Campus Original Music Competition Program

First, the purpose of the activity

Give full play to the advantages of campus resources, focus on the field of campus talents, and promote the "campus star" process.

Second, the purpose of the event

Excavate excellent works, discover music talents, and create a campus star.
Selecting corporate endorsements, promoting corporate brands, and achieving brilliant marketing.

Third, the activity overview

“Let's come to the talent show platform” to focus on the campus. In order to guide the campus literature and art, enhance the campus culture and taste, and carry forward the campus talent, we hereby organize the “*** Campus Original Music Competition”. This competition will take the "original music of the campus" as the origin, condense the new elements of the campus and show the new coordinates of fashion. As long as the music you create can reflect the cultural life of the campus and carry forward the spirit of campus talent, you can participate in the battle of Taiwan. Through the talent show, cultivate students' creative spirit and explore students' innovative ability.
"With the unique talents of the university, we will strive to establish the most influential campus music festival in China and play a new movement of Chinese campus culture." At the same time, we will also find the "Star" sound of the campus through this competition, and create the "Star" idol of the campus, and finally form a new platform of "School Star", providing a new self-development space for the majority of "Campus Original Music" people. Those with musical talents and musical dreams provide a stage to display their talents. Excellent campus original music works will also be widely spread in the national colleges and universities through the strong propaganda advantage of “coming together with the talent show platform”.
This competition will take the university campus as the starting point, adhering to the fair, just and open competition principle, and select 10 best original music works to be broadcast live on the whole country, setting off a new wave of music creation.
"Music, let the dreams come in!"

Fourth, the event organization

Organizing Committee of the Contest: It will be organized by the team to show off the development of the competition.
Co-organizer of the official website of the contest: Invites local satellite TV, Heilongjiang Satellite TV, New Evening News, music magazine, Shenyang performance network, mop entertainment network, Beijing music magazine, Shanghai January magazine, entertainment newspaper, 163 entertainment channel, tom music channel, Sohu Music and well-known Internet radio stations are co-organizers.
Competition jury: The competition organizing committee will invite famous musicians and music lovers.
Co-organizers of the competition: Inviting well-known enterprises from all walks of life to join, let your business and products spread with music.

V. Basic entry conditions

1. Participants must be members of the official website of the competition to fly and show the official registration and agree to the rules of the competition.
2. Complete original music works, original lyrics, and singers with musical backgrounds with their own copyrights or authorized by the original author.
3. For the requirements of the entries, please refer to the “Contest Requirements for Contests”.

Sixth, the competition registration method

Before signing up for the competition and during the entire competition, the player cannot sign any contract with any record company, brokerage company or production company; there is no dispute with any record company, brokerage company or production company. Participants must be officially registered members of the network. Participants can register by online registration and postal registration.
In order to ensure the seriousness of the competition, the contest requires participants to register through the Internet, and they need to verify by mobile phone, each message is one yuan.

Seven, the stage and the form of the competition

Contest preliminary: the original song sea selection stage XX year from March 1 to XX year October 31 calendar 8 months.

The contest has three major highlights: the original big cymbal, the original lyrics, and the song sing.
The original large-scale platform is mainly used for the original original music works, and all the works that enter the semi-finals are produced. Participants can directly upload the entries to the “Original Big Table” through the official website of the contest;

"5"

The original lyrics are an area specially created for works with no words. Everyone has an unusual experience and has a different feeling. When you write these things occasionally, maybe it is a beautiful music. Whether you are a professional lyricist or an ordinary music lover, you can upload your favorite original lyrics to this competition to participate in the competition. The total number of votes in the lyrics is selected to give the top 10 prizes. After submitting the lyrics, the contestants can choose the “Look for the chorus” service. The majority of users can contact the lyricist to sing the lyrics for their lyrics. For the finalist lyrics, the top 3 competition organizing committees will produce accompaniment for their composing songs, and recommend them to the singer song library for the singers to download and sing.
The song singer is for singers who have a good voice. The singer can select the songs that are suitable for them to download the accompaniment in the singer library of the website, and then upload the songs that have been sung to the songs to participate in the songs. game. The champion of each competition song will be recommended to participate in the fight in the original big stage in October.
Selection method for qualifying for the preliminary round of the competition

