Daily store promotion plan

Part 1: Daily Chemicals Promotion Program

Reasonable timing

Most of the daily shop owners like to put the promotion during the holiday season, of course, this is certainly true, but during the holidays, there are many businesses doing activities, which led to the diversion of the source. And most consumers are watching the game, so the effect of the promotion may not be good.

In such a case, you can consider choosing the date of the promotion before or after the holiday, so that people who go out to travel or work overtime during the holidays will become your potential customers.

Moreover, in addition to the holiday promotion, you can also do some promotion activities. For example, in some communities or schools every weekend, the promotion is moved to the customer's doorstep.

Promotional site interaction

1. Professional image of employees

Uniform dressing in the promotion, and the use of their own brand of cosmetics on the light makeup, the subsequent introduction of the product is more convincing.

2. Clear division of labor

The event site must give customers a very orderly, uninterrupted feeling. This requires each employee to have his own clear tasks, such as dispatching orders, guiding, creating atmosphere, makeup, product sales, etc. Depending on the number of on-site employees, some links can be merged, but there must be no disconnection. The customer is cold and no one is in charge.

3. Timing of giving gifts

There is usually a free gift of the product during the promotion, but when it is given is very important. If the customer sends it when they enter the store, the customer may take it and the effect is not good. Therefore, you can consider asking the customer to go to a counter in the store to send it, or send it on the spot after trial, so that the effect of the gift is better.

4. Companion customers need to open

The phenomenon that often occurs during promotions is that when sales are to be successful, they often end up failing because of a sentence from a peer. Therefore, if you encounter customers who come with you, you must find ways to open them and sell them separately, increasing the chances of successful sales.


Chapter 2: Daily Chemicals Promotion Program

1. Communication before the event:

1. Communicate with the owner of the daily store.

Emphasize the difference between our company's promotional activities and other company activities;

Improve the confidence of the daily store owner to actively participate in cooperation.

2. Understand the local economic standards and consumption habits.

Find out the main products of my brand in the local area

3. Defining the cost of the daily chemical store.

Emphasize the comprehensive benefits that the event brings to the store.

4. Identify the matters that need to be coordinated by the daily chemical store.

5, after the end of the large and medium-sized activities, due to the sudden increase in sales, there will be a small amount of return, there must be mental preparation.

6. The communication in the early stage must be attended by the main person in charge of the daily chemical shop.

If they don't cooperate, they will be a failed activity.

Second, the activity content design:

1. Activity element setting.

Purpose of the event: One of the promotion of new products, brand promotion and promotion activities is conducive to sales promotion;

Activity theme: combined with the main product and inventory situation in the current season;

Activity time: 3-5 days

Activity form: outdoor or in store

2, enter the store gift.

Sample sample

3. Buy a gift event.

Gift materials are jointly undertaken by the daily chemical shop and the company.

4, special products.

Mass advertising products.

5. Promotional planning for sweepstakes.

The prize is shared by the company and the company.

6, vouchers.

Committed by the daily store

7, beauty card.

Committed by the daily store

8. Other projects.

Third, the pre-activity promotion:

1. Print a leaflet.

The sheet production fee is controlled at 0.1-0.2 yuan, which can not affect the brand image too badly;

Medium-sized activities 2000-3000 pages, small activities 1000-2000 pages;

The single page is produced by the Japanese chemical shop or produced by the company.

2. Distribute flyers.

Distribute three days in advance;

Commercial street, door of government agencies, other retail stores, etc.;

It is distributed by the Japanese chemical shop itself.

3. Member notification.

All members of the store are notified three days in advance by a beauty consultant or clerk.

4. Notification of the event.

Tell the store customers about the event time one week in advance.

5. The banner is suspended.

Produced by the Rihua Store;

Crossing the street or the door width of the store;

Hang three days in advance.

Fourth, preliminary preparations for the event:

1. Image display: banner, X display rack, light box, hanging flag, etc.

2, promotional items: rainbow doors, tents, promotional tables, audio equipment, Mike, DVD players, discs, leaflets, raffle boxes, sales statistics.

3, the goods are prepared to ensure sufficient product and safety stock.

The daily chemical shop is required to advance a batch of goods on the premise of the event.

4. Gift materials.

Issue or purchase in advance.

5. Display and requirements.

At least two display points indoors and outdoors;

Similar brands are suspended for sale;

Other brand events are suspended.

6. The activity group is formed.

Company promotion staff 4 people

4 clerk

7. Division of labor and training.

The promotion team leader shall divide the work according to the team members' situation;

Must require the store staff to participate in the day;

Take incentives to mobilize the enthusiasm of the clerk;

Activity content, activity process and promotional speech training will be held 1-2 days in advance.

