Qiu Jianwei's speech at Jinzheng Group

Leaders, colleagues, classmates, good evening!

According to the arrangement of Chairman Yang Minggui, I will talk to you about the topic of career tonight. Colleagues present here have students at school; there are students from just graduated from higher education institutions including Tsinghua University, Fudan University, Zhongda University, and Peking University, as well as some ministers and managers of management departments. I hope that the topics discussed tonight can cover these levels, let us spend a wonderful night together!

First of all, let me talk about the topic of career orientation in life:

A 13-year-old national graduate and a graduate student selling Sydney on the street, the difference between them is not too big, so why should you study for graduate students? Reported in the Ministry of Personnel, high school diploma or undergraduate or postgraduate degree, why? It doesn't matter if you don't see your ability to work to give you the first salary. If so, there is no need for so many colleges around the world. Today, everyone came to Jinzheng Group to join in here. Have you ever thought about how long you have been here? What do you want to do? What kind of person you will become through a period of time. The company has grown from dozens of people in 1997 to thousands of people today. It is our vision of General Yang. From here we can see that in a person's professional positioning you must extend the lens to your life. If a person has no professionalism, his life can only refer to the footprints of his parents.

Director Zhang Yimou saw a child when he was filming in northern Shaanxi. He rode on the back of the cow and glared at the northern Shaanxi minor.

Zhang asked: "Was, what are you doing?"

The child is very leisurely answering: "I am releasing cattle!"

"What is the cow?"

"Let the cows earn money!"

"Do you earn money for you?"

"Make money for a wife!"

"What are you doing?"

"The daughter-in-law!"

"What about the baby?"

"The baby is born!"

The eight-year-old child thought about his life. "Professional positioning" is from the ancestors began to release cattle to his cattle, has been in the loop. If you come here, you will not want to continue to let the cows go - earn money - the wife - the baby and the life of the cows? People who have no ambition often make aspirations. I have a master's degree student who has worked in 13 industries in five years. Basically, nothing has been achieved, and only accumulated rich experience in each industry. In the modern society where high-tech is developing at a high speed, there is often a profession that is enough for one person to struggle for a lifetime. Where is our own specialty in this space of fine division of labor? In which industry do we aim to work for a lifetime? Your thorough understanding of the industry and some As admirable and admirable, your income and your life can be different from the average person. Therefore, the ancient talents said: "The people with lofty ideals have long-term ambitions, and those who have no lofty ideals are always determined."

If the average person's workload, the same sleep, the same entertainment, why is it better than others? Eat the hardships that others do not want to eat, and others who are unwilling to marry, can enjoy the life that others cannot enjoy. The key to the accuracy of career positioning is to be determined. Chairman Mao graduated from Changsha First Normal School. According to his position, he should be a teacher. But when he left the mountain at the age of seventeen, he made a vow from his heart that he was "nothing to worry about the world." This is a politics. The strength of the home. In our industry, Li Guangdou, a well-known advertising industry person, and Gao Caisheng, who graduated from Fudan University, is the best debater in the first Asian college TV debate contest. In the fall of 1989, Li Guangdou became attached to the bully. After a short period of ten years, he became one of the top ten famous planners in China. Dear students here, what kind of people have we become in ten years? After ten years, do we have a chairman here? Is there a general manager? Is there a boss? It depends on whether you have this goal because of the determination. Let you overcome yourself, we are not competing with the colleagues around us, but all the people in your age, but this is not the first enemy, the first enemy is yourself; the most difficult thing for people It is your own life, your own emotions. If you beat yourself, then everything is not a problem.

It is very difficult to repeat things in ordinary things. We can always forgive ourselves, forgive our own failures, forgive our inertia, always find reasons for the success of others, find reasons for our failures, and think that we still have many lives. The distance is waiting for us to consume, and one day, we see that the people around us are more than ourselves. The people who were not as good as ours have stronger life, work and security than themselves. Then they only get regrets. Remorse for life. A good habit determines a person's life---habit to decide the fate! In the years when Chairman Mao studied in Changsha Love Night Pavilion, every day, regardless of the wind and rain, it was drenched with cold well water. This is difficult for ordinary people to do. "Savage body, civilized spirit!".

