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Supermarket Festival Planning: Single Shopping Day Event Design


Mall Festival Manufacturing---Single Shopping Day

Single shopping day, as its name implies, is a shopping festival for single nobles. The theme we launched is “A chance for love”. In this event, we will make a fuss about the single nobles. This is another great work that our Chinese store has made new. It really makes customers feel that we have done what we want, and we are anxious about customers. The first "the purpose. Some aspects we need to pay attention to about this event are:
1. Time of the time and place: XX.12.26 tentative)
Location: The entire store.
2. Purpose of the event The ultimate goal of our event was to earn popularity and visibility and develop a loyal customer base.
3. The way the event is unfolded On the day the event begins, we will place some small decorations at the entrance of the store to distinguish whether it is single or not. The specific material is still open for discussion. At the same time, we also set up some lucky draw boxes at the entrance. Place some small cards in the box, which will indicate the time and place of the meeting, which is located in our store. The purpose of this is to allow them to stay longer in our stores and increase their chances of spending. At the same time, we also hope that they can be paired in groups and become friends. This not only creates a pairing opportunity for them, but also creates an opportunity for them to make friends and further increase the chance of consumption.
4. Propaganda and preliminary preparations: In the first 5 days before the event, we will do a three-day soft report in the major newspapers to reflect the content of our activities and attract the attention of enough people. Two days before the event, we started to log in the pictures in the major newspapers with a description of the text, and there is an information bar, you need to register your relevant information, and then submit it to us. Requires conspicuousness and exaggeration.
Ready to work:
Purchase or production of trinkets. Requires beautiful and cheap.
The production of the pairing card. A more accurate estimate of the location and timing of the number and probability is required. Select several locations in the store, time is arranged for each time period
5. Arrangements in the event should enable all employees in the store to better cooperate with the event to create a good matching atmosphere. Don't pay too much attention to those who come to the match, otherwise they will feel uncomfortable, but instead To the effect we requested. This requires us to ventilate each other.
6. Arrangement at the end of the event For the last time there was no matching success, we welcome them to continue to participate in our future activities, and hope that they can leave the correct personal information to facilitate our later activities. At the same time, I will make a return visit to the person who successfully matched the last time, and at the same time use the media to speculate.

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