Marketing department control summary
Now I am working on the progress of the market and the logistics of the area managed by the company from the beginning of the year to the present, and the problems in the next step are to be reported to the company.
I. Operation of the Marketing Department Since the beginning of the year, under the guidance of the company's efficiency management policy, the Ministry has adjusted the loss-making outlets in the district according to the actual operation of the outlets of the districts, and has withdrawn from the field and has already abolished eight outlets. At the same time, five outlets were effectively developed. The newly opened outlets follow the company's benefits, careful and detailed adjustments, accurate judgments and estimated guidance requirements, and strive to control the operating risks to a minimum in the early stage, so the newly opened stores are basically profitable. There are 46 actual operating outlets in the market. The sales volume has increased from about 350,000 before May to the current monthly output of about 550,000, with an increase rate of about 57%. The actual operating efficiency of the market is gradually improving and improving.
Second, the management of the marketing department The division of labor management is clear. The business of each area can be clearly defined in terms of the operation of the area, and it can be carried out in an orderly manner. The basic functions of returning, customer maintenance, promoter management, and promotion activities can be implemented in place. Business development has a division of labor and collaboration. In addition to strengthening network management, I personally focus on information collection and new outlet development.
Third, the logistics management of the region
1. After a period of digestion and adjustment of the warehouse, the warehouses in the large area warehouses eliminated the stocks deposited by the brand, and the company actively eliminated the inventory formed by the brand. Inventory formed by unstable brand quality. Under the coordination of the company, the brother market Shanghai, with the help of Taizhou, Jiaxing inside the region. Huzhou has worked hard to digest most of the stocks and currents that were precipitated in the previous period. The inventory of warehouses was controlled at around 1.2 million at the beginning of the year.
2. After the brand has been adjusted and digested, it has gradually formed a brand structure suitable for sales in the region.
3. Drivers, finances and other logistic personnel are basically responsible for their duties, each performing their duties, and completing their own duties and matters assigned by the company.
Fourth, existing problems and analysis
1. Large customers have a large package. In December, the chain supermarkets in the supermarket market advocated supply and marketing operations. The average input-output ratio is more than 60%, and the cost accounts for more than 40% of the entire market, which has become a big burden for market efficiency management.
There are several reasons for this: a. There is a little bit of financial crisis. b. Advocating the relocation of a restaurant around the store, causing a decline in c, Di Cai, Dabao, and Dr. Dent, etc. d. Brand adjustment leads to the loss of some customers' e-mailers' mentality and enthusiasm. Corrective measures, because we signed a two-year contract, we have already communicated effectively. The client has promised that the second year of cooperation will not be bound by the original contract. I can re-talk about this year’s cooperation because of the store contract system, profits and expenses. Has been allocated, so the cost adjustment space is not, but the sales improvement factor in a di color, Dr. tooth re-introduction b. The system is followed by the traditional peak season c promotion activities in the second half of each year.
2. Several other small loss-making outlets have actively communicated and used the withdrawal to terminate the loss.
3. The burden of multi-brand adjustment is heavy, which brings a lot of work and pressure to the supply management and marketing work. Due to the frequent introduction and elimination of the brand, the loyalty of the brand customers is reduced and the enthusiasm of the promotion work is affected. Therefore, it is recommended that the company be organized. Stable brand architecture, development of brand elimination and introduction mechanisms.
4, the existence and processing of the current product, that is, the product has existed for a long time, has become a factor affecting the company's efficiency, that is, the reasons for the formation of the product: a, unreasonable to the goods, the first-line sales staff and business personnel pay attention to not enough c seasonal products Unreasonable quality d quality unstable brand e warehouse personnel have no training and general operating manuals and standards that can be relied upon. Therefore, it is recommended that the company display in the warehouse, the distribution and management of goods, the stocking of seasonal products, the management of products and Processing, product loss processing, develop a set of operating manuals, so that each warehouse can follow the basic basis, rather than each person manages according to their own ideas.
5. The status quo of market competition. Due to more than 20 localized terminal suppliers, the competition is fierce, and the fees are more inclined to pay in part and all pay, which leads us to obtain information at the earliest in the competition, but ultimately because of the payment of fees. The problem has lost many stores, and it is difficult to develop in the market. In the end, we only rely on customer sentiment, relying on information and speed, and relying on brand strength to win some outlets.
Fifth, the next step is to carry out
1. Continue to adhere to the principle of effective management, running through the market management and management, warehouse product management and logistics distribution office, etc.
2, the card is adjusted and digested for 12 years before the completion of the year, often under the warehouse to understand the supervision and inspection
3. Losing outlets strive to adjust before December of the year
4, the current product processing, according to the discovery of one to deal with one, do not make the problem stay and backlog, strictly control the number of seasonal items
5. Adhere to continuous and effective development to ensure continuous improvement.
6. Focus on the company's newly opened channels, Yangtian and Pharmacy Chain Group, and strive to contribute to the company in the breakthrough and attempt of the channel.
