Specialized Hospital Annual Summary Report

Since the establishment of the xxx hospital, the long-term guidance of the leadership team of the company and the full cooperation of all the staff, our hospital officially opened the clinic on June 10, the appointment of the company and the dispatch of my own May 12 intervention. The male hospital was engaged in preparatory work in the pre-opening period, and officially took over the male hospital on June 8. In just half a year, through the joint efforts of all the staff of our hospital, our hospital gradually moved toward formalization, through practice and summary. We have initially completed the work of the following major sectors.

A company has completed legal construction and established good social relations with relevant management departments. Under certain conditions, the hospital can smoothly carry out various business management tasks.

After the approval of the Health Bureau in June, after the joint efforts of our hospital leadership team, they have been handled in the Civil Affairs Bureau and handled in the technical supervision. During this period, the relevant foreign relations policy led by our company, namely, the collective interest individual Under the guidance of the idea of ​​“economicalization of personal interests”, there were no major problems in the process of inspection and approval, and when encountering major festivals, we had material and emotional communication with its various management departments, so that the hospital Under the control of the government's giants, it is possible to carry out various business management tasks smoothly.

2. According to the relevant guiding ideology of the first half of the economic work conference of the head office, our Chengde Men's Hospital has basically completed the construction of a modern enterprise management pattern of “one center and two main lines”.

In the relevant management requirements of the economic work conference in the first half of the year, the company’s leadership team has always insisted that the hospital should be unwavering by the leadership of the general manager’s leadership, and the general manager and the president are the core of the hospital. Specializing in research and decision-making in hospital management. Design: The head of the Office of the Director of the Marketing Director of the Planning Director is the middle management cadre of the hospital. It is mainly engaged in the decision-making work related to the implementation and implementation of the hospital. The head of the department is the grassroots management cadre, mainly engaged in the implementation and implementation of fishing vessels. The spirit of the hospital-related conferences and the implementation of the hospital's various management systems and other related responsibilities, this has basically formed the "registration system, the word-style management" mode, to ensure that our hospital's work is implemented, and the benefits. And the hospital's management and management synergy development as two main lines, the hospital's middle management cadres' job responsibilities are subdivided, and urged the middle and grassroots leaders to act according to their responsibilities, fully reflecting the hospital's management as the leader, management benefits, Management supervision and administration, management of modern enterprise operations that do not participate in management

Department, continue to complete the cultural construction of the enterprise.

Third, in accordance with the positioning and development requirements of the head office for the company, we will take the path of specializing the brand development as the leading direction of our men's hospital market planning work.

According to the relevant requirements of the head office, the leadership class of Chengde Men's Hospital has been discussed and negotiated for a long time, taking the road of specialized brand development and insisting on the rapid introduction of the business of Chengde men's medical market, but due to media, policy and other factors. And then changed to the pre-heated market start-up mode, that is, the operation of rural encircling the city to carry out advertising, first start the eight counties in Chengde area, then increase marketing efforts, start the urban medical market to achieve our corporate development The specific operational methods of the strategic objectives are as follows

We will expand the men's medical market in Chengde to eight counties and three districts. In the media launch, we will choose TV as the main media, magazines as interactive media, supplement the outdoor and the Internet as image projects, in the copywriting Writing and media placement

The first stage will mainly guide the public's understanding of the male hospital and the promotion of the overall image of the hospital.

The second stage, mainly to promote medical quality services and six special constructions. Due to local policies, we only promoted prostate specialists and sexual function specialists.

The third phase mainly promotes the hospital's diagnosis and treatment technology and a strong lineup of experts, and upgrades and re-engineers the diagnosis and treatment technology at an appropriate time. Due to local policies, we are still waiting for a better period and policy blanks to be promoted.

During this period, we put about 20 minutes of brand advertisements in prime time in 8 county towns, brand advertisements in the city's Chengde News Channel, Chengde Film Channel, and the prime time of the city channel, which totaled about 30 minutes, and the weather. Forecast hanging feet, program title and TV drama hanging feet and other forms.

In the aspect of outdoor advertising, we use a combination of carrier and fixed carrier to carry out advertising, a total of 500 taxis, 100 vehicles, seat back advertisements and 300-page residential road advertisements. Outdoor advertising has basically covered the urban area. Every corner

In addition, since the opening of our hospital, we have published 16 advertisements in Chengde Evening News and 5 advertisements on Chengde TV. In addition, a total of more than 300,000 volumes of 6 medical journals were produced for publicity, and most of them covered 8 counties and 3 districts. While obtaining certain social values, they also won certain economic benefits.

