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Distinguished guests, colleagues:

good afternoon everyone!

Today, we are here to hold the 2019 Work Mobilization Conference, which is the first conference of Hongdi Group. It is a very important meeting to promote the development of this year's work. We share the key words of today's meeting: “New starting point, new development”. Hongdi Group has developed from a single architectural design business in the early stage of the venture to real estate development, engineering construction, hotel operation management, biomedicine, barter transaction, etc. The business of multiple industries, the regional-free Hongdi Group company being formed, we have stood at a new starting point for the future development of the company; in the next five years of the company's planning, we hope that the colleagues present here can adapt to the new enterprise. The development situation, keep pace with the times, work together, and seek new development together with enterprises.

The main task of today's meeting is to arrange the annual business goals of each company in 2019, mobilize all the employees of the group to work together, be proactive, work hard, promote the group to achieve better development at a faster pace, and strive to achieve the second venture. The grand goal. Just now, the CEOs of each company elaborated on the 2019 business target plan and signed a letter of responsibility. Three employee representatives also made statements, which were very good and very encouraging! Below, according to the arrangement of the meeting, I will The Group will make some comments on the development strategy plan for the next five years.

First, face the reality, make reasonable judgments, and rationally treat and analyze the status quo and problems of Hongdi enterprises.

Hongdi Group is a cross-regional and cross-industry private enterprise group covering different fields such as architectural design, construction, real estate development, biotechnology, hotel management and barter trading. As a newly formed enterprise group, Hongdi has its own unique advantages and strengths, and has its own disadvantages and shortcomings. For example, each company only pays attention to single-handedness, neglects scale operation; only pays attention to the improvement of quantity, neglects the qualitative leap; only pays attention to the goal of management, neglects the shaping of brand and culture; only pays attention to the development of individual projects, neglects the construction of industrial chain. Only focus on the grasp of business opportunities and ignore long-term strategic plans. As a result, it is difficult to form synergies between various industries, which is not conducive to the formation of the core competitiveness of enterprises. The emergence of these factors has the impact of objective environment, but also the lack of subjective understanding; the pressure of market competition, and the lack of vitality of internal mechanisms. Therefore, the establishment of Hongdi Group is to overcome and transform its own deficiencies, consolidate and carry forward the existing advantages, integrate resources, shift peaks and fill valleys, change pressure as power, and change risks into opportunities. On this basis, clarify the development orientation of the Group, determine the direction and goals of future development, promote the Group's second entrepreneurial work, and achieve leap-forward development in five years. This is the core of Hongdi Group's current and future work. . At the same time, we ask our senior executives and staff to fill in and think about the following four questions at any time:

1. What kind of enterprise is Hongdi trying to develop into? 2. What are the development prospects of Hongdi's existing industries? 3. Where is the future development direction of Hongdi? 4. How does Hongdi achieve the leap-forward development of enterprises?

Second, clear the train of thought, look for the direction, integrate the resources of the existing group, and accelerate the development speed

If Hongdi wants to develop in the long run, become bigger and stronger, and achieve its goal of “leap-forward development”, it must take the group's various industries market-oriented, use assets as a link, integrate resources, revitalize assets, and tie them together. The development of the group, the formation of synergy, the opening up of the upstream and downstream, the formation of their own comprehensive industrial chain, enhance the core competitiveness of Hongdi, in order to truly achieve the purpose of rapid development and growth of enterprises. The current industrial structure of Hongdi can be divided into three levels to analyze:

The first level: Hongdi Design and Tianxiang Building are the Group's traditional industries and are now the core business. It is necessary to further consolidate and expand the two sections of design and construction to generate stable cash flow and profits;

The second level: Hongdi Real Estate and Hongdi Hotel are the emerging industries of the Group. They are the focus of the Group's recent work. This year, two real estate projects will be launched. Hongdi Hotel will complete the renovation of high-end boutique hotels, opening at the end of the year and striving to become a group. Emerging industries;

The third level: biotechnology and barter trading are the group's future industries. Now it is the seeding and cultivation stage. These two industries are the direction of the group's capital management. They should be built according to the standards of listed companies. A company that has the ability to go public;

