College student cocktail program

Foreword

All along, the presidents of the colleges and universities of Nanning have each fought, claiming that according to one party, they all fought bravely for the belief that their hearts will never go out. However, when the stars are cold and the wind is black and the moon is proud of the sky, they will be sad and sad to the silence. Today, bathed in the warmth of the spring breeze, breathing the flowers of Fang Ming, they held up the glass and gathered together. This is a grand gathering of cultural exchanges and a publicity of public relations etiquette. This exchange will be a release of true self and a free imagination of the future. The exchange reception is also the celebration of the 11th anniversary of the Public Relations Association. It is also the prospect of the future of Changsha University Association. She will be an unprecedented event.

The reception was strongly supported by the Communist Youth League Committee of Guangxi University, the Propaganda Department of Central South Guangxi University, and the Union of Student Associations of Guangxi University.

[Summary of the first activity]

First, the event background:

The event was hosted by the Guangxi University Youth League Committee, hosted by the School Association, and was a large-scale provincial-level university student reception in Guangxi universities.

Second, the purpose of the event: to promote public relations exchanges to cultivate campus culture

Third, the event time: XX years from April to May

4. Organizer: Guangxi University School Committee
Guangxi University Student Association Federation 5, Organizer: Guangxi University Public Relations Association

VI. Venue: Guangxi University Headquarters Gymnasium

Seven, the scope of coverage:

1. Guangxi Agricultural University
2 Guangxi Normal University
3 Guangxi Medical University
4 Guangxi University of Technology
5 Guangxi University for Nationalities

6 Guilin Aviation College
7 Guangxi Economic Cadre Management College

8 Guangxi College of Traditional Chinese Medicine
9 Guangxi Business School

[Second activity feasibility analysis]

Technical feasibility analysis

1. Invited participants: college students with great influence in major universities in Guangxi Province. A large number of modern college students are struggling to fight for the belief that they will never go out of their hearts. After years of struggle, they have established considerable influence in school. This cocktail party is dedicated to entrepreneurship and courage. The hard-working college students provide a good platform for mutual learning and mutual communication.

2. Activity Overview: This cocktail reception is the largest university student exchange conference in Guangxi Province and even the country with the widest influence, the most scientific organization, and the most extensive participation.

3. Staffing: The organizing committee of this cocktail party is composed of experienced instructors and key directors with strong comprehensive ability. The cocktail party set up a special planning team, command team and implementation team to conduct a comprehensive analysis of each detail of the event, unified command, and organized discipline.

Operational feasibility analysis
1. Promotion of activities: The overall publicity activities of the activities will be arranged by the organizing committee, and the organizers will directly organize and implement them. The whole activity lasts about 3 months. During the activities, the co-organizers will have uninterrupted publicity activities. Guarantee the influence of the reception on the students.
2, please post the transmission: We surveyed colleges and universities in the university with a greater influence, a total of more than 500 copies of the attached and attached cocktail instruction manual. .
3. Expert etiquette training: This wine party will need to receive etiquette students, waiters and other related etiquette culture training. This training will be held by Professor Sun Mengyun, secretary of the Party branch of the Department of Ideological and Political Education of Central South University.
4. Opening of the reception: The organizing committee will invite the leaders of the school league committee, school leaders, company leaders and experts to make this “opening of the reception”. At that time, the land, air and air media such as TV, newspapers and internet will be invited to make relevant receptions for the reception. Reported to achieve the final sensation.

1 2 3 4

5, cocktail party process: This cocktail party is mainly based on public relations, songs and dances and other cultural programs, interactive games interspersed.

Economic feasibility analysis
1. The non-commercial nature of the event, as well as the wide range of its dissemination and its deep influence, the event itself has great news value.
2. The event will become the focus of the campus and the society. The strong publicity in the school and the sensational publicity of provincial TV news, newspaper media, and the Internet will be transformed into huge benefits for enterprises and enhance the visibility of enterprises. Promoting corporate culture undoubtedly has a role in non-publicity.

[The third activity is implemented]

Preliminary preparation

1. The organizing committee for the preparation of the event is organized by the instructor and the main director of the seminar, and is responsible for the arrangement and implementation of the activity.
2. Determining the event organizer Guangxi University School Committee

Guangxi University Student Association
3. Contacting the co-organizers of the co-organizers shall be held by the Guangxi University Public Relations Association.
The coordinator is responsible for the promotion of the event.
4. Determine the sponsor and sponsorship amount and sign the agreement

5. The Construction Activity Website Organizing Committee is responsible for the construction of the event website and its daily maintenance and updates.
The event website announces the appropriateness of the event and continues to carry out the event.

