “centralism” theory proposed by Wang Liang’s manager to drive the surrounding volume. There are also a variety of work done in the countryside: store construction; store construction, including posters, hanging banners, shelf finishing, etc.; door-to-door leaflets; rural street crowds to explain; go deep into the greenhouse to understand the situation, and then promote the company's products.

, do the experiment. Experiments must be done by hand, otherwise the effect may not be ideal. The choice of experimental objectives must be local farming experts, management experience, and good reputation. The effect of the experiment, the retailer must be invited to observe the effect, let him truly understand the quality of your product, he has the confidence in sales. When the experiment results, it is necessary to hold a live meeting to expand the publicity.

, the retailer will. Advantages: Expanding company visibility, increasing retailer loyalty, and launching new products. Disadvantages: The cost is too high, so the popularity of souvenirs increases the cost of the meeting. Retailers will have to target useful people.

,TV advertisement. In fact, TV advertising is still the most widely publicized and most effective way of publicity and speculation! Unfortunately, the cost is too high. General county-level major TV stations, 30-second advertising broadcast in prime time to 6000 yuan / month.

Gap and shortage

I personally feel that the gaps and shortcomings with others are mainly due to actual experience; due to the short working years, lack of market actual combat experience, market grasp is not accurate enough, and plant protection knowledge needs to be improved. The following is a detailed discussion of the market situation I am responsible for in some aspects.

,client. Sun Shuming, a customer of Laoting County, is 58 years old. He is in good health, has a good deposit, has no son, and his two daughters are married. Based on the situation of Sun Shuming, the age is large and the promotion is limited. No one is a descendant, and the heart is gone, lacking the spirit of fighting! The total annual sales volume is about 400/5 million, which belongs to the customers who eat the old. This year, Guoguang sold more than 550,000 yuan, mainly because of big products. Because he only likes to sell big road goods, the sales of big road goods are smooth, no need to promote it, new products are difficult to promote, and most new products are expensive. Based on this situation, an old customer, a large customer, can not promote small products, it is really a headache! Only, we help him publicize. He took the money to buy, we help promote, this is the only way out!

,Transportation. Other manufacturers basically do not have the xx market to do the meticulous, they are basically the salesman responsible for the large area, rarely have time and energy to go to the countryside, the traffic between the cities is very convenient, but the traffic in the country is not the same language! Relatively speaking, I Responsible for Tangshan-Leting County, Qinhuangdao-Changli County, need to go to the countryside to promote, and the company also requires us to go to the countryside! Traffic is a top priority! No tools how to go to the countryside, with two legs can be down Township? Only the customer's car to the countryside, this is subject to many restrictions! Once wrote an application for the company to provide an electric car as a means of transportation to the countryside, but the xxx general manager did not approve. I hope the company can solve the transportation and will be able to complete the task next year!

,tool for promotion. At the time, the company’s job fair promised: After one year of work, the company provided laptops, digital cameras and projectors. However, it seems to have changed now! I am a rural child. When I was in college, I had to pay for it. Now I have to pay back the national loan. I don’t have the financial ability to buy a computer, a projector, etc. The following films and technical films are restricted. I hope that the company can provide propaganda tools! We are working for the company, the company hopes that we can work hard, then we will improve our own conditions!

Method and plan

If the company's policy supports it, on the basis of this year, it will not be a dream to continue to grow 50% next year. It is achievable.

One: The company must solve the transportation.

Second: the company must solve the propaganda tools.

Three: Develop a detailed and feasible personal sales plan!

Changli market. In fact, Changli is not just Changli, but also radiates Lulong, Funing, Shanhaiguan, Beibeihe. The market is relatively large, and of course there are some problems. For example: the customer has limited energy; this requires us to expand the publicity. Here is the simple plan:

"3"

a, grab the grape base, and carry out a lot of preliminary publicity work in winter. Taking advantage of winter leisure time, a village, a village, a science and technology film, lectures! The form of science and technology going to the countryside, so that Guoguang is deeply rooted in the hearts of the peasants, deeply grasp the hearts of the peasants!

b. In the spring, before the flowering of the grapes, select the designated customers and support them! Establish a special selling point.

c. Focus on promoting the implementation of the reward system for products, and encourage the sales staff in Wubao Yuemen City. Responsible for key products, sales one to give rmbxxx rewards! To increase promotion and increase sales passion! Their income is not high, if they can bring them extra income, they will be happy to promote them in similar products. Your product. Of course, the fee is paid from the price increase and the promotion fee. Must communicate with Wu Baoyue in advance.

d. In 2019, Changli sold 380,000 yuan. In 2019, Wubao Yueshang, with a target sales volume of 500,000, doubled in two years.

, Laoting Market. The Laoting market can be summarized as follows: “big, miscellaneous, sinking”! The so-called big is the market space; a sales area in Laoting County is equivalent to three counties of the same scale for planting field crops. The so-called miscellaneous is the planting structure; in Laoting County, you can see all the plants suitable for growing in Hebei Province: rice, wheat, corn, cotton, peanuts, sweet potatoes, peas, beans, cucumber, melon, tomato, celery, leeks , cabbage, zucchini, apples, pears, grapes, nectarines, peaches, etc., there is nothing you can't find, only you can't imagine! The so-called sink, is the convergence of all manufacturers, where manufacturers are numerous, all manufacturers are Grab the beach in the market and get a share. The competition is extremely fierce! In the spring of 2019, a company in Inner Mongolia promoted a product called “Life”, which has a great input and a rare history! It is said that at most, the salesman plus other staff members are 20-30 people. The public, free for the selected retailers to do the house number, with three banners, posters, newspapers and more. TV ads are 18 times a day! The competition is fierce. You can find any manufacturer you know in Laoting; a fat piece of meat, many wolves.

The summary plan is as follows:

a, the customer is aging, rigid. We must promote and promote it. The plan is to focus on the above scale crops: greenhouse cucumber, big friend melon, greenhouse nectarine, leeks, tomatoes and other crops.

b, Laoting implements an incentive policy next year. Cum, the customer completes the target task reimbursement of freight, and the target is not reimbursed according to the actual proportion. Give a reward, cash or in kind after completing the mission. The incentive fee is paid from the price increase!

c, Sun Shuming sold 550,000 in 2019 and sold 800,000 in 2019.

to sum up:

Through a year of hard work, we are more mature and more confident! We believe that our company is the most promising, and we believe that our marketing team is the best! We have worked hard to complete the task. Although the market situation is severe and the competition is fierce, the prospects are bright. As long as the company strongly supports it next year, then next year is a beautiful one to show you! Next year's xx is more powerful!