From these three levels of industrial structure analysis: we can see the group's recent and medium- and long-term industrial development direction, we must increase the integration of industrial resources, work hard on institutional innovation, change the previous individual attack, each for The situation of the war. The Group should become a lubricant and catalyst between the three levels of industry, give full play to the group's organizational coordination role, do a good job of docking and integration between industries, complement each other's strengths, learn from each other's strengths, and become the troika of the group's industry. , siege the village. To build a comprehensive industrial chain with architectural design, construction, real estate development, property management, decoration, building materials, trade and boutique hotel one-stop service, and then insert the wings of biotechnology and barter trading two capital operations, quickly whip, Comprehensively enhance the advantages and become the gas station and baton for the Hongdi Group to develop at a new starting point. 3. Scientific planning, accurate positioning, and ensuring the development goals of the Group's second venture. A company that has no development goals and is clearly positioned is like a ship that sails into the ocean. Without the guidance of the compass, it will lose its direction and follow the tide. The formulation of the goal must be scientific and reasonable. One of our principles is to "get it right, get enough", the goal is set too low, and it can be achieved without hard work. It makes no sense. If you set it too high and you can't do what you can, the goal is to be unscientific and unreasonable. The future positioning of Hongdi Group is a real estate integrated operator and investment operator with a professional management team with distinctive characteristics of “professional, efficient and rigorous”. The next five years will be a crucial five-year development for the Hongdi Group. It will be a five-year period of gradually consolidating the foundation of the enterprise, forming the core competitiveness of the enterprise, achieving management improvement, and transforming the growth model. By 2019, the goal of Hongdi Group will be “double 5 billion”, that is, the group's operating income will reach 5 billion, and the asset scale will reach 5 billion. The formation of traditional industries, emerging industries and capital management industries will coexist and support each other. It is a regional leading enterprise group with brand influence, social responsibility and professional management team.

The realization of the strategic goals of the enterprise requires a phased and step-by-step implementation. According to the actual situation of the group, the overall strategic objectives of the Group in the next five years should be divided into three stages and three steps.

The first stage is to prepare for the strategic goals and the development period. The main task is to lay a solid foundation and accumulate experience. The design and construction industry continued to develop steadily. The hotel completed its opening business and entered a period of rising performance. Real estate started 2-3 projects, and biotechnology and barter transactions entered the business expansion period;

The second stage is the decisive battle period to achieve the strategic objectives. The main task is to operate steadily and develop rapidly. Real estate projects gradually generate income, establish their own brand and market reputation, and the rapid development of biotechnology and barter trading business;

The third stage: the harvest period of the strategic objectives, achieving the five-year strategic goal. Design, construction, real estate, hotels, biology, bartering industries go hand in hand, real estate has become the pillar industry of the group, capital management has become the strategic focus of the group, and biological and barter are eligible for listing.

Fourth, actively explore, be brave in innovation, and form a scientific, rational and unique development model of Hongdi

In order to achieve the above strategic objectives, Hongdi has a sound management system and a scientific management model. The professional talents, efficient management team and excellent corporate culture are guaranteed. If the system and model can be reappeared and learned, the efficient management team and excellent corporate culture can not be achieved in one day. The famous American steel king Andrew Carnegie has a famous saying: disaster can destroy all my equipment, but as long as I keep my team, I am a steel king a few years later. It can be seen that people are the decisive factor in an organization.

Group industries such as design, biology, and barter are all industries with highly educated talents. We must give full play to the advantages of “Hongdi” in terms of talents, make great efforts to build talents, vigorously introduce talents, and boldly use internal talents. Establish an internal selection mechanism, attach importance to internal training work, focus on training in morality, emotional intelligence, and business skills, and form a talent echelon to support the rapid expansion of enterprises. It is necessary to cultivate the spirit of cooperation of the "Hongdi" team and carry forward the spirit of unity and cooperation and complementary advantages. As the saying goes: A good man and three gangs, anyone who wants to do something, must have a group of people around, relying on one or two people is not doing well. All of us here must build our own team, improve the team's cohesiveness, centripetal force, and shake hands into fists, in order to attack powerfully; to develop in order to be unbeaten. To shape the excellent corporate culture of "Hongdi", as the "soft power" of enterprises, the importance of cultural shaping in modern enterprise management has become increasingly prominent. “Hard power” is easy to be copied and replaced, while “soft power” with culture as the basic component is invisible, intangible, and cannot be copied and replaced. A successful corporate culture can be widely recognized by employees, enabling employees to have a sense of mission and belonging, and to increase their loyalty to the company. Internally, they can enhance affinity, cohesiveness and centripetal force, and enhance external appeal, identity and influence. In order to comprehensively enhance the comprehensive strength and competitiveness of enterprises. Through the cultivation of talents, the construction of the team, and the shaping of culture, it is necessary for Hongdi Group to form a mature development model and an efficient management team, and build a platform to provide information on Wenzhou’s strong private funds and external temperature businesses. Resources are docked and integrated to further expand the real estate business landscape and complete the market occupation at an extraordinary speed.