The establishment of the manuscript mailbox.

6. Determine the event cooperation media tentatively contact the cooperation media:
Provincial TV station: Guangxi public channel,

National and provincial newspaper publications: China Business Daily, South China Morning Post, Nanning Daily, Urban Life Activity
Internet category: "Red Network", campus news network, professional website of this event.

8. Other inkjet, banner, single page design and production.
The preparation of event notifications and the collection of relevant information.

The first phase
1. The organizing committee gives the organizer publicity support
2. The organizer is responsible for the issuance, suspension and presentation of promotional materials.

the second term
1. The organizing committee gives the organizer publicity support
2. The organizer is responsible for the issuance, suspension and presentation of promotional materials.
3. The organizer is responsible for the delivery of the stickers.

Please post and return

Cocktail preparation stage
1. Prepare ten cultural programs

2. Coherent etiquette culture training

3. Moderator training

Opening address

1. Guest: Company leaders, school leaders, and organizing committees.
2. Participants: Students with high influence in colleges and universities and some school leaders.

[The fourth event promotion]

Promotion inside and outside the school
2 large and small inkjet: 19 sheets

2 University newspapers, posters and publicity
2 University TV stations, radio stations and campus websites
2 Campus print media
2 Exquisite album: All the procedures of this event will be arranged for special person to take pictures. After the event, select beautiful photos and make them into a whole album, and give them to the company for permanent preservation.
2

[Fifth Activity Budget]
1. Promotional expenses:
Small inkjet "1.2 × 2.0m" 25 yuan

Event poster 600 copies Yuan horizontal 10 yuan
Film and Flushing Unit Printing Fees Please post 450 yuan

2, cocktail items: wine water yuan

Fruit

Tray

Other food

Cup

3. Stage design

4, etiquette training costs: yuan

7, other expenses: yuan total: yuan

[Sixth Sponsor Interest]

Companies that sponsor this event will receive the following benefits:
1. Enjoy the general title of the event, the event will appear in the form of “the first '** Cup' college cocktail party”;
2. From the date of the title, all the promotional materials, notices and other official or informal archives related to the current event will be prefixed by the title company.
3. The title unit enjoys the rights and interests of the bundled propaganda with the current cocktail party, and fully reflects the name of the title company or product in the various reports.
u Enjoy large outdoor inkjet advertisements;
u enjoy the beautiful publicity board report on the bottom;
u enjoy the bottom of the promotional banner;
u enjoy a beautiful poster with a low mark;
4. The title company enjoys the uniqueness of the brand and industry of the event, and has the exclusive right to sponsor before the second session.
5. As a member of the organizing committee of the reception, the sponsoring company has the right to send one or two representatives to the jury.
6. Invite the business leaders as guests to attend the awards ceremony and deliver a speech.
7. Business representatives have the right to award the winners.
8. Enjoy the advertising rights of the dedicated website for this event.
9. Enjoy the right to media coverage.
10. Enjoy the right to hold a free lecture at Guangxi University.
11. The gift is printed on the bottom.
12. The right to free advertising.
13. The organizing committee provides free services for the company to provide full-time or part-time staff.
14. Enjoy the priority of seeking a general agent on campus.
15. With the right to inscription, the organizing committee will invite sponsoring business leaders to inscribe the inscription.
16. group photo.
17. Gifts.
18. Other requirements can be negotiated separately.

[Seventh Sponsorship Agreement]

Party A:
Party B: Guangxi University Public Relations Association has agreed to provide sponsorship funds of RMB 9400 to the “Central South University Student Reception” through friendly negotiation between the two parties. Party B fulfills the following obligations to Party A:
1. Provide the naming rights of this event
2, propaganda banner named sponsor
3, inkjet bottom printed name sponsor
4, the publicity board newspaper bottom printed name sponsor
5, online news release
6. Invite business representatives to attend the reception as guests
7. Contact the media for sponsoring companies
8. Inviting business representatives to attend as guests and address at the reception
9. Free advertising for sponsors
10, taking a photo
11. Accept the gift

Party A's representative: Party B's representative:
Official Chapter: Public Chapter: