Tobacco Monopoly Bureau 2019 Annual Work Summary
Since XX years, we have adhered to the scientific development concept as the guide, customer service as the core, customer satisfaction as the standard, and the service concept of “creating success with customers” has been implemented, and the vertical development of lotus tobacco net construction has been actively promoted. Focusing on the requirements put forward by the Municipal Bureau Director Wang in the work report at the beginning of the year, the work was carried out in a solid manner, efforts were made to improve the level of network construction work, cigarette sales remained stable, cigarette sales structure was optimized, and economic benefits were greatly improved. The work in the past year is now reported as follows:
First, the completion of major economic indicators xxxx in accordance with the "quantity control, a little tight balance" principle, to achieve a balanced sales, sales of 6606 boxes of cigarettes from January to November, completed the annual system sales index of 102.4, compared with the same period last year It rose by 10.6; Jinsheng cigarette sold 286 cases, completed the task of 95, up 14 times over the same period of last year; low-grade cigarette sales of 3,076 cases, completed the task of 99.2, an increase of 0.1 over the same period last year; total sales of 82.203 million yuan, up from the same period last year 33; realized gross profit of 15.214 million yuan, an increase of 18.4 over the same period of last year; per capita consumption was 7.32, an increase of 0.7 over the same period last year of 6.62; economic operation maintained a good upward trend.
Second, the main focus of the following work, stable sales, and strive to improve market regulation capabilities. First, around the main body, steadily complete the progress indicators. This year, we have focused on increasing market share and market control. Always tighten the sales target as the first priority of marketing, and effectively focus on the marketing department of the city, and steadily complete the sales progress indicators. At the beginning of the year, according to the plan of the marketing department of the Municipal Bureau, combined with the actual sales ability of each marketing area, we timely and scientifically decomposed the sales indicators of the bank, and held a special meeting in time, the indicators were implemented to the line, and the responsibility was implemented. It also formulated the “Measures for Process Management Assessment”, implemented the task binding assessment, and increased the enthusiasm and responsibility awareness of marketing personnel. According to the tasks assigned by the Municipal Bureau throughout the year, according to the season of lighter, the sales plan is planned to reach each account manager every month. The monthly sales volume is controlled at the average level of the upper and lower limits of sales, effectively preventing the cigarette supply from fluctuating too much and achieving a stable supply in the market. Second, relying on the sales market, enthusiastically feedback information on cigarette marketing. In the launch of the new brand, timely feedback on customer advice, sales and other information, in the aspect of supply, we actively contact, actively connect to ensure timely and effective supply; in the sale of cigarettes, standard operation, implementation of the city marketing center Marketing strategy; in the market supervision, increase the information feedback and crackdown of counterfeit cigarettes to ensure the stable sales price of cigarettes and the stability of the city. Third, under the guidance of the marketing department of the Municipal Bureau, the brand structure was further optimized. The rapid growth of Guangzhou Double Happiness has enabled the development of the county market pattern to “big brands, large enterprises, and big markets”. We use limited market resources to cultivate famous cigarettes, improve brand management, adjust and adjust the brand structure, increase the proportion of famous cigarettes, and create a market environment conducive to the growth of the industry's famous cigarettes.
Strengthen the internal management system and strive to improve work execution. The more detailed the network construction process, the more management will be in place, the more standardized the operation, the higher the service quality. According to the “five-member” assessment method of the Municipal Bureau, the bureau made further refinement in light of the actual work and highlighted the process management. We have strengthened process management in the following areas: First, order supply. When collecting orders, we must first order 3-5 grade households, first satisfy the 3-5 grade household goods supply and then order the 1-2 grades within the scope of the system sales task, and secondly, the rate of the key brands. A clear request was made, and a three-level inspector was used to conduct a detailed inspection. The key brands were not deducted and the criticism was notified, ensuring that all policies were in place in full and on time. The third is to further strengthen the work of clearing the price. In the past, the work of our bureau was well done, or lost, damaged, and then lost and lost. For this reason, the bureau asked the account manager to do detailed work on a case-by-case basis. At the same time of ideological work, we must use the 502 glue that comes with it to fix the sample cigarette box and price tag into groups, so that they fully realize the purpose and significance of the price tag, thus improving the consciousness and stability of maintaining the price tag. Sex, the executive execution of employees has also improved.
Standardize business operations and achieve "three satisfactions." We have strengthened our service functions for retailers. In terms of supply and supply, we have tried our best to meet the needs of our customers. We have alleviated the contradiction between supply and demand of low-end cigarettes by striving for supply and taking into account the economic structure of the jurisdiction. We have long publicized and actively promoted the management of retail prices. Conduct daily tracking and supervision of price implementation; adhere to standards openness, fairness, and sunshine operation in customer level adjustment work; in handling customer complaints, in-depth investigation of each customer complaint received, and earnestly answer and properly Disposal, problem solving, and widespread praise from customers.