V. Activity details:

1. Pull people outside the store.

Target customers;

The process of pulling people should relax the customer's vigilance;

Send the customers who enter the store to the counter and hand them to the seller.

2. Play music or active content.

The volume should be moderate, and the music is suitable for the brand consumer group;

Write the activity content broadcast manuscript in advance, and the statement is refined and attractive.

3, the details of the sale.

Use effective words to stimulate customer needs;

Understand customer needs and identify recommended products;

Grasp the pace of sales, people are faster, people are slower;

Use sales customers to achieve sales on the impact of onlookers;

Joint sales, complete sets of recommendations;

Give gifts on the counter to stimulate more purchases;

It is necessary to properly handle the situation of customers giving gifts, and encourage them to buy more;

Stimulate customers with sales records on sales statistics;

The excitement of the sweepstakes has an atmosphere.

Sixth, activity requirements:

Promotional team members must be proactive and unite and cooperate;

Promote the unified image of the team members, pay attention to personal words and deeds, and reflect the good image of the brand;

The collective honor is supreme, the team is above everything else, and all orders are heard.

The promotion captain is the best commander and first responsible person for the promotion team.

Summary of activities:

After the event is over, summarize it in time and strive to be better next time;

The promotion manager made a summary and feedback on the event.

The above is a brief summary of the promotional activities that we often do. Although it does not fundamentally solve the current store promotion dilemma of the shop, I hope that everyone will give you some inspiration and gradually make our promotion activities standardize and standardize. At the same time pay more attention to the promotion details, I believe we will do better and better!


Part 3: Daily Chemicals Promotion Program

The promotion of the Japanese chemical shop is an indispensable activity for the survival and development of the Japanese chemical shop. It will be held during holidays, festivals, etc. Such an important activity has become more and more difficult to see in the development of the store in recent years. It is really like this?

So how can we make a better promotion? Let me analyze one by one:

First, reasonable timing

Many Japanese shop owners like to make promotions on holidays. This is true. It depends on how we choose. During the May 1st and 11th holiday, if the election is not good, it is definitely not ideal. During the long holiday, many industries are doing activities. Various stores in the streets and lanes will launch activities. In such an environment, activities will be carried out, the first diversion of tourists, the second environment will be noisy, and the third event personnel will be difficult to apply.

I think that during the long vacation, it is best to choose the early or late period. During the long vacation period, as people's living standards improve, some of them will go out to travel, so many storefront old customers can't go to the store during the event. It will be avoided in the early or late holidays. The activities outside the forest should not be too long to avoid customer resentment.

In the campus store, it is best to have the family's living expenses at the beginning of the month at the beginning of the month. If you have money, you will have the ability to spend. The unit salary near the unit or in the residential area is best when the unit salary is issued near the beginning of the month. The best township store is of course the market is both popular and can be sold.

In fact, the timing of a good promotion is only one aspect. The most important thing is the preparation of the activities and the operation during the activities. It can be said that it is the fate of a promotion. Therefore, it is especially important to prepare well in the early stage.

two. Careful preparation

The success of a promotion mainly depends on the preparation before the event. The careful preparation before the event ensures that the event is carried out smoothly and orderly. What preparations should be made for the daily store before the event?

Determine the time

A promotion is prepared to first determine the promotion time, the specific time for the work to be carried out later

2. Establish the theme and plan

After determining the specific activity time, according to the market situation, establish the theme that is most suitable for your storefront activities, and plan corresponding solutions according to this theme. In general, in addition to the special time of opening, store celebration, etc., in summer, “water replenishing sunscreen” and “beauty” are often used. Fashionable Makeup Festival ""Beautiful fashion hair removal" and so on for the theme of the season promotion. After selecting the theme, set the promotion plan and promotion form according to the theme, etc.

3. Prepare materials

After determining the plan, the materials required for the preparation of the promotion are divided into several large blocks:

A. Promotional materials: arches, tents, brand image display racks, simple promotion desks, posters, microphones, stereos, balloons, leaflets, etc. should be carefully prepared and applied to the brand agency in advance.

B. Product promotion materials, if there is a lottery, prepare the prize materials. Under normal circumstances, large and medium-sized active cosmetics companies will also support some trials and company specials for shopping materials. Some of them also need additional purchases by the daily store owner according to the form and income of the event. During the general promotion period, 10%-20% can be taken out during the general promotion period. It is enough to carry out the distribution.

