2019 Winter Internship Report

This winter vacation, I have been internship in Nanjing Advertising Company for two weeks. The financial turmoil in the world in 2009 has had a huge impact on our lives. The increasingly severe employment situation is a huge challenge for the university students we are facing graduation. It is also a lot of pressure.

During this winter vacation internship, I focused my energy on the software related to advertising, because at school, the teacher emphasized the importance of practice and emphasized the importance of skills more than once. In today's social situation, education is not the only criterion for evaluating a person, and today's society pays more attention to people's skills and abilities. Therefore, I have a preliminary study on Photoshop, 3dmax, Adobe and other software series. I am familiar with these software related to advertising production, and I personally participated in the company's advertising production, which gave me a lot of exercise. At the same time, not only is learning production, I also took on the task of helping the company deliver advertising works to customers, mainly some print advertisements, such as posters, banners, large backgrounds, light boxes, etc., assembling large light boxes with workers. And billboards. I learned the knowledge that the school could not give, and added my social practice experience. These have given me a lot of help and added a lot of experience for me to step into the society in the future.

Let's start with the learning of software. The key software I learned is Photoshop, because in advertising companies. Many advertising graphic design and production are done by Photoshop, so I first familiarized with the basic operations. The company also sent Master Wei to teach me. The master did not take me to work at first, but told me to I made a piece of work on Photoshop, and I learned a little bit of professional knowledge before. I followed the master's request and worked happily. After an hour passed, I found that even the first request was not up to standard. The previous knowledge was In practice, it is not so good. I have to ask the teacher for success. He said to me: "Many college or even secondary school students are familiar with Photoshop, which is much better than those of you." I am very embarrassed. Master Wei is a college graduate, which gives me a new perspective on vocational education in colleges and universities, and makes me more aware of the fierce competition in today's society. Later, the master taught me how to operate Photoshop, not only helped me review the previous knowledge, but also taught me a lot of manipulation techniques.

In the next few days, I followed him to learn how to make advertising works. Every morning, the master took a work order to view today's work tasks, and kept in touch with customers from time to time during the production process. The master and I said that it is very important to create an advertising graphic work. Your own creativity and interest are important, but you must make it according to your own preferences within the scope of the client's design. All should be based on the customer's interests. "What do customers want us to do, we will do it." However, in the production process, it is necessary to adapt to the style, style, performance, etc. of the work according to the specific situation. This is a set of seemingly simple, but complicated operation workflow. After listening to the master's explanation, I got a preliminary understanding of the series of processes from the design to the completion of the advertising work, and also deepened the understanding of the advertising industry. Although it was only a small advertising company, it gave me a good lesson.

After a few days with the master, I was able to practice myself independently. I first imitated the previous works of the master, then made some simple works, such as bronze medals, banners, simple posters, but don’t look at these things simply, actually There are strict regulations, length, width, height, specifications, proportions, fonts, etc., and there must be no deviations. This task tests both patience and exercise techniques. The internship time was really fast. In a blink of an eye, the second week of the week, I was finally able to officially create advertising works for my clients, which made me excited. The task is to make a wedding banquet discharge table, the style has no special requirements, and it is a good time to celebrate. So, I went online to get a few wedding templates, chose the best one to start making changes, use Photoshop to make a pattern and a sketch of the table, and then arrange the tables one by one in order, embellished with auspicious beautiful patterns. Then modify the background, type the text, and finally finish. I sent it to the master. He looked at it and said that there are still many mistakes. I am very surprised. I am very hard to make serious work. How can I still have it? The master pointed out a few mistakes in my doubts. First of all, the biggest mistake is the discharge of the wedding table. I am not familiar with the wedding banquet. The customs of the table should be arranged in order according to the main table, family, relatives, friends, etc. The combination of orientation and table is also very particular. The orientation is to choose a direction of Geely. There are many combinations of tables, and the combination should be arranged according to the requirements of the organizer and the number of tables. Second, my posters are still not pure enough. Some places are not careful enough, and there is no serial number for the table, and no logo of the hotel. These are all to be noted. After the master's instructions, after a major change, it was finally completed. This incident also let me know that it is not enough to learn the professional knowledge of advertising. Advertising is a social science involving all aspects of society, including many knowledge outside the profession, such as economics, marketing, etc., learning professional knowledge. On the basis of this, we must expand our social experience and all aspects of knowledge, and learn to mix knowledge into a "mixed family", which is very helpful for future work.

I not only study Photoshop in the internship unit, but also try to familiarize myself with other software after going home. I have used the 3dmax, Adobe and other series of software. However, it is not an easy task to learn so much software, so you can only choose the software that is most useful to my profession, and study the operation skills. I not only learned the production advertisements with the masters in the internship unit, but also delivered the goods to the customers, which gave me a preliminary understanding of the advertising market. I personally experienced the cooperation and contact between the advertising company and the customers, and really let me I gained internship experience in theory and practice, and accumulated valuable internship experience and social experience for me.