Pay close attention to the construction of the network team and further improve the quality of marketing personnel. According to the overall requirements of the higher-level network construction work, this year we have made improving the quality of the marketing team as the top priority of the network construction work, and we are constantly working hard. The first is to grasp the team structure optimization. At the beginning of the year, according to the requirements of the Municipal Bureau, we optimized the existing marketing staff of the county, dismissed the over-aged or unsuitable tobacco workers, sorted out the account manager team, and recruited 2 people to the society. The high-quality account managers are enriched into the marketing team. At present, the age and cultural structure of the marketing team are more reasonable, and the enthusiasm of the frontline employees is fully exerted. The second is to grasp the management of account managers. Since the implementation of the new model, the role of account managers in network construction has become more and more important. For this, we have adopted a method of bundling assessment, which includes the daily work of the account manager, the completion of economic indicators, market management, and customer service. Bundled together, a pattern of mutual restraint and mutual development has been formed. Not only must we assess whether it is in the market, but also whether the assessment work is in place. Through the incentive competition mechanism, the overall quality of the account manager has been improved.
Third, there is a problem. First, the balanced distribution of cigarettes needs further improvement.
The balance of the number and structure of cigarettes is sometimes not enough, and the implementation is still lacking. Second, the standardization of business awareness needs to be further enhanced. With the operation of the new network model, cigarette sales are more standardized, and employees' self-discipline awareness needs to be further improved. Third, the crisis in the future market is underestimated. The idea of “big brands and big markets” should be further unified. After facing the separation of industry and commerce, the market pattern of buyers and sellers in the market, some marketing personnel did not really recognize the seriousness of the future cigarette market, lack of long-term consideration for the cultivation of brands, especially the promotion of new brands. Too much in place, lack of overall concept, and insufficient consumption guidance. Fourth, the next step of the work is to twist the expansion to seize the sales target is not relaxed, and effectively improve the quality of service, and strive to improve the success rate of customer orders, to ensure the completion of the monthly sales indicators issued by the city. The second is to further implement the spirit of the speech by the Secretary of the Municipal Bureau Wang in the new round of network construction in the city. The third is to strictly regulate the business behavior, to ensure that cigarettes "on the network sales", "land sales", "settlement sales" three 100. The fourth is to comprehensively improve the level of network construction as the main task, to achieve the new goal of Lotus Tobacco Network construction with high quality and high speed.
First, the completion of major economic indicators xxxx in accordance with the "quantity control, a little tight balance" principle, to achieve a balanced sales, sales of 6606 boxes of cigarettes from January to November, completed the annual system sales index of 102.4, compared with the same period last year It rose by 10.6; Jinsheng cigarette sold 286 cases, completed the task of 95, up 14 times over the same period of last year; low-grade cigarette sales of 3,076 cases, completed the task of 99.2, an increase of 0.1 over the same period last year; total sales of 82.203 million yuan, up from the same period last year 33; realized gross profit of 15.214 million yuan, an increase of 18.4 over the same period of last year; per capita consumption was 7.32, an increase of 0.7 over the same period last year of 6.62; economic operation maintained a good upward trend.
Second, the main focus of the following work, stable sales, and strive to improve market regulation capabilities. First, around the main body, steadily complete the progress indicators. This year, we have focused on increasing market share and market control. Always tighten the sales target as the first priority of marketing, and effectively focus on the marketing department of the city, and steadily complete the sales progress indicators. At the beginning of the year, according to the plan of the marketing department of the Municipal Bureau, combined with the actual sales ability of each marketing area, we timely and scientifically decomposed the sales indicators of the bank, and held a special meeting in time, the indicators were implemented to the line, and the responsibility was implemented. It also formulated the “Measures for Process Management Assessment”, implemented the task binding assessment, and increased the enthusiasm and responsibility awareness of marketing personnel. According to the tasks assigned by the Municipal Bureau throughout the year, according to the season of lighter, the sales plan is planned to reach each account manager every month. The monthly sales volume is controlled at the average level of the upper and lower limits of sales, effectively preventing the cigarette supply from fluctuating too much and achieving a stable supply in the market. Second, relying on the sales market, enthusiastically feedback information on cigarette marketing. In the launch of the new brand, timely feedback on customer advice, sales and other information, in the aspect of supply, we actively contact, actively connect to ensure timely and effective supply; in the sale of cigarettes, standard operation, implementation of the city marketing center Marketing strategy; in the market supervision, increase the information feedback and crackdown of counterfeit cigarettes to ensure the stable sales price of cigarettes and the stability of the city. Third, under the guidance of the marketing department of the Municipal Bureau, the brand structure was further optimized. The rapid growth of Guangzhou Double Happiness has enabled the development of the county market pattern to “big brands, large enterprises, and big markets”. We use limited market resources to cultivate famous cigarettes, improve brand management, adjust and adjust the brand structure, increase the proportion of famous cigarettes, and create a market environment conducive to the growth of the industry's famous cigarettes.
