"Expensive" is a signboard

"Expensive" is a signboard

In Tokyo, Japan, the tallest building should be considered Tokyo Midtown. The monthly rent here is high and scary, about 6600 yuan per square meter. However, on a site with such a high rent, someone actually opened a tofu shop.
The tofu shop was called "Songoka Tofu House". A few years ago, Matsuoka Yuki inherited his ancestral tofu shop in his hometown. Because the tofu is run for generations, Matsuoka made the tofu very special. He divided the tofu into three categories: dozens of kapok tofu, relatively hard; the second type is tofu, which belongs to tender tofu; the third type is filled with tofu, which is tofu with some ingredients. For these dozens of tofu, Matsuoka has a unique set of cooking methods.
Although after decades of inheritance, Matsuoka's tofu has already had extraordinary characteristics, but there is always a problem that plagues him: because the population of his hometown is scarce, the business in the store is always tepid, and Matsuoka wants to migrate the store. site.
As a result, Matsuoka began to look for a suitable store site by the tree. The place to be seen was not too remote or the rent was too expensive, which made him hesitate. One day, Matsuoka turned the newspaper over the tree to see if he could find a suitable storefront. The newspapers of this day are a bit special, and the entire layout makes the advertisements of a clothing business occupy. This makes Matsuoka unbelievable by the tree: Why do merchants spend so much money to buy a full version? Is it not possible to buy a half version or a third version? He told his doubts to his wife, Tommy Miki. Maki Megumi smiled and said: "Because it will attract people's attention." "So, do you have expensive reasons?" Matsuoka asked by the tree. "It should be like this. I think that you are actually a signboard," said Maki Megumi.
Expensive is a sign, which made Matsuoka a decision by the tree: to open his own specialty tofu shop to the most expensive Tokyo Midtown. After doing the work, he rented a store in Tokyo Midtown and spent another sum of money to decorate the store in accordance with the standards of a five-star hotel. As for the pricing of tofu, Matsuoka Yuki accepted his wife's advice and all came to a big turn: a common tofu sold for 188 yen, and a simple tofu package for 1888 yen. As for other special tofu, Matsuoka made the price higher by the tree.
It is also strange to say that although Matsuoka is very expensive to sell by the tree's tofu, it has attracted many customers to come and patronize. Many housewives even spend dozens of minutes every day to queue up, in order to wait for some special soy products in the store.
Just a few months later, Matsuoka calculated the account by the tree: Although he spent a lot of rent, the turnover was high and scary. Except for the cost, the money earned by the small store is now several times higher than in the past. The most important thing is that because of his presence in Tokyo Midtown, his characteristic tofu is quickly becoming famous, and there are many people who book every day. In order to meet the needs of customers, Matsuoka is prepared to open several branches in other busy districts.
Opening a tofu shop in the most expensive place, everyone feels unprofitable, but this incredible decision made Matsuoka earn a lot of profits from the tree. Perhaps the mystery of this is exactly the same as that of Miki Megumi: expensive is a sign.