The people of this society are divided into four categories:

The first category is people, great leaders, heads of state, entrepreneurs, those who can change the fate of others;

The second category is talents, people who can determine their own destiny;

The third category is the manpower, who sells the labor force to survive;

The last category is scum.

No one wants to be a scum. Determined, not to say that today has established aspirations, tomorrow will certainly be achieved, but you did not think, you will always return to the cycle of cattle - earn money - daughter-in-law - baby - cattle.

Planning for a career can achieve your ambitions in planning. The greatest happiness in a person's life lies in doing two things. One is to find the right unit, find the right boss, and find the right boss. The second thing is to find the right wife or husband. Why do you say this? When the sun rises, we work with our boss. When the sun sets, we embrace our lover. I think that you have found the right company in the room. Jinzheng is a young company worthy of everyone to invest, try and dedication. A person has only three days in his life, that is yesterday, today, and tomorrow. Yesterday means the past, in addition to the experience, there is not much time worthy of our love, the starting point is to choose today, and when you find the right direction, you will arrive tomorrow tomorrow.

Career positioning, give everyone a principle of thinking:

First: What can I do? That is your specialty, this is the most important code for others to give the price, and it is also the bargaining chip for your personal survival.

Second: What am I doing? Concentrate on not wanting to dig two wells at the same time.

Third: What should I do? I must force myself to do what I should do before I have the opportunity to do what I like to do.

Fourth: What are I waiting for? Never wait, waiting for an endless excuse.

Secondly, I will talk about the career orientation of the life profession to the design rules. Simply put, I will select this place and think that there is water under it and stick to it. The so-called job-hopping is to dig a pit and dig a pit, and finally only dig into the professional grave. Life is a one-way ticket, we can regret it, but youth will not come back. If you think the choice is right, then you insist on going step by step. In fact, thousands of people have already proved that Kim Jong’s well is drinking water. Many of them are still looking for wells in employment agencies today. They are helpless and helpless. They have to choose. Therefore, the greatest pain in life is not struggle but choice.

The premise of career design is that we need to find a point and prepare for this point:

First, age. You can't go to the talent market at the age of seventeen or eighteen and say, "Can you please me as the general manager and chairman?" Even your father won't hire you. The first step in practice is to consider what your age is for.

Second, learning. What kind of knowledge do we learn is useful for work, and what is the use of energy in "Dragon and Eight" and "Little Li Feidao"? It only makes you think about the rivers and lakes, creating temporary delusions, life. It is not settled. Learning professional knowledge is the foundation of your work.

Third, the image. A fake doctor and a university professor, a fruit stand and a company senior administrator do not know the image at the same time. Whether we are energetic every day, whether it gives people a spiritual appeal, a clean and generous image is very important in a company and talent market. You are like a chicken, a funeral dog, who will leave you far away.

Fourth, courage. I dare not choose an industry. I dare not insist on doing this. I have learned a lot but I don’t dare to use it. If you don’t do it, you can only be a bookcase that will move around.

Career design we have to forge three abilities:

First: IQ IQ, the basic theory of academics, professional knowledge.

Second: EQ, EQ, our ability to control feelings, under the anger, the impulse to be irresponsible in life will cause great losses. Modern people have a lot of pressure, work pressure, emotional pressure, interpersonal pressure, can not bear these You will not have the ability to EQ under pressure.

Third: Italian business, that is, the tolerance of one's willpower. Willpower and endurance are the pillars of success for a person's life. A successful person should be smart, rational, and willpower. South African President Mandela has been in prison for more than 30 years. His willpower makes him believe that he will be supported and successful. This is the embodiment of willpower. They come, the security. Since you choose to be in Kim Jong-gan, you will succeed, and you will be able to return to your hometown with your head high. The highest level of work is: Don't let casual people or units can afford you! Life should also be treated with optimism and positive attitude. Today's life is the best! The actor of Titanic said this sentence: "Enjoy every day!" Whether it is pain or happiness, you must face every day. Cherish possession, otherwise it will not. For 40 years, Marx studied in the same seat in the same library. He likes to read the book while grinding the floor under his feet. After forty years, the concrete floor under his feet is ground out. This is the willpower.

