2012 winter vacation social practice summary

First, the purpose of social practice

The combination of teaching and practice and practical experience should be a major teaching and training feature of the Asia Pacific International College of Zhongyuan University of Technology.

In the first half of the freshman year, I will participate in social practice and gain experience. Although there is no precedent among the students, there is still a certain novelty for the only child who is used to most families.

Since it is a student who studies fashion design, it is of course preferred to look for a job in the field of clothing. At present, during the special period of the first semester of the freshman year, we have not been exposed to various professional fields in the direction of clothing. We can do very little, so the practice of thinking is only the sale of clothing for the time being, because The professional skills of the salesperson are relatively low, so it is easy to get started; and they also have some understanding in daily interactions, and it is easy to make up for themselves.

Second, social practice content

Looking for a practice department

There are two options: find yourself; introduce relatives and friends.

As a key to social practice, I decided to try it myself.

Walking along the street shop, one by one to ask if short-term work is needed, but the store managers refused to accept long-term work.

Occasionally encountered a large supermarket chain in the recruitment of short-term workers, go to consult. After filling in the basic situation sheet, the person in charge begins the interview. Unfortunately, I was brushed down because I had no work experience and was not suitable for continuous heavy physical labor.

Although it is very reluctant, it is only through the "introduction of relatives and friends". After all, it is impossible to successfully complete a job based on its own strength. We lack it and need to learn. There are still many things.

The final decision was made by a playboy down jacket women's store on the local pedestrian street, which was introduced by the relatives and friends as a temporary salesperson. For a week, no pay.

Understand brand culture

A naughty rabbit head plus "play boy", a logo that can be seen on almost any consumer product, was created in 1953 by American Hugh Hefner. The translation of playboy is: "fashion, elegance, happiness", which implies a style that is always popular and always young.

Playboy has experienced more than 50 years of wind and rain baptism. In the early days of its establishment, the company was famous in the United States for producing and selling casual, simple and generous men's wear. After that, it became famous in the world, and it has become a global fashion after being honed and transformed into a butterfly. The trend of internationally renowned brands, sales outlets throughout the world, there are more than a thousand chain stores.

With the progress of global economic integration, Playboy Leisure has continuously expanded its market share. In 1986, playboy “Playboy” brand apparel entered the Chinese market. After more than ten years of meticulous creation, Chinese consumers have experienced the elegance of international brands. Its style of “fashion, elegance and happiness” has become a symbol of the noble status of modern people.

The world famous American Playboy play boy will solidify the beauty of life in the clothing. This art form fully demonstrates the unique personality and character of the customer, and in the future, this purpose will continue, except for the European style. It also incorporates the essence of oriental culture and combines the new concept of fashion design to create a unique costume for men and women in Chinese urban areas.

Play boy products other than clothing, including a variety of files, generations, shirts, ties, socks, underwear, stationery, etc., have now entered the market for sports shoes and high-end shoes. Therefore, the play boy has established its spirit and philosophy in the world, and has consolidated its noble position.

Play boy's clothing, from the development, enterprise, design, wholesale, retail of textiles, are very strict and meticulous, regardless of the careful selection of materials, or the careful study and careful design of popular styles, are based on Above the concept of the world's leading trend. Every year, we send staff to Europe, the United States, Japan and other places to inspect, and at the cost of the cost to match the computerized design of high-reading technology, in an effort to achieve perfection. Play boy is a kind of culture, a kind of spirit, the first choice for people who regard leisure and work.

Experience in social practice

1. To sell goods to customers, you must first understand the goods. This requires looking through the signs of the clothing and recognizing the detailed clothing information printed on the sign. Including the item number, color, fabrics of all levels, as well as product information about the main filler material, filling degree, weight, etc. Keeping in mind the product information, you can be targeted when you introduce the introduction to the customer, so that they can choose the product while understanding the product.

2. The placement of goods is also very particular. The clothing is worn on the model, and the charm of the clothing can be upgraded by the temperament of the model, thereby inducing the customer to purchase more and play a role in promotion. Not only will the new season new models be qualified to be worn on models, but those who want to sell quickly if they want to sell quickly, they can also follow suit, attract customers' attention and speed up the flow of goods.