I. Operation of the Marketing Department Since the beginning of the year, under the guidance of the company's efficiency management policy, the Ministry has adjusted the loss-making outlets in the district according to the actual operation of the outlets of the districts, and has withdrawn from the field and has already abolished eight outlets. At the same time, five outlets were effectively developed. The newly opened outlets follow the company's benefits, careful and detailed adjustments, accurate judgments and estimated guidance requirements, and strive to control the operating risks to a minimum in the early stage, so the newly opened stores are basically profitable. There are 46 actual operating outlets in the market. The sales volume has increased from about 350,000 before May to the current monthly output of about 550,000, with an increase rate of about 57%. The actual operating efficiency of the market is gradually improving and improving.
Second, the management of the marketing department The division of labor management is clear. The business of each area can be clearly defined in terms of the operation of the area, and it can be carried out in an orderly manner. The basic functions of returning, customer maintenance, promoter management, and promotion activities can be implemented in place. Business development has a division of labor and collaboration. In addition to strengthening network management, I personally focus on information collection and new outlet development.
Third, the logistics management of the region
1. After a period of digestion and adjustment of the warehouse, the warehouses in the large area warehouses eliminated the stocks deposited by the brand, and the company actively eliminated the inventory formed by the brand. Inventory formed by unstable brand quality. Under the coordination of the company, the brother market Shanghai, with the help of Taizhou, Jiaxing inside the region. Huzhou has worked hard to digest most of the stocks and currents that were precipitated in the previous period. The inventory of warehouses was controlled at around 1.2 million at the beginning of the year.
2. After the brand has been adjusted and digested, it has gradually formed a brand structure suitable for sales in the region.
3. Drivers, finances and other logistic personnel are basically responsible for their duties, each performing their duties, and completing their own duties and matters assigned by the company.
Fourth, existing problems and analysis
1. Large customers have a large package. In December, the chain supermarkets in the supermarket market advocated supply and marketing operations. The average input-output ratio is more than 60%, and the cost accounts for more than 40% of the entire market, which has become a big burden for market efficiency management.
There are several reasons for this: a. There is a little bit of financial crisis. b. Advocating the relocation of a restaurant around the store, causing a decline in c, Di Cai, Dabao, and Dr. Dent, etc. d. Brand adjustment leads to the loss of some customers' e-mailers' mentality and enthusiasm. Corrective measures, because we signed a two-year contract, we have already communicated effectively. The client has promised that the second year of cooperation will not be bound by the original contract. I can re-talk about this year’s cooperation because of the store contract system, profits and expenses. Has been allocated, so the cost adjustment space is not, but the sales improvement factor in a di color, Dr. tooth re-introduction b. The system is followed by the traditional peak season c promotion activities in the second half of each year.
2. Several other small loss-making outlets have actively communicated and used the withdrawal to terminate the loss.
3. The burden of multi-brand adjustment is heavy, which brings a lot of work and pressure to the supply management and marketing work. Due to the frequent introduction and elimination of the brand, the loyalty of the brand customers is reduced and the enthusiasm of the promotion work is affected. Therefore, it is recommended that the company be organized. Stable brand architecture, development of brand elimination and introduction mechanisms.
4, the existence and processing of the current product, that is, the product has existed for a long time, has become a factor affecting the company's efficiency, that is, the reasons for the formation of the product: a, unreasonable to the goods, the first-line sales staff and business personnel pay attention to not enough c seasonal products Unreasonable quality d quality unstable brand e warehouse personnel have no training and general operating manuals and standards that can be relied upon. Therefore, it is recommended that the company display in the warehouse, the distribution and management of goods, the stocking of seasonal products, the management of products and Processing, product loss processing, develop a set of operating manuals, so that each warehouse can follow the basic basis, rather than each person manages according to their own ideas.
5. The status quo of market competition. Due to more than 20 localized terminal suppliers, the competition is fierce, and the fees are more inclined to pay in part and all pay, which leads us to obtain information at the earliest in the competition, but ultimately because of the payment of fees. The problem has lost many stores, and it is difficult to develop in the market. In the end, we only rely on customer sentiment, relying on information and speed, and relying on brand strength to win some outlets.
Fifth, the next step is to carry out
1. Continue to adhere to the principle of effective management, running through the market management and management, warehouse product management and logistics distribution office, etc.
2, the card is adjusted and digested for 12 years before the completion of the year, often under the warehouse to understand the supervision and inspection
3. Losing outlets strive to adjust before December of the year
4, the current product processing, according to the discovery of one to deal with one, do not make the problem stay and backlog, strictly control the number of seasonal items
5. Adhere to continuous and effective development to ensure continuous improvement.
6. Focus on the company's newly opened channels, Yangtian and Pharmacy Chain Group, and strive to contribute to the company in the breakthrough and attempt of the channel.
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