In professional design, we should have the principle of "doing anything at any time, doing the best, drawing the best, and preparing for the worst." There is no word of failure in your life dictionary. There is no plan to do anything except poverty.

Yang always has an ordinary employee to the current general manager. This kind of hard work is worthy of our respect. But if you pay attention to the TV series 17-year-old Xiaoyan who plays the 70-year-old swallow every day, what does it have to do with your personal life? They take their way, it is the stage of life, your life. The stage is in Kim Jong.

Now let me talk about how to choose a point. What is the selection point? It is the industry in which station to start and where to start. Here I would like to talk to you about this hot spot - Ms. Wu Shihong, a former hospital nurse in Beijing, started as a handyman at IBM, went to the Sales Department salesman and then went to the South China agent branch general manager, IBM China The general manager of the region, to the later general manager of Microsoft China, to the current vice president of TCL, this is a miracle! How many handymen in the world? How many nurses? Why is she so outstanding? Her success is the right choice for her. She can learn step by step, never give up, never give up. Her footprint is worth learning and reference. She worked 16 hours a day, never touched the keyboard, and was able to type at a professional typist level within two weeks. This is just a small thing for her. A person should force himself to do what he should do before he is forty years old. After forty years, he can do what he likes to do. He must dare to make mistakes in study, work, and practice, but do not make the same mistakes. The difference between people is not to go to work, but to see what he does after work. Looking at a person's character, you can observe what kind of person is around him. Near Zhu Zhechi, the near-inker is black! There is also a saying that things are gathered together, people are living together. It is still the sentence that Chairman Mao said: "Let's study hard, go up every day." Only down every day is eliminated.

The students thought that there is no "home has a good field of ten acres, it is better to carry a skill." Remember: the money that is easy to get is not a blessing or a curse. The sentence that Mr. Yang once said is very important. The career is going to design the third point. What does the job mean? Work means that we say goodbye to the days of leisurely reading poems in the university, and bid farewell to the leisurely leisure of watching the fish in the pond under the willow trees in the campus. Work means competition, and a person's work represents his adult identity and social recognition. At the same time, work is the basic condition and qualification for one's survival. If the hand stops, the mouth stops. Our capital accumulation in all aspects is not enough, we must fight, this is our status quo. If you don't work, someone will do it, choose natural selection, survive the fittest, and survive the fittest. The fourth point is the result of the work. The result of work is the result of life. Everyone has their own life outcomes, but what people ask for is how much you contribute to society. Politicians talk about the way to rule, entrepreneurs talk about the market, philanthropists talk about how many poor people, and educators talk about how many peaches and plums are in the world. Love work, Gorky said: "Work is a paradise, work pain is hell." Work choices are very important, the choice must be before efforts. It’s useless to find the wrong direction, but to accelerate your demise. There is always a result of one's struggle. Closing the eye is the result, but it is not a good result. The key lies in the original choice. A famous Western scientist once said to the students: "I cried when I came to the world, and the people around me laughed. I hope that one day when I leave the world, I can laugh and go, and the people around me are Cry and cry. "This passage allows us to touch the soul to ponder, we are responsible for our choice! Socialism, society is like this, "ism" to take it!

