College student winter vacation investigation report

The furniture industry is a traditional industry in China and has always been an indispensable important industry in China's national economy. In recent years, the development has been particularly rapid, and the overall situation is very good. Due to the influence of location factors such as raw materials, market, transportation and policies, the distribution of the furniture industry also has a certain regionality. Because of its dependence on the northeast forest area, Dalian has a convenient transportation route between the sea and the land. It is a unique show in the national furniture industry, especially the Zhuanghe City under the Dalian City. It is also known as the “Furniture Capital” in the country. The furniture enterprise, the annual furniture export volume is far ahead, becoming an important local industry, playing a great role in local economic development and employment.

This practical activity focuses on investigating the development status of the furniture industry in Dalian, the survival status of important enterprises, the challenges faced and the existing problems, and propose corresponding solutions for these problems.

Second, the development of Dalian furniture industry

In the course of practice, I visited some furniture companies and consulted the corresponding websites and archives, hoping to have a deep understanding of the development of the Dalian furniture industry. According to relevant information, the furniture industry in Dalian has a total production value of 4.5 billion yuan in 2004 and an export value of 250 million yuan. In the first 11 months of 2005, the export volume reached 411 million yuan and the export rate reached 89%. Dalian There are 283 existing production enterprises in the furniture industry, employing 98,400 people. As of November 2005, the total output value of furniture enterprises was 4.2 billion yuan. In Zhuanghe City, the development of the furniture industry is in full swing. It is not difficult to see from the following data: In 2004, there were 12,633 employees in the home industry, with a total industrial output value of 2.311 billion yuan and an industrial added value of 607 million yuan. The operating income was 2.018 billion yuan, the profit was 250 million yuan, and the tax was 22 million yuan.

From the above data, we can see that the development of the furniture industry in Dalian is good, especially in the export industry, the furniture industry reflects their unique advantages. Since the reform and opening up, Dalian furniture industry has formed a completely market-oriented industry after more than 20 years of development. The variety and categories of furniture are complete, the intensive production capacity of enterprises is high, and the average annual growth rate of furniture export value is over 30%. A large number of large-scale furniture enterprises with international competitiveness.

Third, the enterprise

The reason why the Dalian furniture industry thrives is because there are a number of hard furniture companies, including Dalian Huafeng Furniture, Huaxia Furniture, and Walter Furniture.

Dalian Huafeng Furniture Co., Ltd. is a large-scale modern furniture manufacturing enterprise famous for its world-class furniture industry in China with a history of 50 years of entrepreneurship. Won the "AAA-level unit of the best image of Chinese enterprises", and was recognized as a well-known trademark in China by the State Administration for Industry and Commerce in 2004. Registered capital of 20 million US dollars, with an annual output of 4 million sets of Huafeng furniture, the products sell well in China, exported to Japan, the United States, Southeast Asia and Europe and other countries and regions. In 2003, it achieved sales income of 1.29 billion yuan, foreign exchange earned by export of 60 million US dollars, and profit and tax of 180 million yuan. In 2004, the output value was 2 billion yuan, sales amounted to 2 billion yuan, foreign exchange earned by export was 100 million US dollars, tax payment was 80 million yuan, and profit was 200 million yuan. For many years, it has created the first in the country in terms of sales, profits and taxes, and exports to the Japanese market. It ranks first in the top 100 national furniture industry and the first in the “Top Ten Benefits”. It is the pride of Dalian furniture industry and the pride of China's furniture industry.

Under the leadership of Huafeng Furniture, a large number of young furniture companies have also grown up and formed the regional advantages of Dalian furniture. Dalian Huaxia Furniture is one of them. Dalian Huaxia Furniture Co., Ltd. was established in 1999. With innovation and hard work, it has seized the opportunity in the market. Huaxia Furniture strives to create green and environmentally-friendly furniture, and its products have passed the first-class compliance in China, becoming the first batch of “China's ten provinces and cities” environmental protection 'famous brand of furniture'. It is also the road to environmental protection. Huaxia Furniture is also known as an important furniture company in Dalian.

