Summary of year-end work of retail malls
It is the first year of the operation of the shopping center in the new shopping mall after the adjustment of the business structure. In the past year, under the correct leadership of the company's board of directors and general manager's office, with the joint efforts of all the cadres and staff of the center, innovation has broken through and invigorated, and won the double harvest of social and economic benefits. The total sales volume of goods in the whole year soared, and the annual sales reached 100 million yuan; the recognition and credibility of new shopping malls among consumers increased rapidly, and the brand effect was more radiated.
After the company's strategic adjustment of the operating structure of each store, the shopping center presented new changes in the new business environment and encountered new problems:
First, the scale of the company has expanded. The business area has increased by more than the original, and the number of personnel has increased by %. It has become the largest department store.
Second, the characteristics of the business are obvious. With department stores as the main format, we will increase the proportion of clothing business and brand name brand.
Third, management is more difficult. The scale of enterprises has expanded rapidly, the operating costs have increased correspondingly, and management difficulties have increased.
Fourth, industry competition has intensified. The opening of the mall, the adjustment, further intensified the business competition between the malls.
In the face of the new business environment and market competition, in order to complete and over-compensate the sales target of 10,000 yuan issued by the company this year, the various departments of the shopping center have adjusted the commodity structure to do a good job in marketing promotion, from strengthening internal accounting to ensuring operational safety. A lot of brains, thought a lot of ways, took a series of effective measures, and received good results. The work reviewed has focused on the following aspects:
1. Grasp the marketing promotion and shorten the market. There is a process for opening a new mall from the opening of the market to the marketability of the consumer to the consumer recognition. In order to shorten this running-in period, the shopping center makes a fuss about marketing promotion. After the successful opening of the shopping center at the end of last year, various departments took advantage of the situation, seized the two major festivals of New Year's Day and Spring Festival, launched a series of powerful promotional activities, gathered popularity, expanded influence, promoted sales, and achieved a good start. After the holiday season, the shopping center adjusted its ideas in time, shifting the focus of work from the peak season supply to the off-season sales. Adhere to the "fundamental festival, no festivals," and especially the article "Nothing to build". In view of the characteristics that the shopping malls are better than the daytime, the weekends are better than the working days, and the festivals are better than usual, we actively seek the support of the factory, integrate all kinds of marketing resources, unify the marketing plan, and comprehensively grasp the time when the marketing activities are launched. Form, size and intensity, zoom in on promotional features of marketing resources. At the same time, according to the characteristics of customers shopping, shopping as a leisure way, increase the entertainment and participation of promotional activities, and strive to make commercial promotions have more cultural content. Like the Gold Jewelry Department’s “Helping Students to Help the Difficulty in Jewelry and Jade Charity Sale”, a series of popular entertainment events launched by the Women’s Department during the “1 June” not only attracted the active participation of a large number of consumers, but also achieved Good social and economic benefits. In addition, make full use of the first floor atrium, the fifth floor sale store to carry out underwear activities, fashion shows, fitness dance and other activities and bras underwear, sweaters, luggage leather goods, brand-name clothing, sportswear and other seasons, broken goods sales. In the past year, the shopping center has launched small and small promotion activities at least twice, so that there are activities in the week and week, and there are discounts on the day. During the first anniversary of the opening of the shopping center, the company unified planning and launching the “Six Stores Celebration” promotion activities, with large scale, wide range, rich promotional resources and unprecedented preferential efforts, forming a sales climax. From December 16 to 18, three days, the sales of goods reached more than 10,000 yuan, a record high.
2. Grasp the adjustment of commodity structure to meet market consumption needs. In the past year, the shopping center has always adjusted the structure of its products, organized marketable goods, and improved the efficiency of shopping malls as an important task to implement. After the holiday season, the departments took the initiative to analyze and summarize the preliminary work, and queued the sales performance of the products. According to the principle of survival of the fittest, we should adjust the structure of the products. In the past year, all the departments of the shopping center have eliminated the brand only, and introduced the brand only. For example, the women's department introduced the Korean leisure brand “clothing love” in April, and the first cabinet was favored by young consumers. The highest daily sales exceeded 10,000 yuan, and in May it became the sales champion of women's wear brand.
