Advertising media company's work plan for the second half of the year
In the first half of the year, as the day passed, the work in the second half of the year began to be actively planned. With two years of momentum, the company has entered a stage of steady development, but we are not willing to do so, the new route is about to open, because we must do Huai'an 4s advertising media first.
In order to clarify the development direction in a more detailed manner, we will formulate a work plan for the second half of the year:
I. Further development of basic work
1. As the company's business scope expands and there are more new employees, it is necessary to improve the company's organizational structure as soon as possible, identify and distinguish the powers and responsibilities of each functional department, and strive to achieve the scientific application of the organizational structure to ensure that the company's operations are in existence. Run in the organizational structure.
2. Completing the work analysis of each position of the company's various departments, providing a scientific basis for talent recruitment and evaluation of salary and performance appraisal.
3. Complete daily recruitment and configuration of human resources.
4. Implement salary management, improve the salary structure of employees, and implement a scientific and fair salary system.
5. Fully consider employee benefits, do a good job in employee motivation, establish an internal promotion system, do a good job in employee career planning, cultivate employee ownership and dedication, and enhance corporate cohesion.
6. On the basis of the existing performance appraisal system, refer to the performance appraisal method of advanced enterprises to achieve the perfection and normal operation of the performance appraisal system, and ensure that it is linked to salary. Thereby improving the authority and effectiveness of performance appraisal.
7. Vigorously strengthen the skills and quality training of company members and increase the intensity of internal talent development.
8. Establish an internal vertical and horizontal communication mechanism to mobilize the subjective initiative of all employees of the company and establish a harmonious and harmonious internal relationship. Brainstorming and serving the development of the enterprise.
9. Do a good job in controlling the turnover rate of workers and the relationship between labor and capital, and the foresight and handling of disputes. It not only protects the legitimate rights and interests of employees, but also maintains the company's image and fundamental interests.
Second, the department's addition and staffing
1. During the second half of the year, the company's management team will select and train four executive general managers and deputy general managers. The same level as the deputy general manager and above can enjoy the company's shareholder qualifications and participate in the board of directors.
2. Established a large customer service department. It is expected to set up 4 members. It is mainly responsible for capturing and collecting information on the settlement of Huai'an market, customer maintenance, cutting-in marketing, pre-negotiation, and collection and settlement. The director of the large customer department participates in the company's profit at the end of the year.
3. The establishment of the first new media department of Huai'an specializes in outdoor advertising and large-screen advertising. It is estimated that 20 people will be required.
Third, strengthen the quality training of concentrated personnel
Recruitment and training of personnel required in various regions will be completed before the Spring Festival in 2019, so that the quality of personnel in the implementation of the new management system in 2019 will be fully guaranteed. Carefully choose and carefully hire grassroots managers, and do not overwhelm them.
Fourth, increase the assessment of personnel in the personnel allocation, resource assurance, performance assessment and other aspects of the implementation of the provisions of the provisions, from the system to ensure this work. According to the actual situation and existing problems of each department, it is analyzed and researched in a targeted manner to urge it to establish and improve management in accordance with regulations in the short term.
V. Strengthening market research With the amount of information provided by the large customer department and the company's business progress in various regions, full market research will be conducted on the development status and potential development trends of each region's business. Through research and acquisition of first-hand information, the company is a good consultant for developing new markets in various regions.
Sixth, brand promotion
1. In order to further promote the “Hip Hop International Media” brand and expand market share, in 2019, taking advantage of the geographical advantages of the company's new office location, it is initially considered to promote and expand brand influence and create greater market space, thus laying a solid foundation for realization. The market is based on a higher level.
2. Further improve internal management and publicity work. Produce and install promotional banners or billboards at various sites to showcase the strength of the company on site; timely produce new performance and promotional materials.
3. Strengthen the professional knowledge training and quality education work of the outside contact personnel, establish a good corporate employee image and corporate culture connotation, and give everyone who is in contact with our company a good and deep impression, thus Have a clearer and deeper understanding.
7. Break through the scope of business and establish a cooperative investment institution
1. It is planned to upgrade the original planning department to “Tianmu Marketing Planning Agency”, Li Meng and Deputy Director of the Planning Department, and 10 core personnel, to strive for investment partners to fully expand Huai'an advertising marketing planning market, diversified diversified M&A operations are vital but Businesses such as poor management.
2. Participate in bidding for the acquisition of Huaihai Plaza with no less than 2 advertisements. After the successful bidding of the advertising space, the original print advertising space will be replaced with a full-color large-screen advertising display, with a planned start-up capital of 6 million RMB.
3. Contracting three advertising spots at the Huai'an South Exit of the expressway.
4. The establishment of the full-color large screen of the Grand Canal Plaza has a starting capital of RMB 3 million.
5. Hosting the outpatient clinic of Dazhi Road Branch of Hospital of Integrated Traditional Chinese and Western Medicine, the planning department and the film and television department are responsible for its business marketing planning. It is estimated that the starting capital will be 1.5 million yuan.