1. Summary of the selection of the preliminary contest

There is no judging score in the preliminary contest of the competition. Only the online voting and mobile phone news voting are used to vote on the preliminary works. The total number of votes obtained by the single is used as the basis for the selection. All entries into the semi-finals are produced from the original big stage.
The contest was held for 8 months and a total of 100 players entered the semi-finals. In order to ensure the fairness of the contest as much as possible, the original contest of the contest will adopt the selection method of the monthly list, that is, the top 3 votes per month will directly enter the semi-finals and withdraw from the preliminary competition. A total of 24 players will enter the semi-finals. The remaining 3 players who did not enter the top 3 rejoined the month of the month and the end of the last month. The top 76 players entered the semi-finals by counting the votes of the top three players who were not in the top of the monthly rankings during the preliminary period.

2, the contest preliminary selection rules

From the time of uploading, the entries will enter the list of “Original Music Month Crawl List”.
The preliminary contest of the competition is divided into two categories: “Original Music Month Crawl List” and “Original Music Total Crawl List”. The number of monthly tickets for the singles and the highest monthly votes for the singles in the preliminary period are counted. In the first round of the competition, it took 8 months to directly advance to 24 players and select 76 players.
In order to avoid the high number of votes for the first registration players, the website will clear the data of “Original Music Month Crawl List” at 0:00 on the first day of the preliminary stage and recount. "Original Music Month Crawling List" The top three songs of each month can be directly promoted to the semi-finals, and do not need to enter the "original music month crawling list" next month. The top ten players each month will have the opportunity to print beautiful posters. In addition to directly promoting the original songs of the rematch, the other original songs entered the “original music total crawling list” with the highest monthly number of votes in the preliminary period. According to the ranking, the top 76 players entered the semi-finals.
The contest will close the original lyrics on July 1st, issue a list of winners, and compose songs for the top 3 works, make a sample, submit to enter the song to sing and participate in the competition.
The contest closed the song singer at 0:00 on September 1st, and moved the popular champion of each singer song into the original music to participate in the monthly hit list.
On October 31, the website will also close the “Original Music Month Crawl List” and “Original Music Total Crawl List”, and on November 1st, the replay list will be announced based on the final result of “Original Music Total Crawl List”.

Competition rematch: Competition for the overall quality of the players XX November 1st to December 1st, XX

Option One:

1. The organizing committee of the competition divides the whole country into seven divisions. The players who enter the semi-finals first compete in the adjacent competition area.
2. The finals will select 3 players in each competition area to enter the pre-match training stage and prepare for the finals. For players who are eliminated in a certain division, you can play the pk resurrection in any remaining area to get the chance to enter the final.
3. Set up the jury to score the participants on the spot. Finally, the top 21 players will participate in the pre-match training. The jury members are invited by the organizing committee of the competition to invite famous musicians to comment and score the rematch songs on the spot.
4. The 21-player will make a special interview video between the end of the rematch and the finals. The top 10 who scored the most points in the voting and training will eventually participate in the TV final.
North China Division, Huazhong Division, South China Division, North China Division, Northeast Division, Northwest Division, Beijing, Shanghai, Wuhan, Guangzhou, Chengdu, Harbin, Xi'an
4. The competitions in each competition area are closely coordinated with local TV stations, radio stations and other media, and are widely publicized.

Option II:

1. The competition will select the specific city as the competition site according to the concentration of the players.
2. Set up the jury to score the participants on the spot. Finally, the top 20 players will participate in the pre-match training. The jury members are invited by the organizing committee of the competition to guide the famous musicians on the spot.
3. The special interview video of the 20 players will be played between the end of the rematch and the finals. The top 10 who scored the most points in the voting and training will eventually participate in the TV final.
4. Cooperate with major media of the national nature to widely publicize the process of the event and sponsor the business brand.

third solution:

