Mobile company middle management position competitive report

Dear leaders, reviewers:
Hello!
Today, I am very honored to participate in the company's middle management position competition speech. This is the second mid-level management position competition activity since the establishment of our company. For my first time, I cherish this competition opportunity. Regardless of the results of the competition, I believe that the whole process of participating in the competition is of great significance in itself, and I hope that through this competitive exercise, my work ability and overall quality will be improved.
My competitive target is a2, which is the deputy manager of the xx business department. I will briefly introduce my main work experience and work situation as follows:
My name is xx. I am the assistant to the manager of the xx business department. I was born on March 18, 1970. I am 33 years old. I have a college degree and a member of the Communist Party of China. In November 1987, he joined the army and served in the 87,449 troops of the Air Force Logistics Department of the Guangzhou Military Region. Due to his outstanding performance during the military, professional skills, and serious responsibility for his work, he received numerous awards in the army and served as the squad leader of the boat driving class. The troops joined the Chinese Communist Party gloriously. After demobilizing from the army in December 1991, I was assigned to work in the xxx city department. At that time, the type of work was a lineman. Due to the fact that I was working hard and diligent in my work, I was awarded many advanced production workers and advanced Communists. . In order to better improve my own quality and make greater contributions to my own contribution, in July 1997, I participated in the Adult Higher Education Admissions Examination and became a student of Shijiazhuang Post College. The major is postal and financial accounting. In school, I studied hard cultural knowledge, united my classmates, respected the teachers, and won the praise of teachers and classmates. In June 1999, I successfully graduated from school and was honored to be assigned to the marketing department of the xxxx branch, thus launching a passionate and hopeful work and life.
In July 1999, the company was in the early stage of the sub-operation, and faced many difficulties. In order to put into normal operation as soon as possible, the company established its own business service network and established its own billing center. I am fortunate enough to be assigned to the billing center to work, responsible for the revenue audit work. In the face of the practical difficulties of large workload and small staff, I am fully committed to work without complaint. In order to ensure the normal operation of the revenue work, I often work overtime. . Because our company's audit work has many differences with the telecom business, and often carry out various promotional activities, it brings many difficulties to the audit work. Before that, we have no experience to follow, so I have colleagues with the financial and business front desk. Always study together to discuss how to better play the role of audit work and develop a reasonable audit method.
With the development of the company and the needs of the work, our company set up an audit class in June XX, and I served as the audit monitor. The business and audit categories also expanded to the citywide, providing a credible first to the financial department. Hand data, I often go deep into the county sales department to understand the various revenues, and discuss with the revenue management personnel the revenue management methods, timely block various revenue loopholes, and ensure the company's revenue management funds. With the care and help of the company's leaders, after nearly a year of unremitting efforts with my colleagues, our company's revenue management process has initially established a formal management framework model.
In April XX, according to the needs of the work, I was assigned to work in the comprehensive management position of the marketing department. Because I had to write market management analysis every month, I was responsible for the performance evaluation of the county sales department, understanding various market information, and participating in the formulation of various marketing policies. I have a deeper understanding of the company's marketing operations. In this position, I have learned a lot of valuable things. In August XX, I participated in a marketing training course organized by the group company at the Beijing University of Posts and Telecommunications Management, which gave a more comprehensive understanding of marketing and marketing knowledge.
In April XX, I was appointed as the assistant to the xx business department manager by the municipal company. After I took office, I was specifically responsible for the market, service and marketing channels. At that time, the competition situation in Huangchuan was very serious. Due to the repeated adoption of cheap policies by xx companies, the market was unprecedentedly chaotic, including the fact that our sellers had publicly sold xx cards, causing a serious decline in our business. After xx, I learned about xx's mobile market and marketing channels, and reported to xx manager and xx deputy manager. Through discussion, we reached consensus. That is, according to the intensification of market competition and the fluctuation of marketing channels, in order to avoid the off-season of sales, we should actively seek new sales methods, set up our own marketing team, and strengthen the work of service and base station construction, and strive to reverse in a short period of time. The passive situation of Huangchuan.
Due to market competition and other reasons, xx xx customers wait and see consumer psychology is very serious, taking the xx teacher in May as an example, in order to save money, xx organize employees to contact with our company and xx company, request to reduce monthly fee, call fee, and Constantly seeking a balance between our company and xx, the competition in the mobile market is unprecedentedly tense. What's more, some customers even put forward unreasonable requests to reduce the call charges when there is a higher call charge, threatening to transfer the network xx if the call charge is not reduced. The marketing channel is tempted by the xx preferential network access policy, most of the sellers are mainly dealing with xx business. Under this market pressure, in order to stabilize the xx market and improve the speed of business development, we have changed the previous sales methods, set up customer marketing service centers, and got rid of the way of relying on marketing channels to develop business in the past. At the beginning of June, some employees were set up to set up a direct sales service team to conduct in-house direct sales services in various townships and towns. At the same time, the business development short-term competition was carried out in a timely manner among employees, and the business development in the month of June was a certain recovery.