Below, I break down the configuration and combination of the professional quality structure of life, and do a line and a line, first of all to understand the basic professional quality structure. In the competition, we are not reading more than anyone, but more than anyone's knowledge, the effect is good. -- Knowledge is not power, and knowledge can only be used if it is used. It’s stupid to read more, use less; it’s smart to read less. There are three elements in the structure of professional quality: 1. Knowledge, 2. Skills, 3. Professional attitude. Knowledge includes two aspects, one is to do human knowledge, and the other is to do things. The organic combination of these two knowledge is the requirement of the real society. We have seen some college students just make a phone call when they are working. The business card doesn’t know how to hand it. They sit in the office and bow their waists. They don’t stand with the leader’s station. The report is unintelligible, and some people’s words are written like chicken feet. Climbing. The basic quality will affect a person's future development. The leader with unique charm in the world is not that he has money, nor that he is powerful, that he can bring hope. People are most afraid of disappointment. Only a few tens of thousands of Red Army follow the Chairman Mao’s long march from Ruijin. They climbed the snow-capped mountains all the way, and they were also chased by the Chiang Kai-shek army. Why did the Red Army fighters do it? There was no salary for the second, because there was no hope that there would be hope for Chairman Mao. The army of the millet plus rifle can win. Every leader shouted to his soldiers: "The Communists followed me!" The reason for the defeat of the Kuomintang army with aircraft cannons was that every boss yelled at his men: "Brothers Let me stand up!". Today, you believe that Kim Jong-Cai came to Kim Jong-il, then follow Kim Jong-soo and don't have too much suspicion, because when you hesitate, people have already started doing it. When you are doing it, others have already succeeded. It is always better than others. Right? Self-confidence is the most precious asset in life. Learning things is not a simple book knowledge, you have to make friends, and you can learn from other places that you can't learn in textbooks. According to research, people around the world, their successful experience is to have at least 250 friends in their lifetime. Everyone turned over their own notebooks, enough for 250 friends. No, it means that your knowledge and social experience are still very limited. You still have a distance from success. In the three elements of professional quality structure, I also want to emphasize one element: professional attitude, professional attitude is not only work, but also learning. The course that you are editing now must have its truth, but your attitude of learning is not correct, you can learn without learning, how can you apply it? Then you are empty, empty, floating. Only the heart that serves the people, the ability to serve the people, who wants you!

In my analysis of the common sense of the professional behavior of life, I have four points in the common sense of professional behavior:

1, being a person, 2, doing things, 3, professionalism, 4, professional methods.

There are many 60-year-olds who will say, "It’s hard to be a man!" Why is he still lamenting more than sixty? The NPC is not an individual, and he has to deal with people all his life. When you look at the wording of "people", you need to rely on two strokes to form a "person". The principle of being a man should be to be a man of integrity and to do things in a down-to-earth manner. Some people were sent to the execution ground to express their feelings: "I was just a man in the first place, and I would not end up doing such a down-to-earth thing." Many of us think that we can get youthful gambling tomorrow in our youth.

In the face of the people around us, we should do the following:

First, always learn from your boss. A person can't be born is the boss. He can be our boss. He must have his reason. Or why didn't you call this boss? If we really don't like our boss, I should think like this. He is this person. I don't like it, but his experience must be something I like. I can't hate his success. Another point is that you never say bad things about your boss who survived. This is a professional character. We took the salary that he sent, to solve the problem for him, to share his worries for him, to eat the king of the lord, to the Lord who is worried about the king who dare to ask! The Chinese have a bad root is the mouth is wrong. As the saying goes: "Whoever does not say people in front of anyone, no one is behind anyone." In the leadership of a set, backed by the leadership and said a set, this is a human moral problem, difficult to change, but live to a hundred years also Force yourself to change a little bit every day.

The second is to respect each other and treat each other with kindness.

The third is to think of newcomers.

The fourth is to be loyal to friends.

To do anything is to cooperate with others to complete successfully, then you must be loyal to others, be unfaithful and benevolent, and be willing to approach you. Our company-wide people are all fellow travellers, from the perspective of work, they are colleagues; from the perspective of life, they are friends and sisters; so we must cherish the fate of getting along. Let's talk about doing things.

Do things to do four words "due diligence". Professionalism should be dedicated and happy, and like this job and be proud of it. There can be no difficulty in working. To know that successful people are the people who solve the most difficulties. There is such a sentence in my notebook: Do not give up any opportunity to solve difficulties, a person's life is the process of solving difficulties. When we finish our life, we can say that there is no problem to solve. Faced with the pressure of work and life, face confusion from family, friends, colleagues, bosses, etc. We must eliminate all difficulties, otherwise we will be ruled out! Enterprise competition comes from learning, does not learn what information? Have the ability to have judgment, have the ability to make judgment, have insight, and have insight after analysis. People with insight must have cohesiveness, followed by organizational strength, financial strength, personal charisma, and influence. All of this comes from our learning ability.

