Car marketing plan

Market situation analysis

To understand the size of the entire market and the comparison between the enemy and the enemy, the market condition analysis must include the following 12 items:

The size of the entire product market.

A comparative analysis of sales volume and sales of each competitive brand.

A comparative analysis of market share of various competitive brands.

Analysis of consumer age, gender, occupation, education, income, and family structure.

Comparative analysis of the advantages and disadvantages of each competitive brand product.

A comparative analysis of market segments and product positioning of various competitive brands.

A comparative analysis of advertising costs and advertising performance of various competitive brands.

Comparative analysis of promotional activities of various competitive brands.

Comparative analysis of public relations activities of various competitive brands.

A comparative analysis of pricing strategies for various competitive brands.

Comparative analysis of sales channels of various competitive brands.

The company's profit and loss analysis for the past 5 years.

Planning text

The text of the marketing plan consists of 6 major items, which are described as follows:

Company's main policy

Before planning a plan, planners must communicate with the company's top leadership on the company's future business policies and strategic real estate planning to determine the company's main principles and policies. Both parties should discuss the following details;

· Identify target markets and product positioning.

· The sales target is to expand market share or pursue profit.

· Develop a pricing policy.

· Determine the sales method.

· Advertising performance and advertising budget.

· The focus and principles of the promotion.

· The focus and principles of public relations activities.

sales target

The so-called sales target refers to the business objectives that the company's various products must achieve within a certain period of time.

The sales target quantification has the following advantages:

· Provide a basis for testing the success or failure of the entire marketing plan.

· Provide a basis for assessing job performance goals.

· Provide the basis for the development of the next sales target.

Promotion plan

Planners plan to promote the program to help achieve sales goals. The promotion plan includes three parts: goals, strategies, and detailed plans.

1 The target plan must clearly indicate the planning of real estate advertising planning activities, in order to achieve the sales target of the entire marketing plan, the goal of the promotion activities that you hope to achieve.

2 The strategy decides to promote the planning goal after the catering plan, and then to develop a strategy to achieve the goal. The promotion strategy includes four major items: advertising performance strategy, media application strategy, promotion strategy, and public relations activity strategy.