Compared with these large-scale enterprises of a certain scale, some workshop-style small-scale wood processing factories also exist, many of which are township enterprises. Although they have problems such as low resource utilization rate, environmental pollution, and low degree of automation, they are the main force of middle and low-end furniture. Their existence can meet the daily needs of ordinary people, solve certain employment problems, and increase farmers’ income. Shortening the gap between urban and rural areas has played a big role.

Fourth, the problems and challenges

The furniture industry in Dalian has grown stronger in the market. Although it has achieved great results, there are still many problems and challenges.

Brand awareness

Brand is the soul for a company. Brand awareness is also one of the core ideas for us to develop a market economy. Brand issues have always been a major problem that has plagued the development of Dalian furniture.

Indeed, Huafeng Furniture is indeed an important brand of furniture in Dalian and even the whole country. However, a unique show is not a spring, and a hundred flowers bloom in the spring. The Dalian furniture industry must not rely solely on Huafeng, such a well-known enterprise. More "Huafeng" should emerge to enrich the market and activate the entire industry.

Due to the lack of brand, many companies have good product quality, but the economic benefits are always bad. They can only be sold locally, and they can't talk about going out of Dalian, let alone exporting foreign exchange. There are still many companies that have been doing OEM business, which invisibly reduces the price of furniture and naturally cannot grow. This has led to the embarrassing situation in which the Dalian furniture industry has a large number of employees and a large scale, but with fewer brands and lower benefits.

It is this embarrassing situation that awakens the furniture people in Dalian. They are soberly aware that only having their own brand can make a profit in today's market, and only by increasing their brand value can they achieve longer-term development. In particular, in 2004, the US “anti-dumping case against Chinese furniture” gave them a high-cost course, so many furniture companies began to build their own brands. Dalian Huafeng Furniture has been recognized as a well-known trademark in China by the State Administration for Industry and Commerce and has become the first brand in China's furniture industry. Huaxia Furniture and Huate Furniture have also won provincial and municipal brand-name trademarks. Dalian Furniture began to make its name in the domestic and international markets. The brand advantage is increasingly obvious, the brand value is increasing year by year, and the economic benefits are getting better and better.

But at the same time, I also found that there are still some small wooden processing units in the practice. So far, there is no decent brand. This can only be eliminated by the invisible hand of the market. Some units have their own brands, but they still have their own brands. Instead of using the brand to create brand value, instead of copying other brand-name furniture at the expense of lowering cost and service standards, quality is not sought. In a market economy, such development clearly ignores the long-term interests of enterprises and will also be eliminated by the market.

2. Self-innovation awareness

General Secretary Jiang Zemin said: "Innovation is the soul of a nation's progress." In 2005, General Secretary Hu Jintao also explicitly proposed to improve the ability of independent innovation at the Fifth Plenary Session of the 16th CPC Central Committee. It can be seen that innovation is important to a nation for a business. The furniture industry must also be innovative, and only the courage to innovate can not take the usual path.

At Huafeng Home in Dalian, there is a development system of its own. From the design to the production of Huafeng Development System, nearly 200 people are added together, including a sample factory specializing in the development and manufacture of new products, specializing in the development and replacement of products. Product technical performance. It is with such an innovative spirit that Huafeng Furniture has always led the development trend of Chinese furniture in style.

Dalian Huaxia Furniture also tasted the sweetness of innovation. In line with the international furniture fashion trend, their furniture products comply with the relevant national compulsory standards, adopt new materials and new techniques, and use innovative ideas to create green and environmentally-friendly furniture. The products are the first in China to meet the standards and become the first batch of “China Ten”. Provincial and municipal 'environmental protection' furniture famous brand."

The importance of independent innovation is also reflected in its ability to increase the added value of products and promote exports. In 2004, the United States adopted dumping measures against Chinese furniture, trying to increase the tax rate and establish a "trade green barrier." In this lawsuit, Huafeng Furniture achieved a major victory because of its strong independent brand and the added value of its products. On the contrary, many furniture companies lack independent innovation, and the added value of products is very low, resulting in low international competitiveness and easy to be labeled as “dumping” by other countries.

3. The challenge of going abroad

Dalian Park's outstanding feature is that it has long since left the country, exported to overseas, and earned foreign exchange through exports.