1. The rematch of the competition is conducted online, and the major online media strongly promotes the progress of the event and sponsors the merchant brand.
2. The 100 players who entered the semi-finals will upload their own songs mtv or live dv works to the “Join the Net” original music contest area, and the songs will be bound.
3. The competition organizing committee is responsible for arranging the video production of the rematch players. Each player's video contains sponsored business brand advertisements.
4. Video short film promotion through major cooperative online media.
5. Selection method: During the certain period of time, the network friends vote and the mobile phone newsletter vote to support the rematch players; the judging line will score the scores of the rematch players, with a score of 30 points.
6. Selection rules: The top 20 players with the highest scores will be selected to enter the finals.
The score of the formula player is the final score of the player's score + the score of the judging player *70/the highest number of votes of the player.

Pre-match training: XX from December to mid-March 2019

The organizers of the competition will conduct intensive training for the 20-21 players who participated in the finals before the finals, and finally select 10 players to enter the finals. Training programs include styling, literature training, emotional training, physical training, talent training, final process description, etc. The specific content will be notified before the players training.

Contest finals XX from December to mid-March 2019

1. “Heilongjiang Satellite TV” will broadcast live “Together to the original music competition finals”, and won 2 first prizes, 3 second prizes and 5 third prizes.
2, the final selection method: in a certain period of time regional network friends vote and mobile phone newsletter to vote for the finalists; the review site to score the finalists scored, out of 30 points. Form an instant audience and live interaction.
3. Final selection rules: According to the final score of the players, the awards of the finals of this competition will be judged.
The score formula formula player final score player popularity + judging score player popularity *
Review score /
4, the final site set sponsored business square, hanging sponsored business billboards. At the same time, the final match will be spread to the major cooperative online media through the Internet and widely publicized.

Eight, the contest vote

1. Website voting The selection of the competition will be based on the public recognition of the work. The majority of netizens can vote for their favorite music works through the Internet. All the contestants' works will be displayed on the official website of the contest, and will enter the "Original Music Month Crawl List" and "Original Music Crawling List". The final contest will select the best-edged works to advance. Each user casts 10 votes for a song.
2, mobile phone newsletter voting Music lovers can also send text messages through mobile phones, vote for their favorite original songs and players. Each newsletter is equivalent to 5 times online voting, and each newsletter is 1 yuan. Each mobile phone number can send up to 10 votes for a song by SMS.

Nine, the jury of the competition

The judging panel will be composed of senior musicians invited by the organizing committee of the competition. During the judging process, the judging will give professional comments based on the singing skills of the players. .

Ten, the contest award description

1, the original lyrics 擂 get the top 10 popular, you can get a beautiful gift. Those who get the top 3 in popularity will be composed by the organizing committee of the competition and submitted to the competition song library to participate in the competition.
2. The 100 players who entered the semi-finals will receive the great gift from the co-organizers of the competition.
3. In the semi-final stage of the competition, 20 players will be selected to enter the pre-match training stage of the competition and accept the guidance of the teachers who have changed. The cost of the 20 players participating in the training will be borne by the competition co-organizers, and the co-organizers of the competition will reimburse the participants for the round-trip travel expenses.
4. The final 10 players will select 2 first prizes and 10,000 yuan for prizes; 3 second prizes with a prize of 5,000 yuan; 5 third prizes with a prize of 3,000 yuan. At the same time, the co-organizers of the competition arrange their performances.
5, for the voting netizens, the contest set the newsletter winning plan, will support unexpected surprises while supporting your favorite players! The winners will be announced on the official website of the competition. The contest will produce a voice interview video for the winners and report them to the website and the cooperation unit.

XI, related matters of the contestants

Players entering the semi-finals will be closely watched by the official website of the competition. The website will open an interview section of the contestants to collect all aspects of the contestants' characteristics, and produce video of the players for the netizens to fully understand their people and achieve the effect of being close to them but familiar with them. Active website atmosphere. At the same time, the website recommended the video program to the Sina podcast column to make the promotion more. The copyright of the video material of the rematch is owned by the official website of the competition. The right to use the image of the rematch is returned to the organizing committee for three years.
Through this competition, people with musical talents will stand out among the key universities in the country. We will use the propaganda advantages of the company's regional districts to post monthly champions and posters of the finalists to each school while the company's business personnel visit customers. In this way, the promotion of the participating singers will be achieved.