C. The activity leaflet is produced. After the activity plan is formulated, some leaflets will be made. The leaflet paper will not only highlight the purchase, discount, free, special price, etc. It is better to put the picture on the screen and expand the publicity. Producing flyers should be intuitive and concise, with a prominent theme.

D. A blank poster for the store is ready for publicity during the event.

E. Customer profile and receipt preparation

4. Personnel application

The application for the event personnel is generally 15-7 days before the event so that the cosmetics company can arrange the personnel reasonably.

5. Application site

If it is an outfield promotion, it must be applied to the local urban management, sanitation and other competent departments before the event to ensure that the event is carried out smoothly and orderly, so as to avoid unnecessary trouble during the event and affect the mood and status of the promoters.

6. Organize inventory stocking

Before the event, the general daily store will sort out the stocks, and the daily store owner will stock the stocks only for the activities; in fact, before the promotion, the truth stocks will be prepared to clean up the slow-moving goods and the fast-expiring goods in addition to the sufficient supply. It is handled by free delivery, buy gifts, ultra-low special price, etc., to attract popularity. Replenish the supply in time after finishing the inventory.

7. Production event banner

Be sure to create an event banner before the event and hang it at the storefront two days before the event. Start promoting.

8. Notify members

Two days before the promotion, customers will start to organize and start a phone newsletter to inform members to the store to receive gifts, enjoy the discount, ensure the popularity and sales during the store activities, the general member customers will have higher recognition of the store, the product acceptance will be more It's easy, so you can give the promoters enough confidence and courage at the beginning of the promotion.

9. Distribute flyers

Two days before the event, the daily chemical shop started to distribute the leaflets, street faces, enterprises, institutions, communities, etc. It is best to attach a sample and cash coupon or free care and cosmetic coupons, gift vouchers, etc. to the leaflet. Effectively control the tragedy of the loss of the leaflet to the trash can, and enhance the dissemination effect of the leaflet. I don’t see the propaganda list flying across the street. As a result, only one destination is always in the trash or the street is being sanctioned by the sanitation.

10. Finishing the counter to decorate the storefront atmosphere

On the day before the promotion, the store began to create a store atmosphere. The storefront was decorated with balloons, hanging flags, eye-catching posters, and the counters were arranged reasonably. Specials, buy gifts, and free gift counters were placed at the storefront, in the middle, and inside. A small POP promotional card with a distinctive personality is posted on the counter; "Buy one get one free", "Professor recommended", "Imperial product", "Strong hydration", "Quarter product", "Original price*Special price*" and so on.

In the promotion activities, the creation of the store atmosphere and the reasonable arrangement of the counters are very important. The creation of the store atmosphere will visually attract customers to the store. The reasonable arrangement of the counters can not only attract customers but also increase sales.

11. Set promotional sales targets

Always set the total goal and daily sales target before the promotion and subdivide it into everyone.

After doing well in the early stage, we will enter the orderly activities. A good promotion will not only be popular but also have sales. Some Japanese stores will never get out of this way, and the popularity is sales. Do not go, some are simply no one, no sales. So how can we achieve both popular and high sales in the promotion? What should I pay attention to in practice?

three. Interactive and varied promotional scene

Why am I here talking about interactive and varied promotional scenes? This is true. As long as the daily shop owners who have operated the promotion know that the promotion activities are changing in practice, various problems will come out, and it is especially important to do a promotion and coordination. It is necessary to control the overall situation of the promotion. We must do the following details, and these details are often overlooked by us:

1. Image unity

In the promotion activities, it is best to dress uniform and make up the makeup, so as to reflect the profession and give customers a sense of trust.

2. Clear division of labor, mutual cooperation

In a promotion, there must be good coordination and clear division of labor; but each group is not an independent individual to work closely together, because a good promotion is not a single soldier, and one person with strong ability cannot reverse the performance of the whole group. Promotional activities can best reflect a team's comprehensive ability of coordination, coordination, response, execution, etc., so it is very important to have good teamwork and execution in the promotion activities. In the promotion activities, the members of the participating clubs must be assigned to the promotion, the atmosphere, the stands, the makeup, the sales, etc., or the counter layout of each counter by the store layout, and the teams work closely together.

3. The team should work together

In the promotion activities, when the customer receives the customer, the sales reception staff must be quick-eyed, promptly greet the courteous and enthusiastic reception, and strive to leave a good first impression to the customer, and close the psychological distance in the first time. During the event period, the atmosphere will be created outside, and the sales will be grasped in the inside, so that the team should cooperate with each other in order to do well.