3. Support chain store operations and expand brand influence. Firmly establish a chess game and consciously support chain stores to manage business management as part of their work. Managers of business-related departments can often go to chain stores to conduct market research, listen to departmental opinions, and give necessary guidance and support in business management. First, find ways to implement the salary and salary of promoters, rationalize the employment relationship, and stabilize the workforce; second, strengthen communication with suppliers and strive for more promotional resources. When launching promotional activities in shopping centers, we should launch activities as much as possible in chain stores to expand the influence of brands and promote the sales of chain stores. The third is to combine the actual situation of the regional market where the chain stores are located, do a good job in the introduction and promotion of the brand, and timely adjust the structure of the operating commodities to adapt to the consumption needs of the local market. The fourth is to rationalize internal channels, timely prepare and distribute goods, and ensure the needs of chain stores.
4. Decompose business indicators at different levels to mobilize the enthusiasm of all parties. According to the annual plan issued by the company, all departments carefully analyze the favorable factors and weak links in combination with the actual situation, carefully calculate and calculate the sales indicators according to the brand and seasonal characteristics, and implement the sales targets to the cabinet group and brand on a monthly and quarterly basis. Implement measures to motivate employees to work enthusiasm and initiative, and to share the burden. When many departments signed a contract with the factory, they adopted a method of bottom-selling sales to ensure the company's income.
5. Sign the responsibility letter and implement the responsibility system. In order to ensure the enterprise fire protection, social security comprehensive management and product quality and safety, starting from the system management, the mall manager room and the departments, departments and cabinets have signed a safety responsibility book, product quality responsibility book, clear responsibility and responsibility The scope is to achieve one level and one level, and one level is responsible for the first level. In addition, it also signed a consulting service agreement with the technical supervision department, entrusted the authoritative department to conduct irregular inspections on the quality of the goods we operate, and provided consulting services for the quality of goods for employees and consumers.
6. Strengthen fund management and save expenses. Resolutely implement the company's fund management system, especially in the payment of goods, strengthen the planning, increase the control, and make reasonable allocation and use of funds. Strictly save, the functional departments strengthen the management of telephone, fax, photocopying, business equipment, stationery, advertising and other supplies, and timely calculate the expenses to the department. Guaranteed all reasonable arrangements for shifts, reducing the overtime and expenses of employees. The air-conditioning and maintenance team will strengthen the on-site inspection, control the air-conditioning temperature, adjust and arrange the electrical lines, and implement the district control as much as possible for the lighting and air-conditioning, and do everything possible to save energy and reduce consumption.
7. Advance the commodity access system and improve contract management. The shopping center insists that the imported goods are regularly approved by the management team. After agreeing to introduce and sign the manufacturer's contract, the goods can be sold on the counter. Strictly implement the commodity access system, and the goods on the shelves must obtain legal and valid documents. According to the practice of implementing the contract management of the company last year, this year the contract clause was appropriately revised, and all departments were required to actually implement the contract signing work. In the past year, we have discussed the introduction of multiple brands of goods. Each department signs a contract for the purchase and sale of goods. Finished the establishment of customer files.
8. Conduct pilot projects for zero inventory management of commodities and explore new management methods. In order to adapt to the changes in the distribution model and save management costs, the shopping center actively explores new methods of commodity management under the guidance of the company. Based on the experience of others, combined with the actual situation of the shopping center, the company has developed a zero inventory management method and shoes and hats. The Ministry took the lead in piloting the zero inventory management of commodities. After gaining some experience, it expanded to the Fine Clothing Department for pilot projects and conducted useful exploration for the gradual promotion.
9. Grasp the business training and improve the staff's quality. First, do a good job in the induction training of new workers. The Enterprise Management Department undertakes the training and organization of the newly recruited employees of the company. The new training period is carried out throughout the year, and many people have done the job without training. The second is to do a good job in star training for on-the-job employees. The basic knowledge of star training is conducted by self-study and regular spot check. The product knowledge is concentrated in May and June training, and the vocational qualifications and operational skills are trained in July and August. In the business knowledge training, many departments invited the trainers and professionals from the factory to give lectures. The starting point is relatively high, and the employees reflect better after listening. Thirdly, experts from the Provincial Technical Supervision Bureau were invited to conduct special training on clothing labeling, implementation standards and food safety knowledge for employees on the clothing and food lines on May 28 and June 17. On the basis of training and assessment, combined with the staff's usual performance and performance, after the department recommendation, the company's star rating team approved, some people in the shopping center were rated as star employees.