Finally, let me click on how to determine the basic outlook on life and right and wrong. There is a story: There was a young man in the past, and the ancestors were vegetable farmers. Every day, the young man picks up the manure and goes to the vegetable field to cook the vegetables. He has been used to this year and year after year. One day, the sun went straight to the top of the head. On the way to the vegetable patch, he rested under a big tree, sat on the slinged sling, fanned the straw hat, and overlooked the luxury building of the village's wealthy man. There was a dream in his heart: One day, if I am as rich as he is, I must play a pair of poles made of gold.

Ideas determine wealth, what kind of ideas are there. For example, the same is to sell chicken, an old lady raised chicken to get to the farmer's market to sell, worked hard for a lifetime, to support the whole family, built a few houses, this is called a full life, happy life; The other one, KFC is also selling chicken, even he does not sell whole chicken, only chicken wings, chicken legs, but his business can cover the whole world, because he has the idea of ​​a chain store, he has the concept of doing big business. Determining the basic outlook on life and the right and wrong also determines the wealth of a lifetime.

There must be a hard-working outlook on life. Why do some of our current children go out to call TAXI, but his parents are born on bicycles because he doesn't know how hard it is to get money. To be rich again, to have poor children, let him know some bitterness, know how to suffer hardships, bitterness and happiness are relatively speaking, and they are mutually transformed, and they are extremely sad. There is a word that is happy, and then there is happiness after suffering first. You develop with a vague so-called ideal, with a vague outlook on life, a misorientation of your career, a glimpse of the flowers, and finally a flight to the north to go to the train, returning to the poor, small mountain village where the old appearance is still. Are you willing? If there is no right or wrong, we can't tell who is a good friend, who is a bad friend, who is a character, who is a talent, and who is a scum. The first thing to think about is what kind of person I want to be? Be a kind-hearted, honest person, a person with integrity, an ideal ambition, a responsible person, it is not easy! I don’t know people. With the right person, you can do the right thing, follow the boss, follow the boss, and follow the leader. This is the first step that you clearly show.

Here I have to intersperse with a view of loneliness. Independent thinking should be a kind of enjoyment. When a group of people is confused, we will ask the same confused colleagues around us: What to do? How to solve the difficulties? If he can give you a good answer, he will not be equally troubled by the problem. Therefore, we emphasize independent thinking, learn to think more than our successful people, and have personalized insights. The depth and breadth of your content is different from everyone else. We must learn to think and solve problems ourselves, which requires us to suffer loneliness.

The largest group of people in the world is called the work group. There are three types of people in this group:

One type: the person who solves the problem;

The second category: called the person surrounded by the problem;

The third category: is the person who makes the problem.

The proportion of three types of people in a company determines the length of the company's vitality. Also, I want to emphasize that as a competitive group of knowledge in modern society, we should choose to fight aggressively like a wolf. I would like to quote Ren Zhengfei, the president of Shenzhen Huawei as a reference: "Enterprises are to develop a group of wolves. The wolves have three characteristics: one is a keen sense of smell, the other is an indomitable and unrestrained offensive spirit, and the third is a group struggle. Enterprises must expand, I must have these three elements. I am trying to build such a relaxed environment so that everyone can work hard. When new opportunities arise, there will naturally be a group of leaders who stand up and compete for market opportunities. Every department must have a Wolverine organization plan. It is necessary to have both an offensive wolf and an expert in calculation. Only in this way can it survive in a fierce international competitive environment. "In a competitive social environment, sheep must be eaten by wolves; Going to fight!

What is success? Some people think that making money is a success, but money can buy medicine, but can't buy health; money buys entertainment, can't buy happiness; buy books, can't buy knowledge; buy is guaranteed, Can't buy loyalty; money can buy sex, can't buy love. Some people make a lot of money but become wives and children, and they are not married at home. Is this his initial choice? Is this a success?

My personal 13-year marketing career has concluded that success should be the following three elements: First, it is better than my peers or has some achievements. Second, at any time, the emotional treatment is relatively complete, including family, friendship, and love. Third, in terms of money use, there is no change in the principle of being a man because of money. There is no personality without a passbook. When a person is too poor to have only a personality, the personality is not worth the money. This is my personal opinion on the three aspects of name, interest and love.