Due to the working relationship, the direct sales service team is in charge of me. In the initial work, I went to towns and towns to learn about the market situation and develop business. In the participation of these activities, I was deeply motivated and hard-working by the employees. I was moved, and they worked tirelessly. They went to the towns and villages to develop their business and made their greatest contribution to the development of our company.
Service work is to quickly improve the quality of business front-end service. After contacting the municipal sales department with good service quality, from the beginning of May, our department entrusted the city sales department to train our sales staff. In order not to affect normal business, we took the form of rotation training. Two to three people in each batch took turns to study in the city sales department for two to three days. The activity was carried out for about one month and achieved good results. The quality of the front desk service of our department was greatly improved after the training. Last year, our department’s xx store was named “Youth Civilization” by the Communist Youth League Committee.
While grasping the front-end service management, our department has also strengthened the service work for major customers, and successively carried out the business of sending flowers and gifts to the big customers, which has been recognized and praised by the customers.
In order to ensure the quality of service, the assessment management is constantly improving the enthusiasm of employees. In view of the shortcomings of the past performance appraisal methods, the manager asked for the performance appraisal method, and the service indicators and work indicators were revised. Refined and quantified, incorporated into the performance appraisal method of the sales department, and formed a three-level evaluation system for the sales department, departmental team, and individual employees. Because the new measures are more detailed, the rewards and punishments are more moderate, and the operability is increased, which effectively promotes employees' self-consciousness and spontaneous regulation of their own behaviors, and effectively promotes the improvement of service quality and business development.
The marketing channel work considers that the marketing channels in the county have great fluctuations at the beginning of the year, and the business development and sales are not ideal. Therefore, our department decided to integrate the rural channels first, and some of the rural sellers have strong sales ability and high loyalty. The agency has adopted the "house rental, can come in" approach, which reduces their cost and increases their enthusiasm and the management flexibility of our department.

By the end of September last year, in view of the upcoming sales season, in order to avoid the phenomenon of one-sided marketing channels, our department signed a franchise agreement with various sellers in the county. In order to clarify the responsibilities and scope of the franchise, regulate the sales behavior of the franchised stores, and in the case of ambiguous penalties in the agreement, the Ministry has formulated a new supplementary agreement to re-specify the penalties for violation of sales. In October, a franchisee in the county town violated the regulations for China Unicom business. After the discovery of the Ministry, the Ministry immediately imposed penalties in accordance with the relevant provisions of the supplementary agreement, which better regulated the marketing channels and reduced the occurrence of illegal sales.
In the second half of XX, our department fully relied on the preferential policies of the city company. In addition, all employees of xx paid hard work. As of December 20, XX, the business development of our department reached 7803, completing 100.04% of the annual plan; operating income was 31.641 million yuan, completing 101.98% of the annual plan; The overall business declined to the completion of all tasks at the end of the year. The xx business department made a turnaround and stabilized the mobile market. The overall work achieved good results.
In this year's exercise time, as a personal work, thanks to the strong support of the manager and deputy manager, I worked boldly, actively united my comrades, and won the understanding of my colleagues. It has been relatively smooth in this year's work. It can be said that it is my personal privilege and luck to be able to work with everyone at xx.
In the past few years, my work experience in the big family of China Mobile has made me experience unprecedented passion and joy. Here, I feel the joy of exerting my own value. In this enterprise, the company leadership seeks truth-seeking and pragmatic work. The work style and the hard work of the employees, which makes me feel the passion of work, I think this enterprise is a glorious cause worthy of my ability to contribute and to fight for life.
Let's talk about the understanding of the corresponding positions. The job responsibilities of the deputy manager of the business department should be to fully cooperate with the manager to do a good job in management. It is limited to the difference of the work in charge. The deputy manager should mainly manage the following tasks: First, timely understand the market dynamics. In-depth market research and analysis, maintain good communication with managers at any time, formulate reasonable marketing strategies and market response measures, and organize implementation to ensure the company's market share occupation; Second, service management and assessment, in this year's market development, China Mobile's main business objective is to lead the business and service, involving service work is a more detailed long-term management, to improve service quality should be continuous, at any time to improve and refine management methods according to actual conditions, to develop reasonable incentives In order to improve the overall service quality, we should take the lead in ensuring the steady improvement of the overall service quality. Third, the management of sales channels, maintaining a good relationship with the sellers, not only to ensure the interests of the company, but also to understand and cooperate with the sellers. While ensuring good market sales, we must strictly control quality and ensure business. The high quality, continuity and long-term nature of the exhibition; Fourth, network construction and maintenance, actively implement the overall deployment of the city company, strengthen the construction and maintenance of the base station, and continuously improve the quality of network operation; fifth, the training and management of the staff team To strengthen communication with employees, we must not only do a good job of unity, but also employees to understand the company's overall business ideas and business strategies and purposes, through continuous business learning and training to improve the overall quality of the workforce. At the same time of training, we will strengthen the overall control and incentives by formulating more detailed assessment methods. Sixth, keep abreast of the operation of various departments, deal with all kinds of daily affairs in a timely manner, and usually understand the employees' ideas, solve practical difficulties for employees, and enhance corporate cohesion.