10. Strengthen the construction of corporate spiritual civilization and strive to improve service standards. First, in response to the new opening of shopping malls and the increase in new employees, in order to ensure the quality of service, the “Civilized Courtesy Service Month” with civilized language and courtesy service was launched in 5 and 6 months to provide services for employees. Standardizing education, starting from the standing position rules and civilized language of salespersons, establishing a good service image, improving service quality, and striving to reverse the phenomenon that service standards are not in place due to the rapid increase of new workers. Second, actively participate in various establishment activities. This year, there are more activities to build from the city to the company. In order to establish a "window" image and give play to the demonstration role of the service industry in establishing activities, the shopping center has established a "youth volunteer" team under the unified organization of the company, and selected "civilized etiquette messengers" to educate and organize the employees. Involved in the establishment of a series of establishment activities such as the establishment of a national civilized unit and the city's “establishment of a national environmental protection model city”, through the creation of a beautiful shopping environment in the store, the development of quality services, the organization of volunteers outside the store to the community to rectify environmental sanitation, Maintaining traffic order on the street, publicizing and promoting new socialist trends, showing the new style of employees, accepting and passing the above-mentioned on-site spot checks and assessments of the shopping center by the evaluation team, and contributing to the establishment activities. The third is to promote tradition and help others. In the past year, the employees have carried forward the spirit of collecting money and taking the initiative to hand over many lost items to the customers; the center employees donated more than 0 yuan; the gold and jewellery department donated money to the city charity association through charity sale; the shopping center donated more clothes to the poverty-stricken areas.
11. Do a good job in fire protection and safety and security to ensure that enterprises have no accidents. Put a good job in fire protection and safety and security, and put it in the same position as grasping business work to implement it. Ideologically attach importance to it, and the safety work is personally grasped by the general manager. Every time I will talk about it, I will always do it. The organization is sound. In addition to establishing a full-time security team, it is clear that the responsible persons at all levels are responsible for the safety of their departments. The measures were implemented, and patrols were installed in important parts to ensure that the inspections were in place, and the security was selected to go to the police station in the jurisdiction to learn from the class, and the combination of civil air defense and technical defense to improve safety and prevention capabilities. Adhere to fire safety inspections, find problems in a timely manner, and eliminate potential safety hazards. For the occurrence of commodity safety accidents, learn from the lessons, take the same measures, and take preventive measures in a timely manner. In the past year, no major fire and safety accidents have occurred.
Thanks to the joint efforts of all cadres and employees, the operation and management of the shopping center has achieved certain results, but there is still a long way to go to meet the company's requirements and the needs of the company's development, especially in marketing innovation and mechanism innovation. And pioneering. Under the leadership of the company's board of directors, we must conscientiously sum up experience, learn advanced methods, improve management standards, striving for better performance, and make greater contributions to the next step.
After the company's strategic adjustment of the operating structure of each store, the shopping center presented new changes in the new business environment and encountered new problems:
First, the scale of the company has expanded. The business area has increased by more than the original, and the number of personnel has increased by %. It has become the largest department store.
Second, the characteristics of the business are obvious. With department stores as the main format, we will increase the proportion of clothing business and brand name brand.
Third, management is more difficult. The scale of enterprises has expanded rapidly, the operating costs have increased correspondingly, and management difficulties have increased.
Fourth, industry competition has intensified. The opening of the mall, the adjustment, further intensified the business competition between the malls.
In the face of the new business environment and market competition, in order to complete and over-compensate the sales target of 10,000 yuan issued by the company this year, the various departments of the shopping center have adjusted the commodity structure to do a good job in marketing promotion, from strengthening internal accounting to ensuring operational safety. A lot of brains, thought a lot of ways, took a series of effective measures, and received good results. The work reviewed has focused on the following aspects:
1. Grasp the marketing promotion and shorten the market. There is a process for opening a new mall from the opening of the market to the marketability of the consumer to the consumer recognition. In order to shorten this running-in period, the shopping center makes a fuss about marketing promotion. After the successful opening of the shopping center at the end of last year, various departments took advantage of the situation, seized the two major festivals of New Year's Day and Spring Festival, launched a series of powerful promotional activities, gathered popularity, expanded influence, promoted sales, and achieved a good start. After the holiday season, the shopping center adjusted its ideas in time, shifting the focus of work from the peak season supply to the off-season sales. Adhere to the "fundamental festival, no festivals," and especially the article "Nothing to build". In view of the characteristics that the shopping malls are better than the daytime, the weekends are better than the working days, and the festivals are better than usual, we actively seek the support of the factory, integrate all kinds of marketing resources, unify the marketing plan, and comprehensively grasp the time when the marketing activities are launched. Form, size and intensity, zoom in on promotional features of marketing resources. At the same time, according to the characteristics of customers shopping, shopping as a leisure way, increase the entertainment and participation of promotional activities, and strive to make commercial promotions have more cultural content. Like the Gold Jewelry Department’s “Helping Students to Help the Difficulty in Jewelry and Jade Charity Sale”, a series of popular entertainment events launched by the Women’s Department during the “1 June” not only attracted the active participation of a large number of consumers, but also achieved Good social and economic benefits. In addition, make full use of the first floor atrium, the fifth floor sale store to carry out underwear activities, fashion shows, fitness dance and other activities and bras underwear, sweaters, luggage leather goods, brand-name clothing, sportswear and other seasons, broken goods sales. In the past year, the shopping center has launched small and small promotion activities at least twice, so that there are activities in the week and week, and there are discounts on the day. During the first anniversary of the opening of the shopping center, the company unified planning and launching the “Six Stores Celebration” promotion activities, with large scale, wide range, rich promotional resources and unprecedented preferential efforts, forming a sales climax. From December 16 to 18, three days, the sales of goods reached more than 10,000 yuan, a record high.