Dear colleagues, our goal is grand, but our footsteps are solid. "A journey of a thousand miles begins with a single step." Let us start from today, from now on, with confidence, determination, concentricity, and unity with Germany. , twist into a rope, step by step, use our wisdom, use our hands to create a beautiful future of "Hongdi Group"! To share the fruits of the victory of "Hongdi Group"!

thank you all!

February 23, 2019

Part 2: Leadership speech

Leaders, colleagues:

Good evening, everybody!

I am very happy to be together again in this reunion, joy and happy occasion to celebrate the New Year. Time flies, we have quietly bid farewell to the 2019 years of great achievements, ushered in a promising 2019. The past year is the most encouraging and exciting year for the development of Heyuan Base. It is also a year for us to create history and write history. Under the correct decision-making and leadership of the group company leaders, with the joint efforts of all colleagues, the xx base has successively achieved a series of exciting achievements and work results, including: the total output of the warehouse in 2019 was 5,798,100 square meters, an increase of 14%. The excellent product rate was 93.9%, up 7.69 percentage points year-on-year; the damage rate was 2.41%, down 2.61 percentage points year-on-year; the average unit production cost decreased by 4.2 yuan ∕m2, a decrease of 9.8%; The major projects such as the handover of the factory successfully reached the various business indicators and annual plans set by the group company, which was fully affirmed and praised by the company's leaders. These achievements are the result of the hard work and sweat of all the staff and all the staff present. It is the result of the concerted efforts, selfless dedication and unity of all employees. Here I would like to say thank you to you, thank you for your hard work and hard work over the past year, and thank you for your support of the work of XXX Base. thank you all!

The achievements of 2019 have become history. Looking forward to 2019, our task is even more arduous, but at the same time, our team has grown stronger, because with the addition of the XX base and the X factory, the future of our Power will definitely be stronger. I hope that we can unload the glory and pressure of history. All the staff of XX Factory work together hand in hand, lighten the journey and continue to leap, self-transcend and re-innovate in the new year.

The new green groundbreaking spring is coming early, and the meritorious service is at the right time. We have the confidence and hard work of all of you and all the staff. We have the team spirit of unity and assistance, continuous innovation, the care and support of the leaders of all levels of the group company, the wisdom and hard work of all employees, and every step of our XX base to a new high. Will go even more solid and steady. The XX people here, we will certainly be able to harvest more income, happiness and happiness.

Finally, I would like to give everyone a good early in the morning. I wish every one of you here a smooth job, a happy family, a happy Spring Festival, and sincere wishes to all of you to be happy and healthy. Thank you. Thank you!

Part 3: Leadership Speech

Distinguished guests, dear employees, friends:

Good evening, everybody!

Spring flowers contain smiles, and firecrackers add joy. In such a festive festival, we gather here to celebrate the arrival of the new year of 2019. On the occasion of this festive season, on behalf of the leadership team, I would like to extend my greetings and wishes to all the staff and new and old friends who have always supported us. I wish you all good health, good work and good luck in the new year!

In the past 2019, as the company's entrepreneurial stage, we faced serious difficulties, fierce competition in the external market, and shortage of internal equipment, which caused us to maintain our strengths, but all of our employees can hold together and persist. Our own ideals and beliefs, with our strong perseverance, and the work style of not being afraid of suffering, not admitting defeat, with the support of old and new friends, we have achieved a bumper harvest 2011! We overfulfilled the annual plan for the company Opened the market door, this is our victory, I am proud of all the staff, and I would like to extend my highest respect to all the friends who support and cooperate with us!

The new year of 2019, the new weather, and a new journey. Our future is bright and gratifying. Spring hit the drums, and the year blew the horn! We wrote our wishes today, listened to the whistle of the cause, and rushed with the motherland on the runway tomorrow! No matter how much sweat can flow, we are not afraid of blood sprinkling, we Inscribed today in the ideal of life, and fight for it in the end!

Finally, I wish all the staff and guests a happy new year and a happy family!

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