Sales manager competitive report

Dear leaders:

Hello everyone!

My name is ***. It is the company's wave of reforms that pushed me to this stage. The position I am hiring is the manager of the operation department. I am standing here to compete, both in my own surprise and in my own expectation. Unexpectedly, I did not have the experience of being a leader. I expected that I believed in my own advantages. Just because I have not been a leader, I have lost some of the official bans. A blank piece of paper is good for everyone, and I have drawn an ideal blueprint for myself. I am willing to work hard and sweat for this blueprint.
Working in the marketing department for five years, I have a certain understanding of the cement industry in the province. There are 237 cement enterprises in the province, with an annual production capacity of 26.93 million tons. After more than 40 years of development, our company has possessed Certain brand advantages, quality advantages and location advantages. In recent years, with the turbulent changes in the cement market and increasing competition, the company is facing the dual pressure of survival and development. Therefore, marketing must achieve a fundamental transformation in terms of ideas, internal management and marketing.
Based on the above thinking, if I can be the manager of the operation department, my idea is to change one concept, cultivate two consciousness, and achieve three goals. Specifically:
First, change the concept of marketing. The current business philosophy still hangs on the stage of sales from the seller's market to the buyer's market. Although the name is called the marketing manager, it is still only "sale" and not "battalion". Therefore, it is imperative to establish a modern marketing concept that is customer-centric and customer-oriented.
The second is to cultivate a sense of the overall situation and legal awareness. All work must proceed from the overall situation, resolutely obey the overall situation of enterprise reform, implement the company's policy objectives, and cultivate the awareness and ability of the marketing team to look at the overall situation, think about the overall situation, take care of the overall situation, and take the overall situation. At the same time, regulate marketing activities within the framework of the law. Because, in the context of governing the country according to law and administering the enterprise according to law, legal behavior is closely related to people's lives and work, especially for marketing personnel. For example, the current marketing personnel's understanding of the lawsuit in law has deviations, leading to premature Abandoning the statute of limitations and losing the last legal protection barrier for the return of goods. Therefore, conducting targeted legal knowledge training for marketing personnel and raising legal awareness can not only protect the legitimate rights and interests of the enterprise, but also use legal knowledge to recover unnecessary economic losses for the enterprise.
The content of achieving three goals is:
?? 1, build a marketing network. While doing a good job in the Kunming cement market, the marketing network radiates to the prefectures. Taking the roads of Shuima Road, Pingsuo Road and Yongwu Road, which are the new winners, as the entry point, the northeastern part of the area and the southern part of the office are set up respectively. The Xiluodu, Wenjiaba and Xiaowan power stations are used as breakthroughs to seize the 62.5 level. And high-end markets such as special cement, using the marketing network to cover the full application, mergers and acquisitions, the acquisition of the state-level small and medium-sized cement plants, technological transformation, construction of grinding stations, to achieve strategic expansion of products.
?? 2, the construction of marketing channels. Combine the intermediary marketing and direct sales channels to achieve more market segments, increase market coverage, complement each other's advantages, avoid the business risks brought by the single market, and overcome the shortcomings of “quantity pricing”.

Financial Competition Report, Office Director's Competition Report, Teacher Competition Report, Auditor's Competition Report

?? 3, resource optimization configuration. Conduct a thorough investigation of the marketing personnel, arrange appropriate job positions according to their specialties and abilities, and realize the best use of talents, people, and people. Treat each colleague with true feelings and love, fully respect their personality, create a pleasant and harmonious working atmosphere, and truly produce the effect of "people's heart and Taishan shift".
?? Today's competition, my attitude is: not afraid of failure, because I was not a manager, but I hope to succeed, because we all hope that the company's tomorrow is better than today.
Finally, I ended my speech with a couplet. The Shanglian is "winning and gratifying, not stunned and seeing flowers." The next league is "no regrets, no intention to stay with the cloud", and the horizontal batch is "continue to work."