2. Grasp the adjustment of commodity structure to meet market consumption needs. In the past year, the shopping center has always adjusted the structure of its products, organized marketable goods, and improved the efficiency of shopping malls as an important task to implement. After the holiday season, the departments took the initiative to analyze and summarize the preliminary work, and queued the sales performance of the products. According to the principle of survival of the fittest, we should adjust the structure of the products. In the past year, all the departments of the shopping center have eliminated the brand only, and introduced the brand only. For example, the women's department introduced the Korean leisure brand “clothing love” in April, and the first cabinet was favored by young consumers. The highest daily sales exceeded 10,000 yuan, and in May it became the sales champion of women's wear brand.
3. Support chain store operations and expand brand influence. Firmly establish a chess game and consciously support chain stores to manage business management as part of their work. Managers of business-related departments can often go to chain stores to conduct market research, listen to departmental opinions, and give necessary guidance and support in business management. First, find ways to implement the salary and salary of promoters, rationalize the employment relationship, and stabilize the workforce; second, strengthen communication with suppliers and strive for more promotional resources. When launching promotional activities in shopping centers, we should launch activities as much as possible in chain stores to expand the influence of brands and promote the sales of chain stores. The third is to combine the actual situation of the regional market where the chain stores are located, do a good job in the introduction and promotion of the brand, and timely adjust the structure of the operating commodities to adapt to the consumption needs of the local market. The fourth is to rationalize internal channels, timely prepare and distribute goods, and ensure the needs of chain stores.
4. Decompose business indicators at different levels to mobilize the enthusiasm of all parties. According to the annual plan issued by the company, all departments carefully analyze the favorable factors and weak links in combination with the actual situation, carefully calculate and calculate the sales indicators according to the brand and seasonal characteristics, and implement the sales targets to the cabinet group and brand on a monthly and quarterly basis. Implement measures to motivate employees to work enthusiasm and initiative, and to share the burden. When many departments signed a contract with the factory, they adopted a method of bottom-selling sales to ensure the company's income.
5. Sign the responsibility letter and implement the responsibility system. In order to ensure the enterprise fire protection, social security comprehensive management and product quality and safety, starting from the system management, the mall manager room and the departments, departments and cabinets have signed a safety responsibility book, product quality responsibility book, clear responsibility and responsibility The scope is to achieve one level and one level, and one level is responsible for the first level. In addition, it also signed a consulting service agreement with the technical supervision department, entrusted the authoritative department to conduct irregular inspections on the quality of the goods we operate, and provided consulting services for the quality of goods for employees and consumers.
6. Strengthen fund management and save expenses. Resolutely implement the company's fund management system, especially in the payment of goods, strengthen the planning, increase the control, and make reasonable allocation and use of funds. Strictly save, the functional departments strengthen the management of telephone, fax, photocopying, business equipment, stationery, advertising and other supplies, and timely calculate the expenses to the department. Guaranteed all reasonable arrangements for shifts, reducing the overtime and expenses of employees. The air-conditioning and maintenance team will strengthen the on-site inspection, control the air-conditioning temperature, adjust and arrange the electrical lines, and implement the district control as much as possible for the lighting and air-conditioning, and do everything possible to save energy and reduce consumption.