3. In the merchandise placement, next to the model effect is the wall window. Although the hot-selling clothes can be sold in a conspicuous position, if you need to deal with the clothes you sell in the next season, you need to choose the priority to hang them out. After all, the real explosion is that you don't need to worry too much about its customers.

4. Service quality and service attitude can affect the sales of goods to a certain extent. The salesperson is also a salesperson. He is familiar with the brand culture and understands that the goods are the basis of sales service and can guarantee the quality of service.

The attitude of service determines the mood of the customer, and then the desire to purchase is not stable. Once the salesperson is arrogant and rude to a customer, it will greatly affect his impression in the eyes of other customers, often resulting in a bad chain reaction.

5. There are many ways to increase the source of customers. There are not only “hardware devices” for goods, stores, brands, etc., but also “software devices” that are exposed to various details.

Clothing discounts, delivery gifts can increase the desire to buy and increase the source of customers - this is the most easy to notice, and the most common method. When the road is covered with snow, sweep out a spacious passage leading to the store and lay a non-slip carpet on the steps. This new "channel" that is different from other ones can attract customers' attention and improve the image of the store. Increase the source of customers. In the same city, the same brand of agents in a number of stores chain operations, the implementation of source sharing, when the goods are insufficient, can complement each other, you can retain the part of the source lost due to the size of the color and other unsatisfactory.

6. One of the most feared accident losses in business is theft. Although this situation is rare, it cannot be sloppy and should be prevented. In the customers who come and go, pay special attention to the people who are worried about the big bags and the children, and beware of hiding the goods in the gap.

7. "Incoming goods" is a link in marketing. In the playboy brand, American Playboy Enterprise International Co., Ltd. is the trademark owner of Huahua Company. Hong Kong Pre-investment Investment Co., Ltd. is the general agent of Playboy China, and its subordinates have provincial agents and regional agents. Incoming goods, you will go to the distribution agents in your provinces and regions, select the Chinese-style style from the inherent styles of the brand merchants, set the color number of the item number, and wait for the merchant to ship.

Therefore, the purchase does not need to carry too much baggage, not to bargain, to buy around, brand clothing has its established mode of operation, in all aspects for direct sales, franchisees to provide quality services.

Third, social practice summary

Practice has allowed me to go out of the classroom and move on. At present, what we lack is mainly not knowledge, but the lack of ability to combine knowledge with reality. What we have learned in class is not the same as what we have encountered in practice. It often has inconspicuous features. This requires us to constantly gain experience in practice to solve various problems.

As a contemporary Chinese university student, you should no longer just passively wait for others to tell you what to do, but should take the initiative to understand what you want to do, and then go all out to complete. Therefore, during university, you should be more in contact with the society, know more about your environment, and understand more about the problems you will face. It will be very beneficial to future development and further study.

Practice is the best way for students to contact the society, understand the society, serve the society, and apply the knowledge they have learned to practice themselves. Practice it yourself, not behind closed doors. A leap from theory to practice to theory has been realized, which has enhanced the ability to understand, analyze and solve problems. In order to understand the society, understand the society, and step into the society, it has laid a good foundation. At the same time, we need to use our knowledge to arm ourselves in the future study, enrich ourselves with books, and lay a stronger foundation for serving the society in the future.

Social practice is not long, but it makes me realize that in a person's life, the campus is not a permanent school. There is only one real school, that is, society. The practice of the week passed by, but I realized a lot of things from it, and these things will make me use for life.

Social practice has deepened my feelings with people from all walks of life, has narrowed the distance between me and the society, and has opened up my horizons in social practice, and has grown my talents, further clarifying the path of our youth students and their shoulders. Historical mission.

Society is a big classroom for learning and education. In that vast world, our values ​​of life are reflected and lay a solid foundation for the future. I will continue to practice, exercise in practice, and know in practice. In the future study and life, we will work harder, correct our thinking, clear our direction, and seek development in continuous improvement.