12. Organizing Committee publicity resources

1. Jinlong Card Media Resources:
Jinlong Card: It is a college student who has to use a card.
Jinlong Card is a kind of credit card mainly used in domestic colleges and universities. It is held by the majority of college students. It can be used for dining in the canteen, machine room, bathroom bath, library borrowing, access control and attendance, comprehensive charges, etc. The event is really a card in hand and travels across the campus.
The card advertiser group is a college student. The college student is admitted to the school and is used to receive the card. The card is used frequently during the four years of school life.
The new advertising carrier carries your products into the national colleges and universities
 Once used, 4 years aging, effective every day.
 One card, frequently used, and direct to the campus.
Tens of thousands of years, covering the whole country, reaching the target.
 The cost is extremely low, the benefits are shocking, and the market is exclusive.
The circulation is large and the coverage is wide. There are more than 7,000 users in the country, including more than 1,600 colleges and universities using Jinlong cards.
The annual circulation is 10 million, including 9 million college users, covering all provinces, municipalities and autonomous regions in the mainland.
The market accounts for 70% of the total in provincial capital cities.
2, for the student's portal website for students to come together to fly network talent show platform, will be through text, flash animation, video and other technical means to fully publicize the theme of this contest.
3. New and new customer channel advantages.
Headquartered in Harbin, Xinzhongxin has established seven marketing service centers throughout the country, and has more than 200 agents and partners with close cooperation, with nearly 7,000 customer resources in the industry. For the key universities in the provincial capital cities, the marketing staff of Xinzhongxin Company frequently visits customers. With this advantage, we will hang the promotion of inkjet printing and light boxes in the national key college canteens through seven marketing service centers and more than 200 agents nationwide. And through the company's seven marketing service centers, the monthly contestants will be designed into image posters, and they will be posted in the largest number of universities in the provincial capital, and each school will post 20 posters per month.

Thirteen, the title campus original music contest

The name of the title unit will be printed on the surface of the Golden Dragon Card and enter the campus to achieve advertising! That is, "**** Campus Original Music Competition".
The title unit will hang an animated advertisement for one year at the official website of the original music competition of the campus.
The title unit will be highlighted in the related promotion of the campus original music competition.
The title unit will be highlighted in the major cooperation media.

14. Sponsorship cooperation projects

1. Co-organizers of the title: only choose one, the reserve price is 2 million yuan, and the bidding is realized.
2, special sponsorship of prizes: only choose one, bidding to achieve
3, special sponsorship of performing arts clothing: only choose one, bidding to achieve
4, training co-organizers: only choose one, bidding to achieve
5, performing arts co-organizers: only choose one, bidding to achieve
6, music recording, dv\mtv production co-organizers
7. Sponsorship of other co-organizers: only one family in each category

15. Promotional income received by the sponsoring company

The name of the project name Jinlong card card advertisement is printed with the propaganda words such as the title and website of Daxuan. 9 million posters are printed every month, and photos of the moon crown are printed on the poster. 50,000 card-type flyers 40,000 contest albums with photos of contestants and introductions of color albums XX contestant star posters - -
Canteen propaganda light box cloth more than 1600 colleges and universities 1600 online advertising official website and cooperative media website one year mail group website registered member publicity animation major online media network media cooperation link report

Campus Broadcasting National University Campus Broadcasting 1600 Music Stations in Each City 31 Municipal Music Stations

Heilongjiang Satellite TV Contest held a live phalanx, intermittent advertising to promote regional TV advertising regional entertainment channel coverage

Together, the name of the flying contest can be printed with the promotional products. The original music contest is designated as the sponsored product. The winners can use the sponsors to use the portraits of the winners to promote the business life of three years.

Sixteen, the competition organizing committee cooperation contact

Organizing Committee: Together to fly to the network address: Xinzhongxin Group Building, No. 102 Hanshui Road, Harbin, Tel: 0451-82380893
Mailbox: [email protected]