7. Advance the commodity access system and improve contract management. The shopping center insists that the imported goods are regularly approved by the management team. After agreeing to introduce and sign the manufacturer's contract, the goods can be sold on the counter. Strictly implement the commodity access system, and the goods on the shelves must obtain legal and valid documents. According to the practice of implementing the contract management of the company last year, this year the contract clause was appropriately revised, and all departments were required to actually implement the contract signing work. In the past year, we have discussed the introduction of multiple brands of goods. Each department signs a contract for the purchase and sale of goods. Finished the establishment of customer files.
8. Conduct pilot projects for zero inventory management of commodities and explore new management methods. In order to adapt to the changes in the distribution model and save management costs, the shopping center actively explores new methods of commodity management under the guidance of the company. Based on the experience of others, combined with the actual situation of the shopping center, the company has developed a zero inventory management method and shoes and hats. The Ministry took the lead in piloting the zero inventory management of commodities. After gaining some experience, it expanded to the Fine Clothing Department for pilot projects and conducted useful exploration for the gradual promotion.
9. Grasp the business training and improve the staff's quality. First, do a good job in the induction training of new workers. The Enterprise Management Department undertakes the training and organization of the newly recruited employees of the company. The new training period is carried out throughout the year, and many people have done the job without training. The second is to do a good job in star training for on-the-job employees. The basic knowledge of star training is conducted by self-study and regular spot check. The product knowledge is concentrated in May and June training, and the vocational qualifications and operational skills are trained in July and August. In the business knowledge training, many departments invited the trainers and professionals from the factory to give lectures. The starting point is relatively high, and the employees reflect better after listening. Thirdly, experts from the Provincial Technical Supervision Bureau were invited to conduct special training on clothing labeling, implementation standards and food safety knowledge for employees on the clothing and food lines on May 28 and June 17. On the basis of training and assessment, combined with the staff's usual performance and performance, after the department recommendation, the company's star rating team approved, some people in the shopping center were rated as star employees.
10. Strengthen the construction of corporate spiritual civilization and strive to improve service standards. First, in response to the new opening of shopping malls and the increase in new employees, in order to ensure the quality of service, the “Civilized Courtesy Service Month” with civilized language and courtesy service was launched in 5 and 6 months to provide services for employees. Standardizing education, starting from the standing position rules and civilized language of salespersons, establishing a good service image, improving service quality, and striving to reverse the phenomenon that service standards are not in place due to the rapid increase of new workers. Second, actively participate in various establishment activities. This year, there are more activities to build from the city to the company. In order to establish a "window" image and give play to the demonstration role of the service industry in establishing activities, the shopping center has established a "youth volunteer" team under the unified organization of the company, and selected "civilized etiquette messengers" to educate and organize the employees. Involved in the establishment of a series of establishment activities such as the establishment of a national civilized unit and the city's “establishment of a national environmental protection model city”, through the creation of a beautiful shopping environment in the store, the development of quality services, the organization of volunteers outside the store to the community to rectify environmental sanitation, Maintaining traffic order on the street, publicizing and promoting new socialist trends, showing the new style of employees, accepting and passing the above-mentioned on-site spot checks and assessments of the shopping center by the evaluation team, and contributing to the establishment activities. The third is to promote tradition and help others. In the past year, the employees have carried forward the spirit of collecting money and taking the initiative to hand over many lost items to the customers; the center employees donated more than 0 yuan; the gold and jewellery department donated money to the city charity association through charity sale; the shopping center donated more clothes to the poverty-stricken areas.
11. Do a good job in fire protection and safety and security to ensure that enterprises have no accidents. Put a good job in fire protection and safety and security, and put it in the same position as grasping business work to implement it. Ideologically attach importance to it, and the safety work is personally grasped by the general manager. Every time I will talk about it, I will always do it. The organization is sound. In addition to establishing a full-time security team, it is clear that the responsible persons at all levels are responsible for the safety of their departments. The measures were implemented, and patrols were installed in important parts to ensure that the inspections were in place, and the security was selected to go to the police station in the jurisdiction to learn from the class, and the combination of civil air defense and technical defense to improve safety and prevention capabilities. Adhere to fire safety inspections, find problems in a timely manner, and eliminate potential safety hazards. For the occurrence of commodity safety accidents, learn from the lessons, take the same measures, and take preventive measures in a timely manner. In the past year, no major fire and safety accidents have occurred.
Thanks to the joint efforts of all cadres and employees, the operation and management of the shopping center has achieved certain results, but there is still a long way to go to meet the company's requirements and the needs of the company's development, especially in marketing innovation and mechanism innovation. And pioneering. Under the leadership of the company's board of directors, we must conscientiously sum up experience, learn advanced methods, improve management standards, striving for better performance, and make greater contributions to the next step.
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