Strengthen the internal management system and strive to improve work execution. The more detailed the network construction process, the more management will be in place, the more standardized the operation, the higher the service quality. According to the “five-member” assessment method of the Municipal Bureau, the bureau made further refinement in light of the actual work and highlighted the process management. We have strengthened process management in the following areas: First, order supply. When collecting orders, we must first order 3-5 grade households, first satisfy the 3-5 grade household goods supply and then order the 1-2 grades within the scope of the system sales task, and secondly, the rate of the key brands. A clear request was made, and a three-level inspector was used to conduct a detailed inspection. The key brands were not deducted and the criticism was notified, ensuring that all policies were in place in full and on time. The third is to further strengthen the work of clearing the price. In the past, the work of our bureau was well done, or lost, damaged, and then lost and lost. For this reason, the bureau asked the account manager to do detailed work on a case-by-case basis. At the same time of ideological work, we must use the 502 glue that comes with it to fix the sample cigarette box and price tag into groups, so that they fully realize the purpose and significance of the price tag, thus improving the consciousness and stability of maintaining the price tag. Sex, the executive execution of employees has also improved.
Standardize business operations and achieve "three satisfactions." We have strengthened our service functions for retailers. In terms of supply and supply, we have tried our best to meet the needs of our customers. We have alleviated the contradiction between supply and demand of low-end cigarettes by striving for supply and taking into account the economic structure of the jurisdiction. We have long publicized and actively promoted the management of retail prices. Conduct daily tracking and supervision of price implementation; adhere to standards openness, fairness, and sunshine operation in customer level adjustment work; in handling customer complaints, in-depth investigation of each customer complaint received, and earnestly answer and properly Disposal, problem solving, and widespread praise from customers.
Pay close attention to the construction of the network team and further improve the quality of marketing personnel. According to the overall requirements of the higher-level network construction work, this year we have made improving the quality of the marketing team as the top priority of the network construction work, and we are constantly working hard. The first is to grasp the team structure optimization. At the beginning of the year, according to the requirements of the Municipal Bureau, we optimized the existing marketing staff of the county, dismissed the over-aged or unsuitable tobacco workers, sorted out the account manager team, and recruited 2 people to the society. The high-quality account managers are enriched into the marketing team. At present, the age and cultural structure of the marketing team are more reasonable, and the enthusiasm of the frontline employees is fully exerted. The second is to grasp the management of account managers. Since the implementation of the new model, the role of account managers in network construction has become more and more important. For this, we have adopted a method of bundling assessment, which includes the daily work of the account manager, the completion of economic indicators, market management, and customer service. Bundled together, a pattern of mutual restraint and mutual development has been formed. Not only must we assess whether it is in the market, but also whether the assessment work is in place. Through the incentive competition mechanism, the overall quality of the account manager has been improved.
Third, there is a problem. First, the balanced distribution of cigarettes needs further improvement.
The balance of the number and structure of cigarettes is sometimes not enough, and the implementation is still lacking. Second, the standardization of business awareness needs to be further enhanced. With the operation of the new network model, cigarette sales are more standardized, and employees' self-discipline awareness needs to be further improved. Third, the crisis in the future market is underestimated. The idea of “big brands and big markets” should be further unified. After facing the separation of industry and commerce, the market pattern of buyers and sellers in the market, some marketing personnel did not really recognize the seriousness of the future cigarette market, lack of long-term consideration for the cultivation of brands, especially the promotion of new brands. Too much in place, lack of overall concept, and insufficient consumption guidance. Fourth, the next step of the work is to twist the expansion to seize the sales target is not relaxed, and effectively improve the quality of service, and strive to improve the success rate of customer orders, to ensure the completion of the monthly sales indicators issued by the city. The second is to further implement the spirit of the speech by the Secretary of the Municipal Bureau Wang in the new round of network construction in the city. The third is to strictly regulate the business behavior, to ensure that cigarettes "on the network sales", "land sales", "settlement sales" three 100. The fourth is to comprehensively improve the level of network construction as the main task, to achieve the new goal of Lotus Tobacco Network construction with high quality and high speed.
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