Smart to cope with the crisis in business

In the course of the career, the crisis is accompanied by time, such as retreating when the boat does not advance. If there is not enough sense of urgency, the success of a moment may be a greater failure. As the saying goes: "Entrepreneurship is difficult, it is harder to keep business." People are always easy to be complacent in the face of their own success, losing their proper vigilance. When you think you have achieved great achievements, you may not be far from the fiasco. It’s the truth that the music is very sad and the misfortunes interact. Temporary success often seems to be confusing and fascinating. I can't see the failure. This Damocles sword is hanging on his head. Life is like this, the most prosperous place is often the most bleak.

There used to be a computer company famous in the world. In the mid-1980s, its branch offices in 103 countries, with 30,000 employees, total turnover of 2.35 billion US dollars. However, on August 18, 1990, the company named Wang An filed for bankruptcy protection with the court, announcing its collapse. The success or failure of Wang An Company is profound and promising.

Wang An graduated from Shanghai Jiaotong University in 1945 and went to the United States for further study in the same year. Received a doctorate in physics in 1948. In 1951, he sold his patent for the "magnetic memory circle" he invented, in exchange for a large amount of money. This is the financial basis of his business. Since then, he has used his own labor income to gradually open a laboratory in the southern suburbs of Botton, and began to manufacture computer equipment used in the office. This idea is responding to the market demand at that time. In less than a year, the small start-up company made a profit of 15,000 US dollars, laying a solid foundation for future development. In 1955, he established Wang An Computer Co., Ltd. In the daily business process, he withstood the principle of moderate development and the principle of moderate development, withstood the fierce market competition and pointed out the correct direction for the company's development. By the mid-1960s, Wang An Computer Co., Ltd.'s annual sales had exceeded the million-yuan mark. In the computer industry, it was gradually unveiled by the unknown name of the mountain. Wang Anli strives for steady and steady development, and develops steadily while standing on the heel of the station. At the same time, his thoughts are never conservative. He dares to continuously introduce new products. The first computer typesetting machine, the first electronic scorer, the first computer with writing equations, and the radio typing computer are frequently available. Make him an advantage in the fierce market competition. He dared to challenge IBM, the computer overlord at the time, to compete with IBM for the market with its own high-quality photo-typesetting machine, various types of text machines and word processing equipment. In 1971, computer prices plummeted due to the emergence of new large-scale integrated circuits, and there are signs that it will continue to fall. At this time, computer sales accounted for 70% of Wang's company. Undoubtedly this is no small challenge. No matter how you do it, you can only win, you can't fail, because if you lose your hand, it means the disaster. What to do? Is it to eliminate old products, find new markets, or still be me, and do it? At this critical moment, Wang An recognizes the situation, makes decisive decisions, and adopts a series of effective measures to make the company survive the crisis. At the same time, the old rival IBM, but refused to update and stick to its traditional advantage. The result was tragic: in this market shock, IBM lost 70 billion, and another big company became a bankrupt. The impressive record is exciting, but Wang An is not complacent. After breaking the million mark, Wang An took two major measures: establishing a sales network throughout the United States; and changing private sole proprietorship to public offering. These two decisions made the Wang family quickly become a rich man with $50 million. Then, he set up a sales department in the world to increase foreign investment, set up a new factory, and moved the Asian regional business headquarters to Hong Kong to open up the Asian market. Thus, his company became a veritable world-influenced company. Computer kingdom. The courage and determination of Wang An’s character have been fully utilized and verified in the competition of the commercial sea. In 1984, Wang An became the first Asian scientist to enter the US Hall of Fame. As a member of the Asian population, he did not think that he would be in the United States with Bell, the invention of the telephone, Edison and other people who invented the electric light.

However, on the way forward, Wang An failed to get rid of the fate of "the glory and decline." With the development of his career, his consciousness of exploration and the sense of innovation gradually became passivated, and he began to become self-proclaimed and judged to be slow. In the mid-to-late 1980s, when IBM and others seized the trend of the times and began to work on developing cheaper and more functional personal computers, Wang An also adhered to his own thinking on medium-sized computers and the focus of industrial development, resulting in enterprises. The financial resources are blocked. In the new situation, many computer companies have introduced personal computers that are compatible with IBM products in order to meet the requirements of customers, which greatly facilitates customers. In the face of this new field, Wang An is stubborn and insists on producing computers that are incompatible with IBM products. The competition between companies has evolved an emotional grievance in adult-to-human interactions. This has caused customers' resentment in the company's image, which has greatly reduced the company's customer base. At this time, Wang An also violated the management model he had established. He disregarded the advice of others and appointed Wang Feide, the son of the company who had a low level of self-employment, to be the president of the company, which caused a series of affiliated family businesses to expand rapidly. The introduction of the measures and the unsuccessful failures made him rebel. For a time, the contradictions in the company have been repeated, the talents have been lost, and the enthusiasm for innovation left by those who have barely stayed has cooled down. The fate of bankruptcy is hard to escape.

The process of generation, development, growth, decline and destruction of Wangan Computer Company fully reflects the dialectical relationship between entrepreneurship and business. In the process of starting a business, people maintain a high morale and a very cautious work style. It is precisely because of the spirit of the business leaders that they are often able to plan ahead and prevent problems before they run out. However, after the initial success, many people's vigilance was obviously relaxed. They began to pursue luxury and personal enjoyment. Instead of using the enterprise as their own pursuit of the cause, they regarded it as their own glorious past. witness. In this way, the cause of the business will not go downhill! As a lofty ideal, the pursuit of the cause should be as always, never satisfied.

Moreover, at some extreme times, because some of the pursuits and goals of life have been achieved, some people do not have higher ideals, do not pay attention to exercise themselves, transform themselves, and produce ships to the dock to arrive at the station. Thoughts gradually breed a tendency to hedonism. The failure of the immune system of self-thoughtness often leads to people's eagerness to enjoy and extravagance, indulge in the sound of dogs and horses, leading to serious career setbacks, and the scenes that appear will be the biggest failure of life.