6 Preparation for the issue of the issue number and advertising license of Huai'an People's Magazine, issued in August.
In order to clarify the development direction in a more detailed manner, we will formulate a work plan for the second half of the year:
I. Further development of basic work
1. As the company's business scope expands and there are more new employees, it is necessary to improve the company's organizational structure as soon as possible, identify and distinguish the powers and responsibilities of each functional department, and strive to achieve the scientific application of the organizational structure to ensure that the company's operations are in existence. Run in the organizational structure.
2. Completing the work analysis of each position of the company's various departments, providing a scientific basis for talent recruitment and evaluation of salary and performance appraisal.
3. Complete daily recruitment and configuration of human resources.
4. Implement salary management, improve the salary structure of employees, and implement a scientific and fair salary system.
5. Fully consider employee benefits, do a good job in employee motivation, establish an internal promotion system, do a good job in employee career planning, cultivate employee ownership and dedication, and enhance corporate cohesion.
6. On the basis of the existing performance appraisal system, refer to the performance appraisal method of advanced enterprises to achieve the perfection and normal operation of the performance appraisal system, and ensure that it is linked to salary. Thereby improving the authority and effectiveness of performance appraisal.
7. Vigorously strengthen the skills and quality training of company members and increase the intensity of internal talent development.
8. Establish an internal vertical and horizontal communication mechanism to mobilize the subjective initiative of all employees of the company and establish a harmonious and harmonious internal relationship. Brainstorming and serving the development of the enterprise.
9. Do a good job in controlling the turnover rate of workers and the relationship between labor and capital, and the foresight and handling of disputes. It not only protects the legitimate rights and interests of employees, but also maintains the company's image and fundamental interests.
Second, the department's addition and staffing
1. During the second half of the year, the company's management team will select and train four executive general managers and deputy general managers. The same level as the deputy general manager and above can enjoy the company's shareholder qualifications and participate in the board of directors.
2. Established a large customer service department. It is expected to set up 4 members. It is mainly responsible for capturing and collecting information on the settlement of Huai'an market, customer maintenance, cutting-in marketing, pre-negotiation, and collection and settlement. The director of the large customer department participates in the company's profit at the end of the year.
3. The establishment of the first new media department of Huai'an specializes in outdoor advertising and large-screen advertising. It is estimated that 20 people will be required.
Third, strengthen the quality training of concentrated personnel
Recruitment and training of personnel required in various regions will be completed before the Spring Festival in 2019, so that the quality of personnel in the implementation of the new management system in 2019 will be fully guaranteed. Carefully choose and carefully hire grassroots managers, and do not overwhelm them.
Fourth, increase the assessment of personnel in the personnel allocation, resource assurance, performance assessment and other aspects of the implementation of the provisions of the provisions, from the system to ensure this work. According to the actual situation and existing problems of each department, it is analyzed and researched in a targeted manner to urge it to establish and improve management in accordance with regulations in the short term.
V. Strengthening market research With the amount of information provided by the large customer department and the company's business progress in various regions, full market research will be conducted on the development status and potential development trends of each region's business. Through research and acquisition of first-hand information, the company is a good consultant for developing new markets in various regions.
Sixth, brand promotion
1. In order to further promote the “Hip Hop International Media” brand and expand market share, in 2019, taking advantage of the geographical advantages of the company's new office location, it is initially considered to promote and expand brand influence and create greater market space, thus laying a solid foundation for realization. The market is based on a higher level.
2. Further improve internal management and publicity work. Produce and install promotional banners or billboards at various sites to showcase the strength of the company on site; timely produce new performance and promotional materials.
3. Strengthen the professional knowledge training and quality education work of the outside contact personnel, establish a good corporate employee image and corporate culture connotation, and give everyone who is in contact with our company a good and deep impression, thus Have a clearer and deeper understanding.
7. Break through the scope of business and establish a cooperative investment institution
1. It is planned to upgrade the original planning department to “Tianmu Marketing Planning Agency”, Li Meng and Deputy Director of the Planning Department, and 10 core personnel, to strive for investment partners to fully expand Huai'an advertising marketing planning market, diversified diversified M&A operations are vital but Businesses such as poor management.
2. Participate in bidding for the acquisition of Huaihai Plaza with no less than 2 advertisements. After the successful bidding of the advertising space, the original print advertising space will be replaced with a full-color large-screen advertising display, with a planned start-up capital of 6 million RMB.
3. Contracting three advertising spots at the Huai'an South Exit of the expressway.
4. The establishment of the full-color large screen of the Grand Canal Plaza has a starting capital of RMB 3 million.
5. Hosting the outpatient clinic of Dazhi Road Branch of Hospital of Integrated Traditional Chinese and Western Medicine, the planning department and the film and television department are responsible for its business marketing planning. It is estimated that the starting capital will be 1.5 million yuan.
6 Preparation for the issue of the issue number and advertising license of Huai'an People's Magazine, issued in August.
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