4. Do not enter the store to give gifts

In order to attract customers in the promotion activities, there are generally surprises, free eyebrow makeup and other modes during the event. How can we use these modes? Most of the surprises that customers get into the store are product trials. When customers enter the door, they will not only have no sense of value, but the purpose of the customer's gift has already reached the store, and there will be disappointment. When the customer arrives at the store, he must use words to let him enter the store. "The counter inside is really gift-giving." "A lot of surprises are inside." At this time, there is enough time for customers to understand the products and sell them.

The salesperson must always prepare the product for trial use in the hands and pockets, and always give the customer experience products. The second is to give the customer when the sales failure is about to leave the store. This is the sales failure. We have achieved the purpose of promotion and promotion. Customers must have memories of the store, as long as there is demand, the first thing that comes to mind is this store.

5. Step by step, do not rush big orders

In the promotion activities, you must first buy and then press the bill. When the customer pays the bill, the cashier must cooperate well. The speed of finding the money should not be too fast. The salesperson must observe the rice in the customer's wallet in time and not enough. . In the design of promotional programs are generally step-by-step design, the more you buy, the more you pay, the more affordable. After the customer pays the money, even if the experience of the supporting products is carried out, the matching sales will be carried out, and the products will have the best effect when they are matched. Of course, the sales will only have large sales. This step by step has made a big order.

6. Come together and must be taken apart

In many promotions, we found a problem. A few customers are companionships. Seeing that sales are going to succeed, often because of a sentence or urging by someone in the same industry. Therefore, in the promotion activities, the customer must be accompanied by a gift, eyebrows, make-up, experience in the name of giving them a break, do not affect each other. In this way, if a certain sales is successful, it is possible to use the customer comparison psychology to make each sale successful.

7. There are fewer people and more people

Promotional customers are generally regular in the store, 9:00-11:00 pm, 4:00 pm - 6:00 pm, 8:00-10:00 pm, the popularity is more popular, the customer is close to the popularity when the promoters must be Be full of energy, quick fix, and fast sales. When the store enters the store very little, take a step-by-step approach, eyebrows and make-up. At this time, there is enough time to sell the big orders. This will ensure that the store is always popular and can also bring the atmosphere, and the Chinese people have the habit of joining together. . I like to go to the lively and popular place to spend.

8. Detailed registration of customer information

Promotional activities are not only an improvement of performance, but also an important means of developing new customers, laying a solid foundation for the long-term development of the daily chemical store, so it is very important to record the customer files in the promotion activities.

9. Timely summing up and cheering in time

The most difficult thing in the promotion is the promotion staff. In the continuous promotion, the general physical strength is not enough. Therefore, the combination of work and rest, more indirect small meetings, jokes, and of course, we must solve the problems found in time. In order to make a pleasant promotion.

10. Timely finishing the counter, replenishing

In the promotion, due to the large number of people, after a period of sales, the general counter is chaotic, and some of the products are sold out. At this time, the counters should be sorted in time according to the responsibility system, and the replenishment should be carried out to prevent the cabinet from being damaged and the goods not being found. Loss.

11. Implement the competition system, set up awards

In the promotion activities, an inter-group competition system can be established, and a reward system can be implemented to effectively mobilize the enthusiasm of the promotion personnel to maximize their potential. This reward can be either a product or a cash based on actual sales.

A promotion has been carried out in this way. When we do an activity, in fact, the work after the end of the activity should be well connected, which will have a lasting impact. How do we do the work in the later stages of the event?

four. The event ends with a new beginning

The end of the promotion activities brought not only the performance but also the strong propaganda influence to the daily chemical shop, and the new customer source, we can only lay a solid foundation for the development of the daily chemical shop. After an event, we mainly do the following work:

Organize inventory

At the end of the promotion, there must be a lot of goods that will be out of stock or less. We must first sort out the stocks in time, replenish the supply in time to ensure the normal supply of goods, and ensure the benign inventory.

2. Organize customer information

There will be a lot of new customer information in the promotion activities. After the event, we will organize the products according to the consumption situation in a timely manner, and call the customers with large sales within one week, ask about the use of the products, and urgently need to provide consulting services to show the importance.

3. Do a good job after sale

In the promotion, you will usually send a few free care and free makeup coupons during the event. To make good use of these opportunities, most of the customers who get these tickets will come with the feeling of trying or experiencing. Be sure to be thoughtful. Warm reception, in order to retain customers and make this a loyal member customer.

The end of a promotion is the beginning of a new service. In every promotion, there will be gains. When the effect is not satisfactory, find more ways and summarize it. Is there a problem that leads to customer loss and business is difficult to do? No one was interested in the promotion until later.