Account Manager Competition Report

Leaders, colleagues:

Hello everyone, first make a self-introduction, I am Zhu, now X years old, working in the sales department of ICBC, **** party members, college culture, assistant accountant. The position I am competing for is a personal account manager.

I am an employee who is diligent and serious and has been working in the field. Today, I participated in this competition with full of enthusiasm and strong sense of ownership. First of all, I would like to thank the party committee and the president's office for providing me with the opportunity to show myself. With the continuous development and advancement of the reform, higher demands are placed on each of our employees. I feel that I should take the initiative to accept the baptism of reform. The account manager is a challenging career, I like challenges and I like to face unknown areas. I am determined to tap the value of life with a firm will and persistent pursuit. Be brave enough to accept the challenge of a future marketing campaign. ICBC wants to survive and develop. It depends on each of our passionate young people. Therefore, I decided to participate in this competition and show myself.

First, the understanding of the position of individual account managers. The customer manager system is a service method that changes the bank's past waiting for customers. It is market-oriented, customer-centric, starting from customer needs, marketing banking products, providing customers with a full range of financial services to achieve maximum customer value while achieving The bank's own benefits are maximized. Personal wealth management business is a new support for the Bank's operating efficiency. The generation of the account manager in the form of competition fully reflects the high expectations and expectations of the party committee and the president's office. As a newcomer, there must be a kind of hard-working and keen insight into the market to explore the market and live up to expectations.

Second, my competitive advantage.

1. Have a strong sense of responsibility and initiative. Since the beginning of the work, he has been engaged in the work of cashiers and accountants. He has done a good job in his work, and he is responsible for his work. The cashier has won the provincial and provincial level experts. He has no major mistakes in handling the business. In 1998, he was awarded the honorary line of the branch. ". I always feel that as a young person, I should always pursue it. The wave of reform is coming on the scene. It is impossible to avoid it. The heavy responsibility of history has fallen on our shoulders. We can only go to the difficulties, work hard, and fully dedicate ourselves. Personal account manager is a new topic for me, but I believe in my own abilities. If I can take this position, I will study hard and humbly ask for constant adjustments and strive to be a good account manager.

2. Have a certain public relations ability and good social relations. I am more modest, but I am never afraid of my head and have a strong ability to work independently. In my life, I have a lot of friends, the director of the securities company office XXX, the director of the XXX Center of Rugao City, the XX branch of the XX Bureau, and so on, and I are very iron. Also, my xx is in charge of attracting investment from the XX town government, which is also an advantage. Zhu XX, deputy director of the home XX blade factory, is the old family of my family, and the relationship is quite good. My xx 舅舅 XXX is currently XX County X long, worked in Rugao, and sometimes can provide some help. I am convinced that with my own efforts and support from many sources, I am able to do my job well.

Third, goals and tasks.

If this competition is successful, I will do my best to do a good job of quality service, tap the market potential, strive for a high-quality customer source, and fully expand the personal housing loan and personal consumer loan market. My goal is: XXX million personal loans in a year.

Fourth, specific measures.

1. Adapt to post conversion as soon as possible. The first is the mastery of business skills. This is the key, not familiar with business knowledge, and any service and marketing will be impossible. Not to mention the development of customers. Second is the marketing skills. In the position of account manager, it is not just a quality service, but more importantly, it is a kind of marketing. Every day, we face a wide range of clients, who are good at communicating and communicating with them, to understand the customers' ideas and provide them with satisfactory services. “The relationship between the account manager and the customer is not only a business relationship, but also a kind of person relationship; the service of the account manager must be creative and must be in front of the customer.” Then under the guidance of this concept, through the study of the business and Accurately grasp the market conditions and provide reasonable advice to customers. It is not possible to stay in the "meal public relations" with the cooperation with customers. Customer relationship marketing is a transcendence of business philosophy, reflecting a new type of marketing culture, which essentially reflects the recognition of the "customer-centric" concept, rather than the "self-centered" in the bones. The sense of superiority must truly reflect the bank's humanistic care for its customers and its love for the relationship between silver and fish. This kind of marketing is based on the current and more on the future. To be kind to customers is to be kind to yourself; to enhance customer value is to enhance self-worth.

2. Actively marketing and tapping customer sources. First, take the initiative to actively look for a reputable, strong developer as a mortgage partner, through high-quality services, seize the personal housing payment market, and strengthen contact with the development company. Although the city has demolished and renovated some urban areas, there are still quite a few parts that need to be rebuilt. In order to create a civilized city, the Rugao City People’s Government will further strengthen the transformation of the old city in the next two years. We must be good at seizing opportunities. The modern real estate development company XXX intends to participate in the transformation of the north side of Yuejin East Road. I am an old acquaintance with him and have the possibility of cooperation. The second is to pay attention to the loan distribution of second-hand housing. At present, the demand for second-hand housing loans in the city is still in a strong period. The third is to use the mortgage of business premises as a breakthrough in personal loans, seeking rapid expansion of the volume.

3. Actively communicate with the Housing Reform Office. We will increase publicity for some enterprises that have financial resources but have not yet applied for housing accumulation fund, and strive to open an account at the Bank as soon as possible. For units with less than 12% of the collection rate, the households will be promoted and the mobilized units will be remitted in place.

4. Increase the expansion of new and old products. The fierce competition between the various banks has prompted us to do a good job in marketing existing products and continuously introduce new products to meet the needs of the market. Increase the propaganda of the pledge of deposits with small risks, and ensure that they are available at the time. Visiting administrative institutions to find out the situation of people with loan needs and repayment ability, and take the initiative to attack. Expand the credit payment market. At present, the city's auto consumption loans are in the ascendant, and the Bank of China has already taken the lead, we should catch up, strengthen the alliance of auto dealers, and play the brand of our bank.

5. Strengthen the maintenance of customer relationships. Customer classification management is the main content of customer managers engaged in customer management. According to the principle of matching input and output, different management strategies are implemented for different customers. The competition in today's financial market is particularly fierce. The existence of various uncertain factors requires us to continuously strengthen our liaison with customers and build deep feelings with our customers. Only in this way can we ensure the vitality of marketing. Our business will be developed. The article you are browsing is organized by the first 'Panwen.com', and the copyright belongs to the original author and the original source.

Leaders and judges, my position in the competition is a personal account manager, but other types of client managers are willing to fully dedicate themselves as long as they need it. My participation in this competition is driven by a sense of responsibility and a sense of mission. Regardless of success or failure, I will continue to play my own light and heat for the development of ICBC.

thank you all!