The internal management details of the four hospitals, we explored new understandings in the practice process and used relevant theories as a guide for practice, and gradually implemented them into daily business operations, which are mainly reflected in the following aspects:

1 We have completed the construction of the business reporting system. In our male hospitals, no matter what time, go to any department to understand the work. After comprehensive analysis, we can judge the weak links of doctors' operations, so as to facilitate the timely development of communication work.

2 We have improved the construction and management of various departments of the hospital. Under the premise of following the medical principles, not causing medical disputes and not damaging the hospital brand, we will cooperate with the two departments to ensure that all departments serve the doctors as much as possible. In order to facilitate the smooth running of daily business operations.

3 Establish an information platform for doctor-patient communication, and track the doctor's business data for a long time. For the patients who interrupted the day, we will promptly break the information to the doctor, so that the doctor can find ways to mobilize the patient to come back to the hospital regularly.

4 The internal marketing framework of the hospital; the frame has been basically formed, including the guidance marketing, doctor consultation and inspection marketing, medical assistance marketing, treatment, surgery, infusion of auxiliary marketing, etc., and requires all departments to collect in the marketing process The relevant information is promptly broken back to the doctor, so that the doctor can re-analyze and locate the patient, and make strategic adjustments to the treatment plan.

5 Established in the business work conference system, analyze and evaluate the performance of each stage of the doctor, and assess the doctor's work performance.

5. In the construction of human resources management, we have done a lot of work.

We always adhere to the guidelines of the employers, the flats, the mediocrity, the suitable positions, the talents, the adjustment of the entire structure of the hospital, the appropriate personnel in the most suitable positions for professional training and guidance, let them Give full play to the individual's potential and give it a heavy responsibility. For those who have important positions such as: b-super, laboratory, and other departments, the staff has been fully updated. In addition, according to statistics, our hospital introduced 36 new employees and 32 people in the year . The team of personnel is basically balanced so that our business operations are carried out relatively smoothly, and the management of human resources is on a good track.

Sixth, the prototype of the logistics support system has basically taken shape, mainly reflected in the following aspects:

1 The four major links and procedures for the procurement, inventory, management, and distribution of medical materials have been basically formalized, and they can be adjusted and equipped in an emergency.

2 The problem of accommodation and rest for the staff of the hospital has been fully solved, especially for the external staff. We basically guarantee the accommodation conditions for one person and one room. Some staff members of special positions also arrange for their subjects to participate in the work to prevent the phenomenon of excellent employees from changing jobs. ,

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3 In terms of employee's food security, we have guaranteed two meals a day, and employees have to solve the dietary problem in a voluntary way.

Current problems and corrective measures in the hospital:

1. The comprehensive environment in which the hospital is located is relatively complicated, which affects the attention of the management personnel and all employees to a certain extent. In order to ensure the smooth development of the management and management work, we must properly manage the surrounding social relations and administrative aspects. public relationship.

2. Due to local policy factors, there are still some valid documents in our hospital. In the new year, we must improve the work in this area.

3. Due to the complicated structure of the personnel inside the hospital, especially the coordination work of various departments is not coordinated with the whole, and the attention of management is also dispersed to some extent.

4, the hospital's administrative management is relatively thin, labor discipline is not strict, it seems that the hospital's work is lazy, all employees do not have a certain degree of self-motivation.

5. The financial management system and the hospital's auditing system are basically sound, and the in-house inventory system is basically implemented. However, due to objective factors, our financial and charging and pharmacy and warehouses are not in place and monitored. With the pharmacy, the warehouse is not on the account.

6. The overall execution ability of the hospital is relatively poor. In particular, the supervisors of the grassroots departments and the heads of the team leaders are not strong in their work responsibilities. The management of the employees in their departments is not strict, and the work order and processes at the grassroots level are unscientific, thus affecting Normal operation of the hospital

7. Due to the existence of objective factors, the operating conditions of our hospital this year have not yet reached the relevant instructions put forward by the company. As the first responsible person of the hospital, I have an unshirkable responsibility. I will continue to learn in my future work. Explore and summarize, improve their own management and management, and work tirelessly for the company's goals.