Self-advantages and job goals can be summarized from the following aspects. First, I have a high professional and cultural knowledge, college degree, assistant economist, and are proficient in financial work and revenue management. Business management is very helpful. Second, I have a deeper understanding of market work. The work experience in the marketing department has helped me a lot. Especially after xx years of exercise, I have a deeper understanding of grassroots work and accumulated a certain amount of work. Work experience. Third, I have the quality as a good manager. I am serious and responsible for my work, I am realistic and pragmatic, I can understand my own deficiencies, I am diligent and eager to learn. In order to improve my own quality, I am still learning. Now I am attending the xxx college. Learn. Fourth, I dare to innovate, be sensitive, be good at accepting new things, and be able to boldly envision management methods and business strategies based on actual conditions. Fifth, I have good organizational and coordination skills. I have united my comrades and have a good relationship with my colleagues. In the management of marketing channels, I have maintained good cooperative relations with the sellers, and can communicate with the sales departments of the counties and districts and the functional departments of the city companies. They have obtained their understanding and trust. Sixth, I am younger, 33 years old, energetic, in the golden stage of life, and has a high efficiency of work, and has a strong style of work. In summary, I am confident and capable of being a qualified deputy manager. But I also deeply understand that being a middle-level manager is a major responsibility.
If I apply successfully this time, I will achieve the following goals: First, to ensure market share and core market share, to ensure our company's services and business in the local mobile market through reasonable marketing planning, market response measures and management methods. The second is to continue to implement the three-level assessment management method in the management work. On the basis of the original assessment methods of the municipal company, continue to conduct detailed assessments in service management and marketing channel management to promote the overall management level of the company; The third is to strengthen the construction of the workforce, encourage employees to participate in business skills training and education re-education, and promote the overall improvement of the workforce.
As the market situation becomes more complicated next year, the main work ideas, specific measures and expected effects are as follows:
In XX, the mobile market will form a situation in which three operating companies compete for the market. 133. In order to seize the market, PHS will inevitably intensify the price war, which will definitely have a strong impact on the mobile market next year, affected by the national tariff policy and the current market. With the limitation of spending power, the development of our company's low-end market next year will encounter unprecedented resistance. In the constant market competition, how we adapt to the future market, stabilize the customer base, and continuously enhance business income has become the focus of the next step.
The countermeasures should be rationally adjusted in terms of management methods and personnel combinations, strengthen the marketing and service team construction, combine the various policies in the local market, strengthen the quality education of employees, cultivate the backbone of marketing, and promote unity and hard work, selfless dedication, The spirit of teamwork, improve the overall quality of employees, establish a good and friendly corporate image, and enhance the competitiveness of enterprises. At the same time, we will give full play to the active service and on-site service spirit of customer service personnel, provide quality services around customer needs, improve customer loyalty, and effectively improve overall service quality;
Pay close attention to market dynamics, adopt flexible and effective market countermeasures, reduce customer off-grid rate, comprehensively grasp market dynamics in a timely manner, enhance rapid response capability, and ensure market share occupation; with the increasing margin of policy promotion by competitors in promotion 133 With the continuous increase of its users, 133 is about to enter the growth stage from the initial stage of promotion, and its user base will grow rapidly. As China Mobile, it is impossible to completely prevent its development. In this critical period, we should keep our minds clear, think hard, measure gains and losses, formulate effective and effective coping strategies, and try our best to slow down the development speed of competitors. The development advantage, but also to ensure low cost of investment, in order to remain invincible in the competition.
In the future work, the individual should also strengthen their own business learning and continuously improve their own quality. If the competition is successful, I will actively cooperate with the manager's work while doing my job, strengthen communication with leaders and employees, humbly accept employee criticism and suggestions, and strive to improve my management. I think that as long as I have a strong sense of responsibility and dedication, I will quickly adapt to new jobs. I will actively learn from my old comrades. I will be able to overcome my own shortcomings and become a qualified manager. personnel.
Thank you!