In the early 1990s, Huafeng Furniture began their bold advancement: rushing out of the country, opening up the international market, producing furniture for export, and earning money from foreigners. For more than ten years, Dalian Huafeng Furniture has been exporting more than 2,000 pieces of furniture from the first container of furniture, and the annual export volume has reached more than 40 million US dollars. For the eighth consecutive year, it has ranked first in the Japanese furniture industry for export to the Japanese market.

According to the data provided by Dalian Furniture Association, the export rate of Dalian furniture products has reached 89%, and the products are mainly exported to 89 countries and regions such as Japan, the United States and the European Union. With the export of a large number of furniture products, many problems are reflected.

China's furniture sells overseas, causing the domestic furniture industry to expand rapidly, resulting in unreasonable allocation of resources. This will inevitably lead to excess product, waste of resources, increased energy consumption, declining product quality and even unfair competition, which is for the furniture industry. Long-term development is very unfavorable.

The US dumping case also makes us soberly aware that if we want to make a difference in the international market, we must continue to develop and strengthen our own brands while fully understanding the rules of international free trade and let the international trade "games". The rules are used by me to actively participate in international market competition.

Five, countermeasures

Faced with these difficulties and challenges, the furniture industry should actively respond rather than evade. Here are some solutions that have been carefully thought out after my practice.

First, strengthen brand building and create a large number of large-scale furniture enterprises with international competitiveness.

Second, relying on science and technology, using advanced technology to improve the scientific and cultural level and labor skills of enterprise employees, so that the economic growth mode of enterprises changes from extensive to intensive.

Third, the use of modern management methods to improve the level of business management, improve production efficiency, reduce man-made resource waste.

Fourth, in accordance with the law of value and the principles of market economy, market-oriented, rational organization of the production process.

Fifth, strengthen independent innovation, promote the research and development of advanced technologies, increase the added value of enterprise products, and enhance the competitiveness in both domestic and international markets.

6. The government should guide small enterprises, especially township and village enterprises, to help them in technological transformation, reduce material consumption, pollution control, and improve product quality, so that they can correctly position themselves and strengthen their brand building, so that they can develop healthily and rapidly.

7. Facing the current situation of the rapid expansion of the domestic furniture industry, the government should strengthen the macro-control, rationally allocate existing resources, and optimize the structure of the furniture industry.

8. Advocate a correct view of competition and oppose unfair competition. Promote technical exchanges between enterprises and form an overall advantage.

9. Learn the corresponding rules of international trade under the new situation, actively respond to the challenges of international trade and non-trade, and grow and grow in the process.

10. Change the product structure of furniture export, continuously improve the furniture design and new product development capabilities, increase the added value and grade of products, and create a world-class brand with international competitiveness.

6. What you have learned in practice

In practice, I feel the atmosphere of many large companies and the generals of corporate executives, let me learn a lot of things that can't be learned on campus.

First, adhere to the integrity-based. Good reputation and corporate image play a vital role in the survival competition of enterprises. The credibility and image of an enterprise are an intangible asset of an enterprise and an important factor in the success or failure of a business.

Second, adhere to lifelong learning. In the course of practice, many employees of Huafeng Furniture told me that in Huafeng, not only the general manager is diligent and eager to learn, but also hard-working, and the leadership is the first to take the lead, strive to improve employee education and training, improve the overall quality of employees, and cultivate employees. Teamwork and professionalism. It is this philosophy of lifelong learning that makes Huafeng continue to innovate, greatly improving the comprehensive capabilities of the company, improving the overall quality of the company, and finally in exchange for today's success and glory.

Third, dare to dare to do. The success of Huafeng Furniture is, to a certain extent, the result of breaking the stereotypes and dare to dare to do it. When the factory was built in 1952, Huafeng was a hand-worked workshop with only a dozen people who could only produce cars and horse harnesses, with an annual output value of several hundred thousand yuan. The development of large-scale modern enterprises has gone through a reform, opening up, and innovation. road. In the early days of reform and opening up, General Manager He Yunfeng decisively led the company to break the old rules, introduce the world's most advanced furniture production equipment, and implement a comprehensive technological transformation. This was a very bold decision at the time, and it was this bold decision. Made today's furniture giant.